first insights into business ocr (835550), страница 24
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Student A is interestedin opening a No. 1 account in Gibraltar. TellStudent A what the benefits of the account are,especially the ability to transfer between 25different currencies. Answer his/her questionsand try to persuade him /her to open an account.You are:U nit 4 Business C om m unicationSTUDENT вYou work w ith Student A.
Your partner is askingyou for help w ith some problems. Make some• 100 % sure: the euro is an excellent businessopportunity.• 100 % sure: your account managers w ill notmake mistakes.• 75% sure: you will double an investment in10 years.recommendations.Now change roles and ask your partner for helpw ith the following situations.1 Your colleague is preparing a presentation to agroup of prospective new clients.2 Your company, based in Europe, is opening abranch in Brazil.3 The computers in the sales department are out• 50% sure: interest rates w ill go up soon.• 0 % sure: the currency market w o n 't crash.of date.4 The number of customer complaints isincreasing.U nit 11 Final TaskStudent A: You have a budget o f $500.U nit 5 W ritingStudent B: Ask and answer questions to fin d outthe history o f EMI's products.Example:W hat did EMI do in 1952?When did EMI introduce the first stereo LPrecordings?EMI produced 45 rpm vinyl singles.EMI introduced the first recording on cassette.1983____TodayEMI invested in VIVA, a music video channel.One of the world’s leading music companies.147147■Communication ActivitiesUnit 7 Business CommunicationUnit 8 Language Practice TwoG roup ВSTUDENT В_____________Look at th e advertisem ent for th e M emoRecording Pen w hich T i m e m agazine is offeringas a free gift.
C om plete th e sum m ary chart.Student A phones you to ask you ab o ut the jobyou are advertising fo r an IT research assistant.Use the in fo rm a tio n below to answer Student A'squestions. Use the fu tu re fo rm w ill.YOURS•FREEFirst year: on and o ff the jo b training, leadingto early responsibility.• Lots of foreign travel, b u t n o t in first year• O p portunities to spend tim e in SouthAm erican o r European subsidiaries, b u t n o t inTHE TIME MEMORECORDING PENfirst year.• Interviews: 6 januaryRecord you r ideas,th o u g h ts, messagesand rem in ders a t th eto u ch o f ab u tto n w ith thisclever m em o pen.W ith crisp, clearsound and instantplayback, it's idealfo r th e o ffice, w h e nyou tra vel o r even atho m e.
A n d w ith asingle tw is t it's ahan d y b a llp o in t pen.Unit 9 Final Task_____________ STUDENT ВLook at the graph w h ich shows cinemaattendance fo r France and Italy.• Describe the trend to yo u r partner.• Ask h im /h e r ab o ut attendance in Poland,Germany, and Britain.Measures 147mm x 13mmC om plete the graph.TIMEM E M O RECORDING PENAppearance: slim and stylishSpecial features:Benefits:• tw o functions:1 recorder2Price:• crisp, clearUnit 10 Pronunciation• instantS tu d en t ВabcdUnit 11 Final TaskStudent B: The low est you w ill accept is $450.14814815.8.200499kg19.9.196021.40efgh65 cm2.30€5,000,000$40Communication ActivitiesU nit 10 Business C om m unication■Review 2 Business C om m unication--------------------- ------------------------------------------------------ --STUDENT ASTUDENT ВYou are interested in opening a No.
1 Account inGibraltar. Student В works for Jyske Bank andyou have an appointment to see him /her aboutit. You know that the account lets you transferyour money between 25 different currencies.Student A telephones you and asks to speak tothe Head of Sales who is not in the office at themoment, so you offer to take a message.Customer Care is very im portant to yourcompany so you want to give your partner agood impression.Ask Student В questions using expressions of• Explain that the head of sales is not availableand ask if you can take a message.• Find out your caller's name, and a contactnumber for him/her.probability about:• the euro - a good investment opportunity?• Account Managers - well-informed? Will theymake mistakes?• the account - profitable?• interest rates - changeable?• currency market - stable?• Ask what message the caller wants to leave• Get details of the product, i.e.
price, designsand colours.Prepare the call then wait for the phone to ring!Be careful w ith telephone language, and ask yourpartner to spell things if necessary.Decide if you want to open the account or not.\U nit 12 Language Practice OneStudent ВFind out what your competitor has done overthe last year using the table below. Ask andanswer questions.Example:A : Have you increased sales?B: We've increased sales by 5%.i Q u iz iHowcompetitiveare you?4Your c o m p e tito rYouincrease sales?Yes by 4.5%Yes 220,000 new customersattract new customers?maintain customer loyalty?YesMexico, Czech Republicenter new markets?introduce ethical policy?YesNo, but going toupdate your code of practice?send your employees on trainingYescourses?Yes. Local football teamsponsor sports events?For e ach th in g th a t you have done and h e /s h e h a s n t done s c o re 2 p_For each area w he re you have a chie ve d m o re than h im /h e r, s c o re 2 p o in ts .If you have b o th done s o m e th in g , s c o re 1 p oin t.vк yo u haven’t a chieved anyth in g , s c o re 0 p oin ts .149149Grammar Reference Шleast.My job is less demanding than yours, (or - My job is notas dem anding as yours.)He has the least demanding job.Ait is unusual to say:He is less rich than you.
