first insights into business ocr (835550), страница 28
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I do allmy banking is over the phone and Ican do this at any time of the day. Ican find out how much moneythere is in my account, I can pay allmy bills. I don't I don't send anybills through the mail erm and alsothey're very very professional,they're very friendly.1.7 Business CommunicationCONVERSATION 1Secretary: Good morning.
RTA,Lisa speaking, how may I help you?Tapescripts UCustomer: Oh, hello. Erm, I havean appointment to see David Barneson Tuesday, but I'm afraid I can'tmake it then. Would it be possibleto change it?Secretary: Just one moment. Eryes, I can give you an earlierappointment, if you like.Customer: Yes, that would be veryhelpful. Thank you.CONVERSATION 2Secretary: Mr Smith will be withyou in a minute. Would you like totake a seat?Customer: Thank you.Secretary: Would you like acoffee?Customer: Thank you very much.That would be very nice.
Black, nosugar please.CONVERATION 3Secretary: Shall I call a taxi foryou?Customer: That's very kind of you,but I think I'll get some exercise andwalk.Unit 2 C o m p a n ie s2.4 Language PracticeBA = Business analystBA: Right, so the first company Iwant to look at is a pharmaceuticalscompany. It develops andmanufactures a wide range ofmedicines and it's currentlydeveloping a new drug againstasthma. Well, as you all know, moreand more people are suffering fromasthma so they hope to make ahealthy profit from this drug.The company is currently preparingto launch a TV advertisingcampaign.
As you may know, it isillegal to show drugs on TV, so thecampaign focuses on the illnessesnot the drugs. It will be interestingto see public reaction to this.BA: So let's have a look at thesecond company. This company is acable operator. Well, it providescable television to thousands andthousands of homes but it wants toexpand and it's developing a newhigh-speed Internet service. Now,this service uses cables not phonewires and this means it is very fast,100 times faster than a normalphone line.
As you know, thenumber of people who are usingthe internet is growing and growingand everyone wants instantinformation so this is a companywith a great future.2.s ListeningТА = Tom ArmstrongRH= Rachel HumphriesRH: So Tom, what do you knowabout the Virgin Croup?ТА: They're a very large group,erm, they exist in a lot of differentsectors and they're run by RichardBranson - they're British.RH: Yes, yeah and they, erm theyproduce, er Virgin Cola, don't they?ТА: Yeah and I think they're alsofamous for the airline, the VirginAtlantic.RH: Um, and er they have a radiostation - Virgin radio.ТА: Yeah, and they still have themegastores, and I think they havemegastores all over the world now,RH: Yes,ТА: selling videos, music.
What doyou know about Benetton?RH: Well, they're Italian, andthey're very successful clothingmanufacturers.ТА: I think they produce sportswearnow.RH: Yes, that's right - sportswear,and erm, another, they haveanother trademark called Sisley,which produces more expensiveclothing.ТА: And Mercedes-Benz - do youknow anything about them?RH: Well they manufactureexpensive, luxury cars erm andthey're, erm German I think, ormaybe German - American now,perhaps.ТА: I think they're part of theDaimler Chrysler Group, whichagain is a large group ... I've heardthat they also produce a very smallcar called the Smart,RH: Oh right, it's good for thetowns and cities,ТА: Yeah.RH: And what about Sony?ТА: Oh Sony, they're, they're as faras I know they're still the worldleaders in electronics, and produce,for example, the Sony Walkman.RH: Mmm, and they're Japanese.ТА: Yeah.RH: And er, what else do theyproduce? ... computer gamesТА: Yeah, and they also do musicnow; they did the music for thefilm the Titanic.2.6Business CommunicationSpeaker: A lot of you will haveheard of this next multinational'sproducts, but I suspect that fewer ofyou will have heard of the companyitself; LVMH.First of all, what does LVMH standfor? The answer is the world'sleading luxury goods group.
LouisVuitton Moet Hennessy.So what does the group do? Well,of course, it specialises in luxuryproducts .... and it operates in anumber of sectors. As you can seefrom the chart, these are wines andspirits, fashion and leather goods,fragrances and cosmetics andselective retailing. Look at the brandnames in each sector. Each sectorincludes world-famous names.Let's look first at wines and spirits.LVMH is the world leader inchampagne production with brandssuch as Dom Perignon, Моё! andChandon and Pommery.U N IT 3 T ra v e l3.2 Language FocusMS = Mike Smith PG = Pam GarciaMS: Hello Pam.
It's Mike, how areyou?PG: Oh hello Mike, I'm fine thanks,and you?MS: Oh, not too bad. Could Ispeak to Rosalind Harrison?PG: Oh, I'm sorry, Mike. I'm afraidshe's out of the office at themoment - she's visiting a client inManchester.MS: Oh, OK. Well, maybe you canhelp. It's about the salesconference, is she coming over to165165T a p e s c rip tsWarsaw next Tuesday?PC: Yes, she's flying out onMonday morning, but she's visitingthe Gdansk office first.MS: So when is she coming toWarsaw then?PC: I'm not sure, possibly onTuesday, or she may spend anotherday in Gdansk and then go toWarsaw on Wednesday.MS: OK, well I'm having a meetingwith our Marketing Manager onWednesday morning. That's at ninethirty. She's welcome to join in onthat, and then I really must see hersome time on Wednesday about theproduct launch.PC: OK, I'll let her know.MS: Thanks Pam.
