market_leader_3e_-_intermediate_-_course_book (851943), страница 15
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.close to employees, clients and markets .2 Arlito's . . . . . . .. . . . - trying to be. . has recently been extended and now includes a greatervariety of soft drinks.3 The travel sector is being encouraged to go green by the growingof environmental issues .4 The company's total. . . . . . . . . . . . . . . . . for 2009 was about f1.37bn, compared withf1.8bn the previous year, i.e. a 24-per-cent decline.S62The new tax regime is an attempt to make our country a more attractive location forUNIT B •• REVISIONWRITINGPut the sentences (a-g) in the correct order to write an e-mail.To:IFrom:ISubject·I Rodrigo Eslaye ==========�I�J�a:;,:n,;,K�o�p;:k�I es erday s meelingYl'Dear Rodrigo,a) The subjecl of employment inevitably provoked a heated argument,and no decision was reached .
. .b)The main item on the agenda was, as you know, the proposedrelocation to Slovenia.c) However, i n the current economic climate, it was felt that there weremore urgent priorities.d) Most people agreed that this would result in a reduction in costs, andconsequently that it would be good for our profits.e)The most immediate of these, some argued, is to safeguardemployment in our country.f). . . except to postpone the discussiontillour next meeting, whichIknow you won't want to miss.g ) As promised, here's a brief summary of what happened at yesterday'smeeting.Ta lk soon,Jan5VOCABU LARYAdvertisingComplete the text with the words in the box. There are some words whichyou will not need,advertorialcommercialsendorsedflyersfree sampleshoardingsplacedpoint-of-salepop-upsslogansviralYou may disagree that advertising is an art, you may even find it irritating at times, but ithas certainly become part of our life, The newspaper article that you started reading turnsout to be an .
. . . . . . . . . . ' _ The programme you are watching on TV is suddenly interruptedby a series of . . . . . . . . . . . .' for various consumer goods, including one for Crispin's Crisps,. . . . . . . . . . . .' by your favourite film star. And no sooner do you start surfing the Internet than. . . .' invade your screen. So you take a break and go for a stroll, only to take in oncemore how much . . .
. . . . . . . . .' have indeed changed your cityscape. Then, on entering yourlocal supermarket, you notice immediately that . . . . . . . . . . . .' advertising is alive and well, but'do not refuse the . . . . . . . . . . . given away that day. Finally, you just do it - yes, you buy threepackets of Crispin's and walk back home with a spring in your step,63UNIT B••REVISIONI n each sentence of this text, one article is missing. Write a, an or the whereappropriate.ARTICLESSweden has long history of rules and regulations aimed at guiding citizens on the rightpath.
A majority of Swedes seem content with the prohibitions they believe help keep theircountry one of safest on Earth. As Sweden is extremely child·focused society, much of thepaternalistic protection is directed towards children. For example, all television advertisingaimed at children under age of 12 - from junk food to toys to video games - has beenbanned on terrestrial channels before 9 p.m. since 1991. Although it has many admirers,ban is not entirely successful because the satellite television stations that broadcastfrom outside Sweden are free to target children as much as they like.
Despite this, healthprofessionals say the relatively low incidence of children's advertising has been big factorin the exceptionally low levels of overweight children in Sweden.Complete this presentation,SKI LLSGood morning. On b'_ _ _ _ _of Lintex International, I'd like to w'_ _ _ _ _ _you all.My name's Selim Melki. As you know, I'm here loday to t' about our next globaladvertising campaign. I have d• my talk into three p' . F'_ _ _______I'd 1'_ _ _to state our objectives. S_ _ _ _'_ _ _ _ _ _ __ _ _ _ _ _,, I'll explain why this time headquartershas decided to focus on celebrity endorsement, and outline the main ideas so far.And f, I'll look at our budget.'_ _ _ _ _ _Please feel free to i6"_ _______at any time if you'd like to ask a q"_ _ _ _ _ _ _.MoneyComplete the newspaper article with the words in the box.VOCABULARYbankruptcydividendforecastsgainsinvestmentpre·tax profitsrecessionshareshareholdersturnoverStormgard shines when others stumbleWhile two ofon the brink of .
. . . . . . . . . . .1 , Stonngard,as companies and individuals lookedits . . . . . . . . . , 10 i n plant and equipmentin the near future. Commenting onone of Europe's largest manufacturersfor ways to cut costs and save energythe resuhs, Lucas Reiner, Chairmanof insulation and roofing products.in the midst of the currentofreports. .
. . . . . . . . . ., werewithits rivals are teeteringrecordsalespreliminarygrowthandresults.marketshare . . . . . . . . . . . .2 made in all threeregionsofEuropeand. . . . . . . . . . . .3almostatScandinavia,thewesternMedjterranean.Stonngardincreased1 4 per cent last year, withDESCRIBINGTRENDSdemand for insulation products rising,cent from last€62.4m, up 8year. . . . . .
