first insights into business ocr (835550), страница 20
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A good dictionary, suchas the Lon gm an A c tiv e S tud y D ic tio n a ry , or thehigher level Lon gm an Business E nglish D ic tio n a ry ,shows you w hich form a second verb takes.consider /kan'sido||-3r:/v 1 [I,T] tothink very carefully about something: VЩ'ияя /э’дп:/у 1 [I,T] to have thesame opinion about something: + withMy client needs time to consider youroffer. | consider doing sth Have you everconsidered living abroad? 2 [T] toI agree with Karen. I t ’s much tooexpensive. | + that Everyone agreedthat the new rules were stupid.
| +about/on My firs t husband and / neveragreed about anything. —> oppositedisagree 2 [1,T] to make a decisionremember particular facts or details Iwhen making a decision: You shouldtogether after discussing something:agree to do sth They agreed to share the ■cost o f the party. | + on We 're s till trying to agree on a date fo r the wedding. ,| + that It was agreed that M r Rollinsshould sign the contract on May 1st. 3[1,T] to say yes when someone suggests a plan or asks you to do something: agree to do sth She agreed to stayat home with Charles. | + to The bosswould never agree to such a plan. 4 [I]if two pieces of information agree,they say the same thing: + with Yourconsider the effect the move w ill haveon your family.
| + how/what/who etcHave you considered how hard life isfo r these refugees? 3 [T] to think ofsomeone or something in a particularway: consider sb (to be) sth Mrs. Gillianwas considered to be an excellentteacher. | consider sth (to be) sth We consider your support absolutely essential.InTOI /mast; strong irust/ modi1 used to say that something issary and has to be done: A ll pasgers must wear seatbelts. \ You >not allow your dog out without tleash. | It s getting late.
/ really igo. - * see also have3 2 used to sjthat you think something is veryly to be true: George must be alneighty years old now. | That car ihave been going at 90 miles an h3 used to suggest that someoneshould do something: You must ststory doesn't agree with what thepolice have said.Robin Williams new movie. I t ’s refunny.W hich group o f verbs is follow ed by: an in fin itiv e w ith o u t to?a gerund? an in fin itiv e w ith to? Check in a dictionary.Group AlikedislikedelaypostponepractiseGroup ВarrangepromiseGroup Ccandecideplancouldfinishincludeavoidrisksuggestinvolveexpectrefusemayhopew antm ig htG ram m ar Reference page 154126126shouldhelpmanageCorporate Responsibility ШLanguageP r a c tic e TW O1 Read the tw o views on whether companies are responsible.
Put the verbsincorrect form .DO YOU TH IN K COMPANIES ARE RESPONSIBLE?YESNO• Many companies understand that theirresponsibility includes (conduct)1• They only introduce ethical policies ifthey think it w ill help (im prove)their business in anethical way and in ways that help(preserve! 2their profits.• Many companies avoid (give)thedetails of w hat theyenvironment.are doing.• Companies know that good practiceinvolves (provide) 2their practices.good working conditions.• Many companies risk (produce)10• Many companies help (raise)4• They refuse (change) 9monev for localqoods which areharmful in order to make a profit.communities.• They must (do) 11• ^Companies agree (introduce)more to reduce damage to thestricter measures toenvironment.reduce pollution.• Companies must (make)6a profit.
If thev don't,there w ill be no jobs for the workforce.2 Work in pairs. Student A: You think companies are responsible.Student B: You don't think that companies are responsible.Prepare your arguments, then close your books and discuss!Listening1 Kevin Manton gives his view on corporate responsibility. Before youlisten, w ork in groups and discuss the three statements. Do you agree w ithany o f them?1 Many companies have ethical policies and are responsible in business.2 If a company wants to be profitable it must appear to be ethical.3 Companies are non-ethical organisations.
To expect them to start beingethical is like expecting lions to become herbivores.2i i . 4a Listen to Kevin Manton's answer. W hich is his view?3i i . 4 Listen to the whole interview and answer the questions.1 What are the three examples of big business not considering the needs ofpeople and environment.2 Kevin Manton gives four examples of products that he doesn't buy. What arethey?3 He gives three examples of products he always tries to buy.
What are theyand why does he buy them?127127u n it ele ve nBoth ... and, either ... or, neither ... norWriting1 Read the advertisement for Cafedirect and the description of Traidcraft’soperations. Both Cafedirect and Traidcraft pay first world' prices for thirdworld' products.YOU D O N 'TGET COCAINEThe coffee growers of Latin Americaface a problem. Either they get paid afair price for their coffee, or they facebankruptcy and may have to turn theirland over to the illegal production of thecoca plant fo r cocaine.Cafedirect helps avoid this problem,because m ore o f the m oney you pay fo rC afedirect roast and ground coffee goesdirectly to the growers.The result? They continue to produceTraidcraft putssocial prioritiesbefore profitsPaul G osling reportsTraidcraft does not claim to offer the bestdividends to its shareholders, nor thecheapest prices to its customers, nor thehighest wages to its staff.But the company lacks neither customersnor workers, and volunteers freely givetheir time to sell its products.
