first insights into business ocr (835550), страница 9
Текст из файла (страница 9)
How is the pronounced?1 You can order at any time of the day.2 The Internet offers you great choice.3 It's the new way to shop.«5858j■Retailing2Complete the sentences.1 Before a consonant the is pronounced2 Before a vowel the is pronounced3 When it is stressed or emphatic the is pronouncedLanguagePractice' Are the nouns below countable or uncountable, singular or plural?1 One in four households has a computer.2 There are many advantages to buying on the Internet.3 You can often find products on the Internet which are hard to findelsewhere.4 All the in fo rm a tio n is up-to-date.5 The num ber of Internet users in Latin America is growing fast.6 Europeans show some resistance to electronic commerce.7 There are some problems; if things go wrong, on-line customers in Tokyocannot go to New York to get a refund.2Look at the title below.
W hat sort o f protection do you th in k is necessary?3 Read the text. W hat are the advantages and disadvantages o f Internetshopping?4Read the text again and put a, a n , the or 0 in each gap.ивaSi-::. ./.I R»3k>*d £M.UH. л 1Starchat <;•3 d£ JiNttfcap* »<>» Prfct Stcurtty2Internet shopping protection neededAAny Inform ation you subm it Is Insecureand could be observed by a th ird partywhile in tra n s itIf you are subm itting passwords, creditcard numbers, or other inform ation youw ould like to keep private, it w ould besafer fo r you tocancel the submission.1Don't Shorn Again |The Internet offers huge benefits to 1______consumers, not only as 2_______ source ofinformation and entertainment, but as3____new way of shopping for goods and services.
There’sobvious appeal in being able to order4_______book, or take out5_______ insurance policy at anytime o f6_______ day from your computer.But Internet shopping has its problems too. We take7_______ consumer protection for granted whenwe buy from 8_______ shop, over9_______mail order, but it’s oftenphone or by 10______same protection todifficult to apply 1*_Internet.shopping on 12___5959u n it sixReading1 The text contains in form a tion about bar codes. Look at the sub heading.What inform ation is contained in a bar code?Barcodes2 What other inform ation do you th in k bar codes carry? Scan the textquickly and see if you are right.Bars andstripesEvery tim e w e go shoppingat a superm arket, the priceo f each item is read fro mthe barcode.A R C O D E S appear on ju s t00243 and M cV itie * is 00168.T he second g ro u p o f five num bers■about everything w e buy.
They'a re patterns o f th ic k and thinre p re se n ts th e p ro d u c t and th estripes, o r bars, w hich an e le ctro n icpackage size, b u t n o t th e price. Thescanner reads.m anufacturers can choose any num berth e y w ant. D iffe re n t p ro d u ce rs canT he stripes rep re se n t th e 13-digithave th e same nu m b e r fo r th e ir goods.nu m b e r underneath. A n 8 -d ig it bar20389 m ight be a tube o f to o th p a stecode is used if th e re is n o t enoughfo r one m anufacturer and a tin o fspace on th e packaging.to m a to e s fo r another. Bar codes alsoT he re are fo u r main pieces o fhelp shops w ith re -o rd e rin g .
A shop’sin fo rm a tio n on a bar code. T he firs tc o m p u te r recognises th e w h o le shapetw o num bers represent th e c o u n try inw hich the p ro d u c t was registered. Thiso f a bar code when it passes across thescanner at a shop's ch e cko ut counter. Itdoes n o t have to be th e c o u n try o freads th e bar code and the price o f them anufacture.The code fo r the U K andIreland is 50. Some co u n trie s havep ro d u c t appears on th e till display. A tthe same tim e one ite m is deductedth re e -d ig it codes: South Korea is 880 fro m th e sto ck to ta l.to c o m m e m o ra te th e 1988 SeoulO lym pics.SecurityN e x t com es th eFinally, th e code finishesm a n u fa c tu re r’sorw ith a check d ig it th a ts u p p lie r’s code.
Eachmakes sure th e bar codem a n u fa ctu re rhas ahasbeenkeyedinunique five-digit code.co rre ctly. If n o t, th e itemF or exam ple, C a d b u ry*w ille ith e rnotbeis 00183, N e s tl6 * is 9 7 8 0 5 8 2 3 3 4 5 4 0Birecognised o r w ill be show n as a totallyd iffe re n t p ro d u ct.C O U N T R Y CO DESSome examples o f co u n try codes are:00-09US and Canada30-37France400-440 Germ any45,49Japan57Denm ark80-83Italy93AustraliaT here are also tw o special codesth a t take the place o f co u n trycodes fo r the following:977978Newspapers andmagazinesBooks* Cadbury: chocolate manufacturer* Nestle: food manufacturer. Productsinclude coffee and chocolate.* McVitie: food manufacturerThe Guardi3 Read the text carefully and label this barcode.f9 7 8 )(0 5 8 2 )(3 3 4 5 4 )(o )\4 What do these numbers from the text refer to?1350880001836060Retailing ШVocabulary TwoWord groupsI Read the text again and underline these words.barcodetill displaypackaqinqstockmanufacturersuppliercheckout counterpriceNow complete the sentences.1 A _____________ is the pay desk in a self-service shop.2 A _____________ is a pattern of thick and thin lines that representsinformation.3 A _________is a firm which makes or produces goods.4 A _________is an electronic screen which shows you how much to pay.5 A _________is an agent who provides goods or services._is used to protect goods and to present an image for6 The_them.7 The_is the amount the goods cost.8 Thecustomers.is all the goods a retail outlet keeps to sell to its2 Find the phrases tube o f to othp aste and tin o f tom atoes in paragraph fiveo f the text.
