new insights into business teachers book (835558), страница 29
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Please do nothesitate to contact us for further details or to make anappointment.Looking forward to hearing from you soon.Yours sincerely,M PowellProject SupervisorMs©Pearson Education Limited 20001PHOTOCOPIABLE79U nit 8 - Writing M odelsStock Market Articles and SummariesSony loss weakens profitS O N Y C O R P . has an n o u n cedd isa p p o in tin gresults w h ic hinclude b o th a general decline inannual profit for th e year and anu n ex p ected loss fo r th e finalquarter. In percentage term s thecorporation’s profit perform ancew as dow n by alm o st 20%com pared to last year.
Increasedcosts and slow m oving electronicgoods w ere th e m ain factorsb e h in d th e drop in p ro fit.H ow ever, on a m ore positiven o te,S ony co n firm edth espectacular perform ance o f itsn ew P lay S ta tio n w h ic h hasp re v en ted p ro fit levels fromslipping further. M eanw hile, thecom pany continues to reorganiseits m ain business activities as itm oves in to p ro m isin g newsectors such as netw o rk in g .Sony’s share prices have risen by35% during the last tw o m onthsas investors have reg ain edco nfidence in th e co m p an y ’slo n g -term potential.S u m m ary an d e ffe c t on share pricesThe trny Corporation has had problems d u r u ythe- last y e a r as a result <rf lower sales and- h y h e rw its. As a result they have announced lower profitfigures fur th e y e a r.
The company firrvtuuA.estr produce h g h ly successful products such as theDrug company downon revised salesMCKESSON HBOCINC., NorthAmerica’s leading drug wholesaler, hasofficially announced a downward revisionof almost 5% to its declared annualearnings. The move accompanies anadmission that the sales figures for itsnewly-acquired software business wereincorrectly recorded.
Following theannouncement, the company’s shares lost$31 to finish at $34.75 reducing the marketvalue of McKesson by $8 billion. Acompany spokesman revealed that furtherrevisions may be necessary as it continuesits investigation into software sales duringthe previous quarters.P layStation and- U ex p a n d u y uvtr м -vv areas r fbusiness. The poor results have n r t brought downthe share prices which have actually increased onrecent months as investors believe t h a t thecompany remains a n a ttra c tiv e investm ent.US success storyDaimlerChrysler is riding the wave of thestrong US economy as profit and revenue in theautomobile industry continues to increase. Thecompany announced a 23% increase in profitfor the first quarter with a net profit of 1.6billion euros ($1.7 billion).
Revenue is also up10% to 53 billion euros. A company spokesmansaid ‘We are selling what people want.’This strong first quarter suggests that thecompany will surpass its target for the comingfinancial year. The future for American carmanufacturers looks good.S u m m a ry an d e ffe c t on share pricesS u m m ary an d e ffe c t on share pricesThe shares r f McKesson H(?oc me. fell sharply mvalue followuy a n announcem ent t h a t there weresome inaccuracies m the figures frr the sales r fsrftware products.
These errors m ea n t t h a t thecompany had- tr reduce the earnirgs per shareand- its m arket value declined.b a im lerch rysler is doupy well as th e i/f d em a n dfr r cars co n tin u es tr rise.As a resu lt, share prices are msupy a n dshareholders m a y exp ect h fyh er d ivid en d s, t t isreasonable tr exp ect t h a t share prices w ill co n tin u eto increase as th e fo reca st fo r th e comupyfm a n c ia ly e a r is very у rod.80© Pearson Education Limited 2000PHOTOCOP! ABLEUnit 10- Presentation exerciseMaking a presentationYou are going to make a presentation about theCanadian company Bombadier Inc.
using theinformation in the charts and tables on pages 82-83.NotesMaking a presentation in a foreign language is a complextask and represents a challenge that can be a stressfulexperience, especially if you have never given apresentation before.
These guidelines contain invaluableadvice about all aspects of presenting, and includeappropriate language to use in order to signpost yourtalk clearly so that your audience can follow thetransitions between the different sections.VoiceThe audience must be able to hear and understand whatyou are saying. Speakers tend to speak too softly, too fastand without pausing or varying the tone of voice. Youcan practise by speaking about something you know orhave an opinion about. Pay careful attention to whenyou include pauses, volume changes and variations intone of voice.Body LanguageAdopting the right body position and using appropriategestures to show interest, highlight points, and keepyour audience's attention are important factors.
