first insights into business ocr (835550), страница 12
Текст из файла (страница 12)
+ ___________ to compare tw o items.4 Negative ComparisonThe Allegro is less expensive than the Sherrington collection.5 Irregular adjectivesgoodbetterthe bestbadworsethe worst— G ra m m a r R eference page 1 587777u n it sevenPronunciationr a 7.3 Comparative and superlative endings / э / and /s s t/1 Listen to these adjectives. Notice how -er and -est are pronounced.softsmart2softersmartersoftestsmartest7.4 Listen and repeat these comparative and superlative forms.1 soft lines5 warm suit2 smart suit6 light fabric4 cool suit3 sharp lines7 heavy fabricWeak forms: than /О э п /, as / э х /37.5 Listen and notice how th a n and as are pronounced.1 This suit is more expensive than that suit.2 This briefcase is less expensive than that briefcase.3 These suits are as expensive as those suits.4 The Allegro collection isn't as expensive as the II Classico collection.4LanguagePractice TwoWork in pairs.
Practise saying the sentences in Language Focus Two.1 Work in pairs. Look at the chartshowing the colour preferences o f luxurycar owners. Write five sentences o fcomparison.Example:1 White is the most popular colour.2 Work in pairs. Choose three o f theproducts below and th in k o f tw odifferent brands for each. Compare thebrands.• perfumes/after-shaves• carsTOP TEN LUXURYCAR COLOURSL u x u ry car-owners likew hite - hul green is getting hot.Colour1.Market shareWhite21.57%• dictionaries2.
Silver10.25%• soft drinks3. Medium red9.84%• cigarettes4. Light brown9.75%• newspapers/magazines5. Green7.55%• training shoes6. Light blue6.75%• jeans7. Black6.42%8. Dark blue6.34%Example:Chanel No. 5 is more expensive than Eaude Lancome, and it is also more popular,but I prefer Eau de Lancome because it islighter.39. Medium grey10. Dark redChange partners and fin d out your partner's preferences.78785.82%3.86%Products UListening1 Verena Adams is going to ta lk about the role o f advertising in sellingproducts.
Before you listen, w o rk in pairs and discuss the fo llo w in g points.Verena mentions two types of product: fast moving consumer goods (fmcgs) andconsumer durables. W hich type of product:1 does the consumer buy often and use quickly?2 does the consumer buy occasionally?3 is more expensive?2W hich category do these items belong to?shoescomputersenvelopesbeerchocolatetelevisionsclothesCD playerscompact discscarswinemeatcanned drinksfruitwashing machines3 Make a list o f d iffe re n t types o f advertisements, and say w h ich ones areused fo r fm cgs and w h ich ones fo r co nsu m e r d u ra b le s ?Example: T V adverts - consumer durables e.g.
cars, and fmcgs e.g. chocolate.47.6 Listen and answer the questions.1 How does Verena Adams describe advertising? Complete the sentence:Advertising is a _____________________ , it can work in different ways.2 What are the four ways in which advertising can work?3 Make notes about how to advertise Tango, (a soft drink), and a car.45Tangoa carTarget audienceanot givenDesign of advertisementeye-catching and bpress ads with details of cStyle of campaigncrazy dnot givenMediaTelevisionPress ads and eas back-upPurpose of advertisementto motivate the market tobuyto f4 What is the function of the advertising agency?5 What makes a good advertisement in Verena's opinion?7979u n it sevenBusinessC om m unicationProduct presentationI7.7 Listen to the sales presentation o f the new video phone andchoose the correct answer.1 What is the name of the product?a V ila Desktop Videophoneb ViaTV Desktop Videophonec Via Desktop Videophone2 The salesperson describes the producta small and slimb small and attractivec small and elegant3 To set up the product you needa a touch-tone phoneb a computerc special software4 Which special feature does the salesperson not mention?a full colour-motion videob on-screen menusc very good picture qualityd preview modee privacy mode5 Inabcorder to see the person you are callingyou need the productthe caller needs the productboth parties need the product27.7 Listen again.
W hat benefit does the salesperson emphasise?W ho is the target customer, in your opinion?3Use the answers to complete the summary.Name:The full name of the product is 1___Appearance:It is 2____________________________User-friendliness:It is easy to set up - all you need is 3Special features:The special features include 4 ______in addition it has 5________________Benefits:The main benefit of the product is 4*6 .4W ork in tw o groups.
Read the in fo rm a tio n about your product andcomplete the summary.Group A: Look at the advertisement for the multi-lingual European interpreteron page 81. Read the advertisement and complete the summary.' ' With the m u lti-lin g u a l European interpreter you w ill never be lost fo r words.Make your business trips easier and more enjoyable.Group B: Look at the advertisement for the Memo Recording Pen on page 148.8080Products ЯYour multi-lingual EuropeaninterpreterThis electronic interpreter is fluent in 7languages (English, German, Spanish,French, Italian, Dutch and Swedish) witha working knowledge of over 30,000words in each language.
It includes anautomatic spelling correction so you caninput foreign words phonetically, a 30entry name/address databank, fullfunction calculator, metric and currencyconverters and word games.Batteries supplied.7-language translator £49.95Appearance: stylish and compactSpecial features:Benefits: ___________________•------------------------------------------------languages• ----------------------- words per language• _________________________Price:____________• 30 e n try ---------------------------------------word games5 In your groups prepare a sales presentation on your product. Use thesummary notes in exercise 3 to help you.Find a partner from the other group and give your presentation.
