01-04-2020-3rd Edition ML Pre-Int(1) (1171843), страница 27
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.. .. .. . . . . . . . . . . .. ... . .... . .. . . . . . . . .. . . . . . . . . . . .We produce a special type of glass, which6 (design) to have a fire-polished finishand to be distortion-free. At the start of the process, the raw materials such as sand, soda,ash and limestone. . 7 (weigh). Then they. . .8 (blend) and .
. . . ? (feed)continuously into a melting furnace. Recycled glass . . . . 10 (also feed) into the furnacein order to reduce waste.. . . . . . . . . . . .. . . . . . . . ..116Scanned for Agus Suwanto. . . . . . .... ... .... .... .. .UNIT 12PRODUCTS��12The raw materials . . . . . . . . . . .1 1 (melt) inside the furnace. The molten glass . . . . . . .(cooO and then it . . . . . .
. . . . 1 3 (test) for stress. Customer orders . . . . . . . . .1'' (feed) into thecomputer, and sizes . . . . . . 1 5 (modify) to suit the needs of the customers. Finally, theglass . . . . 16 (cut) , the panes of glass . . . . . . 1 7 (load) into lorries and then they18 (distribute).......
. . ..... .. ....... .. ... . .... . . • . . . . • . . .O u r new self-cleaning glass . . . . 19 (promote) recently by some of the biggest namesin the building industry at the recent Wonderful Homes exhibition..SKIL�gPresentinga product. .. .. .B�l)) CD2.66 Listen to a sales manager presenting a product to some buyers.Which of these adjectives does she use?I]�l» CD2.66 Listen again to the presentation.
How does the sales managerdescribe the product? Com plete these words and phrases with between oneand three words in each gap.attractive elegant energy-saving fashionable flexible high-quality popularpractical reliable robust sturdy stylish user-friendly versatile well-designed1 It has several special .
. . . . . . . . . . . .2 As you can see, it's stylish, . . . . . . . . . . . . and elegant.3 It's made of . . . . . . . . . . . . and is very sturdy.4 It weighs approximately 12 kilos, but it's very strong and . . . . . . . . . . . ..5 What about its main . . . . . . . . . . . . ?6 Well, it's very .
. . . . . . . . . . . in terms of power and exceptionally quiet .. .7 Now, a word or two about its . . . . . . . . . . . . for the user.8 And because the machine's so . . . . . . . . . . . . , it can make cubes of different sizes.9 It's fairly . . . . . . . . . . .
. compared with other models. The . . . . . . . . . . . . is around €320.10IIIt comes with a full five-year . . . . . . . . . . . . on parts and labour.Work in small groups.1Think of an innovative new product you would like to launch. (You can use the productyou discussed in Reading Exercise D.) Prepare a short presentation about the product.Consider its main features and benefits for the user. Use the headings in the Usefullanguage box below to help you structure your talk.2Form new groups and present your products to each other. Answer any questions thatyou are asked about them.U S E F U L LANGUAGEINTRODUCING THE PRODUCTSTATING THE PRODUCT'S USESREFERRING TO BEN EFITSThis is our new product.It's ideal for travelling.It saves people time/money.I'm going to tell you about ournew product.It's designed to be used with any typeof material.It's easy to use.DESCRIBING THE PRODUCTLet me tell you about its specialfeatures.It's made of leather /wood/ steel/aluminium.It weighs approximately 16 kilos.Its dimensions in centimetres/metresare: ......
high ...... wide ...... deep.It comes in a wide range of colours.It's for people who like giving parties.It makes the user look good/professional.It's perfect for making different sizesof ice cubes.INVITING QUESTIONSLISTING SELLING POINTSWould anyone like to ask a question?What about its main selling points?Any questions?Does anyone have any questions?It has several special features.It has a unique design.It's economical/ quiet/ energy-saving.It's great value for money.117Scanned for Agus SuwantoThe Ge orgeMar s hall��..
. ....�:Aw ar d s .. .......-George Marshall Award NominationsWe invite you to nominate your productfor this year's Best New Product Awards.For entry forms, write to . . .Scanned for Agus Suwanto---___...---Company ACompany BMUSIC KEYBOARD WITHPASSWORD MEMORY FILELIGHTED KEYS••Keys light up when you play tunes.•· A simple teaching system is provided.· You learn which note goes with which key.••The keyboard plays 200 songs.· An LCD display guides you with thefingering you need for each song.•Keep up to 100 different logins or key codessafely.Use any combination of letters, symbols orfigures that you wish.Passwords are limited to 20 characters.· You press buttons to put in passwords.· You can view your passwords on thescreen.· Two speakers are built into the keyboard.· You learn to play the keyboard quickly andeasily.•Generates and protects your passwords.•LCDIt will generate passwords for you if you wish.· Price: US$70Price: US$280Company DBUSIN ESS-CARD SCANNER· You put a small device on your keys.· You keep the credit-card-sizedtransmitter in your pocket or purse.· The scanner is small and portable.•It enables you to scan business cards into yourcomputer.· When you need to find your keys.
