new insights into business teachers book (835558), страница 25
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Now with the details on thefirst of those stories, here is Manfred Klarsfeld, ourBrussels correspondent.These days Europe is a divided community. On oneside; the euro believers, convinced that the newcurrency will bring benefits to all, and on the other, theeuro heretics, who see the move as yet another erosionof national identity. However for the businesscommunity there is no time for nostalgia: like it or not,the euro is here to stay. Although the euro will not beimmediately available in the form of bills and coins, 11countries will start using the common currency as ofJanuary 1st. For currency traders, bankers and majorretailers this is hardly a surprise.
As one London traderputs it...ReadingBring enough copies of articles for each group ofstudents, or use the photocopiable articles on pages88-91. Select articles on topics covered in the course.The level of your students will determine how long andhow difficult these articles should be. Divide studentsinto groups. Ideally provide each member of a groupwith an article that nobody else has in order to ensurethat groups will not be duplicating reports. If you haveonly a limited number of articles available, make surethere are enough to provide the basis for one completebroadcast. If enough articles have been made availableand if time allows, each group should have the chanceto present to the full class.
Encourage your students tomake notes about the organisation of the key points inan article, and how sequencing has been presented.SpeakingAllow about 15 minutes for the groups to rehearse theirsummaries of the articles and work on the delivery.Most students will feel more at ease if they haveprepared an extact written copy of their texts whenthey come to the role-play. However, students maywant to do this activity using only notes.Writing1 KEY:If2 c3 b4 a5d6e2 Provide active support during the writing phase tomake sure that each final text for a broadcast isappropriate for radio.
Remind students that radiobulletins frequently use a combination of presentsimple and present perfect tenses to create a closer,Unit 15 The Business Media Umore immediate link with the listener. Students canrefer to earlier units for any extra vocabulary items andshould make use of appropriate idiomatic expressions.Encourage them to vary the style of their report andinclude, for example, a short live interview rather thanjust a summary. This interview should have beenplanned and rehearsed at the Speaking stage above.Role-playIf the equipment is available, students could record orvideo their broadcasts so others can listen/watch. Allowenough time at the end, at least ten minutes, forquestions, comments and feedback from the class.Review 3 KeyGrammar check1234891011121314223456thethatwhichthethatto bewhoseto identifywhowhich5671516171819207the (remove)djd (done)8informations (information! 9as (like)10equipments (equipment-)awhosesetting uppowerwhoseof signingthatto stopusingdon't have to (mustn't-)The (remove)as (than)as (like)Vocabulary check1Setting up a businesslimited liabilityentrepreneursole traderpartnershipMarketingconsumer profilefocus groupsegmentresearchThe Business MediasubscribenetworksterminalbroadcastCorporate Alliancestakeoverjoint ventureacquisitionmergerAdvertisingsloganbillboardCreative Directorcommercial223456networksbroadcastsresearchacquisitionssegments78910subscribecommercialsfocus groupsconsumer profilesunderworkedbreak downinternationalbilingualpostgraduate78910outdatedupmarketcatch onpre-planned32345632 that they expected (expect) to be in a position toresume dividend payments next year3 that we were (are) the people who would (will)decide the future of the organisation4 that last year they had encountered (encountered) anumber of unexpected problems5 that these problems had resulted (resulted) indisappointing sales figures in their (our) main markets6 that they had already started to work onimprovements7 that they were (are) going to have two mainobjectives in the coming year8 that they had to (must) improve customer satisfaction9 that they would have to (have to) innovate in newareas of business10 that they could then re-establish our company asmarket leader65Key vocabulary exercisesT h e r e is o n e e x e r c is e b e l o w fo r e a c h u n i t i n t h e S t u d e n t 's B o o k .Unit 1 Company StructuresComplete the passage below using the appropriate word or phrases from the box.ChairpersonSenior managersManaging DirectorBoard of DirectorsAt the top of the company hierarchy is the 1...........................................
, headed by the2.............................................(or president). The board is responsible for making policy decisions andfor determining the company's strategy. It will usually appoint a 3.............................................(or chiefexecutive officer) who has overall responsibility for the running of the business.4.............................................or line managers head the various departments or functions within thecompany.Unit 2 RecruitmentComplete the passage below using the appropriate words or phrases from the box.letter of applicationapply forcovering letterpositioninterviewCVapplication formrecruitapplicantsshortlistrecruitment agencyhireWhen a company needs to 1...........................................
or employ new people, it may decide toadvertise the job or 2........................................... in the appointments section of a newspaper. People whoare interested can then 3.............................................the job by sending in a 4...........................................o r 5.............................................and a 6.............................................
containing details of their educationand experience. In some cases a company may prefer to do this initial selection after asking candidates tocomplete a standard 7...............................................The company's human resource department will thenselect the applications that it considers the most suitable and prepare a 8.............................................ofcandidates or 9............................................ , who are invited to attend an i°..............................................Another way for a company to 11.............................................is by using the services of a12.............................................(US = search firm) who will provide them with a list of suitable candidates.66© Pearson Education Limited 2000PHOTOCOPIABLEKey vocabulary exercises Units 3 -4 ■кUnit 3 RetailingComplete the passage below using the appropriate words or phrases from the box.shopping centresretail chainssuperstoresshopsmultiple retailersoutletsdepartment storesretailingi .........................................
is the term that is used to describe the business of selling products directly to the generalpublic or to individual consumers. Most companies in this sector sell from 2........................................... or stores ofvarying sizes which are referred to as з...............................................In the UK, the retail industry is dominated bylarge and powerful 4............................................ , which are organised nationally and sell a standardised selection ofproducts. These 5.............................................often specialise in a particular type of consumer product: electricalequipment, food, clothing, etc.
Their outlets tend to be concentrated in 6.............................................or malls (US)where customers have access to a large variety of stores in the same location.Increasingly, large retailers are operating from out of town locations with parking facilities known as eitheror hypermarkets depending on whether they occupy a surface area of more or less than73,000 square metres.8.............................................such as Harrods in London, are large shops which sell a wide variety of products usuallyfrom a city centre location.
As the name suggests, they are organised in departments, each with its own manager.Unit 4 Franchisingusing the appropriate words or phrases from the box.franchisorformatmanagement services feeoperations manualfranchise agreementmaster franchiseeadvertising feefranchise feefranchiseeFranchising can be defined as a business system in which a company (o r1........................................... ) sells anindividual (or 2............................................) the right to operate a business using the franchisor's established systemor 3...............................................The franchisee is thus able to take advantage of the franchisor's brand names,reputation and experience.As part of the contract (or 4........................................... ) the franchisee pays an initial sum of money, known as a5.............................................to the franchisor and, in addition, agrees to pay a 6.............................................
inexchange for continuing advice and assistance which is usually calculated as a percentage of annual turnover. Incertain cases the franchisee may also pay an 7.............................................to contribute to the franchisor's annualadvertising and marketing costs. It is important to understand that the franchisee also has to find the necessarycapital to open the business.Once the contract has been agreed, the franchisor provides an 8.............................................which is a documentcontaining all the information that the franchisee requires in order to manage his or her business.
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