Диссертация (971997), страница 53
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[8] Моя компетенция включает:65 изучение рынка, планирование сбыта, маркетинг, рекламу, контроль за исполнением работ.[9] Помимо этого, я свободно владею английским языком и могу вести на нем переговоры.[11] На данный момент я продолжаю работать на Омском машиностроительном заводе, но хочу поменять работу, так как выхожу замуж и переезжаю в ваш город.[12] Если моя кандидатура удовлетворяет вашим требованиям, прошу назначитьмне собеседование по номеру +1234567890, чтобы обсудить детали.[13] С нетерпением жду вашего звонка.[14] С уважением,[15] Анна Дар[16] Приложения:[10] 1.
резюме2. копия диплома3. копии сертификатов4. рекомендательные письма662.[1] Dear Sir,[2] Having read in the June issue of Vacancies your advertisement about a job opening ofan Exports Manager with job experience at the machinery plant, I assumed that I couldmeet your requirements.[3] I have graduated from the Higher School of Economics with a diploma in Marketing.[4] I have acquired special professional knowledge and skills, [5] having worked for threeyears as an Exports Manager in the Omsk Machinery Plant.
[6] In this segment, I have awell-developed clientele, [7] which might be of some interest for your company. [8] Mycompetence spans the following: market research, sales planning, marketing, advertising, supervising the activities[9] Besides, I am fluent in English and able to negotiate in it.[10] Please, find enclosed with this letter my résumé, Diploma duplicate, Certificate duplicates, and Letters of Recommendation.[11] As of now, I am still working at the Omsk Machinery Plant, but I want to switchjobs, as I am going to get married and relocate to your city.[12] If you believe, that I meet your requirements, please, do not hesitate to phone+1234567890 and appoint an interview with me to discuss further details.[13] Looking forward to your phone call.[14] Sincerely yours,[15] Anna Dar[16] Encl.67Lesson 2.
Writing Business Letters Containing DescriptionsToday you will learn to write business letters describing a product, a company, or ajob applicant.Task 1Предыдущая серия заданий была посвящена разбиению деловых писем на логические части, каждая из которых имеет свою функцию. Некоторые элементы внешней структуры письма носят формальный характер и используются в качествеклише, другие выполняют определенные коммуникативные функции, соответствующие внутренней структуре письма.DirectionsRead the letter containing descriptionand rearrange the sequence given below into a logically coherent plan ofthis letter.ИнструкцияПрочитайте письмо, содержащееописание, и расставьте части, данныениже, в логической последовательности так, чтобы они соответствовалиплану этого письма.9 Dear Sirs6 We have seen your products at the Memphis Trade Fare this year and want to knowmore about some of them.1 Our company is a direct mail organization selling electrical instruments, tools and howto-do aids.
8 We are particularly interested in waterproof cases that you offer. Please,send us your current catalogue and price list. 3 We will appreciate if you send us specifications for clear waterproof cases we have seen at the Fare.5 If you have any questions, please, do not hesitate to discuss them with our buying manager Terry King. He is responsible for buying complimentary goods for the products wesell and has 3 years of experience in this area. 2 You are sure to enjoy working withhim.7 We look forward to hearing from you soon.4 Sincerely,Jane Wall (Mrs)President9, 6, 1, 8, 3, 5, 2, 7, 41) Introduction of the company‘s business activities.2) Closing line stimulating further business communication.3) Description of products the company is interested in and urging the addressee to act.4) Signature block from which we find out the addresser‘s marital status.5) Introduction of a person responsible for further business communication.6) Opening lines explaining why the addresser decided to write the letter.7) Complimentary close.8) Description of products sold by the company.9) Salutation from which we understand that the addresser does not know who will readthe letter.68Task 2Описания могут встречаться в разных частях текста делового письма, однако чаще всего они составляют каркас тех частей, где выражены основания для дальнейшего побуждения адресата к действию.DirectionsWrite three descriptions according tothe given communicative situations(A, B, C).ИнструкцияНапишите три описания в соответствии с заданными коммуникативными ситуациями (A, B, C).A.