Beenthusiastic and convince your partner to buy your product.Final TaskSpeakingT h in k o f a product you w ould like to buy.• Describe the customer profile.• Describe its features and benefits.• Give reasons for the benefits (use linking words of cause and effect).Checklist for Unit 7:I I 1 Put the following adjectives in order to make a product description.leatherbluesm artslimbriefcase} 2 W hat are the comparative and superlative forms of these adjectives?reliableexpensivesoftlig h tnewstylishI | 3 Compare a BMW and a Skoda.I I 4 Choose three products from this unit.
W hat are the features of each?J5 W hat are the benefits of each feature?8181unitPeopleIn this unit:Key VocabularyLead-in•Language FocusGoing to for future plans and intentionsWill for the futurePronunciation: weak forms of to /to/,short form of will•SkillsWriting: clauses of contrastReading: management stylesListening: aspects of work•V ocabularyWord building•Business C o m m u n ic a tio nTalking about your job8.1M ost people w ork because they need to earn a salary, b u t m oney is notthe only m o tiv a tio n or reason w h y people w ork. People g et jo b s atis fa c tio nfrom different factors, such as social in te ra c tio n w ith colleagues. S tatus, th at isyour professional position, and a c h ie v e m e n t, d oing som ething well, can beim p orta nt.
Some companies really value their employees and see them as thecom pany's main asset. M anaging people well can lead to better results andh ig h e r p ro d u c tiv ity fo r the com pany, b u t this can be d iffic u lt to do. Peoplerespond differently to different styles o f m a n a g e m e n t. Some organisations givetheir workers freedom to develop th eir roles and others d o n 't.Look at the survey below, then choose six factors which are im portant foryou.
Compare them w ith a partner.Factors considered w h e n ch o o sin g y o u r firs t jo b1want to:% of graduatesenjoy my joblike the people 1work withhave enough money to afford the things 1enjoyreceive trainingfind the work stimulatinghave an inspirational* bosshave a good social lifehave the opportunity to take professional qualificationswork for a respected* companyhave a position of responsibilityinspirational: motivating727064635741403935301want to:respected: people think well of [the company]8282% of graduatesbe passionate about the industry 1work inhave job security*be in control of what 1dohave a lot of freedom at workwork for a well-known companynot have to work overtime or at weekendshave a job that will take me abroadhave an excellent salaryhave other people think what 1do sounds goodjob security, no worry about losing your job303027211817161511People ШCross-culturalCommunicationManagers have to learn how to be teachers, counsellors and friends ...Charles Handy (Management specialist)W ork in pairs and discuss these questions.1 Do you agree w ith Handy's view?2 What is the main role of managers in companies in your country?3 How much control should employees have over their own work ?4 How much should the manager control what the employee does?LanguageFocus OneGoing to for future plans and intentions18.2 Dan Goldman has a performance appraisal w ith his linemanager, Philippa Taylor.
They discuss his performance since the lastmeeting and set targets for the next meeting in six m onths' time. Listenand complete Philippa's notes.Appraisee’s performance in the past six monthsVcuv isgetting on well.He is 1_______________ the work.Particularly pleated w ith 2Areas where appraisee needs to improve1. Тсжеислкадеиш иAction to improve performance;, these areasIntentionsHe’sgoing to 3Hegoing to 4Definite:2In the second part of the interview Dan talks about:a his future plans and intentions andb a definite future arrangementWhich tense does he use for each?3 True or false?We use going to to talk about something we really want or intend to doin the future.► G ra m m a r R eference pag e 1518383u n it e ig h tPronunciationOne8 .2bWeak forms of to Д э /1 Listen to Dan talkin g about how he intends to im prove his tim emanagement skills.Notice how to is pronounced when Dan says:1 I'm going to try to prioritise more.2 I'm going to set myself more realistic deadlines.28.3 Listen and repeat these questions.1 When are you going to spend tim e in an English-speaking country?2 W hat tim e are you going to leave today?3 What are you going to do this evening?4 When are you going to apply for a new job?5 W hat type of job are you going to apply for?3LanguagePractice OneWork in pairs.
Ask and answer the questions in exercise 2.1 Work in pairs. Juan, Aleka and Chan each have a different objective.They w rite a list o f action points to meet th e ir objective. Decide w hichpoints belong to w hich person.Objectives• Chan: spend more time with my family• Aleka: buy a new computer because I want to work from home• Juan: get a new jobAction points1 buy magazines to get more information2 talk to a careers consultant3 consider what gives me job satisfaction4 decide exactly what I need and find a product that matches my needs5 do research to see what jobs and companies match my values6 leave work earlier7 not take work home at the weekends8 start work earlier9 talk to people who have different kinds of computers2 Now w rite sentences to describe Juan, Aleka and Chan's intentions.Example:Chan is g oing to leave work earlier to spend more time w ith his family.Chan3 Now th in k o f three objectives w hich are im p o rta nt to you and w rite anaction plan to reach each objective.Compare your objectives and action plan w ith a partner.8484PeopleLanguageFocus TwoWill for the future1 Read the recruitm ent advertisement and answer these questions.1 Who is advertising?2 Who do they want to recruit?3 What is the name of the programme they want the recruits to join?4 What is the main quality they are looking for?—Gr^uates/FinaV 'ear studentsBring us free thinking and w e ’ll give you invaluable training fo r aunique career.O u r 4 year Fast Stream Programme w ill give you an insight into thedevelopm ent o f governm ent policy, the com plexities o f tax law andpractice, and ho w a m ajor organisation is managed.
![](https://s.studizba.com/z.php?f=/templates/si/i/noavatar.png&w=100&h=100&t=1"){kind=avatar}
