market_leader_3e_-_intermediate_-_course_book (851943), страница 19
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Two years ago, thecompany decided to enter the South American market.It began by opening six clubs in Sao Paulo, Brazil.Th e cl ubs a ppea l mainly to people aged 20-40. All theclubs have a gymnasium, with the latest equ i p m e nt,an aerobics studio, a swimming pool, sun decks, a cafe,bar and clubroom.
Four of the clubs are located in areaswhere large numbers of Japanese, Spanish, Chineseand Italian immigrants live.The performance of the clubs has been disappointing,and none of them has reached their turnover andprofit targets. Many members have not renewed theirm e mbe rsh i p, and the clubs have not attracted enoughnew members. Fast Fitness recently advertised for aGeneral Manager.
His/Her main task will be to boostsales at the clubs and increase profits.••Required for our chainofHealth and Leisure ClubsSalary negotiableExcellent benefits package:�The jobeadjnQ ' co-ordinating, andmotivating staffncreasmg the revenue andprofits of the sj._c lubS In Sao Paulo��'c;>jting .new businessopportunitiesralsI09 WIth and motivating our team ofmanagers and their staff• Contrj�uting to marketing plans andstrategies�:E:The personDynamic,. enthusiastic, flexibleA strong Interest in health and• A goo� .track record in previousfitness• Th e ability to work with people job sfrom differentcultural backgrounds•9utstanding communication andInterpersonal skills• A flair for new ideas and organizational skillsFast Fitness,New York NY80 Front St1 0003-1324You are directors of Fast Fitness.1Study the file cards on the four shortlisted candidates on the opposite page.
Hold ameeting to discuss the strengths and weaknesses of each person. Try to rank the fourcandidates in terms of their suitability for the job.2Listen to the interview extracts with each of the candidates and come to a final decisionon who should get the job.�)>> C02.10 Sean Wilder�)>> C02.11 Paulo Goncalves�)>> CD2.12 Martha Gomez�)>> (D2.13 Silvia CominelliEducation: Finished secondary school; two years' trainingat a School of Dance and Theater.Experience: Several years as professional dancer intheaters and on television.
Joined a small fitness center asinstructor.Outstanding achievement: Introduced fitness programs inthe center for people suffering from Parkinson's Disease andmultiple sclerosis. Received an award for this work.Skills: Qualified in first aid. Fluent Spanish and Portuguese.Personality/appearance: Warm, friendly, dynamic.Appearance: rather a "hippy" look.Comments: �I hope to buifd new schemes and initiatives tohelp people in the community to achieve a healthier lifestyle.I! we promote that idea, people will flock to Fast Fitnessclubs."Believes her main asset is her creativity.Interests: pop music, running a weekly aerobics class.��ortsM .A .
sp.Universi"ty,"'C YalePhyia.c.californn: B . Sr southernEducatio.ent, Unlvers tyhighManagemspanish atEngrISh andghttheforTau:gramsExperie ncesp arts proyears. Ran10forschoolsoolguage schschools .private lanISh in arngEesleachCurrentlybyulo.happi nessin Sao Pa�Achievjngeveme t.icagoutstandin ".person ..Ihe nghlmarryi"ngand spanishtuguese,por,hg\'ISEnxed ,entrelag,Skills: Flu.gOOd_lookinrance'' Veryrview.peaintey/apthey foruallpersonaHtcasd verynt.
DresseQuality is toself-confidegreatest .s that h'ISeveg a goodHe belie:bentsofsecretComme.ndlyssurprenderget too friebe calm ukslegate lasdeoismanager.he said .clubs'proving the0n'deas for. "1mtoo m uChe many I .havingnotendsDidand'rsFaSmbekSmeproms. Thinn xist;ngIt shOU .rs.advertising.w membeneupn0them to slfamily.persuadeandwife.ema h'IS'jogging, cinInterests:�.hwith staff/"Thetand not\: t��: � :�msi ,Univer ty.iCi. an tBer\<eley.as a dietdlnen: Traology.Educatiorts psychr to theers in spoas adviseU S ")' MasteraI ye arssevforedce,. WorkExpen. enm.tball teacollege .foo.al.nationwomen' slzer In aganorortsnalionaIspyng thecurrentlt, �Help\evemecagO.or\d Cup.outstandlWin the Wanish .team to, and spfootballrtuguesel'shI , poEngentertass ive,Ski\\s: FluI Ious ,Amb't'mya ance:peaapIf"ity.'/1 slOP me rom.Personalew.WIervig,ntNotes to theoutspoken.al clothore caseop e tolife.
· wo i ale pble o mbeIng aeflov"Ints''Ir acesCom eseeing thetm daand Ihenmoneys 10ofexerCIselotad scodIgneb'ffersove profits, an"erooursg to 1mp.ening c. s.advertISInrng an evIoners. Is lakq ua ificaembicmdemcanewaherUpgradeStudies tootographY"" "ng, phhikiInterests:.,goalS inn.hi��hievingrhm".'FitneS� �uSI..��.tt vB es lFast.. eliev�n mul i ei i unt�in BusinesSl tEducation: Left school at 16.
Three years' training at RADA(Royal Academy of Dramatic Arts), London.Experience: Did two trips around the world in his earlytwenties. Taught English in Japan for two years. Played avariety of roles in Brazilian movies, then specialized in actionmovies. Has spent the last two years in Florida,U.S., workingas a gym instructor.Outstanding achievement: �Playing a role in a successfulHong Kong movie with Jackie Chan."Skills: Has a black belt in karate; extensive knowledge ofmartial arts; fluent Portuguese, Spanish, and Japanese.Personality/appearance: Looked very fit and muscular.Dressed formally in an Armani suit.
