first insights into business ocr (835550), страница 23
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This demonstrated my ability to retain a professionalapproach and a sense of humour while working under pressure.1998Customer Services AssistantProvided support for customer enquiries. Dealing with customers’ complaintsdemonstrated my ability to remain calm under pressure. Explaining complexissues simply and clearly helped me to develop my communication skills.of responsibilityIn my final year at school, I helped organise a careers fair for all final year students.Good working knowledge of Microsoft Word and Excel SpreadsheetsWorking knowledge of French and ItalianCurrent clean driving licenceInterestsTravel: I have travelled extensively and independently in Europe.Music: I play the guitar in a semi-professional band and have done a number o f‘gigs’ for school and student clubs.RefereesHamish Roberts(Tutor at University of London)17 Woodland AvenueOxfordOX11 7 GGRRichard Gayle(Customer Services Manager/DAT)31 Pleasant StreetLondonSE18 3 LSR141141u n it tw e lv eBusinessC om m unicationInterview skills1 Read these comments aboutbad interview experiences andmatch them w ith the illustrations.Have you ever had a badinterview experience?1 'M y friend was told that on ascale of good to poor he was atthe b ottom end of reasonable.'2 'A friend was asked to makeup a song and sing it at aninterview w ith Virgin Atlantic.She did, and g o t the jo b .'3 'I was asked to get on a deskand dance.'2 A good interview is always well-structured.
W ork in pairs and p ut the listo f things that an interview er should do in to a logical sequence.a answer questions□fb ask questions about candidate's CV□c explain the plan of the interview□g make the candidate feel ateasemd explain what happens next□h observe□e hold a few minutes of neutralconversationi□listensummarise the mainpoints□□3 W ork in pairs and decide w hat the interview er and the interviewee couldsay at each o f the nine stages.Example:1 Make the candidate feel a t ease:Interviewer: 'Thank you fo r com ing, I hope you had a good journey.'Interviewee: 'Yes, thanks.
It only took 40 minutes, door-to-door, and it'seasy to get here from the station.'142Competition■412.5 At an interview it is im p o rta nt to 'sell' yourself to the company.Listen and w rite down w hat each candidate says to sell him /herself.BrettBarry5 Work in pairs, and roleplay this job interview at a soft drinks company.STUDENT ASTUDENT ВYou work for a soft drinks company and want torecruit some energetic, youthful people to yourmarketing department. Experience is not essentialbut enthusiasm and the desire to learn is.You have applied to a soft drinks company whow ant to recruit some energetic, youthful people toits marketing department.
You are very keen onthe job, and think you have a chance becausethey say that experience is not essential, butenthusiasm and the desire to learn is.Read Student B's Curriculum Vitae, then prepare tointerview him/her.Give Student A your Curriculum Vitae to read,then prepare to be interviewed by him/her.Make sure the interview is well-structured, andthat you have a list of questions about theinterviewee's CV ready.Prepare a list of subjects that you think theinterviewer m ight ask about and have answersabout your CV ready. Plan how to 'sell' yourself atthe interview.VFinal TaskWork in pairs. Look back through F irs t In s ig h ts in to Business and discuss.1 What topics have you learnt about?2 Which ones did you find most interesting?3 Which companies have you learnt about?4 Which of the companies would you like to work for and why?Checklist for Unit 12:I | 1 Think of three things that you have learnt about Coca-Cola in this unit.] 2 What tense do we use to talk about the present results of past actions?] 3 What tense do we use when we focus on when something happened?] 4 When do we use: fo r + present perfect?] 5 When do we use: since + present perfect?143143Review 4Finance, Corporate Responsibility andCompetitionBusiness ReviewFinanceC o rpo rateR esponsibilityC o m p e titio nHeavenly C hocolateThe Fairtrade chocolate bar 'D ivine' is madefrom West African cocoa beans, grow n byfarmers w ho own a one third share in thecom pany and w ho receive a Fairtrade prem iumfor their produce.
One taster asked 'Is itCadbury'*s?', w hich pleased Twin, the companythat makes 'D ivine'. Twin also owns CafedirectFairtrade coffee, which showed a 55% gro w th insales last year.2 Give a definition for each word.* Cadbury: large, successful chocolate manufacturer1 Why are the cocoa bean farmers paid a Fairtradepremium?2 Why were Twin pleased when a consumer asked'Is it Cadbury's?'4 Who are the main competitors in the marketfor chocolate and coffee? Do you think theyneed to worry about Fairtrade products?Vocabulary Review1 All the words in the box are key words fromunits 10, 11 and 12. W ork in pairs and put eachword into the correct list.3 rise4 market share5 offshore bank account6 profit and loss account7 financial results8 payment on tim e9 ethical consumers10 product policy11 or 12 to the lists?G ra m m a r Review1 Talking about figures and Conditional 13 Is the market for Fairtrade coffee healthy? Howcan you explain this trend?1 interest rate2 annual report3 Can you add other key words from units 10,In its first 100 years Coca-Cola has beenadaptable and has responded to marketchanges.
