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URL:Glaxo/Wellcome: Disease has no greater enemy. [Электронный ресурс] (датаобращения: 15.12.2014). URL: http://www.adslogans.co.uk/ans/sa07.html120. It just tastes better (реклама бургеров компании Burger King). [Электронныйресурс](датаобращения:15.12.2014).URL:http://www.adslogans.co.uk/ww/prvwise07.html121. Cadbury's: Nobody knows Easter better than Cadbury's [Электронныйресурс](датаобращения:http://www.adslogans.co.uk/ans/sa06.html15.12.2014).URL:151122.
Реклама Фольксваген (You’ll never be surprised on road again.) [Электронныйресурс](датаобращения:15.12.2014).URL:http://adsoftheworld.com/files/images/vw-sheep.jpg123. Реклама мусса компании L’oreal. [Электронный ресурс] (дата обращения:15.12.2014).URL:http://www.serlinassociates.com/news/2013/02/bruno-shoots-campaign-for-loreals-mousse-absolue152ПРИЛОЖЕНИЯПРИЛОЖЕНИЕ 1Транскрипты интервью с респондентами, участвовавшими в научномэксперименте (Великобритания, Лондон, 2012 г.).Запись №1-What do you think is the message the producer wants to give you as a person whocould see this advertising?-I see the books which should give the idea of <неразборчиво> someone who goesto McDonalds is an intelligent person which “able” to read books, which is nowadays notso common anymore and it seems like sophisticated people go to McDonalds.
Anyway,that’s what I think.-Look at everything, I mean colours, logos.-It is supposed to be a burger<неразборчиво> but I can see it <неразборчиво>Looks like I like it.-…And why do you think the books lie like that? What do you think? What do thesetitles mean?-Looks like all the ingredients are really selected, it seems they are not randomlypicked by McDonalds, are checked according to quality standards.Запись №2-Look at this picture. Hellmann’s. Of course look at the text.-Yeah-yeah..so that it makes sense….So when I saw the poodle…when you read thetext, it is really nice.
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