first insights into business ocr (835550), страница 21
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Is this sorto f product popularin your country?130о130Corporate ResponsibilityFinal Task■4 W ork in pairs. Student A is the Product Manager from Tradecraft and isinterested in some o f the products on page 130. Student В is the agent whorepresents the producers o f these goods.fSTUDENT A1STUDENT ВBuyerAgentThe agent will visit you and try to persuade you tobuy his/her products.
You have pictures of theproducts he/she is offering, w ith suggested prices.You like the products and decide to buy some ofthem. You will pay 'first w orld' prices, but youwant to negotiate to get the best price for yourcompany.Choose the product(s) you would like to buy anddecide on the highest price you will pay for eachitem. Look at page 147 to find out your budget.Prepare for the negotiation.You visit the buyer and show him /her the picturesof the products you are offering w ith suggestedprices.Try to persuade him /her to buy your goods.He/She w ill pay 'first w orld' prices, but expecthim /her to bargain w ith you to get a good pricefor his/her company.
He/She has a budget andcannot spend more than this.Think about w hat discount you w ill give if he/shewants to buy in large quantities.See page 148 to find o ut the lowest sum you willaccept.Useful language:Prepare for the negotiation.• If you ...
I ' l l ...Useful language:• I'd like both ... and ...• I'm sorry, but I'm afraid that's not acceptable.• If you ... I'll ...• I'm sorry, but I'm afraid that's not acceptable.VAUse the points below to w rite a paragraph about Cafedirect and Traidcraft.CafedirectTraidcraft•••••do good for the com m unitypay first w orld pricesd o n 't exploit the workersmake a profitd o n 't pollute the environm entExample:Both Cafedirect and Traidcraft do good fo r the community.Checklist for Unit 11:□1 In the following sentence, is the consequence probably going tohappen?If o ur customers continue to p ay late we m ig h t go o u t o f business.] 2 Name three responsibilities that companies have.] 3 What pattern follows these verbs? refuse consider could] 4 Are the following sentences grammatically correct?a Both the Cooperative Bank and Friends Provident have a strongethical policy.b Neither the Cooperative Bank nor Friends Provident will invest incompanies that cause harm.] 5 What is an important grammatical structure to use when you arenegotiating?131131u n itCom petitionIn this unit:• Language FocusPresent perfect: present resultPresent perfect: unfinished pastPronunciation: strong and weak forms of have/hav/Awz/, weak form of for Дэ/• SkillsWriting: Curriculum VitaeReading: Pepsi and Coca-ColaListening: competing in a global market• VocabularyWord groupsK ey V o c a b u la r yL e a d -in12.1 In an o p e n m a r k e t any n um be r o f sellers or c o m p e tito rs can offergoods fo r sale.
An efficient producer, w h o keeps costs low, can set a low price forgoods th a t o the r com panies fin d it d iffic u lt to c o m p e te w ith . All com panies try togain the biggest m a r k e t sh a re possible, and com pete aggressively w ith th e irm a in c o m p e tito rs to d o this. C om panies w ith the biggest m arket share fo r ap roduct, the m a r k e t le ad ers, m ay com pete w ith th e ir rivals on quality, image,brand loyalty or price. M ajor com panies com pete across borders in the g lo b a lm a r k e t p la ce to try to e n t e r n e w m a rk e ts in countries w here they do n o thave a presence.Japan is one of the most competitive soft drinks markets in the world.There are more than 7,000 different soft drinks on the market and 500different soft drinks manufacturers. The Coca-Cola Japan Company is themarket leader and its product range in Japan includes more than 25 brandsand 60 flavours.1 W ork in pairs and discuss the m arket in a co u n try you kn ow well.1 How many brands o f soft drinks can you name?2 How many manufacturers can you name?3 Who are the market leaders or main competitors?4 Is the soft drinks market very competitive?2 W ho are the m ain com petitors in the m arket in the fo llo w in g sectors?sportswearfashioncarstelecommunicationscomputers3 The global market is very com petitive.