Strong personality,confident, articulate.Comments: Some interesting ideas for improving FirstFitness profits. Thinks many people will join the clubs whenthey know he is the manager. Wants to use his name andphotograph in all publicity for the clubs.Interests: Politics, cooking, socializing.The sentences below represent a variety of views on international markets.Complete the sentences with the words in the box.STARTING U Pcompanies'International markets for labour, capital, goods and services ...competition1provideenvironment2increase . . . . .
. . . . . . . and improve the choice of goods and services.'3create . . . . . . . . . . . . and lead to job losses in richer countries.'poverty4reduce . . . . . . . . . . . and increase wealth everywhere.'prices5exploit . . . . . . . . . . . . in poorer countries.'standards6 widen the .
. . . . . . . . . . between rich and poor nations.'gapeppe'to"itiesunemployment7workers.� p'p.o.rt."n i ti.�.� . forpeople to work/study abroad and improve their lives.'mean lower costs and cheaper retail . . . . . . . . . . . , which benefit consumers.'8 give large multinational .. . . . and trading blocs too much power.'9 lead to damage to the natura1 . .
. . . . . . . . . . , local cultures and industries.'10 promote higher . . . . . . . . . . . . of living, working conditions, technology, education, etc.'82I]Work in pairs. Which of the statements i n Exercise A do you agree with?IIWork i n pairs. How has the development of international markets affected:mHow do you think international markets will develop in the future?a) you as a consumer?b) your company/institution?c) your country?UNIT 9 •• INTERNATIONAL MARKETSIIIlI n pairs, discuss the question.What is free trade?�))) C02.14 listen to the first part of a radio i nterview with Ian McPherson, anexpert on international trade. Complete the definition of free trade he gives.It's a situation in which goods come into and out of a country without any . C:.D0t.ro.I., .
' or. . . . . . . . . . . . '. Countries which truly believe in free trade try to . . . . . . . . . . . . 3 their trade, that's tosay, they take away . . . . . . . . . . . . ', to trade. [ . .. 1 They have open . . . . . . . . .
. . . 5 and few controls of6goods at .II�)>> C02.15 listen to the second part of the interview. Note down five thingswhich stop people trading freely. Explain briefly the meaning of each one.EXAMPLE:m1 Ta riff,: TJ.. e,e are taxe, on imported 9ood,.�))) C02.16 listen to the third part of the interview and do these exercises.Choose the best answer.1When there is a policy of deregulation, ...a) companies compete freely.b) there are a lot of government controls.cJ companies must follow regulations.2 Which benefits of free trade does Ian McPherson mention? Tick the ones you hear.aJ greater choice of goodsd) better payb) better-made productse) a wider choice of jobscJ lower taxes3Complete the gaps_Some countries do not practise free trade because they wish to:•fight against .
. . . . . . . . . . ' competition, for example, dumping;•protect their . . . . . . . . . . . b industries, which are important to their economy;•be less reliant on . . . . . . . . . . . . (, because their own economies need developing.4 Answer the questions.aJ What trend in international trade does Ian McPherson mention?b) Why does he think the trend is a good one?DUse the words and phrases i n the box to complete the table below. Use agood dictionary to help you.barrierso�e"bordersfree portdeveloping industriesdumpingtariffsstrategic industriesrestrictionsquotaslaissez-faireliberalisecustomsderegulationsubsidiseregulationsOpen marketsProtected markets(Trade without restrictions on themovement of goods)(Trade with restrictions o n the movement ofgoods, for example, import taxes)open border,ba rriers83UNIT 9 •• INTERNATIONAL MARKETSDMatch the sentence halves.1We're trying to break intoa) all regulations if you want the deliveryto go through without problems.2You should carry outb) the delivery date, let us know as soonas possible.3If you would like to placec) insurance cover for the shipment.4 If you can't meetd) a market survey before you make amajor investment.5 They've quotedme) the Japanese market.6let us know if you want us to arrangef) an order, press one now.7It's essential to comply withg) us a very good price for the consignment.Find verb + noun partnerships in the sentences in Exercise F.EXAMPLE:1 to break ioto a marketWhich of them is normally done by:a) the supplier?IIISee the OVO-ROMfor the i-Glossary.1 To what extent do you have free trade in your country?VTrade betweenChina andthe USc) both the supplier and the buyer?Discuss the q uestions.�READI N Gb) the buyer?m2Should certain industries in your country be protected? If so, which ones?3Is free trade always a good thing, in your opinion?Work in pairs.
Read the two articles quickly and choose the best title foreach one.a) US-China trade has cost 2.3 million American jobsb) US protectionism is not the way forwardc) Stop blaming China for US trade deficitd) Yuan needs to rise against the US dollarArticle 1by Xin Zhiming510'Theshouldusfocusonimprovingits overall economiccompetitiveness insteadof seeking protectionismto combat its economicslowdown,' said thelatest2008WhitePaper:AmericanBusinessIIIChina.And i t should not arguefor a stronger currency toreduce its trade deficitwith China, since thevalue of the yuan is notthe fundamental causeof the deficit,' said theWhite Paper,which2025•153035was released by theAmerican Chamber ofCommerce (AmCham)China,AmChamShanghai and AmChamSouth China Tuesday.The US economy iscurrently slowing, whileits trade deficit withChin<l remains high,standing at $ 1 63.3 billionlast year.
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