youpress a button on the transmitter.· It solves the problem of lost or difficult-to-findbusiness cards.· The transmitter sends a signal to thedevice on the keys.· When you receive a business card, you simplyfeed it into the small scanner.· Your keys make an audible noise.•The keys also give out a flashing light.· The key finder can locate lost keys upto 60 metres away.· Price: US$ 1 9.99· The scanner stores it directly on your computer.· The images on the card can be changed into text.· The scanner saves you time, because you don'tspend hours looking for cards.•Price: US$95Company EWATCH ALARM FOR CHILDREN-•Has a range up to two kilometres.•Helps you to keep an eye on your child.· Warns you if your child is in danger.•It has two buttons and an alarm.
Whenthe child presses the buttons, the watchgives out a flashing light and also makesa loud noise.••The noise continues for three hours and cannotbe turned off, unless the code is known.The watch has an attractive design for youngchildren aged 5-10.· Young children can operate it easily. They onlyneed to press two buttons.•Price: US$45Work in small groups.
Choose one of the companies above and preparea presentation of its product. (Or, if you prefer, think of another productwhich the company is about to launch.) Invent any information you wish .2Form new groups and present your products. Try to persuade youraudience that your product is the most innovative and creative. Whenyou are not presenting, play the role of a member of the SelectionCommittee and ask questions about the products.3After all the presentations, discuss which product is the most excitingScanned for Agus Suwanto400Preparing to do businessinternationallyG)Discuss these q uestions.1Which countries share a border with yourcountry or are your near neighbours?2How is their culture different to yours?3Thinking about the rest of the world, whichcultures do you think are most different toyour own? In what ways?Do this culture questionnaire. Compareyour answers with a partner.a) age/status b) body languagec) entertaining d) humoure) showing emotion f) socialising g) time1Everything went very, very slowly, and a lot ofpeople arrived late.
There was a lot of tea drinkingand chatting, but nothing seemed to happen.I wanted to make some decisions.2I tried to make a joke at the start of mypresentation, to break the ice and make peoplefeel relaxed, but nobody laughed. Everybody wasso serious. Nobody asked any q uestions either.But we got the contract!3I'm not sure I was taken very seriously, as I'm quiteyoung. It was a bit strange. There were four peopleat the meeting with us, but only one person - theoldest one- spoke. He asked me when the bosswas arriving, even though I told them I was thereto make the deal.4At the presentation, I couldn't really tell themabout the products properly, as they keptinterrupting all the time. There was a lot ofshouting. Nobody seemed very serious.It was all much too noisy for me.I N YOUR CULTURE ...1 What time is the most important mealof the day?a) 1 2 :00-14:00 b) 1 8 :00-20:00c) 20:00-22:00 d) another time2 How do you greet business contacts orcolleagues when meeting?345678a) with a handshake b) with a kiss/hugc) with a bow d) another wayWhich of the following do you or would youuse in business situations?a) first names b) surnamesc) titles and first names d) titles and surnamesYou have a business meeting at 2.30 p.m.What time do you arrive?a) a little before - say 2.20 b) exactly on timec) some time later- say 2.45In a meeting, do you expect:a) everyone to try and speak?b) everyone to listen while each person speaksin turn?c) only some people to speak?When you are making important businessdecisions, what is it most important to consider?a) what we did beforeb) what we are doing nowc) what we are going to do in the futureHow should decisions be made?a) by the boss alone b) by everyone togetherc) by the boss, but after asking for opinionsIf you do a job well, who should be rewarded?a) only you b) all the people in your teamc) the whole companyG5 There was a lot of nodding when we were makingour offer and we seemed to have a deal.
But thensuddenly we didn't. It was all very unusual to me.I thought nodding meant 'yes, we agree'.6At the drinks reception, I tried to keep theconversation going, but they didn't seeminterested. They just looked bored. Maybe theywere shy. It was a bit awkward, really - justtoo quiet for me. In my country, we like a livelyconversation. Perhaps they just didn't like me!7We had a very stressful meal. After I finishedeach course, more and more food arrived. I didn'twant to be rude, but the more I ate, the more theybrought. Some of my colleagues couldn't eat someof the more 'unusual' dishes.After you have completed thequestionnaire, discuss thesequestions with your partner.1Do you think other people from yourculture would answer in the same way?2 Which aspects of your culture areimportant for business visitors toknow about?Look at the comments below (1-7)made by people doing business in othercultures.
Match them to the aspects ofculture in the box (a-g).Scanned for Agus SuwantoWORKING ACROSS CULTURESG0••PREPARING TO DO BUSIN ESS INTERNATIONALLYDiscuss these questions.1Do any of the situations in Exercise D seemfamiliar to you?2Which situation would make you feel themost/least comfortable?Work in pairs I small groups.1 Each person should prepare a shorttalk giving some advice for foreignbusinesspeople coming to yourcountry.
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