first insights into business ocr (835550), страница 3
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The company3_______________ and 4______________films.They w ant someone w ith the follow ingexperience and skills:s67He/She w ill join the finance team andreport to the 8______________To apply, send a 9_______________ and a10______________to the PersonnelDepartment.F I L MFind these sentences in the advertisement and w rite in the verb.1 Granada Film, part of the Granada Media G ro u p ,______________ and______________ a broad range of films for the UK and international markets.2 Due to expansion w e _____________ a Finance Manager w ith film financeexperience, good comm unication skills and the ability to work underpressure.The verb in sentence 1 above is in the present sim ple tense.The verb in sentence 2 is in the present continuous tense.3 Which tense do we use to talk about a non-permanent or a current activity?4 Which tense do we use to talk about a fact or permanent activity?G ra m m a r R eference page 1 501616■CompaniesPronunciationThird person singular / s / / z / / i z /12.2 The 's' at the end of the he, she, i t forms is pronounced in threedifferent ways.
Listen and notice the difference.NIz //iz /lookssellsproducespresentsplayschanges22.3 Now listen to these verbs. Put each group under the correctcolumn heading / s / / z / or / i z / .a welcomesb increasesc stops3buysfinanceswantsdeliversappliespublishesclosesmarketsoperatesincludesprovideswatchestakesmanagesworksComplete the rules.1 For verbs that end in / р / , / t / ( / к / , / f / we pronounce the final s2 For verbs that end in / s / , / z / , / ! / , / t j / ( / d j / we pronounce the final s3 For verbs that end in all other sounds we pronounce the final sLanguagePractice1 You decide to invest some money in a company. Your final choice isbetween a pharmaceutical company and a cable operator.What does each company do? Look at the pictures and use the words in the boxto help you.to developto manufactureto prepareto launchto provideto expandPutting down a cablePharmaceutical products22.4 Listen to a business analyst and complete the table below.PHARMACEUTICAL COMPANYCABLE OPERATORWhat the company doesCurrent activities1717u n it tw oReading1 Q uickly read the text below.1 Is the texta a recruitment advert?b a news article?c an advert for the Financial Times?2 Is the text fora people who have just finished university?b people with experience?c people who haven't been to university?1FT |FINANCIAL TIMES GROUPBUSINESS GRADUATE TRAINEE PROGRAMMEThe Financial Times Group is part o f Pearson pic.
the international media group with interestsin publishing, television production, broadcasting, and electronic and multimedia business.The Financial Times Group includes:The Financial Times: the world’s best business newspaper.Financial Times Information: providers o f electronic and specialist financialinformation.FT Business: providers o f specialist business information for finance, energy, mediaand telecoms industries.FT Electronic Publishing: Europe’s leading provider o f electronic general businessinformation.Les Echos: France’s leading business daily newspaper.Recoletos: Spain’s leading newspaper and magazine publisher.The Financial Times Group is planning to recruit up to six business graduates for a fifteenmonth training programme, enabling participants to gain an overall understanding o f thebusiness.
Projects may include work in strategic planning, product development, editorial,marketing and advertisement sales.The requirements• ability to think innovatively and practically• a high degree o f business awareness• good communication skills• ambition• a wide range o f interests and experienceSalary£21,000 per annumHow to applyPlease apply, enclosing CV and covering letter, marking your envelope ‘ Business GraduateTrainee Programme’ , to the Head o f Employee Relations, Financial Times, Number OneSouthwark Bridge, London SE 9HLWe believe in equality o f opportunity and employ people solely on the basis o f their abilities.■Companies2Read the text carefully and answer these questions.1 What is the parent company of the Financial Times Group (FT)?2 Which four areas does the parent company operate in?3 Which four areas does the Financial Times Group operate in?a newspapersd financial informationg business informationb magazinese televisionh booksc software manualsf electronic information4 Name three newspapers which the FT Group publishes.5 What is the FT Group planning?6 Graduate recruits can expect to gain experience in a number of areas.
Namethree of them.7 What requirements does the FT have of the recruits?8 Which of these are personal qualities? Which of these are skills orknowledge?9 How long is the training scheme?10 What is one of the company's beliefs?3VocabularyDo you th in k this is a good company to work for?Word building1 The nouns in the table are in the text. Write in the verb forms.VERBSNOUNS1 productionproduct2 providersprovision (not in text)3 development4 marketingmarket (not in text)5 advertisement2Use a verb or noun from the table to f ill the gaps.
(Use one noun twice.)There are usually several different departments in a company, and they allneed to work together to make the company successful. Companiesoffer products or services to the consumer in a competitive 1_________ . In themanufacturing sector 2_______________ development is a key activity.Companies 3______________ new products and launch them onthe 4______________ .
They try to keep the cost of 5_______________ low tostay competitive. It is essential to 6_______________ the product and to tell theconsumer about it.1919u n it tw oListeningiWork in pairs. Say what you know about the companies in the table.it^и ы гттсою кБ■ of BENETTONЩD a im l e r C h r y s le rSONYN ationalityProduct(s)Otherinform ation22.5 Tom Armstrong and Rachel Humphries talk about the fourcompanies. Listen and complete the table.W ritingAvoiding repetition1 Each word in ita lic s below refers to something already mentioned. Workin pairs and say what each word in ita lic s refers to.Does it refer to a noun? adjective? verb?Example:Many (companies^produce hamburgers.
McDonald's is an internationallyfamous(w>0'o n e ’ re fe rs fo a noun -com panies’2 Some companies are multinationals and others are not.3 Reuters provides information for many different clients; these includenewspapers and financial markets.4 The EMI Group produces records. The company is also involved in musicretailing.5 DHL is an international air express carrier. It delivers documents andpackages all over the world.6 There are 300 HMV Group stores around the world.
