market_leader_3e_-_intermediate_-_teachers_book (852197), страница 60
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LISTENING KEYUnit 12Unit 1011-B1 c iii2 d iv3bi4 e ii5 fv6 g vi7 a vii1 Two organisations that work together are inpartnership, which is a type of collaboration.2 Protecting the environment is referred to asconservation.3 The chance to do something is an opportunity to do it.4 People who do research are researchers.5 Data is a plural word used to talk about scientificinformation.6 People who work on a project are involved in it.7 Someone who promotes the environment is referredto here as an ambassador.Unit 1 1a1courage2 indecisive4 emotional intelligence5 sensitive3 respect6 coldnessB1 indecisive2 sensitive3 cold4 courageous5 respectful6 emotionally intelligent14 leadership skills5 coincidence6 their skill setnatural born leaders2 evidence3 charisma123456123f, h, c, b, g, e, a, d�\_114567False (It's a public body.)False (It also looks at matters in regulated industries.)False (He mentions water, energy andcommunications, but not cars.)TrueTrueFalse (The correct expression is 'ownershipstructure'.)True1dynamics2 suppliers; providers; players3 concentrated; concentration4 competitive5 staticWe could contrast that with another enguiry that we did,completed about two years ago, into what's known asliquid petroleum gas for domestic users.
Essentially, thisis for customers who are not supplied for energy throughpipes - they live in remote areas, and therefore theyneed the gas, which is also known as propane, propane,delivered to their house and put in a tank. Again this isa market with only four major players in it, concentratedin the same way in nominal terms like the groceriesindustry, but we found a far more static market.
Er, wefound that customers were not switching between thecompanies, the companies were not competing witheach other, erm, and conseguently we were findinghigher prices, less innovation and less choice.TrueTrueFalse (You keep doing it until you succeed, and don'tgive up.)TrueFalse (They like you.)False (You were born with it.)7 True8False (You do things in unusual ways.)203BrandsJCAS E STU DY WRITI N G TAS K: MODEL ANSWERDear DavidAs you know, we've recently been having intensive discussions within the Hudsonorganization about the future of our brand, in particular whether to go upmarketor downmarket. At a meeting of our key people recently, we decided to take theupmarket route. We want to develop the Hudson label as an exclusive brand, keepthe 'Made in America' tag, sell at higher prices, and use product placement and h ig hprofile celebrities to advertise our products.We also want to stretch the Hudson brand and use it on high-quality watches andjewelry, in an agreement with a Swiss manufacturer.I would like to arrange a meeting with you and your key associates to discuss theseissues further and to decide how to move forward.
Would next Wednesday, May 1 3,at 1 0:30, here at my office in Newark, be suitable for you?Looking forward to hearing from you.Best wishesCarly AngeloCEO, Hudson CorporationaLook at the model answer above. Write an e-mail in reply, from David Wright, Head of EuropeanMarketing Associates, to Carty Angelo, Hudson Corporation, including these points.• You a re glad that Hudson has come to a decision in relation to its future marketing strategy.•You look forward to discussing a detailed plan of action on how to put the selected strategiesinto act ion.• Confirm that you can come to the meeting on the day suggested, but in the afternoon ifpossible. Say which two of your associates you will be bringing with you, and their areas ofexpertise.End suitably.IJIt's six months later.
Write the press release issued by the public relations (PR) firm that Hudsonhas hired to announce its new activities. (See the Writing file, Course Book page 126, for theformat of press releases.) Don't forget to include::;o• who the press release is intended fo r��• an attractive subject line.mBegin the main part of the text:�Hudson Corporation is pleased to announce ...�zEnd with the name and deta i ls of a contact person at the PR firm."I:e"""le.:JC/Q204© Pearson Education Limited 2010 PHOTOCOPIABLETrave lCAS E STU DY WRITI NG TAS K: MODEL ANSWERr�-· _o::...Dear TomI was sorry to hear about the problems that your executives have been experiencingduring the trips that we have organized for them. I have taken up the problems with thevarious companies concerned, and can report the following:••••The Excelsior Hotel has apologized for your executive's bad experience and will offera free night's stay the next time your company uses the hotel.The car rental firm has refused to admit that there was a problem, so we will beterminating our agreement with them.
We have negotiated a new agreement withanother car rental firm, with better cars, bigger discounts, etc. You should save atleast 1 0 per cent on bookings we make for you with this new company.On the lost luggage, the airline concerned confirms that it has been reorganizing itsbaggage complaints department following the merger with another airline. It says thatit can now offer $250 compensation for each bag that it mislaid.
This will be paid to usand credited to your account with us in the next few months.The airline has admitted responsibility for the chaos surrounding its delayed flight toMoscow. As compensation, it has agreed to upgrade your managers from businessclass to first class at no cost for the next 12 months on all bookings made through us.I hope this information is useful, and will encourage you to continue to use our services.Sincerely*Lynn McNultyAccount Manager* This is used in the US, rather than 'Yours sincerely'.aLook again at the hotel facilities in Listening, Exercise A on page 16 of the Course Book.Your company, Eco Consultants, has booked you into the Harbour Panorama hotel, part ofanother chain, in Sydney, Australia, for this year's International Green Business Conference.Write a fax to the hotel (see the Writing file, Course Book page 128, for the format of faxes),asking them to confirm the availability of the following:•shuttle bus to the conference venue (frequency, duration of journey?)•gymnasium and swimming pool (size, indoor or outdoor?)•bus i ness centre with translation facilities (time needed, cost ?) .:::0mCJ)0c:::::0nmEnd suitably.IIYou work in an airport car rental office that has to close early because of a shortage of staff.Write the notice to customers that you put on the door of the office.
(See the Writing file, CourseBook page 131, for the format of notices.) Include the following:�z• name of company•"'Ireason for early closing�• when the office will reopen•�=CIQwhere customers should go to pick up their cars (city centre office - give the address).Offer apologies.End with your name and position.PHOTOCOPIABLE © Pearson Education Limited 2010205C h ange..(''CASE STU DY WRITI N G TAS K: MODEL AN�WERMinutes of the management meetingDate1 3 MayVenueAsia Entertainment meeting room, Hong KongScott Henderson (Chief Executive), Robert Crawford (Vice-President)Presentand Australian managersAsia Entertainment senior executives, and Cindy Chow(Human Resources Director)ActionBycc20 Maycc25 MayRCl JuneSH1 5 JuneSH30 JuneRC20 May1 Reapplying for positionsHuman resources department (HRD) managers will reassureemployees and explain the procedures for this after meetings withemployee representatives.2 Redundancy and compensationHRD will put together attractive packages and submit them torelevant staff as soon as possible, to minimise uncertainty.3 Company languageDecker agreed to provide English-language courses at thecompany's expense.
Decker's VP will select a language trainingprovider.4 Computer systemDecker's Chief Executive will lead a task force of managersfrom both companies in upgrading the company's website andinternal network. Will also organise training in how to use the newnetwork.5 Management styleNew guidelines will be issued to improve communications, andmake clear a policy of making management jobs open to bothChinese and Australian nationals.6 Food in staff restaurantWe will ask the restaurant manager to make more Asian foodavailable.::0mCJ')0c:::0nma::J)>za"Look again at the business situations in Starting up, Exercise C, on page 22 of the Course Book.Imagine that you are in one of the situations.
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