01-04-2020-3rd Edition ML Pre-Int(1) (1171843), страница 29
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. . . . . . . . . . (buy) bya British shoe manufacturer, and on 1 April, 1960, the now-famous Doc Martens boot withAirWair soles . . . . . . . . . . . .5 (launch). Practical and hard-wearing, the shoes . . . . . . . . . . . .6 (wear)mainly by factory workers and postmen at first, but by the late 1960s and early 1970s,Doc Martens became a fashion accessory for teenagers - and adults - all over the world.In 2003, when sales were declining, Doc Martens' manufacturing .
. . . . . . . . . . .7 (move) fromthe U K to China and Thailand. However, in 2007, some production returned to the UK.Today, more than 50 years after the launch of the AirWair sole, Doc Martens shoes andboots . . . . . . . . . . . .8 (love) around the world.Think of a product you use and like. Imagine that you work for a shop thatcould sell that product. Write an e-mail (lOG-120 words) to your manager,San jay Singh, describing the product and suggesting that it would be a gooditem to sell i n your shop.Describe the:•material•approximate dimensions•weight•colours.State the product's uses, selling points and benefits.124Scanned for Agus SuwantoUNIT D �� REVISIONCultures 4: Preparing to do business internationallyA Match the sentence halves.1The most important thing whendoing business with other culturesis to be more aware of2What is normal for you may seemstrange to3Be sensitive, to try and notice4You can't hope to cover everything,but with a little bit of research,a n open mind and5Attitudes to time are also important,6Status may be linked to age orconnections rather than simply7 You may try to use humour to makepeople feel relaxed,8a) things and be flexible in your approach.b) not only in relation to things likedeadlines, but how long- or short-termthe thinking is.c) people a rrive slowly and are often late.There may be a lot of tea drinking andchatting.d) talent or ability.e) but sometimes it doesn't work.f) your own culture.g) people from other cultures.h) an awareness of your own culture,you can go far.You may want to make decisions,but in some places,B Complete the sentences below with the words and phrases in the box.body language emotion meals out personal spacerelationships risk-taking socialising.
can be very stressful, especially if you're served 'unusual' foods.1.. ....2You may find that people show more . . . . . . . . . . . . than you expect, for exampleinterrupting and shouting. There may be a lot of noise.3. .. . .. . . . . . . . can be very different. You may try to keep the conversation going, but thepeople you're talking to may not seem interested.....4 The idea o f ' .
. . . . . . . . . . .' includes how close people stand, and can also include gestureswith the hands and touching.56. . . . . . . . . . . .' refers to nodding or shaking of the head, gestures with hands and facialexpressions.'Building . . . . . . . .
. . . . and developing trust over a period of time are much more importantin certain cultures than getting instant results.7 . . . . . . . . . may be seen in a different way in another culture, so it may take longer thanyou expect to make decisions....125Scanned for Agus SuwantoE-mailsE-mails can have a formal business style or a veryinformal style, similar to spoken English.To:From:Subject:This semi-formal style is similarto a standard business letter,but less formal and usuallyshorter.
The ending is Bestwishes rather than Yourssincerely. This style is bestused when you are sendingan e-mail to somebody whois outside your company, orwhom you do not know verywell. The focus is on giving orasking for information quickly.tony.randall@pricerise.ausa l i so n .mcd e rmott@hasb ro.comCooperation agreementDear Tony,To celebrate the signing of the agreement between our twocompanies, we would like to invite you to participate in our annualsales meeting, which is taking place this year in Honolulu, JunePlease feel free to bring another person with you as our guest if youwould like to join us.I hope this will b e possible. Please let us know.Best wishesAlisonAlison McDermottProduct ManagerHas Bro Equipment nc.Box28ChicagoPhone:IL 60644001 3 1 2 555 4 1 76e-mail: alison.mcdermott@hasbro.comThe informal style is mostsuitable for e-mails within yourcompany and for people whomyou know well.
The greetingis often Hi, Hello or even Howare you? Cheers is a commonending, or sometimes theending is omitted. Sometimesthe writer won't use capitalletters. The style is much closerto spoken than to written English.To:Subject:tony.randall@pricerise.ausGoodbye party!Hi TonyIt's my last day in the office on Friday, and I ' m giving a smallSometimes people useabbreviations if they want tosave time:CU = see yougoodbye party,1 6.30 i n room 1 22. Hope you can come.cuJennythx = thanksRUOK?=7-10.are you OK?126Scanned for Agus SuwantoWRITING FILEProposalsThe introduction gives usefulbackground information forthe proposal.The objectives say what youwant to achieve.1.'II ntrod uctionLyddisa Cosmetics is a successful brand in the European market.The company is now ready to move into other international markets.I:II�--�---4 ObjectivesTo enable the company to become an international brand, wepropose an investment of €4 million over the next two years.This section gives details aboutthe plan and the reasons why theactions are necessary.1---+-eOptions and benefitsThe Board of Directors has agreed the following investment plan.•••Information about how muchmoney is needed, and how itwill be spent.Market research needs to be carried out in Asia and the USA toidentify the best country to move into.Research and development is necessary because we aredeveloping a new range of cosmetics for the international market.An international marketing campaign is needed to increaseawareness of our brand.