Hey, are youcoming over with Rosalind?PC: No, I'm not this time, but I amcoming over in September!MS: That's great, I'll look forwardto seeing you! Bye for now!PC: Bye.3.5 ListeningInt = InterviewerCK = Colin KnappInt: Colin, do you travel onbusiness very often?CK: I travel to Thailand about twoto three times per year.Int: And how long is the flight fromEngland to Thailand?CK: The flight is about twelvehours.Int: Uh, huh. Do you enjoy thatlong flight?CK: It's, it is OK as long as I takeplenty of reading, and they normallyhave three to four films.Int: And do you watch all the films?CK: I watch all of the films becauseI find it very difficult to sleep on a,on a plane.Int: OK.
Do you erm suffer from jetlag after the flight?CK: Er, I suffer jet lag, erm inThailand it lasts for about one, oneday.Int: Uh, hu; and when you returnto England?CK: It is worse, for some reason,and is about three days.Int: So travelling back to Englandis, is less pleasant?CK: It is less pleasant, but thatapparently is quite common.Int: OK. Erm, and what's the reasonfor your visits to Thailand?CK: It's to teach and to do somebusiness with the University.Int: Why do you travel to Thailandto do business? Why can't you dothat by telephone or fax?CK: Because our discussions arequite complex and it w..., it is toocomplex for telephone and fax.Int: OK.
When you visit Thailanddo you experience a culture gap?CK: There is a culture gap, yes.Int: Erm, and what are the ... canyou give me any examples of that?CK: They are very polite people,and so there are times when youmay think they agree with you, butthey are, they say 'yes' because theythink it is polite.Int: OK. So the, the way peoplecommunicate is different?CK: They communicate in adifferent way, yes.Int: OK.
And so can you givepeople visiting Thailand any tips, fortheir visit?CK: Erm, always try to be polite,and be respectful, and on firstmeeting try not to look the personin the eye, erm too often.Business Communication3.6 INTRODUCTIONS ANDGREETINGS1 W: I'd like to introduce you toSeftor Iglesias.Sefior Iglesias this is DuncanGrove.DG: Pleased to meet you.SI: How do you do.2 M: Do you know CarolineCourtney?David: No, hello.David: Pleased to meet you. I'mDavid Walker.Caroline: Nice to meet you.3 SB: Hello, Ms Barty?AB: Yes.SB: I'm Stephen Brown.AB: Oh, yes, hello. Nice to meetyou. You work with Roslyn Davis,don't you?166166SB: Yes, that's right.4 M: Sofia, this is Barry.
Barry,Sofia.S: Hello, Barry. Nice to meet you.B: Hello. Pleased to meet you.5 M: Let me introduce Miss Kim.Miss Kim, this is Mr Kinzett.M r Kinzett: Pleased to meetyou.Miss Kim: Pleased to meet you.6 K: Hi, I'm john.F: Hello, my name's Fiona.3.7 SOCIALISINGColin: Hello, how are you?Michelle: I'm fine thanks . How areyou?Colin: Fine. It's nice to see you.Michelle: You too.Colin: Can I get you a drink?Michelle: Oh, yes thank you. I'llhave a glass of wine please.Colin: Red or white?Michelle: White please.Colin: I'm afraid there's only red.Michelle: Oh, that's all right.
Red'sfine.Colin: (He spills a little of thedrink) Oh, I'm so sorry!Michelle: That's all right, don'tworry about it.Colin: I'm terribly sorry.Michelle: Really, it doesn't matter.3.8 Roger: Hello, Colin, just to saythe taxi will be here in a fewminutes.Colin: Oh, Roger, let me introduceyou to Michelle.Roger: Hello, Michelle. Nice tomeet you.Michelle: Pleased to meet you.Sorry, I didn't catch your name.Roger: I'm Roger.Colin: We're having dinner at TheLemon Tree. Would you like to joinus?Michelle: That's very kind of you.I'd love to, but I'm afraid I have toget home. My parents are comingto stay this weekend.Colin: Can we give you a lift?Michelle: Oh, that would be great.Thank you very much.
I'll just getmy coat.Tapescripts Ш3.9 Michelle: Thanks very much forthe lift.Colin: Pleasure. Don't mention it.Michelle: Bye. Have a nice meal.Roger: Thanks very much. Have agood weekend.U nit 4 T r o u b le s h o o tin g4.2Language FocusAB = Anna BrookBW = Belinda WatersAB: I don't think car manufacturersand car dealers think about femalecustomers at all.BW: I know what you mean. Cardealers don't seem to listen to whatwomen say they want.AB: Yes, they should take usseriously. After all women arebuying more cars these days.BW: Yes, so they should havemore women selling cars.AB: Mm. The dealers are nearlyalways men and they do such ahard sell.
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