new insights into business teachers book (835558), страница 24
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You may want to introduce this Key vocabularyby bringing in examples of publications and video oraudio material or you could ask students to close theirbooks and fill the gaps in the photocopiable exercise onpage 73 after listening to the cassette version. For thebusiness press there are many specialist publicationsavailable on the market.
These include weekly ormonthly magazines such as Business Week, Inc.Magazine, Fast Company, Forbes magazine and Fortune,and also the daily newspapers like The Wall Street journal,New York Times, The International Herald Tribune, or TheFinancial Times. For the broadcast media there are anumber of cable and satellite channels that are eitherdedicated entirely to business news such as BloombergTV, or which feature in-depth business programmes likeBBC World and CNN.
Most of the providers of businessinformation are now also present on the Internet andoffer free access to certain sites such as:www.brandsforless.comwww.switchboard.comwww.hypermart.netwww.bloomberg.comwww.mysteinc.comwww.CNBC.comLead-inThis listening passage gives an introduction to theBloomberg organisation featured in the reading text.Bloomberg provides a wide variety of media services tothe business community.
Four of these services aredescribed in this interview. The task that students haveto complete involves listening for general meaningrather than for specific vocabulary. They may have tolisten several times to get the information. Remindthem that they need to identify services/audience(s)/media for each product, and it may be best toencourage students to note one of these three elementsat a time. You may need to use the pause button.TAPESCRIPT:interview#What makes Bloomberg so unique in the financialservices market?Can you tell us about the media products?Executive:Our news service, Bloomberg News, offers completecoverage of markets, companies, politics andentertainment and is specifically designed for investorsand decision-makers.
This information is syndicated orsold to over 850 newspapers around the world.Interviewer:And Bloomberg Television?Executive:Well, we produce news broadcasts and programmes forour own subscribers and use them to complementother Bloomberg services. Some of these programmesare also sold to outside television networks.Interviewer:And what exactly is Bloomberg Personal?Executive:This is a magazine which is specially designed forindividual investors and it offers readers investmentstrategies along with views and insights from top WallStreet experts.KEY:The Bloomberg ServiceServices: Real-time financial information, statistics and livetelevision broadcasts prepared by Bloomberg staffAudience(s): The markets and businessesMedia: Broadcast and multimedia, using special terminalsBloomberg NewsServices: Coverage of markets, companies, politics andentertainmentAudience(s): Investors and decision-makersMedia: Print media (Press)Bloomberg TelevisionServices: News broadcasts and programmesAudience: Bloomberg subscribersMedia: Broadcast (Television)Bloomberg PersonalServices: Investment strategies along with views andinsights from top Wall Street expertsAudience: Individual investorsMedia: Print (Magazine)Executive:Well I think the main thing is that Bloomberg providesa broad range of services in one package.
We supplynot only information and analysis but also other relatedmedia products which are adapted to our customers'individual needs and requirements. 'The BloombergService', our core business, provides real-time financialinformation, statistics and research for the markets andfor businesses. This is delivered through special62Reading1 Ask students to prepare three questions about theorigins, activities and future of the Bloombergorganisation. Then as a class write suggestions on theboard such as How did Michael Bloomberg get the idea forthe business? Where did he get the money to open thebusiness? How profitable is the company?Unit 15 The Business Media ■2 Give students a time limit to read the text andanswer as many of their questions as possible. You maywant to review these with the whole class or just take afew sample questions from individual students.Encourage students to discuss opinions about answersto questions they still have.3 KEY:2 T3 F4 T8 T9 F10 FThis last section provides an opportunity forstudents to express their reactions to the officeenvironment in which Bloomberg employees work.Michael Bloomberg has deliberately designed his officesto bring his employees into constant contact with eachother.
