Диссертация (971997), страница 59
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As a result, you received last year booklet. So, we did it unintentionally. Please, accept our apologiesand the corrected booklet.Task 5DirectionsComplete the Letter of Response, explaining the cause-effect connectionsbetween the events. The events youhave to deal with are listed after theletters.ИнструкцияЗакончите ответное письмо, объясняя причинно-следственные связи между событиями. Список событий приведен после писем.Initiative LetterDear JohnWe've been doing business with you for a long time, now, and I feel I can speakfrankly with you.The performance of your shipping department over the past 9 months has been, in aword, poor.
Of 20 shipments we received 2 have been late by at least 7 days; 3 havebeen incomplete; and 4 have included items we did not order. These errors have costus time and effort and have inconvenienced our customers. They have simply got tostop happening. I'd like to hear what you've got to say about this situation, how youaccount for it, and how you plan to deal with it.Sincerely yours,Evelyn Matthews99ResponseDear EvelynAs an old partner of yours, I am asking for your understanding.
We had to cut our expenses dramatically, as 10 months ago there was a big fire in our warehouse...Please, accept my sincerest apologies. As soon as two months from now everythingwill get back to normal, and I hope that you still have some patience stored for me.Sincerely yours,John Mates- the quality of service there appears to be unsatisfactory- you can see now the expenses were enormous- in the fire we lost more than a half of our storage area and most of the goodsthat were in stock at that time- it took us more than 4 months to get that money- it is still impossible to find a better delivery solution- our customers did not get the goods they had ordered in time- we fell short of a large amount of money- our warehouse was insured against fire- a lot of money were to be paid to the angry customers- we changed the delivery company to a less expensive oneSample ResponseDear EvelynAs an old partner of yours, I am asking for your understanding.
We had to cut ourexpenses dramatically, as 10 months ago there was a big fire in our warehouse. Inthe fire we lost more than a half of our storage area and most of the goods thatwere in stock at that time.And then we fell short of a large amount of money, because our customers did notget the goods they had ordered in time, thus, a lot of money were to be paid to theangry customers.Although our warehouse was insured against fire, it took us more than 4 months toget that money.
As you can see now, the expenses were enormous.As a result, we changed the delivery company to a less expensive one, but the quality of service there appears to be unsatisfactory. Unfortunately, it is still impossibleto find a better delivery solution.Please, accept my sincerest apologies.
As soon as two months from now everythingwill get back to normal, and I hope that you still have some patience stored for me.Sincerely yours,John Mates100Task 6DirectionsRead the letters. Complete Letter 3,supplying 3 reasons to pacify the addressee and settle the situation fromthe list below and arranging them inthe logical sequence.ИнструкцияПрочитайте письма. ЗакончитеПисьмо 3, используя для объяснения 3 причины из перечисленныхпосле писем.Расположите выбранные причины так, чтобы успокоить получателя и исправитьситуацию.Письмо 1____________________________________________________________________Dear RichardWe had a very difficult time lately with our computer systems failing and documentslost. It was a really rough time, so please, accept our sincerest apologies.If there is anything you could suggest that we should to do for you, we will be grateful.Looking forward to hearing from you soon.Sincerely yours,Julia Smart_____________________________________________________________________Письмо 2__________________________________________________________________Dear Ms SmartWe were glad to finally get a letter from you.Our sails have fallen sharp because of your delays.
In this respect it sounds strangethat you want us to do the job of settling the matter. If you still want to continue business with us, please, suggest concrete steps to recovering our trust with you as a reliable business partner.We are waiting for your answer.Sincerely yours,Richard SimpsonChief Buyer__________________________________________________________________101Письмо 3____________________________________________________________________Dear RichardPlease, accept my apologies, for my previous note was written right after I regainedthe Internet connection.
Unfortunately, it is impossible to perform the delivery rightnow.…After the document are recovered, I will phone you, and we will work on the measures that will best reimburse all your expenses and inconveniences.Sincerely yours,Julia Smart_____________________________________________________________________- we still cannot deliver the goods and ask for your understanding- the goods can not be delivered without any documents- that dramatic computer system failure that I mentioned in my note has led toour losing most of the documents we are currently working with- it was our fault, and we are ready to return the money to you- you should wait for several days till our documents are recovered- the IT specialist told me that recovering the document needed several days102Lesson 6.
Cohesion and Coherence in Business LettersToday you will learn to validate the postulate in business letters.Task 1Логические схемы объяснительных высказываний помогают осознать подчинительные и сочинительные связи между их коммуникативно значимыми частями.DirectionsRead the expository utterances. Matcheach logical part with one of the termslisted below, that name the functionsof the parts and complete the suggested schematic representations withthe numbers denoting the logicalparts.ИнструкцияПрочитайте объяснительные высказывания. К каждой логическойчасти подберите название функции, которую она выполняет, изприведенного списка и дополнитепредложенные логические схемыномерами смысловых элементов.1)[1] We are sorry to inform you that your order cannot be fulfilled.[2] The offer of Happy Socks with 30% discount was due 30 November.
[3] Thus, thegoods mentioned in your order cost more than you have written.[4] A new order should be sent, if you still want to get our product.We are waiting for your renewed order form and looking forward to having businesswith you.Postulate (1); cause (2); effect (3); postulate specification (4).PostulatePostulatespecification14ReasonEffect3Cause21032)[1] We are happy to endorse the Allied Graphics Company - with corporate headquartersat Hooverville, Florida - as a good credit risk.[2] This company is well known to us, [3] since we have had business dealings withthem during the past twelve years. [4] As far as we can ascertain, the company appearsto be in good financial condition, [5] and their record of payment has been completelysatisfactory. [6] Therefore, you should have no hesitancy about extending credit to thecompany up to the amount of $15,000 a month.Postulate (1); cause (3); effect (2); reason (4, 5); postulate specification (6).PostulatePostulatespecification16ReasonReasonReason45Effect2Cause33)[1] I am writing to inform you that I can no longer work for your company.[2] My family will be moving to Georgia this spring, [3] so that my wife can takecare of her elderly mother.
[4] She has had quite a few health issues lately, [5] and wedecided to spend more time with her from now on.[6] In order to do that I have to resign and leave the company for good.Thank you for these successful years. I will miss you, Jerry, as well as all my otherfriends at Sanderstein Aviation. Your leadership provides me with many fond memories. I wish you continued success.Postulate (1); means (2); purpose (3); cause (4); effect (5); postulate specification (6).104PostulatePostulatespecification16ReasonReasonPurposeEffect35MeansCause24Task 2Анализ логической структуры деловых писем с основной формой выражениямыслей «объяснение» показывает, что существуют три основных их типа.
Впервом из них для доказательства справедливости постулата устанавливаютсяпричинно-следственные связи между элементами логической структуры делового письма. Учитывая тот факт, что при написании деловых писем существуют требования предельной лаконичности, но достаточности информации, появляется необходимость определить, в каких случаях информация будет наиболееэффективной и достаточной, в каких случаях появляется избыточность, от которой необходимо избавляться, и в каких случаях информации будет недостаточно для доказательства справедливости постулата.DirectionsRead the opening and closing lines ofa business letter and choose one of thegiven explanations according to theefficiency and sufficiency principle.Draw its logical scheme.ИнструкцияПрочитайте начальные и заключительные строки делового письмаи выберите то из объяснений, которое соответствует принципу эффективности и достаточности.
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