01-04-2020-3rd Edition ML Pre-Int(1) (1171843), страница 30
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One in four mobile phones for the businessmarket is a Lenz.The conclusion i s what youthink about the facts and howyou interpret them.Recommendations are practicalsuggestions to deal with thesituation and ideas for makingsure future activities run moreeasily.2Our new 'Executive Organiser' software has a lot of attractivefeatures for the travelling businessperson (e.g. address book,e-mailware, voice recorder, street-finder function, etc.).3Market research shows that there is a big interest in our productsbeing used on machines apart from computers.f---- ConclusionThe two companies have products which fit well together.RecommendationWe should have a meeting with representatives from Lenz as soonas possible to discuss a joint venture between our companies, withthe aim of putting our software onto their mobile phones.Tracy CruickshankResearch and Development Director1 9 October 201 -129Scanned for Agus SuwantoWRITING FILEI nvestment plansThere is no set layout foran investment plan, but theinformation should be wellorganised.
The various sectionsshould have a clear headingand be in a logical order.Tressel Investment Plan1RationaleIn recent years. Tressel has become one of Europe's leading brands o fsportswear. It is now o n its way t o becoming a global brand. However.in the last two years, sales have declined. causing a sharp decrease in theprofits. This has been caused mainly by three factors: fierce competition inthe industry bringing prices down; a fall in demand; production problems.The rationale gives backgroundinformation relevant to thereasons for the plan.2 ObjectivesTo remedy the problems outlined above and make Tressel a morecompetitive business internationally, an investment of €2.5 million wasproposed .3 Options and benefitsThe objectives are the goalswhich your investment willenable you to achieve.The Board of Directors has agreed the fol low i ng investment plan.•Firstly, we need to invest in market research.
This should give us a betterunderstanding of our target customers· changing needs and desires,which can then guide product development.This section gives details ofthe areas you have chosen toinvest in and of the benefitsthey are likely to provide.•Product research and development is the second area that we need todevelop, as we have relied heavily on the success of our traditionalproducts. While these will probably continue to account for more than50% of our turnover in the next two or three years, we willnot stayahead of the competition if we do not vary our range.•Breakdown of the total amountof money invested.Finally, setting up online sales should widen our customer base, increasesales, and make us more competitive.t--..4 CostInvestment in market researchInvestment in research and developmentSetting up online sa l esThe timeline shows the periodof time during which youexpect the various stages ofthe plan to be reached.€900,000€ 1 ,300,000€300,000TimelineMarket research: to be completed in three months' time, i.e.
by the end ofJune.This section gives informationabout the mechanism youhave put in place to assess theprogress made.R&D: ongoing process to be speeded up from July.Online sales: website up and running by September.--.6 EvaluationThe headsof the departments concernedwill hand in a monthly progressreport. The Board will then meet to assess the progress made i n all threeareas.130Scanned for Agus SuwantoWRITING FILENoticesDrucker and Drucker SOLICITORSNotices are used to informpeople about changes of plan orto give instructions or warnings.I'STAFF N OTICEOn Thursday 29 J u ly, there w i l l be a staff a n dNotices need a clear heading.}-- r- New York branch of the compa ny.m a nagement meeting t o d iscuss o p e n i n g ar-Notices are used to informpeople about changes of plan orto give instructions or warnings.We look forward to hearing your s u ggestions ast---joanna GreyOffice Manager2 6 july 2 0 1 -Sales leaflets must be clear,simple and easy to understand.[:IIto how to ask for volu nteers for relocation.The name and position of theperson who wrote the noticeand the date must be included.Sales leafletsII··-��-·- -�I.���··��Sullivan:JsSummer SunSaversBook your Greek summer holiday before the end ofApril and save up to20% on normal prices!For full information about our range of exclusiveProvide some way for the publicto contact you.r---+....
h o lidays, call 0 1 807 476 666 for our FREE brochure.Scanned for Agus Suwanto1311Careers, Skills, Exercise F, page 1 1Student ARole play 11 You work at Lochlin pic. You receive a call for yourcolleague, Jamie Vincent. Jamie is not in the officeat the moment. Take the caller's details and saythat Jamie will call them back.22You are Jamie Vincent. Telephone the personwho called about the job advertisement. Offerto send a n application form.