or He is the least rich.For adjectives that add -er, -est we usually use n o t as... as.He is not as rich as you.worsebetterWord orderPerhaps and maybe come at the beginning of a clause.Perhaps prices w ill fall.She is leaving the company, maybe because she has beenoffered another job.Possibly, probably, definitely and certainly usually gobetween the auxiliary and the main verb.Irregular adjectivesbadgoodMaybe/Perhaps prices are high because labour costs arehigh.Hamburgers pro ba bly cost more in the UK because o f thecost o f labour.The cost w ill d e fin ite ly increase.the worstthe bestI t is pro ba bly the biggest company in Sweden.We have c e rta in ly decided on a policy.Unit 7 Language Focus Two, page 77Likely is used in a separate clause.I t is lik e ly that we w ill be taken over.► - Unit 9 Language Focus One, page 95© ADVERBSUnit 10 Business Communication, page 118A dverbs o f m a n n e rUSEWe use adverbs of manner to describe howsomething happens.D E TE R M IN E R S0 INDEFINITE, DEFINITE AND ZERO ARTICLESSales rose slightly.Sales fell dra m a tically.a /attFORMMost adverbs of manner add -ly to the adjectivesharp -* sharply slight -* slightlyWe use the indefinite article, a/an before a singularcountable noun when we refer to it for the first time.1 bought a m obile phone yesterday,theWhen an adjective ends -lele + у -» lyconsiderable -* considerablyWhen an adjective ends in -yу - llyWe use the before uncountable, countable, singularand plural nouns:1 when we use the noun for the second (third,fourth ...) time.She works for a multinational company ...
Thecompany has branches a ll over the world.steady -♦ steadilyWhen an adjective ends in -icic -» icallydramatic -» dramatically2 when it is clear from the situation who or what weare referring to.Word orderAdverbs that end in -ly usually come after the verb.zero articleWe do not use an article when we talk about thingsin general.1 with uncountable nounsUnit 9 Business Communication, page 104Let's get them from the supermarket.It's d ifficult to get advice about this problem.A dve rb s o f c e rta in tyWe can use these adverbs to say how sure we areabout something.2 with plural nounsProbability:The people who I work with enjoy their jobs.1-50%perhapsmaybepossibly50-99%probablylikely100% suredefinitelycertainlyPeople want to work.Compare this to a particular group of people.Unit 7 Language Focus One, page 58Grammar Reference2 Things which are happeningspeaking.VERBSOTENSESa ro u n dthe time ofT h e c o m p a n y is d e v e lo p in g a n e w d r u g a g a in s tPresent simplea s th m a .USEWe use the present simple to talk about facts orpermanent activities:T h e c o m p a n y i s n ' t r e c r u i t i n g a t th e m o m e n t.W h a t a r e th e y p l a n n i n g to d o ?A Some verbs are not usually used in thecontinuous form.T h e c o m p a n y h a s 1 ,0 0 0 e m p lo ye e s w o rld w id e .T h e s t a f f a r e n 't v e ry frie n d ly .W h a t does th is c o m p a n y d o ?FORM•hearsee•likedislike•believe feel (= th in k )rem em berPositive and negativesmelltastehatelovel/yo u /w e /yo u /th e yworkd o n 't work• think (= h a v e a n o p in io n )he/she/itworksdoesn't work• contain• owew antforgetwishknowhopemeanunderstandhave (= o w n )ow npossessQ uestionDol/yo u /w e /yo u /th e ywork?These are stative verbs; they describe states or senses.Doeshe/she/itwork?FORMA Add s or es in 3rd person singulare.g.••be + _______ ingshe w o rk s , h e w a tc h e sWe addesPositive and negative/iz/ when the verb ends in:h i /г/ Ш /tj/ Idil1a m /'mam n o t/'m notflyingmiss -» m is s e s close -* closesfinish -► fin is h e s watch -► w a tc h e smanage -* m a n a g e syo u /w e /yo u /th e yareare n o t/are n 'tflyinghe/she/itisis n o t/isn 'tflyingQ uestionVerbs that end in consonant + уin 3rd person singular change у to i and add esсагг/ -» c a rrie sv / o r r jf -» w o rrie sAm1flying?Areyo u /w e /yo u /th e yflying?Ishe/she/itflying?• Verbs that end in a consonant followed bytake -► t a k f -» t a k in gmanage -* m a n a g f -» m a n a g in gIrregular present simpleA These verbs are irregular:have: h e /s h e /it h a sdo: h e /s h e /it doeseBUT• Verbs that end in vowel + eagree -* a g re e in g , see -* s e e in g► - Unit 2 Language Focus, page 16• Vowel + consonant -+ double consonantWhen the last syllable is stressed, we usually doublethe final consonant.fit -♦ f i t t i n gbe'gin -* b e g in n in gcon'trol -» c o n tr o llin gPresent continuousUSE1 We use the present continuous to talk about:Things which are happening a t the time ofspeaking.I 'mUnit 2 Language Focus, page 16t r y i n g to c a ll G e o f f Peters.H e i s n ' t w o r k i n g to d a y .W h a t a r e y o u d o in g ?150151Grammar ReferencePresent continuous fo r futu reYou w o n ' t b e d isa p p o in te d .W i l l I g e t a n y tra in in g ?USEWe use the present continuous to talk about fixedfuture arrangements.-- Compare w ith going to and presentcontinuous fo r future aboveW e 're m e e t i n g colleagues fro m th e M a d r id o ffic e onFORMM on d a y.n o t v i s i t i n g the o ffices in A th e n s on th is trip .I 'mA r e th e y f l y i n g to H e a th ro w ?Unit 3 Language Focus, page 24Compare w ithg o in g t obelowG o in g toUSEWe use g o in g to to talk about w hat we w ant to do orintend to do in the future.
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