These word partners describe how things are packaged.Now match a package w ith a product.Example:a can o f cokecigarettesmargarinetuna fishI a carton of1a bag of2a packet of3a can of4 colda bottle of5a tin of6a box of7a tub of8a jar of9a bar of101winecolachocolatechocolatesja m3W hich nouns are uncountable?4Is the packaging for each item the same in your country? Do you haveca rto n s o f m ilk, fo r example?6161u n it sixListeningi Sarah Rochford talks about shopping at IKEA, a Swedish m ultinational.Read the statement by Goran Nilsson, Managing Director o f IKEA, UK.6 6 IMe are proud o f our home furnishing range and every one o f our products has.materials and, most im p orta nt o f all, am azingly lowУthree im portant dimensions. Functional design, good qualityprices. We call it Democratic Design.Before you listen say w hy you th in k Sarah likesshopping at IKEA.2 (S 6.3 Listen and make notes about what Sarah says under theseheadings.1 Frequency of visits to IKEA:__________________________________2 Opinion of IKEA products:___________________________________3 Opinion of IKEA stores:______________________________________4 Types of products she buys:__________________________________5 Aspects of shopping at IKEA she doesn't like :____________________6 Next trip :_________________________________________________3 Use your notes to w rite a list o f advantages and disadvantages ofshopping at IKEA.
Then make a sim ilar list for a store that you know.62RetailingLanguageFocus Two■Defining relative clauses1 Defining relative clauses give important inform ation about a noun. Theclause is introduced by a relative pronoun (w h ic h , th a t, who, where).M A IN CLAUSERELATIVE PRONOUNA (bar code) is a pattern ofthick and thin stripesRELATIVE CLAUSEan electronic scannerwhichreads.Thp rn rlp finkhp»; w ith яmakes sure the barcode is correct.26.4 Listen to six people talking about what is im portant to themwhen they shop. Match the different parts of the sentences.Example:1 prefer sales assistants who let me look arouinl by myself.M AIN CLAUSERELATIVE CLAUSE1 1prefer sales assistants2 1think it's important tothata have car parks.b offer a wide variety of goods.whichc put you under pressure and trywhohave packaging3 Because of the children,1need shops4 1like shops5 1like shopping mallsto sell you things you don't want.thatwhered clearly shows the ingredients.e all my favourite shops are in oneplace.6 1don't like door-to-doorwhoflet me look around by myself.salespeopleLINDT & SPKUNULI-< lrn ем киитм ям иео о ш UH1Fine PlainChocolateIt * 'Minimum.INGREDIENTS:CooM там.
kium. <<xoiiMlUrr, nMI'lll (Uvnil Mill«nuhifWr locifliin4 »4c m Fiance in ourdux-Ыис factory inOloM№S*M«fc1*1*hitflOMUtr»lAMm i .i3 W hat are the rules?Q tlA l.lT Y GUARANTEEhigfc«поиlhn I m«*гом«мТIIкхтХшас?<И4 JПм..oммищимМ*Dl« U iit oi«ж-оГПсi> licit In П т’ cocoe bw«imum yIVmn Otural America. A hintof iM'ural V^iiull* brwjK omlunch fW HvAei ПглшKXCELLK.NCK.o ih i «*«month indlNig «гите wwi) c*icliil имккт*. IN*Hi1.453W hen the m ain clause is about:1 a person or people, we introduce it w ith«txribM.nklMwarcphcc*the relative p ro n o u n ___________.winch tmolurtCccikueСtroilc itirnni At theliquW ChOColilP к»» imttuudhy Rulolphe tJNDTln I НЛОX(«ht In « r*el tin place.>V.P*2 things, we introduce it w ith the relative104p ro n o u n __________ or which.3 places, we introduce it w ith the relativep ro n o u n __________ .►G ra m m a r R eference p ag e 1 5 6Packaging that clearly shows the ingredients63u n it sixLanguagePracticeAdd relative pronouns to the fo llo w in g sentences.1 A retailer is a person______ sells products to the customer in quantities______ are convenient.2 A retail outlet is a place______ customers can purchase the goods.3 A supermarket is a store______ sells a wide variety of goods.4 A 'middleman' is a person______ makes a profit by selling goods for morethan he/she paid for them.5 A speciality store is a retail o u tle t______ sells a particular type of goods.W ritin gE xp a n d in g n o te sUse the notes below to w rite a short magazine article about retailing.• Begin with a description of the current situation.• Add two paragraphs describing the advantages and disadvantages of homeshopping and traditional shopping.Be careful with articles and use relative clauses to make your writing fluent!it it it 4» i itЛ 1Цптв.
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