Give a description of a new model of shirts your enterprise has started producing. Ithas several features that make it competitive on the market.B. Give a description of a firm with which you have worked for a long time as a businesspartner. The firm sells cables and connectors for computer networks.C. Give a description of an applicant for a position of personal assistant. The applicant‘sname is Julia Walkman and she has worked as your assistant for 7 years.Task 3При написании деловых писем, содержащих описания, необходимо соблюдатьвнешнюю структуру, которая является планом письма, при этом не нарушая логику письма-описания.DirectionsWrite three descriptive letters depicting the qualities of a) a product; b) acompany; c) an applicant for a job.The given plans (A-C) will help you doit.
You may use descriptions from previous tasks.ИнструкцияИспользуя готовые наработки изЗадания 2, составьте три письмаописания: а) продукта, б) компании,в) претендента на должность в соответствии с планами деловых писем(A-C). Можно пользоваться описаниями из предыдущих заданий.A. Offering goodsSalutation (your addressee is Kelly Stewart, but you do not know if she is married)Opening lines explaining your motivation for writing the business letter.Description of the products you offer.The line stimulating your addressee to take certain actions.Closing line stimulating further business communication.Complimentary close.Signature block.69B.
Introducing your supplier (a company) to your business partnerSalutation (your addressee is your old friend and business partner John Sunday)Opening lines explaining your motivation for writing the business letter.Description of the supplier company.The line stimulating your addressee to take certain actions.Closing line stimulating further business communication.Complimentary close.Signature block.C. Recommending a candidate for a job (or applying for a job)Salutation (your addressee is William Jones)Opening lines explaining your motivation for writing the business letter.Description of Julia Walkman as a candidate suitable for the vacant position.The line stimulating your addressee to take certain actions.Closing line stimulating further business communication.Complimentary close.Signature block.Task 4Некоторые характеристики объекта описания могут встречаться в нескольких типах деловых писем.
Смена цели делового письма приводит к изменению набораописательных деталей. Важно уметь адекватно отбирать, добавлять и логическивыстраивать описательные детали в соответствии с заданной целью.DirectionsUnderline in business letters (a-c) descriptive details and use them to writeinitiative business letters:a) describing the products the company offers for sale;b) describing a company in which theapplicant can find a job;c) describing yourself as an applicantfor a job who is able to offer the services of the hotel described.ИнструкцияПодчеркните в деловых письмах (ac) описательные детали и напишитена их основе инициативные деловыеписьма, используя планы писем изЗадания 3:а) с описанием продукции, которуюможет продавать компания;б) с описанием компании, в которойпретендент на должность сможетнайти работу;в) с описанием себя как претендентана должность, который мог бы успешно выполнять работу, связанную с предложением услуг отеля.70a)Dear Mr.
Chesterman:Yesterday I was going through our files and realized that we had failed to contact youconcerning our proposal to replace your cattle feeders.I realize that four months have passed since I sent you the information, so I have attachedour original proposal. I hope you will take time to look it through. We feel our prices arevery competitive and the quality and durability of our feeders will actually save you money in the long term. Good news is that just a month ago we certified our latest development – a new model of a feeder that is really easy to clean and exploit. You are sure tolike it.I will call you next Monday after you have had time to review the proposal. I am lookingforward to doing business with you. If you have any questions or concerns, I can bereached at 308-555-9847.Sincerely,Theodore MillerPresidentEnc.b)Dear Sirs,My present employer—Harvest Insurance Company in Memphis, Tennessee—is a regional insurance company that offers limited opportunity for advancement.
Therefore, Iam seeking a new and challenging position with a major national insurance companythat will enable me to use my seven-year experience in the market research field. Thisconfidential letter is to inquire into the possibility of a job opening as research executivein your company's national marketing department.I am currently working as a senior researcher in the marketing, planning, and researchdepartment, which plays a central part in the development and implementation of marketing strategy. This department commissions continuous research designed to supportnew product development, market monitoring, customer analysis, and advertising andpromotional development. My job involves all aspects of managing research projects.I would appreciate your time in reviewing my enclosed résumé and would welcome anopportunity to meet with you personally to discuss a position in your company.Sincerely,Bernadette FoxEncl.
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