The discussion should bring out some of thearguments for and against open (UK)/cube (US) or closed(UK)Icave (US) office layouts.VocabularyThe text is taken from the New York Times and featuresvocabulary studied in previous units. However,students may have difficulties with the following:Vocabulary: a news wire service (lines 9-10) cultish(line 66) state-of-the-art (line 82) utilities (line 112)figures (line 122)Idiomatic expressions: to plaster ...on (lines 5-6) mask(line 91)1 KEY:5 i6 a7 c8 e9 f10 d2 www.worldspace.com is an interesting website.Encourage students to look at it and compare thebusiness section to the Bloomberg site.KEY:informationbroadcastsaudiencesget along withcome in forlive up togo along withget on with / get down toghijget round tomiss out onmove over tocutting back on2 KEY: (suggested answers only)5 F6 F7 F412341 KEY:bcdef5 backing6 subscribersVocabulary development:phrasal verbs 3These exercises continue the focus on phrasal verbsintroduced in Units 8 and 12.This section deals with three-part phrasal verbs andexplains the different elements they are composed of.It is important to stress they are invariably transitive.go back on (change position after initially agreeing),carry on with (continue doing), face up to (confront),check up on (verify), lose out on (fail to achieve or getsomething), make up for (compensate for), help out with(help someone do something), look out for (look carefullyor protect), look down on (consider somebody orsomething to be inferior), look up to (admire somebody)Language Focusc o u ld h a v e + past participleThis section deals with how we talk about situationsthat were possible in the past but which did nothappen.
You may want to use this opportunity to dealwith the other past perfect modals should have, musthave, ought to have and may/might have. Encouragestudents to look at the Grammar Reference material onpage 171 of the Student's Book.PracticeYou may want students to prepare these answers inpairs.1 KEY: (suggested answers only)1 He could have worked for another company.2 He could have chosen offices in a cheaper part ofLondon and New York.3 He could have provided individual offices for all hisstaff.4 He could have arranged to charge for catering.5 He could have opened an office in South Africa beforeliberation.6 He could have paid someone to write his life story.7 He could have kept the money for himself.8 He could have issued stock on the market.2 Students should have no difficulty giving examplesof things that they did and of the other options thatwere open to them at that time but which they did notchoose to pursue.
For example: I decided to studybusiness. I could have studied economics.NounsThis exercise is designed to check students understandthe complexity of noun forms and give them practicein using some of the problem nouns that occur63■ Unit 15 The Business Mediafrequently in business.
Remind students of keydifficulties with nouns. Nouns are either countable oruncountable and some have two or more forms withthe same spelling, one of which is countable and oneof which is not. Furthermore, some nouns which endin 's' are in fact singular while others have no plural 's'but are used in the plural form.KEY:la2 c3 bPractice1 KEY:2345baca6789cbba10111213bcbb14 a15 b16 bSkills FocusThis activity brings together different skills thatstudents have worked on throughout the course andgives them an opportunity to use these in thepreparation and delivery of a radio broadcast.ListeningFor a successful outcome of the broadcast role-play, it isimportant that students pay careful attention to thislistening section as this sets the tone for the type ofwriting that radio bulletins require.
It also showsstudents how to make a general introduction and howto manage the transitions between the different partsof their broadcast.KEY:c, a, b ______fA PE SC R IPT :^^)—YouTe tuned foFBW the European business network.'==TPr5pm GMT on Monday the 28th of December andthis is Colin Jeffars with the round-up of the day's mainstories and financial updates plus the latest in sportsnews and weather. With only three days to go beforethe January 1st deadline, Europe moves closer tomonetary union and businesses across the continent arescrambling for the switch to the new currency.Prospects of a take-over in the Europeanpharmaceuticals industry still seem likely despite theannouncement by the French luxury goods companyLVMH that it has withdrawn from talks with the Frenchdrug-maker Sanofi SA.
Rupert Murdoch is about to gainhis long awaited entry into the Italian pay-televisionmarket and is said to be close to signing a deal withTelecom Italia that will give his company, News Corp.,control of the Stream television channel.64And in the aftermath of the Asian crisis, the Japaneseand Hong Kong exchanges continue their downward^spiral while both the Dow Jones and Nasdaq advance inearly trading in New York. In London and Frankfurtvalues were unchanged.
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