first insights into business ocr (835550), страница 16
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When was:1 the biggest decrease?3 the smallest increase?2 the biggest increase?4 the smallest decrease?We can use verb + adverb to describe a trend.Verb + adverbCar sales fell dramatically from 1992 to 1993.They rose steadily from 1993 to 1997.They dropped slightly from 1997 to 1999.Sales increased considerably.Sales fell sharply from 1999 to 2000.104104Business Environment■39.7 Listen to the sentences describing the graph on page 104.
Are thesentences true or false?4 Work in pairs. Choose a year from the graph and describe it. Yourpartner has to guess which year it is.►Final TaskG ra m m a r R eferen ce p a g e 1 5 91 Work in pairs. S tu d en t A: Read the rolecard below.S tu d en t B: Read the rolecard on page 148.STUDENTA______________Look at the graph below which shows cinemaattendance for Poland, Germany and Britain.• Describe the trend to your partner.• Ask him /her about attendance in France andItaly.Complete the graph.1992219931994199519961997Discuss the possible reasons fo r the trend.• free time• ticket price• quality of films• advertising• how much money people have• number of different films3 Write a short report about cinema-going in Europe.►Business W r itin g W o rk b o o k p a g e 6 9Checklist for Unit 9:I I 1 Why are goods more expensive in some countries than in others?I | 2 What verbs can we use to give possible reasons?3When do we use the passive?| | 4 Think of three verbs to describe a downward ^I | 5 Think of three verbs to describe an upwardtrend.trend.105105Review 3Products, People and the BusinessEnvironmentgoods.
How much the company has to pay theworkers, or 7_____________ , is another factor, andalso the amount the government charges thecompany in 8_____________ .The people who work for a company, or thecompany's labour force are the company's mostimportant asset. Many different things motivatepeople to work, such as 9______________, ormoney, 10______________or the position they havein the company and society and the opportunity for11 __________________________ and to meetother people. Different people like different things,and the way managers treat employees, i.e. their12 ________________________________ can bevery important.Business ReviewThe Internet offers a real opportunity forretailers and service providers to advertise theirgoods and services. Banking is a growth area,and many banks now offer Internet bankingservices.
Most Net users are married males intheir 30s. Security is the number one concern forusers, and they are asked to register a securitycode each time they access their account.1 Which service is becoming popular? What doyou think the USPs and the benefits of theservice are?2 What problem exists in the IT businessenvironment?3 Is it clear who asks customers to register theirsecurity code? Why/Why not?G ram m ar ReviewComparative adjectivesVocabulary ReviewAll th e w ords a n d phrases in th e box are fromth e Key V ocabulary in u n its 7, 8 a n d 9.
Use eachw ord once to com p lete th e p ara g ra p h .raw materialssalarysocial interactionlabourcustomer profilestatusfeatureslabour costsbenefitsadvertisementtaxesstyles of management1 The chart compares three hairdryers. Chooseone and work in pairs to answer the questions.REMINGTON ‘TRAVEL PLUS' HAIRDRYER■ 1200 watt■ 2 heat/speed settings■ 120/230V ac* travel size■ £7.75A company's marketing department should decidewhat type of person will buy their product and havea 1____________________________or descriptionof the consumer in mind. Then they can design theiradvertisements.
A good 2______________shoulddescribe the **______________or characteristics ofthe product as well as the 4______________oradvantages of buying the product.The price of a product depends on various factors.Production costs are affected by the availability of5_____________ , or workers and the availability of6_____________ , or the things needed to make the106106PHILIPS HP4362 ‘ACTIVE* HAIRDRYER■ 1650 watt* 6 combinations of heat/speed including 2 cool settings■ 230V ac only■ standard size■ £13.99VIDAL SASSOON VS 722 HAIRDRYER■ 1800 watt* 3 heat settings, 2 speed settings■ 230V ac only■ standard size■ £16.75Products, People and the Business Environment UGoing to for futureT h in k about your plans fo r later this year, nextyear, and fo r the next 2-3 years.
Ask andanswer questions in pairs about each other'splans.Present passiveW hat is the m ain focus o f these tw o sentences?Coke or the people ?1 The word coke is used to describe any type ofcola drink.2 Many people use the word coke to describe anytype of cola drink.Business C o m m u n icatio n Review1 T h in k o f a product you bought some tim ethis year. W rite down:FEATURES_____________ BENEFITS1 How powerful is it?It will get hot morequickly.2 How many settingsdoes it have?3 What is the voltage?4 How big is it?5 How much does itcost?• four adjectives to describe it• its features• its benefitsPrepare a one m inute presentation to persuadeyour listener(s) to buy one.2 Mark each o f the verbs and nouns w ith anarrowto show the trend it describes:Verbs: totototo2 What are the benefits to the customer o feach feature? Complete the table.3 Write five sentences describing the featuresand benefits o f the hairdryers.e.g.
The Philips 'Active' is more powerful thanthe Remington 'Travel Plus', which means th atwhen I use it it w ill get hot quickly.Order of adjectives, modal verbs ofprobabilityNouns: a fall a drop a risea decline a decreasean increase3 Look at the graph. W rite a paragraph todescribe it using the verbs and nouns inexercise 2.1 Choose four objects that you can see. Foreach one w rite three words that describe it.2improve to decline to riseincrease to decrease to stabilisefall to grow to maintain (position)dropPut the adjectives in the rig h t order.3 Work in pairs.
Student A: Give your partnerthe three adjectives. Student B: Use modal verbsof p ro ba b ility to guess the noun.Example A: it's small, Japanese, and plastic.B: It could be a calculator.107unit1Finance0In this unit:•L a n g u a g e FocusFigures and numbersTransitive and intransitive verbsPronunciation: saying numerals,word recognition•SkillsWriting: rephrasing and exemplifyingReading: investment bank accountsListening: profit and loss accounts•V o c a b u la ryWord partners•Business C o m m u n ic a tio nScale of probabilityKey VocabularyLead-in10.1 Com panies and individuals often b o rro w m oney, and it is im p o rta n t tofin d a favourable In te re s t ra te .
Rates are variable, and can rise o r fa lldepending on the market. M any in vesto rs, (people w h o use th eir m oney to earnm ore m oney), choose foreign or o ffs h o re b a n k acco u n ts because they are taxfree. Anyone can buy shares in a p u b lic c o m p a n y and becom e a s h a re h o ld e r.All public companies in the UK are o bliged by law to publish th eir fin a n c ia lresults at the end o f the ta x y e a r. They do this in th e ir a n n u a l r e p o r t toshareholders. Annual reports include p r o fit a n d loss accou n ts w hich showtu rn o v e r, or the total sum of m oney w hich is co m ing in to the com pany.W ork in pairs and answer the quiz questions.do you Know About Money?1Why do public companies publish annual reports?2Who uses the information in a profit and loss account?3A balance sheet shows total assets and total lia b ilitie s: Which term refersto what the company owns and which refers to the company’s debts?4Do the directors or the shareholders own the company?5A dividend is the share of th e __________ that the shareholders receive.6Which word means the total sum of money which is coming into the company?7Profit minus the costs associated w ith preparing the goods for sale is calledgross/net profit.8The total profit w ithout subtracting costs and overheads is called gross/net profit.108108Finance ULanguageFocus OneFigures and numbersI Look at the five lists o f numbers and choose a term from the box thatdescribes each one.cardinal numbersordinal numbers3045 .........................................................101521st2nd3rd .....................................................................34V40.250.503/411/32/3 ......................................0.75 ....................................................................59%2Pronunciationdecimal numbersfractionspercentages18% ...........
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