first insights into business ocr (835550), страница 5
Текст из файла (страница 5)
Write one more example in each box below.In tro d u c in g someoneResponding to an in tro d u c tio nIn tro d u c in g yo urself•I'd like to introduce youto Senor Iglesias.•How do you do?•How do you do?•Pleased to meet you.•I'm John Smith.•M r Brown, this is Ms Barty.3Work in pairs. Introduce yourselves then introduce a th ird person.31ft31u n it th re eSocialising4 Look at the four pictures and decide what you th in k the people aresaying in each one.^53.7 Listen to the cassette and compare your answers.Listen again and complete the conversation.Colin:Hello, how are you?Michelle: lColin:Fine. 2Michelle: You too.3Colin:Michelle: 4Colin:Red or white?Michelle: W hite please.. I'll have a glass of wine please.Colin:I'm afraid there's only red.Michelle: Oh, that's all right.
Red's fine.Colin:(He spills a little of the drink) 5Michelle: 67Colin:Michelle: Really, it doesn't matter.I63.8 Now read the next part o f the conversation. Complete theconversation w ith phrases from the box at the top o f page 33, then listenand check your answers.Roger:Colin:Roger:Michelle:Roger:Colin:Michelle:Hello, Colin. Just to say the taxi w ill be here in a few minutes.Oh, Roger, let me introduce you to Michelle.Hello, Michelle. 1_______________________________________________ . IPleased to meet you. Sorry, I d id n 't catch your name.I'm Roger.We're having dinner at The Lemon Tree.
2 ________________________ ? I3____________________ but I'm afraid I have to get home. My parents Iare coming to stay this weekend.Colin:Roger arrivesCan we give you a lift?Michelle: 4 ______________________________________________. I'll just get my Icoat.3232Travel Шa Oh, that would be great. Thank you very much,b Would you like to join us?c That's very kind of you.
I'd love to.d Nice to meet you.7 !r a3.9 Listen to the last part of the conversation.Where are they now? Which of these phrases do you hear?Pleasure.e Have a good weekend.D on't mention itfYou're welcome.g Bye and thanks again.Have a nice meal.Have a nice time.Responding8Look at exercises 5, 6 and 7 again. Underline examples of responses to:1 Thanks: e.g. Thanks ... (Use a wavyline.)2 Apologies: e.g. I'm afraid ... (Use a broken____________ line.)W hat other responses to thanks and apologies can you think of?*IFinal TaskYou are at an office party and meet some colleagues. Prepareto discuss your holiday plans. Decide.• where you are going on holiday / who with?.
how you are going to travel / where you are going to stay.• how long you are going to stay.Think about what cultural differences you will find.Work in threes. Prepare to ask your colleagues about these things.Student A: You are new to the office and do not know anyone. You want tomeet your new colleagues. Introduce yourself to Student B.Student B: You know the office and most of the people in it. A new colleagueintroduces him/herself.Student C: You know Student B, but not Student A.
Join in their conversation.Checklist for Unit 3:I | 1 What two uses do you know for the present continuous tense?] 2 Think of five countries and name the nationality for each country.] 3 From the reading article in this unit, what do the Japanese think of Britain?I | 4 What do you say when you meet someone for the first time?I | 5 What do you say to introduce two people?3333Review 1Customers, Companies and TravelBusiness ReviewG ram m ar ReviewWork in pairs.
Choose three of the followingcompanies.Direct and indirect questions1 You are at a conference and decide to attenda presentation to find out more about the FTGroup's training programmes.Marks & SpencerKwik-FitLVMHSonyMcDonald'sFirst Direct bank1 Write five questions that you want to ask thespeaker about:1 What does each company do? What are itsproducts or services?a work experience for trainees2 What nationality is each company?b opportunities to specialise3 What does each company try to give itscustomers? What is it committed to?c work on well-known newspapersd possibility of working for the company aftertraining courseVocabulary ReviewNOTE: Remember: indirect questions are formal/polite.1 All the words below are key words from units1, 2 and 3.
Work in pairs and put each wordinto the correct list.2 Work in pairs. Ask and answer the questions.Student A is the speaker, Student В asks thequestions first. Then change roles.1 repeat business10 itinerary22 parent company11 colleaguesStudents A and B: You are graduates on the FT3 buying12 subsidiaries4 code of practice13 sector5 customer loyalty14 selling6 cultural difference15 marketing7 foreign business trip16 multinational8 jet lag17 production9 customer care18 social conventionsWork in groups of three.training programme.Student C: Introduce yourself and find out aboutStudents A and В and about the programme.Prepare your roles first!Present simple and present continuous3 Read the text and choose the correct tense forthe verbs in brackets. ( )British Airw ays is an international airline whichCustomersCompaniesTravel(carry) 1_______________ over 28 m illionpassengers each year.
They (look)2_______________ for graduates w ith potentialfo r management.Sm ithKIine Beecham is a transnationalthealthcare company. SB (be) 3______________involved in research, development, productionand marketing of healthcare products, and(employ) 4_______________ 54,000 people2worldwide.Give a definition for each word.A ldi is a large, international food retailer. It3How many other key words from units 1, 2or 3 can you add to the lists?(have) 5_______________ over 100 stores in theUK, and (open) 6_______________ many newstores.3434Customers, Companies & TravelPresent continuous for future4Fill in the diary pages with things that youare doing this week.Monday■W riting and BusinessCom m unication Review1 Read the information about Boeing andanswer the questions.
