first insights into business ocr (835550), страница 10
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Shopping 4 Traditional Shopping• 4-0% shoppers .ntervsied in weekly del,very servoe fo r fo o d sW fsand kousekold goods• 75% like shores open early + late• Many supermarkets plann,ng catalogue/kome delivery/electronoordering• Consumer protect,on d iffic u lt to regulate on tke Internet• Many trad,tional skoppers happy witk current sibation• Traditional skopping - can see, touck, Smell tke goods• 6o,ng to tke skops - buy goods, have tke goods ,mmed,ately• TV stopping and Internet stopping popularYou could start like this:Home shopping habits are changing. In the past consumers usually bought productsdirect from the supermarket, from local shops or from a department store.
Now...6464Retailing ШBusinessCommunicationTelephoningI When you make a phone call to a person in company, you often have tocall a switchboard or general num ber first then ask the receptionist fo r theperson you w ant to speak to.Here are some expressions to help you get through.CALLERRECEPTIONIST(DCDThe switchboardoperator answersSmith, Thomas & Manton. Can I help you?ORGood morning, Smith, Thomas &Manton.6565u n it six26.S Look at the two conversations below.
What do you th in k thepeople say? Write in your guess then listen and check your answers.THROUGH THE SWITCHBOARDConversation 1Conversation 2A: Good morning, Dunton AssociatesA: Smith, Thomas and Manton.B: Oh hello, 1____________________B: 4________________________It's ringing for you.A: Just one moment.I'm afraid Ms Holt's line is busy.C: Hello, Barry Smith speaking.B: 2_____________________________B: 5________________________A: just one moment. I'm afraid thatC: Hello, Ms Grant.line is busy, too. I can put youthrough to the message desk, ifyou like.B: 3_____________________________A: Thank you.
Goodbye.36.6 It's always a good idea to use a person's direct line; you w ill getthrough to the person you want or to his/her secretary. Listen and completethe two conversations.DIRECT LINEConversation 1Conversation 2A: Hello, Joanna Coutts. How may IA: Hello, Pat Summers.B: 5_____________________help you?B: 1_________________________________ ?A: Hello Chris. How are you?A: I'm afraid she's out of the office at theB: Fine thanks ...moment. Can I get her to call you?B: 2_________________________________A: Can you give me your number?B: 3_________________________________And, I'm sorry, your name again.B: 4_________________________________A: OK Ms Parry, I'll ask her to call you.B: Thank you.A: Thank you. Goodbye.B: Goodbye.6666Retailing U4 Work in groups of three. Student A is a telephone operator, Student В is acaller, and Student C is the person the caller wants to speak to.
Take it inturns to practise the opening sentences of a phone call.5 Change groups. Practise the opening sentences of a phone call again.Final Task1 Work in pairs. Choose a shop you both know, then read the rolecards.STUDENT ASTUDENT ВYou are the Shop M anager. Student В is acustomer. Telephone S tudent В to fin d o u tw hat he/she thinks a b o u t sh o p ping at yo u rstore. You w a n t to fin d o u t w h a t custom ersth in k so th a t you can im p ro ve yo u r service. Youhave a lo t o f c o m p e titio n fro m hom e sh oppingYou are a custom er and y o u r p a rtn e r is theShop M anager. He/She telephones you to aska b o u t y o u r experience o f sh o p p in g at thestore.
Answer h is/her questions tru th fu lly anduse this o p p o rtu n ity to tell h im /h e r a b o u tchanges yo u th in k are necessary. You fin dho m e sh o p ping very con ve nien t, so you th in ktra d itio n a l stores need to change to adapt toth e m arket.and w a n t to stay co m p e titive . Use theheadings fro m the Listening section(page 62) to help you g e t th e in fo rm a tio n youneed.2 Have the telephone conversation.C hecklist fo r U n it 6:] 1 Name five different types of retail outlet.] 2 Name five forms of direct selling.] 3 Give one advantage and one disadvantage of shopping on the Internet.] 4 What information do bar codes contain? Why are they important?j 5 Which of these nouns can we use the indefinite article with? Why?margarineinformationInternetretail outlet] 6 What do you say when you phone a company and ask to speak to someone?6767Review 2Troubleshooting, Company Historyand Retailing3Business ReviewIRead about Selfridges.Selfridges is a department store which begantrading over 85 years ago.
It is based in OxfordStreet and is London's second largestdepartment store after Harrods, w ith 150,000m 2of retail space. In the 1990s the storeexperienced some problems w ith its imagebecause people thought it was old-fashioned.To solve the problem. Selfridges invested £50mto re-establish the business as one of thecapital's main shopping attractions. Theydecided to offer a wide choice of products toattract more customers. They built a hugecentral 'atrium ' or entrance hall, and a series ofnew stores. Some of the stores are re-designedand others, such as Children's World, have theirown restaurant.1 Describe the store: age, location, size andwhat type of retail outlet it is.Exchange paragraphs w ith another pair.Give them one point for each piece of correctinformation.
