new insights into business teachers book (835558)
Текст из файла
NEWINSIGHTS--------------- into ---------------BUSINESSGraham TullisTonya TrappeATEACHER S BOOKLongmanw w w .longm an.comкwContentsMap of Student's BookIntroductioniv-vvi-viii1 Company Structures126Recruitment3 Retailing11415Franchising5 In te rnation al Business Styles20Review 1 Key246Banking257Business and the Environment298 The Stock M arket9 Im p o rt Export10 Company Performance1112131415333641Review 2 Key45Setting Up a Business46Corporate Alliances and Acquisitions50M arketing54Product and Corporate Advertising58The Business Media62Review 3 Key65Photocopiable Materials:Key vocabulary exercises66-73Unit 3W riting modei74U nit 5Lesson m aterial75Unit 6Role-play exerciseU nit 7W riting model79U nit 8W riting models80U nit 10 Presentation exerciseWriting modelU nit 12 Role-play exerciseWriting modelU nit 13 W riting model76-7881-8384858687U nit ISLesson m aterial88-91Tests:Diagnostic Test92-94Mid-course Test95-97Final TestKey to Photocopiable Materials98-101102-103iiiM a p o f Student's BookUnit 1Lead-inReadingdepartments in.
acompany(www.news philips com)Vocabularydevelopment'The Philips Story'CompanyStructuresVerbs and prepositionsLanguageFocusIt|ln ij past simpleCompany profileQj^cribingclvingesPhilips organisationЮ У «Ш 1И 1Skills Focuslistening - Describingresponsibilities in a company: PatHuerin, dim ness IrelandSpeaking - Describing jobs:pi esenting companies jWriting - A company profileUnit 2Reading - Graduatecareer opportunities(www.
cognex. com)Recruitment'Fit For Hiring? It's MindOver Matter'(New York Times)Compound nounsPresent simplea ® presentcontinuousRecruitment techniquespage 14listening\ |ouehtWriting The CV and letter otapplication'Listening - Selecting ^ndidatesand job interviewsDictionary skills ёНдае;Speaking - Role-play of a jobinterviewUnit 3Listening - Janet'Richer Pickings'(Business)- И : - AMoore, a retailspecialistRetailingProfile of hi-fi chainRicher Soundspage 2S,Unit 4ListeningA business adviser onfranchisingFranchisingCompound nouns'One day in my Me ' :(University of WarwickNetwork) 4-'Make and doListening - Store layoutLocating objects ;S haking - A ronsum jjhsurvevM Hjiing - A Ctfnsi nirr stave, ^report’SuffixesfjjiiAdverbsUsed to do; beused to doingHrol я o f Vanessa stem,a McDonald's franchisee .page 34Reading - Bang & Olufsenfr|i)chise brochure‘ !_-Listening - jams Errickson, aDunkin'., Donuts franchiseeSpeaking - Choosing a franchiseWriting - An e-mail message:applying for franchise informationUnit 5InternationalBusiness Stylespage 44.MgШReading &Speaking -S,К(й)Ш|ертеп1 stylesirt-fiW differentcountries■'Learning to Cope w ith’corporate cultureclashes'Prefixes( Thelrisb Independm.)The imperativeW riting - A memoAdjectives ofnationalityListening - Doing business inSpeaking - Giving anil asking loradvice: cross-cultural consultingThe C entripirInternational BriefingЯ-.■.■■ .
.-. ■. ,'jffl&i.'.;.;japan: Tbmomi MoriwakeReview 1 page 54Unit 6Listening - Eleanor"Stevens, branchmanager withHSBC BankBankingpage 56Banking items anddocumentsD. .'Picture the Scene.'Abbreviations(Sana of ScotlandЬгоскшЩAllow, enable, letBusiness Skills Focus: NegotiatingFirst and secondconditionalReading - 'Are you a goodHOBS Home and OfficeBankingnegotiator?'Listening - Negotiating a bank loanRoje-play - Negotiating a bank loanWriting - A short reportUnit 7|Businessla n d theEnvironmentSpeaking -'Proven en\3jpnmentalEnvironmentalcommit....
