market_leader_3e_-_intermediate_-_teachers_book (852197), страница 62
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212·872 3700, Fax 21 2·872 3750www.fastfitness.come-mail: zb@fastfitness.comMr. Pa u lo Goncalves,Rua de Lisboa 42 1 ,Siio Paulo 0 1 02 8 ,BrazilDecember 9thDear Mr. Goncalves,Re: General Manager, Sao PauloThank you for coming to the interview for the post of General Manager ofour chain of health and leisure clubs i n Siio Paulo. We arc delighted to offeryou the job, commencing January 2nd.We believe that your high profile as a martial-arts actor i n Brazil w i l l be ani mportant asset in promoting the chain.Please Ict us know as soon as possible by e-mail if you w i l l be acceptingthis offer. I w i l l then courier youacontract for you to s i g n .S i ncerely.'3ae '?lo�Zoe BondachukCEO, Fast Fitness Inc.��li---------------�;'�----------You are Paulo Goncalves. Write an e-mail in reply to the letter above.
(See the Writing file,Course Book page 127, for the format of e-mails.)• Confirm that you accept the job.• Say that you look forward to receiving the contract.End suitably.IJYou are Zoe Bondachuk. Write the standard letter that you send to the unsuccessful candidates,including appropriate forms of these expressions.• g l ad to meet• interesting discussions• very strong candidates• unfortunately•every success in the futurePHOTOCOPIABLE © Pearson Education Limited 20102 11International m arl<etsCAS E STU DY WRITI NG TASK: MODEL ANSWER•To:From:r___a 1',o"';: l;roberto.gonzalez@pampasleather.arbrad.schulz@wca.comRoberto - It was great meeting you here in Seattle.
I hope you had a smoothtrip back to Buenos Aires. This is to confirm that we would like to order all threemodels, as long as they are all made in Argentina - no outsourcing. Followingour discussions, we would like to make this first order with these quantities andprices:Clubman: 200 @ $320Nightrider: 1 ,200 @ $250The Look: 900 @ $ 1 40Prices to include all delivery costs to the port of Los Angeles.As discussed, we will pay by bank transfer 30% immediately and 70% twomonths after receiving the goods. For such a large order, we would expect anintroductory discount of at least 5%, but as you promised to give our order highpriority, we would be willing in this case to accept 3%.Delivery must be within five days of the agreed date, otherwise there will bepenalties.
These penalties will be mentioned in the final contract.Following what we said on guarantees, we would accept a guarantee of threeyears for all three models.I hope all of the above is now acceptable for you and, if this order goes ahead,I'm sure we can build on it and form a long-term relationship with your company.Best wishesBrad SchulzCEO, West Coast Apparel Inc.IIIt is five years later, and Pampas's products are selling very well in WCA's outlets in the US.Now Brad Schulz and Roberto Gonzalez have signed a joint-venture agreement to sell Pampasclothing in Europe, through a new chain of stores called Luxury Leather to be financed by thetwo companies (50 per cent each).Write the press release issued by the public relations (PR) firm that they hire to announce theirnew activities.
(See the Writing file, Course Book page 126, for the format of press releases.)Don't forget to include:• wh o the press release is intended for•an attractive subject line.Begin the main part of the text:WCA and the Pampas Leather Company are pleased to announce ...(Make up any other information you wish.)End with the name and details of a contact person at the PR firm .B212Choose one of the two articles in Reading on pages 84-85 of the Course Book, and write asummary of it in less than 100 words.
(See the Writing file, Course Book page 131, for moreinformation on summaries.)© Pearson Education Limited 2010 PHOTOCOPJABLEEth ics. .. . ., ;'!!'.O D E l!CAS E STU DY W R I TI N G ·TAS K: M•.- ·-��· IfManagement meetingheld on M a rc h12New drug for river blindnessIt was decided to go ahead with the development of this drug, even i f its futureprofi tability is not clear. The general feeling was that the positive PR that could come outof this drug w i l l help to compensate for its development costs.
Following the negativepublicity of the last few years. we need to improve our image, and this w i l l be a goodway of achieving this aim.Test results onPX200, our newdrug f01· treating heart diseaseSome patients have experienced severe breathing difficulties after taking the drug andot heru n p leasa ntside effects, but most have received significant benefits.