The closing date forapplications is in two weeks' time.Career Ladder picSome time later, Alex Frantzen calls you back.You want to know more about the course andwhen the next one starts. Also ask about whenyou need to register for the course.NEW FOR THIS YEAR:••The training specialists3Role play 21 You want to attend the computer training coursewhich you saw in the advertisement below.Call and ask for Alex Frantzen.•Language training coursesIT training coursesSales training coursesNeed to improve your skillsto get the right job?Call Alex Frantzen on0845 32124 3886Selling, Skills, Exercise A, page 27Group A: Negotiating tips•••••Be friendly.Have clear aims.Tell the other side what you want.Listen carefully.Pay attention to the other side's body language.Don't change your plan during the meeting.•Never be the first to make an offer.Ask three of your own questions.•Worki ng across cultures 3, Task, page 91Student BYou are a senior manager based in Europe.
You should:•listen carefully to the call leader - he/she will invite you to speak;•try not to interrupt others when they are speaking.••••4You r opinion is that more conference calls are a good idea. They will save a lot of money.You like talking and have a lot to say.You think the technology is very good and getting better all the time. Webcams mean acall is like a real meeting. The company needs to invest in the latest technology.You r suggestion is to have international calls at different times each week, because ofdifferent time zones.Your idea is to save money by not offering any extra training courses.G reat ideas, Skills, Exercise E, page 41Student CParticipantYou have the following opinions concerning The Hipster:Selling price:$25 approximatelyTarget consumer:Professional people aged 20-40Discount of 20% for orders over 100Special offer for first purchase:Advertising/promotion:Advertisements in upmarket magazines and TV commercials5Stress, Vocabulary, Exercise 0, page 45Advertising executiveFirefighterSales assistant7.36.35 .7DiplomatHairdresserArchitect4.84.34.0132Scanned for Agus SuwantoBanker3.7ACTIVITY Fl LE2Compan ies, Skills, Exercise G, page 19M I FG DataHead officeMilan, Italy; founded in 1978Turnover (last year)€286 million (increase of 10.4% compared with previous year)ProductsMakes and sells clothing, designer shoes, handbags, giftwareTarget consumer: 20-35-year·oldsNumber of stores28 in Italy, 35 internationallyWorkforce1,800 employeesReasons for successStrong brand image; competitive prices; excellent TV advertisements;endorsement by a famous, young Italian modelMissionTo create an exciting lifestyle for its customersAdvertising and promotionFocuses on TV advertising and on full-page advertisements in fashion magazines3Selling, Case study, Task, page 29Group AYou are directors of Megaluxe.
These are the points you need to negotiate, together with your negotiatingposition on each one.Negotiating pointYou r positionLength of contractThree years, then re-negotiateSuite/roomsYou can offer:Type of roomPlatinum SuiteGold StandardNumber120Nights per year3010015Executive Standard80* not enough rooms in Latin AmericaServicesYou can offer:Platinum SuiteGold StandardExecutive StandardLocationAll countriesEurope, Asia, but not LatinAmerica*All countriesBreakfast, free bar and all facilities and services, except lunchand evening mealsBreakfast + no payment for spa, pool, meeting rooms, businesscentre, sports facilitiesBreakfast + no payment for pool, meeting rooms, businesscentre. All other meals and services require extra payments.RatesYou can offer these discounts on advertised prices:10%Platinum Suite8%Gold Standard6%Executive StandardAdvertisingYou want EPJS to include information about your hotels in all its advertising.You will pay 20% of the advertising costs.11Conflict, Skills, Exercise E , page 109Student AYou are the marketing executive.
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