new insights into business teachers book (835558), страница 33
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banks do not deal with thepublic but with companies.17 C............................is the money used by aparticular country.18 To e ............................ employees means to givethem a greater say in decision-making.19 R............................. products are made frommaterials that have already been used.20 On the stock market you can buyb............................. which are loans to acompany or governments.21 To i.............................
shares means to makeavailable to investors units of a company’scapital on the stock market.22 A t............................is a tax imposed onimported goods.23 A b............................is a shipping documentwhich proves ownership or receipt of goods.24 In accounting, everything a company owns isreferred to as its a ..............................25 A company's I............................. are everything itowes.26 A statement of e .............................
shows howmuch revenue a company brings into abusiness.27 A private company in the US is referred to by theabbreviation I..............................12 Managers d ............................. by givingresponsibility to people working in theirdepartment.28 When two companies come together to formone company, it is known as am..............................13 The amount of responsibility depends on theposition a staff member holds in theh..............................29 The process of buying goods and services usingthe Internet is called e-..............................14 Charges for professional services are also called30 P............................
is the term used for acompany’s offices and buildings.f..............................Total sco re____94© Pearson Education Limited 2000PHOTOCOPIABLEMid-course TestComprehension1 (10 Points - 2 points for each correct answer)Read the following text carefully and answer the questions on page 91.Tips for Future FranchiseesHave you ever thought of buying your own franchise business?Before you take the plunge here are a few things to think about:a Are you the right person to run a franchise?To be successful in this game you must have the right personality type. This means that you should be thesort of person who can handle the pressures of working long hours, of taking financial risks and of having todeal with all the everyday management problems of running your own business.
You will be working in acompetitive environment where achievement will be the only guarantee of success. However, stamina andmanagerial skills are not the only requirements, you must be the kind of person who can accept help andguidance from the franchisor. The franchisee must be willing to comply with the rules and guidelines which arepart of an established franchise. If you don’t like restrictions and resent being told what to do, then franchisingis possibly not the best type of business for you.b Do vou have the necessary business skills?Managing a franchise involves a combination of different business skills ranging from personnel managementto accountancy and business administration.
Exactly how much of your time will be spent on each of theseaspects of running a business depends on the type of franchise that you decide to open. If you are running afast food outlet, then hiring and keeping staff will probably take up much of your time. However, if you choosea service franchise you’ll probably have to concentrate more on selling yourself to new customers andmaintaining good relationships with your existing clients.c Have vou got the financial resources?You can’t start a franchise without money so the first thing to know is how much you can afford to put into thebusiness. This may mean that you will have to mortgage your home and use any personal savings that youmay have. But even that may not be enough.
You are almost certainly going to need a bank loan to get thebusiness started. Sometimes it may be possible to get financial help from government small businessassistance schemes but, if not, you’re going to have to work this out with a banker.d Have you done the background research?It is essential that you know what you are letting yourself in for. A little research will tell you about the historyof the franchise, what the track record is and what problems have arisen in the past. It is also a good idea tocarry out some market research to make sure there is a niche for the franchise product or service in your area.If you opt for a retail business, you should be aware of the importance of a good location; Most franchisorswill want to inspect the proposed outlet before signing a franchise agreement.e Which franchise should vou choose?Many people thinking of becoming franchisees see it as the simplest way to start a business.
They dream ofbeing their own boss and running their own company but few understand the importance of choosing theright type of franchise. You must believe in the product or service you are going to sell. This will help toestablish trust and a good working relationship with the franchisor as well as ensuring a continued dynamicand positive attitude towards the business even if times get tough.© Pearson Education Limited 2000PHOTOCOPIABLE95■ Mid-course TestTick (/) the correct answer A, B, or C for 1-5 below.1 According to the text, which of the following personality types would be least likely to succeed in thefranchise business:A an energetic self starterВ a very creative and innovative managerC an enterprising risk-taker2 Which of the following points is not implied in paragraph b:A It is very important to organise your time well.В Many skills are needed to run a franchise business successfully.C It is difficult to get good staff for fast food outlets.3 Paragraph c stresses which of the following points:A It is impossible to start a franchise without government assistance.В Many financial sacrifices may have to be made.C The bank manager will work out all the finances for the franchisee.4 According to paragraph d research will not:A inform franchisees of the potential minefields.В help them choose the right franchise.C ensure an agreement between the franchisee and franchisor.5 The main point of paragraph e is:A Franchising is the easiest option when starting a business.В Running a franchise is very difficult.C It is essential to like the product or service your’re selling.Vocabulary2 (30 points - 2 points for each correct answer)Fill in the blanks with one of the words or phrases from the list below.
