01-04-2020-3rd Edition ML Pre-Int(1) (1171843), страница 26
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e \IJorld'> be>t->elling food prod vet>.Look at this list of products. Which of the adjectives from Exercises A, Band C (including opposites) could you use to describe them?•bottled water•a four-wheel-drive car•an MP3 player•a perfume•soap•a fast-food product•a pair of jeans•a laptop computerMatch the verbs (1-8) to their meanings (a-h). Then put the verbs into alogical order to show the lifecycle of one of the products from Exercise E.1launcha) to stop making2testb) to build or make3promotec) to introduce to the market4manufactured) to change in order to improve5modifye) to try something in order to see how it works6discontinuef) to make a plan or drawing7designg) to increase sales by advertising, etc.8distributeh) to supply to shops, companies, customers113Scanned for Agus SuwantoUNIT 12.,. PRODUCTSLISTE N I N GFavouriteproductsEJ'4� CD2.58-2.61 Four people were asked the question 'What is the best thingyou have ever bought?'.
Listen and, for each speaker, note what the productis, and why they think it was a great buy.1!1'4l» CD2.62 James Wallman is Editor of LS:N, a lifestyle news network whichfollows trends and innovations in the retail and technology sectors. Listento the first part of the interview and complete his notes for answering thequestion 'What makes a product great?'.James Wallman1It should be easy to . . . . . . . . . . .
.2It should solve a . . . . . . . . . . . . or fulfill a . . . . . . . . . . . . (example: . . . . . . . . . . . . . . . . . . . . . . . . ) .3It should be . . . . . . . . . . . . , . . . . . . . . . . . . and make your life . . . . . . .
. . . . . and make things . . . . . . . . . . . ..'4>l) CD2.63 James was asked which product of recent years has been the mostexciting. Listen to the second part and correct the three mistakes i n thissummary of what he says.It's the Testa Roadster. This is the new gas vehicle which goes from 0 to 60 mph in3 4 seconds. I drove one from Paris to Cannes, and it was very exciting. The responsefrom the accelerator is instant.m'4>1) CD2.64 Listen to the third part and answer these questions.1What product does James expect to see in the near future?2What does he sometimes not like about driving?3Where does he not like driving?4 Which companies are mentioned?5IJWhat is the comparison with the 747 plane?'4>1) CD2.65Listen to the final part and complete this information about JamesWallman.his favourite productthe colour of this producthis jobwhat he is writinguses Skype to talk to friends in which places?aWatch theinterview onthe DVD-ROM.'4>1) (02.65Listen to the final part again and complete these extracts.It connects me to .
. . . . . . . . .\ because obviously I have . . . . . . . . . . . .2 at home. When 1 go toa . . . . . . . . . . . ? I have Wi·Fi, I take it with me when I go on . . . . . . . . . . '· and I go to places thathave Wi-Fi.... .So for me, my . . . . . . . . . . .5 and its connection to the . .
. . . . . . . . . .6 and its connection to. . . . . . . . . . . .7 around the world, makes it invaluable and makes my life more . . . . . . . . . . . .8and more . . . . . . . . . . 9....Discuss these questions.launching newproducts1Which countries are strong in the consumer electronics industry?2Which companies do you know in that industry?3What is the best electronic product you have bought, and why?4 What Casio products do you know?114Scanned for Agus Suwanto.U N IT 12I]HPRODUCTSRead through the article below quickly to find this information.1three examples of problems for the Japanese consumer-electronics industry2four examples of Casio's products3two examples of major players in professional photography4two of Mr Kashio's favourite expressions5three examples of rivals to Japan's electronics industryFTA path to salvation through innovationby Robin HardingKazuo Kashio has led Casio, theJapanese cons umer-electronics30 that his long years of se l l ing makehim a keen judge of whether a newcompany that h e founded w i t h hisproduct w i l l succeed.