Our researchpeople tell us that the potential for this drug is enormous once the d i fficulties areresolved, which they say should be quite soon. I n view of this, it was agreed that weshould withhold the test results for the time being, as there should be more positiveresults to announce before long.New dieting productThe feelingof the meeting was that we should avoid another PR d isaster at all costs.We will therefore stop testing this drug on animals and usc the new comp u ter- basedtechniques that the research department is developing.If we can make a success of thisdrug, it will be extremely profitable.aYou are UP's Marketing Manager for the new dieting product.
You know it will be ready insufficient quantities in late September. (It is now January.) Draw up an action plan for its release,based on the points below, giving additional information, and timings. (See the Writing file,Course Book page 129, for the format of action plans.)•Press release, announcing the new drug, saying that it will be provided to government healthauthorities and aid organisations at below cost.• Arra n ge interviews between UP researchers and magazine and newspaper jo u rna lists (gene ra lpress and those specialising in developing countries).I]•Meet with government officials and aid organisations to discuss how t h ey can distribute anduse the product in Africa.•Official launch.:::0IT1VI0c::::0nIT1to)>zWrite your CV / res u me in E ng l ish (as ethically as possible!) under these headings."• Career goals•Qualifications•ExperienceI=e....tt::JCIQ• Interests• Personal detailsPHOTOCOPIABLE © Pearson Education Limited 2010213leaders hipCAS E STU DY W R I TI N G TAS K: M O D E L A N SW E RTo:From:-,'-'·<nadine.browning@jpsconsultants.comsilvio.perugia@linasports.itDear NadineWe have now interviewed three members of the Una Sports board.
They are allcandidates to take over from our CEO, Franco Rossi. Each candidate has verydifferent ideas about the future direction of the company.The first strategy was presented by Laura Alba. She wants a takeover bythe French retailer Universelle. We would rely less on football and athleticssportswear and offer more clothing and other products for sports such as golf,rugby and ice hockey.Claudio Bruni gave the second possible strategy. He wants us to buy smallerspecialist companies and develop their activities. He also wants to reduce ouruse of sportspeople to endorse our products. He would use them instead toadvise us on product development.Veronica Castello's strategy, the third alternative, was to sell high-end footwearand clothing by famous international designers.
These products would have highprofit margins. She also wants to sell wider ranges of customised shoes, bagsand sports accessories.Most of the other directors in the meeting thought that the first alternative wasthe best, as strategies 2 and 3 are too risky in the current difficult economicclimate. I would welcome your opinion on this strategy.Looking forward to hearing from you.Best wishesSilvio Perugiaa::::0I'TICJ)0c:::::0("\I'TI�)>z;:::BIt is one month later. Franco Rossi is now Lina Sports's Chairman and Laura Alba its CEO.
Theyarrange a meeting to discuss the possible takeover by Universelle with its Chairman and CEO.You are Franco Rossi. Draw up an agenda with headings for all the things that you will need todiscuss at the meeting with Universelle before the takeover can go ahead.
(See the Writing file,Course Book page 128, for the format of agendas.)Look again at the Vocabulary section in the Course Book, page 104. Write a short report(100 words) on a leader that you admire, using some of the words there, as well as others ofyour own.I:E...,a:::::saq214© Pearson Education Limited 2010 PHOTOCOPIABLECom petition...... . .....
• ...:. . -:; r ,- u,;K:� M O D E I.!, tAS.CAS E STU DY W R I TI N G'� T•;•j·�· . t:1.'�To:raj.patel@rashidsinghenterprises.inFrom:carolina.aguilar@fashionhouse.comDear Mr PatelIt was a pleasure to meet you in Mumbai last week. If you can agree to thefollowing as the outcome of our negotiation, we will place our order immediately.••Goods: 1 ,000 necklaces @ $ 1 1 5 and 1 ,000 bracelets @ $95 to be shippedimmediately, and 2,000 more of each at the same prices by November 1 5.3,000 earrings (i.e. 1 ,500 pairs at $50 per pair) to be shipped by November 30Delivery: As the orders are very urgent, we would like delivery by air - chargesto be paid by us.· Trade discount of 2.25% off your list prices.
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