They are located in 8countries.7 Many fast food companies operate on a franchise basis. McDonald's is one o fthem.2 Read the paragraph below and change the underlined words to avoidrepetition.Example:1 The Virgin Groups's interests include... —* These include...The Virgin Group has many interests. 1 The Virgin Group's interests includeinternational 'Megastore' music retailing, book and software publishing, filmand video editing facilities and clubs and hotels. 2 The Virgin Group's interestsvirgina tla n ticalso include a model agency. Virgin Cola, and a radio station. 3 The VirginGroup operates many companies.
Virgin Atlantic is 4 a Virgin Group com pany.Virgin Atlantic is well-known for its superior service at a com petitive price.3 Use your notes from the Listening to w rite a paragraph describingVirgin, Benetton, Daimler Chrysler or Sony. Try to avoid repetition.20CompaniesBusinessCommunication■Presenting informationI2.6 Look at the chart o f LVMH and try to answer the questions. Thenlisten to the presentation and check your answers.Dom PerignonMoet & ChandonVeuve Cliquot PonsardinPommeryHermessyHineF.O.V.Louis Vuitton MalletierLoeweBerlutiKenzoGivenchyChristian LacroixCelineFred JoaillierChristian DiorGuerlainGivenchyKenzoDFSSephora1 What does LVMH stand for?2 In which sectors does the company operate?3 How many of the brand names do you know in this graphic?4 Are the LVMH brands up-market, middle-market or down-market?PronunciationTwoSentence stress22.7 Every sentence in English has stressed and unstressed parts.Listen to these sentences from the presentation and mark the stressedsyllables.••••1 First of all, w hat does LVMH stand for?2 Well, of course, it specialises in luxury products ....
and it operates in anum ber of sectors.3 Look at the brand names in each sector.4 Each sector includes world-famous names.5 Let's look first at wines and spirits.21u n it tw o3 Work in two groups, Group 1 and Group 2, to fin d out more aboutEdizone Holding and Sony.GROUP 1Work in pairs, Student A and Student B.Student B: Turn to page 146 to find out more about Edizione Holding.STUDENT AKEYBenetton skiersLook at the chart below which givesinformation about Edizione Holding.
AskStudent В for information to fill in the gaps.Ask about:• which sectors Edizione Holding operates in• the names of the companiesSECTORS• = MANUFACTURING• = FOOD RETAILING• = REAL ESTATE AND AGRICULTURE• = OTHER SECTORSedizione holding f a m ily tree____________________BENETTONFORM ULAVERDESPORTPALLACANESTROTREVISOGROUP 2Work in pairs, Student C and Student D.Student D Turn to page 146 to find out about Sony.STUDENT~C~Look at the chart on page 23 which givesinformation about Sony.
Ask Student D forinformation to fill in the gaps.Ask about:• main areas of business• the names of the Sony companies22221OTHER M IN O R IT YINTERESTSCompanies ЖSONY~ I ---------------------------- 1----------------------1©1 ELECTRONICSa audiob ____________c televisionsd information andcommunicationa SonyComputerEntertainmentI03 MUSIC4 ___________5 INSURANCE6 OTHERa _____a SonyPicturesEntertainmenta ________a customerfinancingb broadcastingb theatreb gamesoperationsconsole andsoftwaree electroniccomponents4 Work in pairs.
Prepare a short presentation about yourcompany. (You can also use your notes from the Listening.) Include:• an overview of the company• a description of the different sectors/business areas it operates in• any famous company names or brand names• any interesting facts about the companyFinal TaskWhen your presentation is ready, make new pairs - one student fromGroup 1 and one Student from Group 2. Give your presentations.When your partner makes his/her presentation, take notes and askquestions at the end.Checklist for Unit 2:I | 1 Name five of the companies you learnt about in this unit.] 2 What are the main areas of activity fora Virgin?b Sony?c LVMH?] 3 Name three different industries.] 4 What is a holding company?] 5 Which tense do we use to talk abouta the regular activities of a company?b the current activities of a company?2323unitзTravelIn this unit:• Language FocusPresent continuous for future: fixed arrangementsPronunciation: contractions of to be•SkillsWriting: faxesReading: The Japanese in BritainListening: international travel• V ocabularyWord partnersAdjectives of nationality•Key VocabularyLead-inLanguage FocusBusiness C o m m u n ic a tio nIntroductions and socialising3.1Business today is international.
Business people often have to travel a lot.They have to plan an itin e ra ry fo r a fo re ig n business t r ip to make good useof their tim e. On a business trip people may meet colleagues and businesspartners for the first tim e. It is usual fo r colleagues from different countries toexperience c u ltu ra l d iffe re n c es . In other words, they may be surprised byforeign social conventions, th a t is the different ways th a t other n a tio n a litie sor different cu ltu re s do things.Look at the photos at the top o f this page and decide:1 What does the woman do?3 Where is she from?2 What is she doing?4 Where is she going?Present continuous for the future: fixed arrangementsI3.2 Listen to M ike Smith phoning to fin d out about RosalindHarrison's schedule. How much did you guess about Rosalind from thephoto?2Listen again and answer the three questions.1 a W hat is Rosalind Harrison doing on M onday 19 August?b W hat is Mike Smith doing on Wednesday 21 August?c W hat is Pam Garcia doing in September?2 a Are the three arrangements definite or only suggestions?b Which tense do we use to talk about definite future arrangements?►G ra m m a r R eference p ag e 15124■TravelPronunciationContraction of to be in the present continuous3.3I'mListen to the contracted forms of the verb to be.You'reHe'sShe'sIt'sWe'reThey're3.4 Listen and repeat these sentences.1 I'm going to Poland in July.
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