.. helpscieate com fftttedcustomers'cartoons\Theifble of businessin e n v iro n m e n taffairs it_fpage 65Unit 8The StockMarketpage 74Expressing contrast L istening-A Body Shopcustomer surveyТда passiveSjibaking - Convincing'^ sponsorW riting - A letter of requestiMrnkcliny'Ncns)X-TS&fi&of clothingmanufacturer PatagoniaReading - Headlinesfrom the financialpress'Europeans Log On toinvestment Fever'(New York Times)Listening - IsobelMendelson explainsInternet share dealing'her investmentsWord buildingPhrasal verbs iconditionalR eading-A nalysing share pricelistingsЖ still, alreadyListening - A radio sstpdt marketT jlp th ird a bireportУ l|||‘bb: уiSpeaking - Buying sharesW riting - A summary o f anewspaper articleГivЩ;.Map of Student's Book ■Unit 9Import Exportpage 84Lead-inReadingListening - Whycountries trade: anOECD economist'Profile: BARCO ofBelgium'( The Financial Times)Reading & Speaking- European UnionquizBreaking into newexport marketsVocabularydevelopmentCompoundadjectives 1LanguageFocusSkills FocusThe futureListening - The invoice; descriptionsof exports based on graphsDescribing trendsReading - The bill of ladingWriting - Description of exportsbased on a graphSpeaking - Completing a graphUnit 10CompanyPerformanceListening Departments ofPricewaterhouseCoopers'Anatomy of an annualreport'(IBM Guide toUnderstanding Financials)Nouns andprepositionsFractions andpercentagesDescription of thesections of an annua!reportpage 96Business Skills Focus: PresentationsListening - Financial analyst CaroleImbert talks about thepharmaceutical sector and gives ashort presentationSpeaking - Giving a presentationon L'OrealWriting - A company report onL'OrealReview 2Unit 11Setting Upa Businesspage 106Unit 12CorporateAlliances andAcquisitionspage 116Unit 13Speaking Advantages anddisadvantages ofdifferent types ofcompany; checklist forstarting a businessReading - Extractsfrom the financialpressListening - MargaretaCalfard on why themerger betweenRenault and Volvofailed'The idea man'(The Wall Street JournalEurope's Convergence)'When egos collide'(The European)Unit 14Speaking Advertising media'Sacrilege'(The European)Product andCorporateAdvertisingReading - AdvertisingslogansA controversialadvertising campaignThe BusinessMediaPhrasal verbs 2Modal verbs ofobligationpage 144Listening - A consultant givesadvice about meetingsSpeaking - The language ofmeetingsCompoundadjectives 2ComparisonReported speechReading - Direct mail marketingW riting - A direct mail marketingletter■‘ ■?- •* •Uses of likeGerund andinfinitiveListening - A description of aGillette TV commercialThe articleDiscussion - Designing a TVcommercialWriting - A scenario for a TVcommercialSpeaking ControversialadvertisingListening - Anexecutive describesBloomberg businessnews servicesBusiness Skills Focus: MeetingsWriting - Minutes of a meetingA Shell Oil marketresearch projectUnit 15Writing - A business planRole-play - A meetingSpeaking - Marketresearch techniquespage 134Speaking - Questionnaire: 'Howdo you rate as an entrepreneur?'Listening - How the freightcompany Cargolifter startedWhy mergers andacquisitions often fail'Hello to the good buys'(www.shell.com)MarketingRelative clausesProfile of Roger Foster,founder of ApricotListening - Militarymetaphorspage 125PrefixesSpeaking - Presenting a scenario'Profile: A Man And HisInformation Machine'(New York Times)Phrasal verbs 3Michael Bloomberg andhis business mediaempirecould have + pastparticipleListening - A radio businessnews bulletinNounsReading - Business news articlesSpeaking - Preparing a radiobusiness news bulletinWriting - Business news reportsRole-play - A radio businessnews bulletinReview 3Communication Activities page 154page 152Grammar Reference page 164Word List page 172vIntroductionNew Insights into Business, like the highly successfulInsights into Business, is a comprehensive intermediateto upper-intermediate course for business students andpractising professionals.
It provides an authenticframework for developing an understanding of keyareas of contemporary business, while allowingstudents to improve their language skills through avariety of relevant and challenging activities. To ensureauthenticity, each unit has been prepared in closecollaboration with major companies and institutions.The course meets the curriculum and syllabusrequirements of business studies courses and is an idealpreparation for business examinations.In addition to the popular elements of the previousedition, several new features have been introduced tothe New Insights into Business Teacher's Book, Student'sBook and Workbook to ensure an even morestimulating and communicative approach to learningbusiness English.Detailed information about these new features is at theend of this Introduction.The Teacher's BookKey vocabularyThis short introductory section familiarises studentswith the theme of the unit and provides explanationsof core vocabulary.
Характеристики
Тип файла PDF
PDF-формат наиболее широко используется для просмотра любого типа файлов на любом устройстве. В него можно сохранить документ, таблицы, презентацию, текст, чертежи, вычисления, графики и всё остальное, что можно показать на экране любого устройства. Именно его лучше всего использовать для печати.
Например, если Вам нужно распечатать чертёж из автокада, Вы сохраните чертёж на флешку, но будет ли автокад в пункте печати? А если будет, то нужная версия с нужными библиотеками? Именно для этого и нужен формат PDF - в нём точно будет показано верно вне зависимости от того, в какой программе создали PDF-файл и есть ли нужная программа для его просмотра.
![](https://s.studizba.com/z.php?f=/templates/si/i/noavatar.png&w=100&h=100&t=1"){kind=avatar}