W hich pair in the group has themost points?Vocabulary ReviewThe words below are all from the keyvocabulary sections of units 4, 5 and 6.Match each word to the correct definition.Example: lcVOCABULARY1 strategy7 services2 SWOT analysis8 retail outlet3 troubleshooting9 profit margin4 established10 supermarket5 founder11 'remote' shopping6 goods12 mail orderDEFINITION2 Who is its main competitor?a founded3 What problem did the store have?b jobs where people do or provide something4 What troubleshooting strategy did they use tosolve the problem?c plan5 What new features does the store offer?d shopping from home by choosing goods from a6 Underline one example of a defining relativeclause, two clauses of purpose and three regularpast tense verbs.e the person who started the companyrather than produce somethingcompany's cataloguef an analysis of a company's situationg solving problems2Work in pairs.
Choose one company fromeach unit then use the prompts to write threeshort paragraphs.h shopping from home via the Internet or by TVshopping channel1 shop• IMG and Ford - Troubleshooting(prompt - situation? solution?)j the difference between how much it costs toproduce goods and the price the consumer paysfor them• M&S, Bic and EMI - Company History(prompt - key events in company history)к a large self-service shop selling different brands• IKEA - Retailingof everyday goods(prompt - product design, quality, price)I products6868Troubleshooting, Company History & RetailingGrammar Review2 Write six sentences using the correct relativepronoun (who, th a t, w hich, where).Read the advertisement and f ill the gaps.1: use these verbs in the past simple:Example: A management consultant is a personw ho gives advice to companies.Paragraphto openParagraphParagraphto beginto become2: use the, a(n) or 0 .3: use should/ought to.W riting Review1 You are halfway through F irs t In sigh ts In toBusiness.
T hink about your progress, andSales Assistantsevaluate your strengths and weaknesses inEnglish. Complete a SWOT analysis for yourself.© We are a large department store which1_______ trading in 1895. Our famoustextiles department *12_______ in 1920 andquickly 3________very popular.2 Now look at the table and complete a sim ilarone using the inform ation from your SWOTanalysis.© We are looking for 4________ motivated SalesAssistants to work within 5________variety ofdepartments around 6_______ store.
1hesepositions are available for 7________ oneyear.Weaknesses/threats1 I find if d ifficu lf fo remember the pasf fenseo f irregular verbs.2© The ideal candidate 8_______ have at least 6to 12 months’ experience of working in a retailenvironment, and 9________ be familiar withdepartment stores. These roles are verydemanding and applicants 10________ becommitted and hard-working.0Recommendation1 I should look a t the verb lisf and do theworkbook exercises m Unrt S.2PurposeIf you are interested in the above positions,please call in to our Recruitment Centre foran application form.1 To help remember the -forms and use themc o rre c tly .2Defining relative clausesBusiness C om m unication Review1 Match a main clause in box A w ith thecorrect relative clause in box B.Work in pairs.
Student A look at theinform ation below. Student В see page 149.Example: ЗаSTUDENT A_____________r12345■A management consultant is a personFord is a companyBic is a companyA shopping centre is a placeBar codes are a pattern of stripesYou want to speak to the Head of Sales at Bond& Co., a company which manufactures silk ties,because you want to stock their ties in yourdepartment store.
You telephone the company.The Head of Sales is not in his office so you leavea message with Student B, a Sales Representativea produces disposable products• Explain who you are and who you would likeb customers can find many different shopsto speak to.• Give a brief presentation of your company.• Explain that you would like to stock Bond &Co's ties in your store.c gives advice to companiesd an electronic scanner readse manufactures carsPrepare the call, then telephone your partner.Try to 'sell' a positive image of your company.6969unit7ProductsIn this unit:•L a n g u a g e FocusOrder of adjectivesComparative and superlative adjectivesPronunciation: weak forms /э/ /ist/, /йэп/, /эг/•SkillsWriting: linking words of cause and effectReading: Dyson product launchListening: advertising products•V o c a b u la ryWord partners, word building•Business C o m m u n ic a tio nProduct presentationKey Vocabulary:r a 7.1 For nearly every type of p ro d u c t there are many similar goods on themarket.
The u n iq u e selling p o in ts (USPs) of a product are the things thatmake it special and different from other similar products. A good a d v ertis e m en t,w hich brings the product to the public's attention, should describe these USPs.The marketing departm ent should have a c u s to m er p ro file in m ind, th a t is thesort of person w ho w ill buy the product. When trying to sell a product, it'sim portant to give inform ation about the product's fe a tu re s or characteristics,and to emphasise the b en e fits or advantages of the product to the customer.Lead-inaerobic workout machine2000-file organiser with PCdata link17.2 Listen to part o f a sales presentationfor one o f the products above.
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