Addressyour audience as 'you' as this helps to make both sidesfeel closer and makes you more relaxed. Remember:• Make eye contact with the audience, turning yourhead so that you regularly look at every member ofthe audience.• Move around a little if you are standing, and vary theposition of your upper body if you are sitting down.Use your hands and arms to provide gestures atappropriate moments.Useful words and expressionsUsing appropriate words and phrases at key moments ofa talk makes it easier for your audience to follow whatyou are saying and to anticipate what you will be sayingnext. This list will help you to highlight the key stagesand to indicate the transitions between the differentsections of your talk.© Pearson Education Limited 2000PHOTOCOPIABLEIntroducing the talk:This morning I'm going to be talking about...In my talk today I will be looking a t...I'd like to start by giving you ...Indicating the structure and sequences of your talk:I have divided my presentation into X sections ...In the first section I will / am going to describe ...Then I will / am going to go on to ...After that I will / am going to look a t...Finally I will / am going to ...Moving from one section of your talk to another:I would now like to go on to the next point which is ...If I can now move on to the next section ...To continue...Summarising and condensing what you have said:To recap ...The main thing/s to remember is / are ...The point that I am making here is that...Highlighting:This is particularly important because ...I can't stress enough that...It should be pointed out that...I would like to draw your attention to ...Giving examples:For instance ...For example ...such as ...like ...A case in point is ...i.e.
(pronounced 'eye' and 'ее' as in 'see')Inviting questions and feedback from the audience:Are there any questions so far?Feel free to ask if you have any questions.I welcome questions if at any point you don't understandsomething.If you have any questions about this, please/do ask.Asking rhetorical questions (questions that theaudience are not expected to answer):Some of you may be wondering how can this be done?Am I right in thinking that...?So, just how can this be achieved?You may be wondering how long will this take?Referring to information on an overhead:If you have a look at this figure here ...As you can see from the table ...This particular slide shows ...Drawing conclusions:This means that...Consequently...As a result...Therefore ...Closing your talk:I would just like to finish by saying ...To finish I would just like to remind you ...In conclusion, thank you ...Do you have any questions?81■ Unit 10 - Presentation exerciseThe Charts and TablesFigure 2Figure 3B o m b a r d ie r N u m b e r o f E m p lo y e e sas a t J a n u a ry 3 7,7 9 9 9B o m b a r d ie r R evenues b y In d u s tr y S e g m e n tsas a t J a n u a ry 3 1 , 1 9 9 9 (m illio n s o f C a n a d ia n d o lla rs )NORTHAMERICA33,000Canada22,000Quebec15.000Ontario7.000UnitedStates9.000Europe18,000MiddleEast2,000TransporationRecreationalProductsAerospaceFinancial andReal Estate ServicesMexico2.00082Intersegment eliminations (109.0)© Pearson Education Limited 2000PHOTOCOPIABLEUnit 1 0 - Presentation exercise ■Figure 4 Bombardier HighlightsFigure 5 5 year revenuesH ig h lig h ts(millions of Canadian dollars)11 500.112000 ----------------------------------------------------------,(millions o f Canadian dollars, except p e r share amounts)For the years ended January 3119981999R ev en u es$11,500.1$8,5 0 8 .9Incom e b efo re in co m e ta x e s$8 2 6.9$6 2 7 .2Incom e ta x e s$272.9$207.0$ 5 5 4 .0$4 2 0 .2$0.77$0.59C lass A$0 .1 7 0 0 0 0$0 .1 5 0 0 0 0C lass В$0.1 7 3 1 2 5$0 .1 5 3 1 2 5N et incom eE arn in g s p e r s h a reDividend p e r co m m o n sh a re :As a t January 3119981999Total a s s e ts$14 ,272 .2$1 0,575.2S h a re h o ld e rs’ equ ity$3,4 8 8 .5$2,8 8 9 .3A dditions to fixed a s s e ts$3 6 4.2$262.6Backlog$2 5 ,5 1 0 .9$18,104.1Book v alu e p e r co m m o n s h a re$4.4 0$3 .5 7N um ber o f co m m o n s h a re s6 8 3 ,1 7 2 ,9 9 56 7 8 ,9 1 8 .4 4 810,09710,781S h a re h o ld e rs of reco rdFigure 6 5 year incomeFigure 7 Stock performanceS T O C K P E R F O R M A N C E O F B O M B A R D IE R IN C .|JANUARY 31, 1994 TO JANUARY 31, 1999500400=300=8Market Capitalization;$15 310m200Market Capitalization:$3 479m(as at January 31,1994)aa.• .1■■****'**ч**в„ !111111111111И К^—_____ *© Pearson Education Limited 2000•• '...______Ц К ! ;! I f , i l l III!!BBD(as at January 31,1999)wЩ___________■ ■■ ■ TSE 300PHOTOCOPIABLE83Ю - Writing m odelCompany Performance ReportThe L’Oreal company specialises in producing and marketing cosmetics which are sold worldwide.In addition to this core business, it also has interests in ‘Synthelabo’, a pharmaceutical laboratory,and is active in the sector of dermatology.53.7% of the shares in the company are held by Gesparel while the remaining 46.3% are ownedby the general public.
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