Диссертация (1146780), страница 39
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On the other hand ….2.2.15. Welcoming questions and commentsI have covered the points I needed to present today.We have time for a few questions.Are there any questions or comments?I would be glad to answer any questions you might have.2.2.16. Saying thank youI’d like to thank you all for your attention.Thank you for listening227Приложение 4.Фрагмент из учебного пособия“Thin Ecologically: Textboo for PR Stu ents”PR sample. Public Service Announcements.1. Read the following radio announcements. They are a part of a national PR campaign launchedby EPA (USA).
Read the three announcements quickly. What is the goal of the campaign?Read the information in INFO BOX2. In pairs act out one of the announcements.3. Answer the questions below.1. What is the objective of the announcements? Choose from the list below. to inform; to warn people not to do something; to urge people to do something.2. Who is the target audience?3.
In your opinion, which announcement sounds the most appealing?4. Which announcement sounds the most informative?5. Which one, do you think is the most effective? Why?4. In groups discuss the announcements and choose the best one.USEFUL LANGUAGE…… sounds really interesting/appealing/impressivethere are a fe ama ing/surprising facts in ………the figures in …… are really orringI was surprised to hear that ……I think, people ill remember …… because of the music/voices/nespeaking on the issue/interesting slogan ……I as really impressed by ………… e plains hat happens to garbage hen …….…… sounds rather boringI don’t find …… very interesting228information/the celebritya) EPA – EARTH DAY – RADIO: “Ask Your Children” (30 sec)SOUND EFFECTS: schoolyard soundsMOM: If you’re done ith that cola, ho about e thro a ay the can?CHILD: Not here mom, let’s look for recycling on our ay home.MOM: OK.
What are we looking for?CHILD: A bin with a circle of arrows on it. We learned about it in school today.When you recycle a can, the aluminum gets melted down and makes more cans.MOM: You’re my best teacher!CHILD: Look mom… the circle of arro s! That’s a recycling bin!CHILD: Happy Earth Day mom!ANNOUNCER: Recycling conserves natural resources.To learn more about recycling, visit www.epa.gov.b) "This is Our Neighborhood. Recycle" EPA; Presented by Shauntay Hinton, Miss USA 2002.SHAUNTAY: Hi. This is Shauntay Hinton.
Do you have 30 seconds to talk abouthow we can help our community? Did you know that the average person throwsa ay more than four pounds of garbage a day? That’s a phone book every day. WhenI heard that, I said - I’m gonna recycle everything I can. I mean, recycling one ton ofpaper saves about 20 trees. The energy saved from each recycled aluminum can willrun a TV for three hours.
I recycle and I’m asking you to do the same.ANNOUNCER: For more information on recycling, contact the US EnvironmentalProtection Agency.SHAUNTAY: This is our neighborhood. Recycle.c)EPA – RECYCLE – RADIO: Mighty Clouds of Joy/ "I Wanna Thank You" (30 sec)MUSIC: "I Wanna Thank You"JOE: Hi. This is Joe Ligon with my good friend Richard from the Mighty Clouds ofJoy.
Let's talk about something important. Recycling.RICHARD: Did you know the average person throws away four pounds of garbagea day? Problem is, it's not all garbage.JOE: When we heard that, we decided to recycle everything we can. Glass bottles,aluminum cans, paper.RICHARD: In fact, recycling one ton of paper saves 20 trees. And we've gotsomething to say to everybody who recycles.MUSIC: Chorus from "I Wanna Thank You"ANNOUNCER: For more information on recycling, contact the US EnvironmentalProtection Agency.JOE/RICHARD: This is our neighborhood. Recycle.5. Your teacher will give you a picture.
Your task will be to create a public announcement toplace in the Internet.The text of the announcement should include: background information on the issue what you ask people to do to help solve the problem what will be the environmental and other benefits6. Discuss the other students’ announcements.229Приложение 5Ксерокопии слайдов, подготовленных студентами в ходе выполненияпроектного задания230231ResearchAdvantages of organic foodPlanet-friendlyToxic free!More nutritiousBiodiversityFarmer-friendlyResearchThe product of “Jasberry” - no chemical fertilizers,pesticides or bioengineering232Приложение 6Задания, направленные на поэтапное обучение написанию пресс-релизаи информационных материалов1.