New markets are opening up all thetime as the political situation changes aroundthe world. It m ight seem surprising, but themajority of the world's population hasn'tdrunk Coca-Cola yet!The pie chart shows Coca-Cola's target markets.fo rm e r Soviet countries293 m illion \11 enter new markets12 market leader13141516171819tax yearturnoversocietyglobal marketopen marketfallcompetitors20 environm ento th e r nations326 m illionEastern C entral Europe124 m illionincreasing present mar1.9 billionAfrica568 m illionIndia840 m illionChina1.2 billion144144Finance, Corporate Responsibility 8t Competition U21 What is the total size of Coca-Cola's potentialnew market?2 Which three regions of the world offer CocaCola new opportunities and what is the totalsize of these three?3 How big is each of the three markets, as apercentage of the whole?4 What problems might Coca-Cola find in thebusiness environment of these areas?5 Are there any ethical issues the companyshould consider when entering these markets?6 Who w ill Coca-Cola's main competitors be inthese areas?7 How big is the proposed increase in its presentmarket as a percentage of the whole?8 What strategies can Coca-Cola use to increaseits present market by 1.9 billion?3 Look at the Conditional 1 sentences w hichdescribe the pie chart.
F ill the gaps w ith a verbin the correct form.1 If Coca-Cola___ (increase) its present marketby 1.9 billion consumers, i t ________ (be) themost powerful soft drinks brand in the world.2 If Coca-Cola___ (promote) itself successfullyin China, its market share_______ (grow) byaround 20%.3 If Coca-Cola___ (market) itself in China, it___ have to sell more to earn the same profitas it earns in America because prices w ill bemuch lower.4 If consumption per person___ (be) as high inits new markets as in its current markets, thecompany___ have to open many morebottling plants.5 If the population in North America and Europe___ (continue) to shrink, Coca-Cola____ haveto enter new markets in order to keep its profitshigh.4Example: Ethical investors have stoppedWork in pairs and answer the questions.Present perfect, gerunds and infinitivesMore and more people are investing their moneyin companies whose activities do not harm societyor the environment.
Write five sentences.Make sure the second verb is in the correct form gerund or infinitive.in ve stin g in companies which areinvolved in the production o f weapons.1 companies which are involved in weaponsproduction (stop, invest)2 companies which are involved in animal testing(avoid, deal)3 companies which have links w ith certainpolitical regimes (choose, not to be involvedwith)4 companies which bring a direct benefit tosociety or the environment (prefer, deal)5 companies which contribute to a sustainablefuture e.g. pollution control, informationtechnology, healthcare and public transport(choose, invest)W ritin g ReviewRe-phrasing and exemplifying, transitiveand intransitive verbs• Decide if each sentence 1-6 describes transitiveor intransitive verbs.
Circle the answer.• Use a re-phrasing or exemplifying connector (inother words/that means/that is to say) to completethe other gap.Example:Raise is a tra n s itiv e verb, that means it isfollowed by a direct object.1 Raise is a(n) tra nsitive/in tra nsitive verb_____________ , it is followed by a directobject.2 Rise is a(n) tra nsitive/in tra nsitive verb_____________ , it is not followed by a directobject.3 Transitive/intransitive verbs,_____________rise, fa ll, bargain, compete, respond are notfollowed by a direct object.4 Transitive/intransitive verbs,_____________pay, publish, expect, spend are followed by adirect object.5 Transitive/intransitive verbs,_____________verbs that are followed by a direct object, formdifferent sentence patterns t o _____________verbs.6 Transitive/intransitive verbs,_____________verbs that are not followed by a direct object,form different sentence patterns to transitive/intransitive verbs.145145Communication ActivitiesUnit 2 Business CommunicationGROUP 1GROUP 2STUDENT ВSTUDENT DLook at the chart below which gives informationabout Edizione Holding.
Ask Student A forinformation to fill in the gaps.Ask about:Look at the chart at the bottom of the pagewhich gives information about Sony. Ask StudentC for inform ation to fill in the gaps.• which sectors Edizione Holding operates in• the names of the companies• main areas of business• the names of the companiesAsk about:e d iz io n e h o ld in g fa m ily t r e eKEYSECTORS•= MANUFACTURING•= FOOD RETAILING•= REAL ESTATE AND4’BENETTON GROUPGRUPPO GSNVESTMEN 1AGRICULTURE••= OTHER SECTORS•*BENETTONSPORT SYSTEMAUTOGRILL910VOLLEYTREVISTO"OTHER M IN O R ITYINTERESTSSONY2b videoc _____d information andG AM Ea SonyComputerEntertainmentM U S ICA PICTURESSonyMusicEntertainment(Japan) inc.a SonyPicturesEntertainmentcommunicationb theatreoperationse electroniccomponents1461466 OTHERa Sony LifeInsuranceCompany Ltda CustomerFinancingb ______Communication Activities■U nit 10 Business C om m unicationU nit 3 Cross-cultural Com parisonQuiz key: aT, bF, cF, dF, eT, fT, gF, hT, iF, jTSTUDENT ВYou represent Jyske Bank.
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