W hat can companies do topersuade customers to buy th e ir product instead o f another s im ila r one?132132Competition ШLanguageFocus OnePresent perfect: present result of past actionsThe Coca-Cola Company has formed a new company, Coca-Cola Beverages(CCB) by the demerger of its bottling businesses in central Europe and Asia.The Coca-Cola company has floated 49.9% of the new company's shares on theLondon stock exchange, and has retained 51.1% of the shares. A survey byEurominor has identified eastern Europe as the fastest growing market for softdrinks, so the fact that CCB is the largest bottling company in central andeastern Europe means the shares should be very popular. The parent companyhas split the existing Asian and central European bottlers to exploit the growth inthe European market.1 M atch these th ree verbs w ith a sy n o n y m .1 to form (a com pany)2 toretain (shares)3 to split (the com pany)a to divideb to createc to keep2W h a t th ree th in g s has Coca-Cola d o n e? C o m p lete th e sen ten ces w ith th epast p articip le o f on e o f th e verbs.1 It h a s ______________ a new com pany (CCB).2 It h a s _______________ 51.1% of th e shares in CCB.3It h a s _______________th e Asian and central European bottlers.3W hy has Coca-Cola sp lit th e Asian a n d c e n tra l E uro p ean bo ttlers?4We use th e present perfect to c o n n e c t th e p ast a n d th e p resen t - to sayhow a p ast a c tio n is sig n ific an t now, o r w h a t its p rese n t resu lt is.1 Read sentences a and b.a Coca-Cola has created a new bottling company.We're not interested in when the company was created but in the presentresult, i.e.
the bottling company is now ready to exploit the growth in theEuropean market,b Coca-Cola has floated CCB's shares on the London stock exchange.We're not interested in when Coca-Cola floated the shares but in thepresent result, i.e. we can buy shares in the company now.2What is the present result of these sentences?a The parent company has split the existing Asian and central Europeanbottlers.b Coca-Cola has retained 51.1% of the new company's shares.3Complete the sentence.The present perfect is formed with the present tense of the verb1_____________ and the 2_____________ participle.Gram m ar Reference page 152133133unit twelveP ronunciationO neWeak and strong formsIPP112.2haveandL isten a n d n o te th e d iffe re n c e in p r o n u n c ia tio n o f th e w o rd shas.WeakStrongIt has ('s) been a success.Yes, it has.Has it been a success? No, it hasn't.What have they agreed?They've agreed to a company merger.We have ('ve) bought shares.We haven't.W h e n d o w e use th e s tro n g fo rm ? W h e n d o w e u se th e w e a k fo rm ?L anguagePractice O neW ork in p airs.
W h o is m o re successful, y o u o r y o u r p a rtn e r's riv alcom pany?S tu d e n t B: Turn to page 149.S tu d e n t A: Find o u t w h at y our co m p etito r has d o n e over th e last year using thein fo rm atio n below.Example:A: Have you increased sales?B: Yes, we've increased sales by 4.5%.Quiziwcompetitiveare you?Your competitorYouYes, by 5%increase sales?Yes, 200,000 new customersattract new customers?maintain customer loyalty?YesTaiwan Korea?enter new markets?No, but going tointroduce ethical policy?update your code of practice?Yessend your employees on training courses?Yessponsor sports events?NoT° t o T T c h thing that you have done and your competitor hasn't done s c a re * ^points.For each area where you have achieved more than him/her, score 2 points.If you have both done something, score 1 point.If you haven’t achieved anything, score 0 points.134134CompetitionReading■1 Look at the illu stra tio n on page 136.
W hat do you th in k it shows?2 The com petition between Coca-Cola and Pepsi is fierce. Before you readmake predictions. Match the sentence openings 1-4, w ith the endings a-d.1 In the USA...2 Outside the USA ...3 In eastern Germany ...4 In Mexico ...a Pepsi has a market share of 33%.b Coca-Cola outsells Pepsi by 13:1.c there is a 41% to 32% ratio in Coca-Cola's favour,d Coca-Cola outsells Pepsi by 3:1.3 Scan the text q u ickly and see if you are correct.4 The magazine article describes the com petition between Pepsi and CocaCola fo r new markets.
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