Диссертация (971997), страница 32
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Ключа для этихдвух заданий не предусмотрено, так как их продукты носят творческий характер.Task 2Описания могут встречаться в разных частях текста делового письма, однако чаще всего они составляют каркас тех частей, где выражены основания для дальнейшего побуждения адресата к действию.ИнструкцияНапишите три описания в соответствии сзаданными коммуникативными ситуациями (A, B, C).DirectionsWrite three descriptions according to thegiven communicative situations (A, B, C).A.
Give a description of a new model of shirts your enterprise has started producing. It has several features that make it competitive on the market.B. Give a description of a firm with which you have worked for a long time as a business partner.The firm sells cables and connectors for computer networks.C. Give a description of an applicant for a position of personal assistant.
The applicant‘s name is Julia Walkman and she has worked as your assistant for 7 years.Task 3При написании деловых писем, содержащих описания, необходимо соблюдать внешнюю структуру, которая является планом письма, при этом не нарушая логику письма-описания.ИнструкцияИспользуя готовые наработки из Задания2, составьте три письма-описания: а) продукта, б) компании, в) претендента надолжность в соответствии с планами деловых писем (A-C). Можно пользоватьсяописаниями из предыдущих заданий.DirectionsWrite three descriptive letters depicting thequalities of a) a product; b) a company; c) anapplicant for a job. The given plans (A-C)will help you do it.
You may use descriptionsfrom previous tasks.159A. Offering goodsSalutation (your addressee is Kelly Stewart, but you do not know if she is married)Opening lines explaining your motivation for writing the business letter.Description of the products you offer.The line stimulating your addressee to take certain actions.Closing line stimulating further business communication.Complimentary close.Signature block.B. Introducing your supplier (a company) to your business partnerSalutation (your addressee is your old friend and business partner John Sunday)Opening lines explaining your motivation for writing the business letter.Description of the supplier company.The line stimulating your addressee to take certain actions.Closing line stimulating further business communication.Complimentary close.Signature block.C.
Recommending a candidate for a job (or applying for a job)Salutation (your addressee is William Jones)Opening lines explaining your motivation for writing the business letter.Description of Julia Walkman as a candidate suitable for the vacant position.The line stimulating your addressee to take certain actions.Closing line stimulating further business communication.Complimentary close.Signature block.Далее отбор описательных деталей студенты производят самостоятельно, аакцент смещается с синтеза описания на синтез целостного текста делового письма, содержащего описание, с учетом изменившейся цели. Следовательно, рецептивно-продуктивное Задание 4 детерминировано предыдущим. В письмах подчеркнуты пунктиром и выделены жирным курсивом возможные описательные детали, на базе которых студенты могут выстраивать собственные описания в деловых письмах с другой целью.Task 4Некоторые характеристики объекта описания могут встречаться в нескольких типах деловыхписем.
Смена цели делового письма приводит к изменению набора описательных деталей.Важно уметь адекватно отбирать, добавлять и логически выстраивать описательные детали всоответствии с заданной целью.ИнструкцияПодчеркните в деловых письмах (a-c) описательные детали и напишите на их основеинициативные деловые письма, используяпланы писем из Задания 3:DirectionsUnderline in business letters (a-c) descriptivedetails and use them to write initiative businessletters:a) describing the products the company offersfor sale;160а) с описанием продукции, которую можетпродавать компания;б) с описанием компании, в которой претендент на должность сможет найти работу;в) с описанием своих качеств как претендента на должность, который мог бы успешнопредлагать услуги, предоставляемые отелем.b) describing a company in which the applicantcan find a job;c) describing yourself as an applicant for a jobwho is able to offer the services of the hotel described.a)Dear Mr.
Chesterman:Yesterday I was going through our files and realized that we had failed to contact you concerning ourproposal to replace your cattle feeders.I realize that four months have passed since I sent you the information, so I have attached our originalproposal. I hope you will take time to look it through. We feel our prices are very competitive and thequality and durability of our feeders will actually save you money in the long term. Good news is thatjust a month ago we certified our latest development – a new model of a feeder that is really easy toclean and exploit. You are sure to like it.I will call you next Monday after you have had time to review the proposal. I am looking forward todoing business with you. If you have any questions or concerns, I can be reached at 308-555-9847.Sincerely,Theodore MillerPresidentEnc.b)Dear Sirs,My present employer—Harvest Insurance Company in Memphis, Tennessee—is a regional insurancecompany that offers limited opportunity for advancement.
Therefore, I am seeking a new and challenging position with a major national insurance company that will enable me to use my seven-year experience in the market research field. This confidential letter is to inquire into the possibility of a job opening as research executive in your company's national marketing department.I am currently working as a senior researcher in the marketing, planning, and research department,which plays a central part in the development and implementation of marketing strategy. This department commissions continuous research designed to support new product development, market monitoring, customer analysis, and advertising and promotional development.
My job involves all aspects ofmanaging research projects.I would appreciate your time in reviewing my enclosed résumé and would welcome an opportunity tomeet with you personally to discuss a position in your company.Sincerely,Bernadette FoxEncl. Résuméc)Dear Mr.
Sherman:Just a note to introduce Waverley Hotel and to let you know of our interest in the 20XX meeting plans ofthe Paramount Institute.Waverley Hotel contains 674 newly redecorated guest rooms. The hotel is located in the heart of Chicago,only 30 minutes from Midway airport. Our three four-star restaurants offer our guests variety in menu selection and atmosphere. I have enclosed a complete schedule of our function space dimensions and capacities.161Waverly team is a community of responsible and highly skilled personnel. You are welcome to use theservices of any of our managers who have enough experience in organizing successful events for various companies inside the hotel.We will call your office next week to answer any questions you may have on the Waverley‘s facilitiesand to discuss how we may be of service to the Paramount Institute.Sincerely,SignatureCarol BrownЗадание 4 детерминирует рецептивно-продуктивное Задание 5, цель которого –написание деловых писем, содержащих описание, в соответствии с заданной коммуникативной ситуацией.
Продуктивный характер задания не предполагает наличие ключа.Task 5При продукции описательных деловых писем решение по отбору описательных деталей принимается автором письма в соответствии с каждой конкретной коммуникативной ситуацией. Набор описательных деталей должен быть адекватен цели письма и отражать те существенные характеристики объекта/объектов, которые способствуют ее скорейшему достижению.ИнструкцияDirectionsНапишите деловые письма в соответствии с Write business letters according to the followзаданными коммуникативными ситуациями.ing communicative situations.1) Sandra Lamberts who has successfully worked as your assistant for 10 years has asked you to write aLetter of Recommendations introducing her to a potential employer.2) You represent a local company selling exclusive high-quality goods and want to introduce your companyto a potential partner who has sent you an enquiry about it.3) You have seen an advertisement of sporting clothes for men, women and children sold at large discounts.
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