Диссертация (971997), страница 63
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Assessing Business Communicative SituationToday you are going to write business letters in accordance with the communicative situations.Перед тем как переходить к самостоятельному написанию деловых писем, студентам необходимо выполнить ряд условно-коммуникативных заданий. Написание деловых писем по заданным коммуникативным ситуациям позволит совершенствовать полученные в процессе обучения коммуникативные умения.Непосредственно перед этим отрабатываются этапы написания делового письма, коммуникативная ситуация задается самими учащимися.Task 1Так как диалогизм делового письма позволят моделировать коммуникативнуюситуацию соответственно условиям переписки (адресант-адресат), то студентполучает возможность использовать умения, выработанные ранее.DirectionsRead the descriptions of communicative situations in which basic elements are given: the purpose of theletter, addressee characteristics,background information.
Writebusiness letters in accordance witheach of them.ИнструкцияПрочитайте описания коммуникативных ситуаций, в каждой из которых указаны цель письма, характеристики адресата, исходныеданные. Напишите деловые письма в соответствии с каждой изних.Situation 1. You represent a wholesale company that sells T-shirts with various prints toretailers. You are going to introduce a new model of T-shirt to your regular customer (aretail company), whose supply manager has asked you about your new product line. Describe the advantages of this product so that your addressee would want to buy it for hisstore.Situation 2. Your ex-employee Jerry Rogers has asked you to write a letter of recommendations for him. He is moving to your addressee‘s city soon.
You have known Jerryfor a very long time, and want to recommend him as a reliable and responsible person.The job he wants to apply for includes the duties he is familiar with, and you are sure hewill perform them excellently. Your addressor is the company with which you havenever worked, but which has a perfect reputation.Situation 3. You represent a successful company that produces high-quality leather.
Youhave read an advertisement in the newspaper ―Business Search‖ in which LeatherGoods, Ltd. are searching for a wholesale supplier of genuine leather. You are going tooffer your services to this company.124Situation 4. The product you have received is different from the one you have ordered.It was to be 24 grey Teddy bears, but you received 22 brown Teddy bears. You need toknow who is to blame for this mistake and what they are going to do about it. You aresure that the order cannot be considered fulfilled by the seller.Situation 5. You have mistakenly sent Mrs.
Webbs 300g of cleanser instead of 500g.This mistake has occurred because there is some Ms. Webbs among your customers,who lives in a different city. Fortunately, you did not send anything to her yet, so, youare going to send the rest 200g of cleanser to Mrs. Webbs next week. Write a letter ofapology to Mrs. Webbs.Situation 6. You are requesting information on new NoBugs insecticide advertised onTV.
You have tried many substances already, but none was effective. So, you are writing to find out if NoBugs producers guarantee their customers against failures to destroybugs for at least one year.Situation 7. You have to reject your boss‘s (Dr Williams‘s) invitation to a corporate party, which will take place at the day of your wedding. You need to explain how important this is for you.Situation 8. You are a sales agent for Sleepy Pajamas, Plc. Your boss has asked you towrite a direct mail sales letter to potential customers introducing high-quality, welldesigned sleepwear of very competitive prices.Task 21.
Choose a business letter in English.2. Draw a graph revealing the logical structure of the letter. What connectors are used?3. Say what the purpose of the letter is. Is it supported properly?4. Find information about the author of the letter – the type of culture, social status (single, married, unknown, a group of people), position, etc.5.
Think of the purpose of your answer to this letter.6. Decide on the best way to formulate and support it.7. Write a letter-response.8. Check your letter for spelling, lexical, grammar mistakes. Did you use adequateclichés?9. Check your letter for redundancy.10. Look at your letter and repeat points 2 and 3.125ПРИЛОЖЕНИЕ 11Материалы промежуточных срезов 1-3 с ключамиPROGRESS TEST 1Answer SheetName:Group:Total:InstructionsRead the tasks.Do the tasks, writing your answer(s) in the table below.Hand in your Answer Sheet to the teacher.You have 80 minutes to complete the test.Preliminary Task (key)1) B2) C3) 64) 46) No7) NM8) No9) UnknownTask 1 (key)To: Jill Adams, HR Manager, Handy Home Products UKFrom: Teddy TallSubject: Job Application for Administrative Assistant5) 310) ADear Jill, [coma]On the V-Jobs.com Web site, I have read about a job opening of an AdministrativeAssistant position in Handy Home Products.[I have enclosed a Resume with all the details of my job experience with the letter.]I am a recent graduate of Edinburgh University with a strong academic and researchrecord.
I have highly developed communication and business organization skills aswell as a job record in administration in an international law firm.I am sure that my skills will be useful for Handy Home Products.I have enclosed a Resume with all the details of my job experience with the letter.If you are interested, please, contact me on Friday to schedule an interview.I am looking forward to your response.Sincerely yours,Teddy TallTask 2Их собственные варианты ответов126Task 3 (key)Dear Sirs,I am writing in response to your job advertisement in Recent Vacancies.As you have written, you need an Administrative Assistant whose duties will includefiling, copying, answering phones, sending e-mails, greeting clients and schedulingappointments.