Ignore punctuation forthe moment.Tuesday1 What does Boeing do?2 What three sectors does Boeing operate in?3 Where is the company based? What nationalityis the company?WednesdayFridaythe Boeing company is an enormous Americanaerospace company which manufactures aircraft,over 400 airlines use boeing aircraft, boeingmanufactures civil aircraft, boeing manufacturesm ilitary aeroplanes and boeing developsadvanced com puter technology, the usgovernment buys its m ilitary planes, systemsand space vehicles from boeing.Thursdayboeing's headquarters are in Seattle,Washington State. 87,000 people work forboeing in Seattle, over 116,000 work directly forboeing in the USA and Canada. 60% of boeing'ssales are overseas.Saturday/Sunday2Re-write the paragraphs. This time make sure:• that capital letters are used properly—ГNow work in pairs.
Try to arrange a meeting ata time when you are both free. Use the languagein the box to help you.*IWhat are you doing o n ......?I can't meet you o n ......I 'm .......Yes, that's fine. I'm not doing anything then.• that you avoid repetition. Think about whichnouns are repeated and which words canreplace them, (the company, it, they, these, one,one o f them, others)3 Use the paragraphs to prepare a shortcompany presentation. Include:• what the company specialises in / what sectors itoperates in• famous brand names• main customer(s)35unitTroubleshootingIn this unit:Language FocusShould, ought to: making recommendationsPronunciation: polite intonationSkillsWriting: clauses of purposeReading: Ford's spy teamListening: project management andtroubleshootingVocabularySynonyms and word buildingBusiness C om m un ica tionReport writing: recommendationsKey VocabularyLead-inSometimes companies realise th at they are not achieving their goals or objectiveseffectively, th at is, they are not g etting the results they need.
In this case theyhave to re-plan their stra te g y. It can be useful to get an outsider, e.g. am a n a g e m e n t co n su ltan t, to analyse the company's performance andrecommend changes to make it more efficient. A SW OT analysis can be useful,that is, an analysis of the company's strengths (S) and weaknesses (W) and also ofthe opportunities (O) and threats (T) that face the company. T ro u b lesh o o tin g ,or solving problems, is a necessary part of running a company.1 The fashion model agency IMG solves a problem throughsuccessful troubleshooting strategies. Read the textcomplete the notes.A M odel M anage]36CompanyIMGHistoryOne of the best-known model agencies in the industry forwith an excellent reputation as a fashionable, forward-looking company.The problemThe company loses its reputation as one of the best and needs a new strategy.The solutionThe board appoints a new Managing Director, Jonathan Phang.
He has over fifteenyears of experience in the model industry.The strategyJonathan's main tasks are to find new models; to generate more awareness ofwhat the agency is all about, and to encourage girls from other agencies toswitch* to IMG. He also has to cut costs to make the agency more profitable andstop representing models who aren't making money.The resultIMG is now attracting excellent models which means they arealso attracting more clients and doing well financially.36* to switch: to changeTroubleshootingPast problem:The company's 1______________ was in danger.Solution:Recruit 2_____________ .The strategy:••••The results:• 7______________ join the company.• The company has more 8______________.• The company makes more 9_____________ .■Make the agency well-known.Persuade 3______________ to join the agency.Reduce 4______________ and improve 5____Not represent models 6___________________2 Work in pairs and use the points below to complete a SWOT analysis forIMG at the time Jonathan Phang joined the company.• In the past - one of the best known companies.• Model agency business is very competitive.
A lot of other agencies arelooking for good models too.• IMG no longer has a reputation for being fashionable or forward-looking.• New MD has a lot of experience.• IMG is looking for new models.• IMG has models who are not earning money for the company.• MD has ability to make good financial decisions.• All model agencies are looking for new models.• Models switch to good agencies quickly.• Profits can be excellent for a successful company.NeuS (Чтэ Was a lot.o f е х у е г;е л с еOPPORTUNITIES3 Compare your SWOT analysis w ith a new partner. Are there anydifferences? If there are, why?3737u n it fo u rLanguage FocusShould and ought to: making recommendations14.2 Two women talk about the way companies sell cars.
Listen andput the five things they discuss in the order you hear them.a women selling carsb children's car seatsand car phonesc 'soft sell' from dealers2□□□d car dealers and manufacturerstaking women more seriouslye adverts containing productinformation□□Listen again and complete the recommendations fo r change.1 Car Dealersa Yes, th e y _____________________us seriously.b Yes, th e y _____________________ more wom en selling cars.c The dealers are always men. I think th e y _______________________________ asoft-sell approach.2 Special FeaturesChildren's car seats and car phones_____________________ available as standard.3 Advertsa T h e y ____________________ the adverts, too.b Yes, I think th e re _____________________ lots of product inform ation in adverts.c T h e y _______________________________ us about things like petrol consumption.3W hich tw o verbs do the women use to recommend change?1 Are these verbs fo llo w e d bya infinitive?b infinitive w ith o u t to?c gerund?2 H ow do you make these sentences negative?a They should listen to women.b They ought to include car phones in all new cars.3 H ow do you ask a question w ith should/ought to?Now check your answers w ith the Grammar reference.G ra m m a r R eference p ag e 1533838Troubleshooting ШPronunciationPolite intonation14.3 When you make a recommendation using should, make sureyour voice falls at the end o f the sentence.
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