. . . . . . .6Stofmgard,said:willconditions, our company faces thefuturewithofmixedconfidenceandmarketlooksdirectors recommended the paymentforward to continued progress in theof a finalyear ahead.'. . . . . . . . . . . .8 .. . . . . . . ., of.. ... . . . . . . . . . . .9are9.25c pcroptimistic .and Stonngard even plans to increase�����Downward movementUpward movement1 to p_ _m52_ _p4 toabackground1 Complete these verbs, which are all used to describe trends.to d. Againstpcrcertainly not be disappointed, as the_ _ttocIcr6 to7 to3 to f64. .
. . . . . . . . . . Ij .8to jck_ _ _UNIT B2••REVISIONComplete the chart.past simpleinfinitivenounpast participleto decreaseto fallto dropto peak10to rise"1112153 Complete the sentences below with appropriate prepositions .Profit figures2008: €7. 5m2009: €4.5m1There was a sharp drop . .2Profit decreased3Profit decreased . . . . . . . . . . . . €3m.4Profit now stands . . . . . . . . . . . . €4.5m.. €7.5m5 There was a dropSKILLS. . profit.. .
. . . €4.5m ... €3m . . . . . . . . . . . profit.Write these n umbers in full.114613.36%24070.1253£8.508' /J4 €5159J/,5 12.510 5,678Cultures: International meetings"Complete the sentences below with the words i n the box.I actionagendabodybuildingbusinessfacekeysmalltimes1Different cultural assumptions mean that sometimesmisunderstood.2I n a hierarchical culture, criticising or disagreeing with a boss or manager can result ina loss of.
. . . . . . . . . . . for both people involved.3In many countries, people like to go away from a meeting with a clear . . . . . . . . . . . plan.4Not all cultures have strict approaches to starting and finishing . . . . . . . . . . . or theduration of discussion.5The idea of hierarchy in a culture is one of the6The new manager has a very relaxed attitude towards meetings and sees them as theplace for relationship . . .
. . . . . . . . . and developing trust.. . . . . language can easily be.. areas to bear in mind.. . . talk for a few minutes, then the Chair cleared her7 The participants madethroat and said, 'So, let's get down to8 Their meetings are for clearly defined purposes, and they like to stick to the65STARTING U PEIWhat do you miss most about your own culture when you go abroad?IIIWhy is cultural awareness important for businesspeople? Give examples.IIWhat is culture? Choose the four factors that you think are the mostim portant in creating a culture. Give your reasons.climateIIID66historical eventslanguagearchitecturebehaviour and attitudesinstitutionsreligionsocial customs and traditionscuisinegeographyceremonies and festivalsartsDo you think cultures are becoming more alike? Is this a good thing or a badthing? Give reasons for your answers.
Think about:•improved communications•cheap foreign travel•global business•trading groups (such as the E U , ASEAN, USAN)How important are these things when doing business in your country?Are they a) important, b) not important or c) best avoided?•exchanging business cards•being formal o r informal•shaking hands•punctuality•bowing•humour•kissing•eye contact_mWiil!�•socialising with contacts•••giving presentssmall talk before meetings•being direct (saying exactly what you think)accepting interruption•using first names�)>> (01.44 J eff Toms is Marketing Director at an international cultural trainingcentre. Listen to the first part of the i nterview and answer the questions.Culturaldifferences1What two factors affect the 'Middle East clock'?2What can cause problems for Americans when they do business with Latin cu ltures?Il�)>> (01.45 Listen to the second part of the interview and say what qualitiesII�)>> (01.46 Listen to the final part of the interview and complete the gaps.companies should look for when sending staff abroad.think also one of the key features of the successful' is to be non·1, For instance, if you're coming from an Asian culture to try and do business witha Western culture, for certain the way that people do things will be fundamentally differentI_ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _0 • • • • • • • • • • •Jeff Toms-the_ .
_ . _ . __ . _ . __ _ _ _ _ _ _ _ _ _ _Watch theinterview onthe OVO-ROM_S',the structure, the. _ . _ .. _ . _ . __ . _ . _ .. _ . _ . _',the seniority and theof the people you're doing business with - will be fundamentally different.If you could be sent anywhere i n the world to work, which country would youchoose? What aspects of its culture do you particularly like?67UNIT 7 •• CULTURESaId iomsWEJJ., j..� Gl?!" DOWNto BUSINESS, NOWOf.IRT'NavE BROKEN Tt-IfO ICEI���Complete the idioms in the sentences below with the words in the box_end1eyefirefootwaterwaterSmall talk is one way to break the i � " when meeting someone for the first time..2 I was thrown in at the deep..
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