READING AND SPEAKING.Have you ever seen this label? Where? What does it mean?Now read about ENERGY STAR. Answer the questions below.1. Who introduced the ENERGY STAR program?2. Discuss how this program tries to solve the problem of airpollution.3. Given a choice, would you prefer to buy a product with thislabel? Why?EPA introduced the Energy Star program in 1992 as a voluntarymarket-based partnership to reduce greenhouse gas emissions.
Today the program offersbusinesses and consumers energy-efficient solutions to save energy, money and helps protect theenvironment.Energy Star was created by the federal government to recognize energy-efficientproducts. It's most widely known for the Energy Star label given to dishwashers and otherhousehold appliances. But the system has been expanded to include everything from cell-phonechargers to new-home construction.Results are already adding up.
Americans, with the help of ENERGY STAR, savedenough energy in 2006 alone to avoid greenhouse gas emissions equivalent to those from 25million cars — all while saving $14 billion on their electricity bills.For the HomeENERGY STAR helps you make the energy efficient choice.If looking for new household products, look for ones that have earned the ENERGY STAR.They meet strict energy efficiency guidelines set by the EPA and US Department of Energy.If looking for a new home, look for one that has earned the ENERGY STAR.If looking to make larger improvements to your home, EPA offers resources to help you reduceyour energy bills and improve home comfort.2. Read the following press releases from http://www.energystar.gov.Choose the best summary for each press release from the following list. There are two extrasummaries.a.) The United States and the countries of the European Community today renewed theiragreement on the energy efficiency of office equipment products using the government's EnergyStar label.b.) EPA announces new computer efficiency requirements.c.) One more product has been added to the list of products certificated by ENERGY STAR.d.) Another country has agreed to cooperate with ENERGY STAR in order to improve its energyefficiency standards.
ENERGY STAR label will appear on many of its products includingmonitors, fax machines, televisions, etc.e.) A number of companies will be given an award for their achievements in energyconservation.2331. Release date: 03/21/2007(Washington, D.C. - March 21, 2007) EPA and DOE will present the 2007 Energy Star Awardstonight to more than 80 businesses and organizations for their achievements in reducinggreenhouse gas emissions through energy efficiency.
This year's winners, chosen from the 9000plus participating partners, include The Home Depot, PepsiCo, McDonalds, Food Lion, FordMotor Company, Marriott International Inc., Astoria Homes and 3M.2. Release date: 03/20/2007(Washington, D.C. - March 20, 2007) EPA and the China Standard Certification Center (CSC)have agreed to work toward harmonizing information on their respective energy-efficiency labelsfor consumer electronics and office equipment."EPA and CSC agree that saving energy, saving money, and protecting the environment justmake sense," said Bill Wehrum, EPA acting assistant administrator for Air and Radiation.EPA has a long history of cooperation with China on clean air and clean energy issues, includingvoluntary energy efficiency labeling. With EPA's assistance on certification development, CSChas added 10 product categories to their certification and labeling program since 2001, includingcomputers, monitors, televisions, office copiers, fax machines and external power supplies.Release date: 01/31/2007In anticipation of the conversion to digital television signals in February 2009, EPA isannouncing new ENERGY STAR specifications for energy-efficient, digital-to-analog converterboxes, or DTAs.
These new specifications are expected to cut the energy use of a DTA by over70 percent. It is estimated that Americans will purchase 22 million DTAs to continue to receiveover-the-air broadcasts after the February 18, 2009 conversion from analog to digital broadcasts.If all DTAs met the ENERGY STAR specification, Americans could save 13 billion kWh and $1billion in energy costs, and reduce the greenhouse gas emissions equivalent to those of more than1 million cars.3. Read the press releases again. Imagine you are a journalist who is going to write an articlebased on each of the press releases.
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