market_leader_3e_-_intermediate_-_teachers_book (852197), страница 58
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it [the campaign) is simply to sell more ofe) an issue.6Sometimes it is to change people's views off) a really good advertising campaign?B '4>» (01.32 Listen to part two. Find the verbs used in these contexts. (Give their infinitive forms.)To ...1decide exactly what a brief should be2have the same ideas about it (occurs twice)3broadcast an advertising campaign4explain the brief for the needs of different people5explain what is required to the creative people6have ideas in relation to the brief (phrasal verb)II '4>l) (01.32 Listen again to part two and find these nouns and noun expressions.:;:gmtn0c::;:gnmaJ)>z�I1telling people the best things to do in the campaign (1 word)2showing people ideas about the campaign (1 word)3a discussion of different ideas about the campaign (1 word)4the time when you d o what has been decided for the campaign (2-word expression)5advertisements and related activities in the campaign (2-word expression)6places where the advertisement is shown (such as TV, posters) (3-word expression)I!Ji o4>» C01.33 Listen to part three and look at these statements about expressions as they are used here.True or false?r-c;;·....I'D:s-·:sCIQ1921youthful is related to youth, which means 'a young person' or 'young people in general'2viral is used in a technical sense to talk about computer viruses3content is an adjective meaning 'happy'4lob can be used to talk about football, as here, or tennis5outrageous means 'forbidden'6PR means public relations© Pearson Education Limited 2010 PHOTOCOPIABLEMoney" .' "'':t�DARRELL M E RC E R, I NVESTM E N .Y� D I R ECTO R Ali..�?I�a ..>» (01.37 listen to part one and match the verbs (1-5) to the expressions (a-e) that they relate to.1providea) the strategy for the client2haveb) investment solutions3achievec) a certain level of return4designd) capital5managee) that strategy on an ongoing basisII Now match the expressions in Exercise A to their meanings (i-v).i)obtain income from an investmentii) decide how a client's money is to be investediii) contin u e to invest money in the best wayiv) offer different ways of investing moneyv) possess money available to invest11 ,.>» (01.38 listen to part two.
Darrell Mercer uses these expressions (a-f) to introduce the d ifferentasset classes. Put them into the order in which they occur.a) We then look at ...b) And then we have the final asset class ...c) We also look at ...d) So moving up the scale of risk we go from ...e) We look at ...f) We then look at ...�� ..>l) CD 1.39 listen to part three and find two-word expressions that mean the following.1good things to invest in, in general2the way an economy starts growing, then grows faster, then slows down, over a period of time3a period when an economy is getting smaller4a good place to invest so that your money does not lose value5actions to improve one's financial situation after a difficult period6countries that are growing very fast and becoming much richer:;:cm(/)0c:::;:cnmto)>z"Ic:VI'""(1):l:lCIQPHOTOCOPIABLE © Pearson Education limited 2010193Cultures..- .......J E F F TOMS, MAR KETI N G D I R ECTOR AT FAR N HAMC U LT U RAL T RA I N I N G C E N T R E�.rr.u·:.·".:•�...._,ll -4>l) (01.44 Listen to how these expressions are used in part one.
True or false?1Someone's perception of something or their perspective on it is theway that they understand it.2If something revolves around something else, it depends on it.3If an experience is frustrating, it is satisfying.4Someone who is keen to do something wants to delay starting on it.5If sales people exalt the virtues of their products, they praise and recommend them.6If a business contact entertains you, they sing and dance for you.IJ -4>l) CD1.45 Listen to part two and find nouns and noun phrases with these meanings.1tasks2all the valuable things that someone is able to do, considered together (two-word expression)3referring to what someone is like4what people think will or should happen5two different words to describe the degree to which someone is able to change their behaviour indifferent situations6a set of rules that control the way that something will be donell -4>» (01.46 Listen to this extract from part three and replace the seven mistakes in the transcriptbelow with what Jeff Toms actually says.Ithink also one of the key traits of the successful international businessperson is to benon-judgemental.
For instance, if you come from an Asian culture, er, to try and do business with, er, aWestern culture, er, for certain the way that people do things will be very differen t - er, the hierarchy,the structure, the decision-making procedures, the seniority and the influence of the people you'redoing business with - will be fundamentally different.
Er, you may not agree, you may not like the waythat business is done in another culture; but the way that people do business in that culture is as aresult of many, many years of, of evolution and so you have to be accepting, er, that it may be not toyour liking and it may be different, but it is not mistaken.::0mtn0c::::0nmco>z;::;:I.iii".....(1):::1-·:::1(lq194© Pearson Education Limited 2010 PHOTOCOPIABLEHuman resourcesa �>J) C02.6 Listen to part one. Put these events into the order they are mentioned.a) We work through a CV, perhaps give tips and hints as to how best to present that.b) We also work with them on how they present themselves.c) Candidates apply online for roles that we advertise.d) Candidates have the opportunity to come in and meet with a Hays consultant.e) Candidates also have the opportunity to get advice from that website, as well as to how theyshould structure their application.f) The Hays consultant works with them to gain a n understanding of what type of role they'relooking for.IJ �>J) C02.7 Listento part two.