H e perks upthree brothers, for 20 years.considerably when given the chanceWhatever problem is put to him,whether it is the yen's strength, theeconomy's weakness or the col lapse10to praise h i s gadgets, s u c h as35 radio-controlled watches that pick upa broadcast signal to set the time, andin Japanese mobile-phone sales, thethe toughened G-Shock brand, whichenergetic executive has a singleredefined watch design.answer: launch new products."For us as a manufacturer, whether40conditions are good or bad is a l ldigital cameras, which can takedecided b y our products, a n d ourup to 60 shots a second a fter thestrategy is to make sure as many ofphotographer presses the bulton.15 them as possible are new," he says.Casio plans to replace 50 per centof its products in the second h a l fWith such a camera, Mr Kashio45 says, a photographer can catch theprecise moment at which a batterof the year.20hits a baseball and judge instantlyattempt t o maintain sales b y taking aso- such as the electronic calculatorthat stmted it all in 1 957 - from scratch.possible, given that rivals are notand Nikon.Two o f M r Kashio's favouritebut also cutting prices, M r Kashiophrases sum up the family's approach55 to research and development.
One isto resist "preconceived ideas" o fThis confidence i n his products iswhat a device should do and how ittypical of M r Kashio. He often saysshould do it; the other is "from zero•�M r Kashio argues that Japan'sis d o m i nated by Canononly racing to launch new products•to one", to describe how Casiocreates something that d i d not existThe product has taken Casio intow h ichunique enough to do it.60the professional photography market,Challenged as to whether that isargues that Casio's products arc-whether a runner was safe or out.That strategy a m o u n ts to a nlarger share of a shrinking market.25A source of pride at the moment isCasio's family of high-speed "burst"electronics industry can stay ahead or65 its rivals in Taiwan, China and SouthKorea if it keeps innovating.His hopes for the future are thoseof a fam i l y company: to maintainCasio's stability and to keep the new10 products coming....t.I...·�.C ___...____··-BI!JRead the article again.
Then decide whether (according to the text) thesestatements are true (T), false (F) or not mentioned (NM).1The Casio Tower is located in the Shinjuku district o f Tokyo.2Mr Kashio's answer to the problems he faces is to launch new products.3Casio's rivals are focusing mainly on cutting prices.4Mr Kashio is confident about the company's financial position, as it has5Mr Kashio says he is good at deciding whether a new product will succeed, becausehe has a lot of experience of selling.6Mr Kashio is proud of Casio's high-speed 'burst' digital cameras.7Casio dominates the professional photography market.8Mr Kashio's main hope is that Casio will make more and more profits.nodebt.Work in groups of three or four.
You have a very large budget to launch aproduct of your choice i n your country. How would you launch the product?115Scanned for Agus SuwantoUNIT 12PRODUCTS•PassivesI•••We make passive verb forms with the verb be + past participle.The Cosio G-Shock GW-5000 is made in Japan.We often choose a passive structure when we are not interested in, or it is notnecessary to know, who performs an action.This lens is often used in skateboarding photo shoots.I f we want to mention who performs an action, we can use by.The professional photography market is dominated by Canon and Nikon.We can use the passive to describe a process, system or procedure.Finally, all Cosio products are tested before shipping.Grammar reference page 152aUse this chart to make passive sentences.
Then make similar sentencesabout products from your own country.EXAMPLE:Diamond> are mined in South Africa.DiamondsLeather goodsI]makeRicerefineCoalgrowMobile phonesmineWatchesFinlandCoffeeOilKuwaitJapanthe United StatesmanufactureSemiconductorsElectronic goodsPolandproduceMicrochipsSwitzerlandMalaysiaSpainBrazilSouth AfricaZambiaChinaChange these active sentences into the passive so that they soundmore natural.1Somebody opened the Channel Tunnel in 1994.The Channel Tunnel ltJa> opened in 1'J'fll.D2They have chosen the new design.3Thousands of people see this website every day.4The employers asked the staff for their opinions.5A mechanic is repairing my car at the moment.6Somebody has found the missing file.7Somebody made this watch in Switzerland.This article describes how a glass-making company produces someof its products. Complete it with passive forms of the verbs in brackets.Our first glass products.
. . ! (launch) 30 years ago, and for the last 20 years, ourproduction2 (controO by computers. Some of the operations. . . ? (perform)by robots. This keeps our prices competitive, because unit costs• (reduce), aswe gain from economies of scale. In the last five years, some of our products5(manufacture) in China.. . .
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