The reason?Traidcraft describes itself as a socialenterprise, and the first item on theagenda is to promote fair trade withunderdeveloped countries.high quality Arabicacoffee for Cafedirect.Cafedirect.Fair trade. ExcellentNotice how both ... and is used in this sentence.Both Cafedirect and Traidcraft pay 'firs t w orld' prices fo r 'th ird w orld' products.(g)The coffee growers of Latin America have two options:a to grow coffeeb to grow the coca-plant1 If companies don't pay a fair price for their coffee, what will happen?22 What does Cafedirect do to avoid this problem?3 Complete this sentence from the advertisement.they get paidtairprtcetheir coffee,••a. x~:,nrirp fofo rr their128128Corporate Responsibility3■Look at the Traidcraft text.1 Is Traidcraft more focused on profits or on social problems?2 W hy do customers buy its products, and why do shareholders invest in thecompany?3 Complete this sentence from the text.The company lacks_____________ customers______________workers.4 Does the company lack workers? Does it lack customers?4 Look again at the three sentences A, В and C.1 Which sentence shows:a that there is a quantity of two?b that there are two possible options?c that both options are excluded?2 Is either ...
or used with a negative or positive verb?3 Is neither ... nor used with a negative or positive verb?5 Complete the sentences w ith b o th ... a n d , e ith e r ... or, n e ith e r ... n or.1 Traidcraft does not p a y ___________ its shareholders___________ its staffvery well.2 Traidcraft offers___________ the best dividends to its shareholders,__________ the cheapest prices to its customers.3 Companies can choose to p a y___________ 'first world' prices___________'third world' prices for goods from developing countries.4 __________ Traidcraft___________ Cafedirect choose to pay 'first world'prices.6 Combine the sentences.
Use b o th ... a n d , e ith e r ... or, n e ith e r ... nor.Example:Neither Cafedirect nor Traidcraft wants to harm the environment.1 Cafedirect does not want to harm the environment. Traidcraft doesn't wantto harm the environment.2 Traidcraft is a socially responsible company. Cafedirect is a sociallyresponsible company.3 We can offer to deliver all the goods next Wednesday. We can send part ofthe order today and the rest next week.4 We can withdraw from the market totally. We can concentrate our efforts ona small sector.5 Brian's application for the job of Ethical Policy Director is very strong. Alec'sapplication is strong. It’s a difficult decision.6 Latin American coffee growers can sell their coffee beans to Cafedirect.
LatinAmerican coffee growers can grow the coca plant for cocaine.7 Traidcraft doesn't find it difficult to recruit voluntary staff. Cafedirect doesn'tfind it difficult.G ra m m a r R eferen ce p a g e 1 6 0129u n it elevenBusinessCom m unicationNegotiatingANOWOVEN1 Read the Traidcraft advertisement andcomplete the job specification.WP O S IT IO N :TraidcraftT ra id c r a ft is a u n iq u e c o m p a n y a p p ly in g C h r is tia n81 20P ro d u c t M anagerProduct(s):_________________Responsibilities:_____________p rin c ip le s t o b rin g ju s tic e t o in te rn a tio n a l tr a d e .Qualifications: ______________PRODUCT MANAGERExperience: ________________( F a ir lyTraded G ifts & H om ew are)Benefits: ____________________Y o u r jo b w ill b e t o a ssist in th e m a n a g e m e n t o f th eG ifts a n d H o m e w a r e b u sin e ss w h ic h m a rk e ts ara n g e o f fa irly tr a d e d p r o d u c ts f r o m th e‘t h ir d w o r ld ’.Y o u w ill b e re s p o n s ib le f o r v a rio u s a sp e cts o fP ro d u c t M a n a g e m e n tY o u w ill b e h ig h ly m o tiv a te d a n d have a d e g re e inM a r k e tin g o r s im ila r a n d have o n e o r t w o y e a rse x p e rie n c e in P r o d u c t M a n a g e m e n tA ll jo b s have fle x ib le h o u rs a n d a n o n - c o n t r ib u t o r yp e n s io n s c h e m e .F o r f u r t h e r d e ta ils c o n ta c t:P e rs o n n e l D e p t , T r a id c r a ft p ic , K in g sw a y,G a te s h e a d N E H O NET el: 0 9 1 491 0 5 9T ra id c ra ftTrading fo r a fa ire r w orld2 The Product Manager w ill negotiate w ith overseas suppliersand agents to buy goods.1 In your opinion, what skills or personalqualities do you need to be a good negotiator?compromise...?2 What kind of atmosphereshould you createfor the negotiation?calm? friendly?3 Look at the handmadeproducts below.
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