Com p lete the table with words from part two, and related words.nounverbrecommendation..................2interviewadvise......... )appearance· · · · · · · · ·'•.employer.........I. ....... 56clipproof.........7demonstration.... .. . .. 8II �>» C02.8 Listen to part three.
I n what order do you hear these adverbs?a) absolutelyb) equallyc) generallye) probablyf) recentlyg) trulyd) globallyliJ Now match the adverbs in Exercise C to their meanings in the context they are used in part three.•all over the world•at the same time•in general•in the last few years•it's likely that•really•totallyPHOTOCOPIABLE © Pearson Education limited 2010::::0rn(/)0c::::0,-.rn"')>z;:;::IrCii'(I)::J::JCIQ195International m arl<etsEl ,.>l) CD2.18 Listen to part one.
Choose the correct definition (a or b) for the nouns (1-7) as they are usedin the recording.1environmenta) the air, water and land on earthb) the place, conditions, etc. in which something happens2feedbacka) advice, criticism, etc. about how useful something isb) a very unpleasant high noise caused when a microphone is in the wrong place3vehiclea) something that is used to achieve a particular resultb) a car, bus, truck, etc.4formata) the form in which information, etc. is communicatedb) used to talk about videos, COs, etc.
in relation to the equipment they can be played on5workshopa) a room where tools and machines are used for making or repairing thingsb) a meeting of people who try to learn something by practising it6habita) something that you do regularly, often without thinkingb) a long piece of clothing used by some religious groups7degreea) a course of study at a university, and the related qualificationb) the level or amount of somethingI],.>l) CD2.19 Listen to part two and find adjectives and expressions used as adjectives that meanthe following.;;oITI�0c:;;onITIlXI)>z1where each side wants to do better than the other2where there is a lot of argument and disagreement3where only one side can get what they want4where both sides work together5where both sides get what they want6suitable for the situation7very ready11 ..>» CD2.20 listen to this extract from part three and replace the seven mistakes in the transcriptbelow with what Andy Simmons actually says."I...
effective negotiators are able to watch for when there is more room for negotiation. What I mean bythat is, the ability to be able to look out and hear what we call 'soft revealing give-aways'. These arethe small bits of language around proposals that will tell you that the person you are dealing with,the person on the other side of the table, has more negotiation room. And these are words like 'I'mlooking for ... approximately ...
in the region of ... around about ... I'd like ... I'm hoping for ... currently ...right now ... er, probably'. Er, these are words that negotiators spot to help them understand just howflexible the other side is. And so language itself is very important and the control of that language;but also the ability to listen. Because the more information you have, the more powerful you become,because knowledge is power.r-iii',.....t1)::s::saq196© Pearson Education limited 2010 PHOTOCOPIABLEEth ics�� ..>» C02.26 listen to part one of the interview and match the verbs (1-7) with the expressions (a-g) towhich they relate.1copea) real data2supportb) scientific data3providec) in their environment4degraded) a hundred projects5designe) the environment6joinf) research projects7collectg) researchers in the fieldD Now match the verbs and expressions in Exercise A to their meanings (i-vii).i)gather informationii) damage the air, water, etc.iii) deal with difficult conditionsiv) provide help with administration, organisation, etc.
for the different activitiesv) decide how a research activity should work, how it should be organised, etc.vi) go to work with other people already at workvii) supply real and objective information11 ,.>)) (02.27 Put this information from part two in the order in which you hear it.a) Leading companies can then influence other companies to follow.b) Most people in the world work for a company.c) Many companies are able to set leading examples, to in novate and to find new solutions to theenvironmental problems.d) Leading companies can influence government.e) Earth Watch works with many companies to promote good practice.f) Companies produce the goods and services that we buy and use.g) Companies can inspire and motivate their employees to d o something for the environment.:;:om(J)0c:;:o("'ImCJ)>z"Ic:h) Businesses need to change the way they operate in order to help and reduce their effect on theenvironment.IJ ,.>)) (02.28 Correct these statements with correct forms of expressions from part three.1Two organisations that work together are in partnerhood, which is a type of collaborism.2Protecting the environment is referred to as conversation.3The chance to do something is an occasion to do it.4People who do research are researchists.5Datums is a plural word used to talk about scientific information.6People who work on a project are evolved in it.7Someone who promotes the environment is referred to here as an embassy worker.PHOTOCOPIABLE © Pearson Education Limited 2010VI.......C1):::l-·:::laq197Leade rshipa ..J)) CD2.32 Complete the table with expressions from part one, and related forms.adjectivenouncourageous.
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