I believe, I am the person to answer all your requirements.My job experience is not really big, but I am able and willing to study hard. Besides,my command of foreign languages is rather good.It is of course on your part to decide if I am a suitable candidate, but do not hesitateto invite me to the interview.I am looking forward to your response.Sincerely yours,Ian SchmidtTask 4 (key)4, 7, 6, 8, 1, 3, 10, 9, 2, 5Task 5 (sample answer)From: Ivan IvanovTo: Ingrid WhiteSubject: VacancyDear Ms White,I am writing to express my interest in the Purchasing Manager position listed onMonday.com. I have a 7-year experience in organizing raw materials purchase for thecompany I am now working in.
Having to move to your region, I am pushed to lookfor a vacancy, where I will have an opportunity to apply my working skills.My current responsibilities include both purchasing and compiling clientele, which issure to be useful for your company.Find enclosed to this letter my resume with detailed information about my businessqualities and job experience. I have also attached Letters of Recommendation writtenby my current boss, colleagues and business partners.Hoping for further dialogue.Sincerely,Ivan IvanovFinal Taskтворческий продукт в объеме страницыFor experimental groupsProgress Check Task 1 (key)c, c, bProgress Check Task 2 (key)6, 9, 4, 3,10, 5, 7, 2, 1, 8127PROGRESS TEST 1Preliminary TaskRead the letter.[1] Dear Ms Marshall[2] Having read a job advertisement on your Web site, I decided to apply for this position.[3] I have recently graduated from SDA Secretarial School and have a perfect personalrecord.[4] As was mentioned in your advertisement, you need a well-organized employee who isable to take on responsibility.
These are my strongest points, as you can see from the enclosed Resume and References.[5] At the moment I live in Nashville, which is approximately 130 miles from your headquarters. But I am single and would move anywhere without hesitation.[6] If you find me suitable for the position, please, write back, and I will get ready for an interview.[7] I am looking forward to your answer.[8] Sincerely yours,Edward LangleyEnc.Answer the following questions and write your answers in the Answer Sheet.There is one correct answer to each question.1) What has motivated the author to write the Letter?A.
newspaper ad B. job offer in the InternetC. friend‘s recommendation2) What is the author‘s purpose?A. to get a replyB. to relocateC. to be invited to the interview3) In which part of the letter marked by numbers does the author urge the addressee toact? Write the correct number.4) Which part of the letter marked by numbers describes the most important features ofthe candidate for a job? Write the correct number.5) Where can the addressee find information about the author‘s background? Write thecorrect number.6) Does the author want to relocate to a different city? Write Yes or No.7) Is the author very experienced in the job applied for? Write Yes or No or NM (notmentioned).8) Do the author and the addressee know each other well? Write Yes or No.9) What is the addressee‘s marital status? Write Married or Single or Unknown.10) Which job is the author applying for?A.
Personal AssistantB. Sales ManagerC. Advertising Agent128Task 1Read the letter containing mistakes. In the text of the letter in your Answer Sheetmark the mistakes and correct them.To: Jill Adams, HR Manager, Handy Home Products UKFrom: Teddy TallSubject: Job Application for Administrative AssistantDear Jill!On the V-Jobs.com Web site, I read about a job opening of an Administrative Assistentposition in Handy Home Products.I enclosed a Resume with all the details of my job experience in the letter.I am a recent graduate of Edinburgh University with a strong academical and researchrecord. I have highly developed communication and business organization skills as wellas a job record in administration in an international low firm.I‘m sure that my skills will be useful for Handy Home Products.Will you contact me on Friday to schedule an interview?I look forward to your answering.Sincerely yours,Teddy TallTask 2Read the letter and formulate in writing:1) the addressor’s purpose2) what is known about the addressor (enumerate his characteristics)3) what is known about the addressee (enumerate her characteristics)4) what the relations between the addressor and the addressee are (friends, colleagues, relatives, enemies, partners, they do not know each other, they have metbefore)5) what the tone of the letter is (polite, aggressive, apologizing, cheering, … [yourown variant])Dear Mr.
Sanders,I am very pleased to recommend Alice for the position of Editor-in-Chief with GlobexTech. As a fellow IT Content Editor at CloudArk, I have worked alongside Alice for thepast five years. Not only has she been a key player on our team, but she has also become a close personal friend. Alice‘s skills and leadership qualities would make her aninvaluable addition to your information technology content development team.While Alice has found success at CloudArk, helping increase our blog traffic from afew thousand to over one million monthly readers over her time here, she is looking tomaximize her skills as a leader within a larger company.
Our small start-up does not yet129have the opportunities for leadership for which Alice is qualified. Alice is poised to stepinto a role of editorial management for a content program with the potential for globalreach.Alice can plan, create, and market IT content and build a global presence for GlobexTech. She is an excellent writer and editor with a facility for translating technical information into engaging content. She has used her knowledge of the tech world both to popularize CloudArk‘s blog and to develop a platform for educational training, includingIT-related certifications, workshops, and webinars.
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