Диссертация (1173162), страница 14

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Citi will maintain a strong presence in Brazil, Argentinaand Colombia in order to continue serving its many corporate and institutional clients in these markets.Citi CEO Michael Corbat said, "While our Consumer businesses in Brazil, Argentina andColombia are of high quality, we have decided to focus our efforts on opportunities with ourinstitutional clients in these countries and throughout the wider region. Citi is committed to LatinAmerica, where we have operated for over a century and built an unmatched network across 23countries."We allocate our resources where they can generate the best possible returns for ourshareholders.

These actions will further simplify our Global Consumer Bank, allowing us to moreeffectively deploy resources to where we have the ability to achieve scale within our targeted segmentsand see the greatest opportunity for growth," Mr. Corbat concluded.The consumer businesses moving into Citi Holdings include roughly $6 billion in assets anddid not have a material impact on Citigroup's net income in 2015. The new Global Consumer Bankingfootprint will serve nearly 54 million clients in the United States, Mexico, Asia Pacific, Europe and theMiddle East, while further simplifying operations and improving performance. Since 2012, the GlobalConsumer Bank has made significant progress simplifying markets, branches, and products whilestrengtheningcontrolsandimprovingcustomerexperience…(https://www.citigroup.com/citi/news/2016/160219a.htm) [Citygroup URL].Текст посвящен сложной ситуации, связанной с изменением структурыкомпании, и ориентирован, в первую очередь, на акционеров и инвесторов.

Прессрелиз информирует читателей о предстоящем событии и о намерениях компаниипродолжать работу с корпоративными клиентами, сохранить свое присутствие нарынках указанных стран (will maintain a strong presence in Brazil, Argentina andColombia) и достичь лучших результатов за счет проведения реформ (to achievescale within our targeted segments and see the greatest opportunity for growth). Цельпресс-релиза состоит в том, чтобы воздействовать на аудиторию: успокоитьдержателей акций, так как предстоящие перемены не могут не вызвать у нихтревоги. Информация актуальна, для описания планов компании служатграмматические формы выражения будущего времени, например, Future69Indefinite: The businesses, which include retail banking and credit card operations, willbe transferred from Citicorp into Citi Holdings.

Данные формы менее характерныдля пресс-релиза, поскольку наиболее употребляемой в текстах этого жанраявляется форма Present Simple. Информация о намерениях, возможностяхкомпании и перспективах на будущее раскрывается при помощи такихлексических средств, как: существительные (intention to sell its Consumer Bankingoperations); смысловые глаголы (in order to continue serving its many corporate andinstitutional clients in these markets), модальные глаголы (where they can generatethe best possible returns for our shareholders).3.Отчет о финансовой деятельности – один из наиболее важныхдокументов для всех лиц, заинтересованных в успешной деятельности компании.Пример пресс-релиза, информационным поводом для которого стала публикациягодового отчета, – пресс-релиз с официального сайта компании «Apple».Apple Reports Record First Quarter ResultsiPhone, Apple Watch, Services & Apple TV Drive All-time Record RevenueResults Produce Record Quarterly Profit of $18.4 BillionCUPERTINO, California — January 26, 2016 — Apple® today announced financial results forits fiscal 2016 first quarter ended December 26, 2015.

The Company posted record quarterly revenueof $75.9 billion and record quarterly net income of $18.4 billion, or $3.28 per diluted share. Theseresults compare to revenue of $74.6 billion and net income of $18 billion, or $3.06 per diluted share, inthe year-ago quarter. Gross margin was 40.1 percent compared to 39.9 percent in the year-ago quarter.International sales accounted for 66 percent of the quarter‘s revenue.―Our team delivered Apple‘s biggest quarter ever, thanks to the world‘s most innovativeproducts and all-time record sales of iPhone, Apple Watch and Apple TV,‖ said Tim Cook, Apple‘sCEO. ―The growth of our Services business accelerated during the quarter to produce record results,and our installed base recently crossed a major milestone of one billion active devices.‖―Our record sales and strong margins drove all-time records for net income and EPS in spite ofa very difficult macroeconomic environment,‖ said Luca Maestri, Apple‘s CFO.

―We generatedoperating cash flow of $27.5 billion during the quarter, and returned over $9 billion to investorsthrough share repurchases and dividends. We have now completed $153 billion of our $200 billioncapital return program.‖Apple is providing the following guidance for its fiscal 2016 second quarter:revenue between $50 billion and $53 billiongross margin between 39 percent and 39.5 percentoperating expenses between $6 billion and $6.1 billionother income/(expense) of $325 milliontax rate of 25.5 percentApple‘s board of directors has declared a cash dividend of $.52 per share of the Company‘scommon stock.