At the moment, the company is notknown outside Europe.CostMarket researchResearch and developmentMarketing campaignThis shows the dates whenkey stages are expected tostart/finish.€350,000€1 ,400,000€2,250,000ScheduleMarket research: This will start immediately and be completed byApril 1 4th.Research and development: The new product range beginsdevelopment in May (to be completed by October).Marketing campaign: Online campaign begins in December.
Anadvertising campaign in magazines begins in January and continuesuntil March.This explains how progress isreported or checked.Summary••There is no set layout forproposals. It is a good ideato use headings to organisethe information in a clear andlogical order.A presentation to the board of directors on April 1 9th to discusstarget markets.II,Heads of department for market research, R&D and marketing tohave monthly progress meetings during the project and presentregular reports to the board of directors.A proposal should answer some of these questions:•What needs to be done?•Why did you choose the options you selected?•How much will it cost?•When will you start/finish?•Who checks progress?)127Scanned for Agus SuwantoWRITING FILELettersSalutationMr Heinrich von TrottaSchneemans AGHapsburger Platz 180333 M u nichWhen you know the name ofthe recipient:Dear Mr/Mrs/Ms/Miss von TrottaNote: I n AmE, Mr., Mrs.
andMs. include a full stop/period,e.g. Mr. von Trotta.!European Business Associates26 Rue de G l ion1 820 MontreuxVaud CantonWhen you don't know the nameof the recipient:Dear Sir or Madam (BrE)Dear Sir or Madam: (A mE)I3 May 201-Dear M r von TrottaRe: Invitation to speak at next conferenceMain pointOn behalf of European Business Associates, we would l i keto invite you to be a keynote speaker at o u r 'ResponsibleTechnologies for the G lobal Economy' conference p l a n ned for1 9-21 October next year.It is a good idea to put themain point at the beginning ofthe letter.
People read the firstparagraph carefully, but notalways everything else.European Busi ness Associates is E u rope's leading businessoriented media production compa ny. We broadcast businessprogrammes for television and radio throughout the EuropeanUnion, including Business Tod@y every morning from 07.00on CNM.Use the pronoun we whenwriting for your company.This is more formal than /.We would be very pleased if you would present for usat the conference.
As E u rope's leading m a nufacturer ofenvironmentally friendly high-tech equipment, we believe youcould help many other companies move in the same direction.Endings (BrE)When you know the name of therecipient:Yours sincerelyWe hope this invitation is of interest and look forward to hearingfrom you.When you don't know the nameof the recipient:Yours faithfullyEndings (ArnE)Yours truly,Sincerely,Sign the letter with both yourfirst and second names. Thenprint your name and positionunder the signature.-Common abbreviationsRe:regardingpp(on behalf of) when you sign the letter for another personEnc(s). documents are enclosed with the lettercc:copies (The names of the people who receive a copy of the letter)128Scanned for Agus Suwanto:WRITING FILEReportsA report should be well organised, with informationin a logical order. There is no set layout for a report.It will depend on:The format used here issuitable for formal reports:a) the type of report•b) the company style.•••••titleexecutive summaryintroductionfindingsconclusionrecommendation(s)Busi ness Software p i cProduct reportThe executive summary is asummary of the main pointsand conclusion of the report.It gives the reader a quickoverview of the total situation.The introduction shows thepoints that will be looked at.1---- Executive summaryWe have been contacted by Lenz AG, a German manufacturer ofmobile phones, and asked about the possibility of a cooperationagreement.
We would adapt our business software for use in theirproducts. Tests show that their product is a very good one andpopular with our target market.f---- IntroductionThis report will look at:The findings are the factsdiscovered.1----•the hardware manufacturer and their equipment•software that could be used on their mobile phones•the advantages of working together•recommendations for action.FindingsLenz has been developing cheap, small-scale electronic devicesfor 35 years. In the last five years, they have focused on moreexpensive mobile phones for businesspeople. These have beenvery successful.
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