There are more words than blanks.Change the forms of the words where necessary.overhead suppliers profits paperwork payroll to tackle lucrative niche regulator shareholderdividend broker to promote to hire authority hierarchy surplus to recycle patent chain executives1 Our company has over 1000 employees on its ............................2 ............................. are necessary to ensure fair trading on the stock exchange.3 The company’s ............................, including rent, electricity and heating, have doubled this year.4 The mobile phone market is an extremely.............................
one.5 O ur............................. have never made a late delivery.6 ............................. are paid according to company earnings.7 The company has a lot of financial problems............................. before considering expansion.8 We are going to open a ............................. of supermarkets in France.9 Our innovations are protected b y ..............................10 In most companies major decisions are made high up t h e ............................11 We’re expanding and personnel is presently............................. new staff.12 Who gave you t h e .............................
to sign this invoice?13 Let’s sell off o u r............................stock cheaply in the January sales.14 Keeping two sets of receipts will involve a lot of extra ..............................15 M y............................. advises me on which shares to buy.96•© Pearson Education Limited 2000PHOTOCOPIABLEMid-course Test UGrammar3 (20 points)Put the following verbs into the correct tense.W e...........(1 to found) the company in 1998 and ever since i t .............(2 to make) money. At present we...........
(3 to expand) our range of products and as always, th is ............ (4 to mean) big investments inresearch and marketing. Recently w e ........... (5 to negotiate) a loan with our bank and th ey ............ (6 toagree) to give us a reasonable interest rate. If the b a n k ........... (7 not to accept), w e ........... (8 to have to)postpone our plans to expand our product line. If everything........... (9 to go) according to plan, w e .............(10 to launch) the first new item as early as next March.
We are happy about this as some of our oldproducts........... (11 not to sell) as well in recent years so th e y .............(12 to replace) by the new, improvedones as soon as possible.The last few m onths...........(13 to be) difficult for the people in our research and development departmentw h o ...........(14 to work) an average of ten hours a day and they now .............(15 to need) a break.The marketing people are also complaining about the lack of staff and if w e ........... (16 to have) moremoney, w e ...........
(17 to employ) more people. However, decisions about taking on more staff............ (18to make) after careful and long consideration. For the moment w e ........... (19 to feel) that w e ............ (20 notto be) in a financial position to do so.4 (20 points - 2 points for each correct answer)Tick (■/) the word or phrase А, В, C or D that best completes each sentence.1 Several customers have phoned us t o ...........complaints about the quality of our after sales service.A doВ makeC sayD state2 ...........prices of some goods have risen, this has not affected our overall performance.A DespiteВ In spite ofC AlthoughD Never mind3 I h a te ...........business over the phone.A doingВ makingC doD telling4 She isn’t used t o ........... with such important contracts.A dealingВ dealC handleD negotiate5 Are y o u ...........
working for the same company?A yetВ alreadyC stillDalways6 Interest rates have b e e n ........... since the government changed.A riseВ dropC declinedD falling7 We never...........to work on Saturdays before this year.A were used В usedC useD are used8 A lot of progress has b e e n ........... in developing new ultra-light materials.A doneВ didC makeD made9 The recent devaluation of the currency will result...........many companies going bankrupt.A fromВ forC toD in10 Consumers have shown a m arked..........for environmentally packaged goods.A preferential В preferredC preferenceD preferringTotal score _ _ _ _© Pearson Education Limited 2000PHOTOCOPIABLE97Final TestComprehension1 (10 Points - 2 points for each correct answer)Read the following text carefully and answer the questions that follow it.Today advertisers are having to find innovative ways to attract the attention of increasingly disinterestedconsumers.
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