The dividend is payable on February 11, 2016, to shareholders of record as of the closeof business on February 8, 2016.70Apple will provide live streaming of its Q1 2016 financial results conference call beginning at2:00 p.m. PST on January 26, 2016 at www.apple.com/investor/earnings-call/. This webcast will alsobeavailableforreplayforapproximatelytwoweeksthereafter(https://www.apple.com/newsroom/2016/01/26Apple-Reports-Record-First-Quarter-Results/) [AppleURL].Публикация посвящена уже совершившемуся событию, поэтому в текстепреобладает форма прошедшего времени, которая не является типичной длятекстов данного жанра: Apple® today announced financial results; The Companyposted record quarterly revenue.

Чтобы подчеркнуть, что данное событие играетважную роль для настоящей и будущей деятельности компании, используютсянаречия, указывающие на настоящее время (Apple® today announced financialresults; We have now completed), а также временные формы будущего FutureIndefinite (Apple will provide live streaming of its Q1 2016 financial results; Thiswebcast will also be available for replay for approximately two weeks thereafter).Глагол compare и причастие compared to в сочетании с анализом цифровыхданных служат для выражения идеи о том, что компания «Apple» развивается,улучшаетсвоирезультатыпосравнениюспрошлымипоказателями(динамика 22 ): The Company posted record quarterly revenue of $75.9 billion andrecord quarterly net income of $18.4 billion, or $3.28 per diluted share. These resultscompare to revenue of $74.6 billion and net income of $18 billion, or $3.06 per dilutedshare, in the year-ago quarter; Gross margin was 40.1 percent compared to 39.9percent in the year-ago quarter.

Метафора our installed base recently crossed a majormilestone of one billion active devices также показывает, что компания движетсявперед.Уникальность данного информационного повода подчеркивается припомощи лексических единиц: прилагательных в положительной степени (recordquarterly net income, all-time record sales of iPhone, Apple Watch and Apple TV) иприлагательных в превосходной степени (Our team delivered Apple‟s biggestquarter ever, thanks to the world‟s most innovative products).

Для усиления22Динамика – изменение какого-либо предмета / явления под влиянием действующих нанего факторов [СА URL].71впечатленияобисключительностидостигнутыхкомпаниейрезультатов,прилагательное record повторяется в тексте пять раз и трижды употребляется взаголовке; один раз также используется омонимичное существительное (all-timerecords for net income).Другой пример презентации информации, связанной с деятельностьюкомпании, рассмотрен на материале пресс-релиза финансового конгломерата«Barclays Bank».Barclays publishes complaints data for H2 201526 Feb 2016 09:29Barclays has today published total reportable complaints figures for the second half of 2015.During this period, we have listened to our customers‘ needs and continued to develop productsand services that offer our customers convenience and choice about how, when and where they dotheir banking and deliver a simpler and more personalised service:We extended our mobile cheque imaging service to nearly a million more customers,including 500,000 customers with android phones and iPads.

More than 18,000 cheques have nowbeen deposited by customers using the technology which is available on the Barclays Mobile Bankingapp. In addition, our corporate cheque imaging solution continues to grow with more than £80mdeposited to date by our clients using the tool.We are making it easier for customers to contact us at any time; any place; any waythrough our 24/7 virtual ‗branch in the sky‘.

As well as by phone, customers can contact our advisersthrough secure webchat, Barclays mobile chat, 24/7 support through our social media channels andmost recently Barclays Video Banking – giving customers greater access and choice of how, whereand when they do their banking.We have also continued our work to help customers build their digital skills with our 15,000Digital Eagles on hand to offer both Barclays and non-Barclays customers free technology advice.

OurEagles have now hosted more than 650 free Code Playground sessions and more than 4,500 Tea andTeach sessions. In addition, over 63,000 people are now registered for our free Digital Driving Licenseapp, designed to boost digital confidence.Matt Hammerstein, Head of Client and Customer Experience at Barclays, said:―Complaints are an important way for us to hear from our customers how we can improve ourservice and to learn where things are not working so that we can take action to put this right. But it isequally important that we focus on improving the service for the 99% of our customers who do notcomplain, delivering products and services that answer what they want and need from their bank inorder to improve overall customer satisfaction.―New customer benefits such as video banking, increased value through our Blue Rewardsprogramme, and instant lending decisions are being delivered all the time, which offer the morepersonal and convenient service our customers have told us they are looking for.

We know we havemuch more to do and we will keep working hard to address our customers‘ evolving needs.‖A full breakdown of our Financial Conduct Authority (FCA) reportable complaints is availableon our website: www.home.barclays/complaints.However in summary, half on half:Complaints are down 1% overallComplaints excluding Payment Protection Insurance are down 3%Bankingcomplaintsaredown4% …(http://www.newsroom.barclays.com/r/3311/barclays_publishes_complaints_data_for_h2_2015)[Barclays URL].72Банкинформируетаудиториюопубликациисписканаиболеераспространенных жалоб клиентов, что означает официальное признание наличияопределенных проблем.

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