market_leader_3e_-_intermediate_-_course_book (851943), страница 14
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However, they usually ask for a large stake in the entrepreneurs'business in return for their investment.Rules of the competitionRead the rules that the entrepreneurs are given before the), make their pitch.1introduce yourself and state the namc of your business.2Tel l the tycoons how much you want themto invest and on what terms.3Make a short presentation4Say who the product is aimed at: for cxample, the type of person and age range.SMennon any research you have done or actions you have taken to sell the prociucr/setvice(2-3minutes) describing your idea/producuservice.or develop your idea.6Try (0 convince rhe tycoons that your idea/product or servicemake mone)' for them.willbe profitable andUNIT 6 •• MONEY�)>> C01.41 Listen to an entrepreneur ending a presentation of the product, a storagedevice, that he and his partner want the tycoons to i nvest in.
Tick the correctstatements.1The product can be adapted to any space.2It can be used to store different kinds of household objects.3It looks im pressive.4 It can only be used once.5 The entrepreneurs want the tycoons to invest €200,OOO in their business.6If the tycoons accept the entrepreneurs' offer, they will end up owning 20%of the business.�)>> (01.42 Listen to the questions and answers following the entrepreneurs' pitch.In groups, discuss these questions.1 If you were one of the tycoons, what other questions would you ask theentrepreneurs before negotiating a stake in their company?2Do you think you would invest i n this product? Why? / Why not?3If you decided to invest, what stake in the business would you ask for?4 Apart from investing money, how else could you add value to their business?For example, personal qualities? business experience?In tonight's programme, there will be four pitches to the tycoons by entrepreneurs.1100 sculptures of famous people3 Alfresh lunch box with cooler2New Formula XF anti·wrinkle cream4 On·the·Spot car cleaningThe tycoons listen to a short pitch (1-2 minutes) from each of theentrepreneurs.
Then they ask questions to get additional information.Finally, they decide whether or not they will invest in the project, andon what terms.1Work in groups of four. Take turns playing the roles of tycoonsand entrepreneurs.Tycoons:Turn to page 145.Entrepreneurs: Choose one of the following products and turnto the relevant page.•Sculptures of famous people (page 136)•New Formula XF anti·wrinkle cream (page 141)•Alfresh lunch box with cooler (page 1 36)•2On·the·Spot car cleaning (page 144)Work as one group.
Discuss all fou r projects. Rank them accordingto how good an investment they are for the tycoons (1 excellentinvestment, 4 poor investment). If you can't agree, take a vote.��WritingWrite an e·mail to the mostsuccessful entrepreneurconfirming the investment whichthe tycoons will make in theirproject. Give reasons for thetycoons' decision.C) Writing {ile page 127Watch the Case studycommentary on the �OVO·ROM.V592In ternational meetingso Think about the last three meetingsyou attended (not necessarily businessmeetings, e.g. residents' meetings or sportsclub meetings) and answer these questions.o�)>> C01.43 listen to an expert talking aboutinternational meetings and answer thequestions.11 What was the purpose of each meeting?2 What size were they?3 Were they formal or informal?4 Were they successful or not? Why?oDo the quiz.international meetings?o�� C01.43 listen again.
Are the followingtrue (T) or false (F), according to theexpert?1 Punctuality is important in all cultures.2the people at the meetinga} audience b} attenders c} participantsIn a hierarchical culture, people feel ableto express disapproval of the ideas of asuperior.3 the list of points to be discusseda} agenda b} schedule c} timetable3 Clear meeting aims are a priority in mostcultures.4 one point on the lista} theme b} item c} topic4 The main purpose of meetings is to takedecisions.5an official record of what was said or decideda} protocol b} notes c} minutes6what you send when you are unable toattend a meetinga} excuses b} apologies c} pardon7 a method of reaching a decisiona} vote b} proposal c} consensus8G2 What tips does the expert give for successfulWhat are the following called?1 the person in charge of a meetinga} chief b} chair c} boss2Which three areas are identified as causingproblems in international meetings?what is decided at the end of the meetinga} action plan b} agenda c} handouts5oIt is easy to misinterpret body languagein meetings.Complete these expressions used bythe expert and discuss the meaning.1 time is .
. . . . . .2.stick to the .3 loss of. . . . . . . . . . . .4 getting down to . .Discuss your answers to the quiz with apartner. How im portant are these thingsin the meetings you attend?5small6relationshipHow im portant do you think theseissues are in your business culture?eInternational meetings can i nvolvepeople from very different cultures.Read the experiences of meetings indifferent cultures on the right andanswer these questions.1 Which would make you feel the most orleast comfortable?2Which feels the most or least familiar?3 Do you recognise any of the styles fromdirect experience?4 Is there anything in your own businessmeeting culture which people from othercultures might find unusual?AWell, in my experience there's great respect forseniority.
Participants will enter a meeting in orderof seniority, with the most senior person sittingfurthest away. The exchange of business cordsis important. They respect silence, as this showsserious work is being done. They do not soy 'no'directly, as this is considered impolite.8 The sort of meetings I attended were very goal·focused and efficient. People there like agendaswhich are clear and they stick to them. They believein good preparation and they feel that meetingsare for clearly defined purposes, with action plansat the end.
There seemed to be a general feeling oftime being precious and not to be wasted. I thinkthey come up with the ideo of business breakfasts.You work for a large multinationalcompany with over 100 officesworldwide (including in your country).The Communications Director hasasked you to discuss the topic ofmeetings across the company and toreport back with your findings. Theinformation you provide will help withthe future communications policy ofthe company.Work in small groups. Hold ameeting using the following asyour agenda, and consider theadvantages and d isadvantagesof each recommendation.a) Hold all meetings in English.b) Limit the number of participants inmeetings to a maximum of eight.c) Stop holding meetings in theafternoon of the last working dayof the week.d) Use more video conferencing orteleconferencing calls for internationalmeetingse) Limit the length of meetings toone hour.f) Conduct meetings standing up,without chairs, tables or refreshments.g) Introduce weekly 'breakfast meetings'across the company.Write some tips for effectivemeetings based on your discussion.Present your ideas to another group.CIn my experience, meetings follow on established formatwith a detailed agenda.
The use of titles like 'Mr' and 'Mrs'is important. There seems to be a lot of handshakingand sometimes kissing on the cheeks. Discussion ismore about process than results, so there may be fewerdecisions or action plans. The timetable is changeable,with interruptions and changes likely. The focus is onestablishing relationships before moving on to the tasks.A business lunch here can lost up to three hours.oI found that people like to know well in advance abouta meeting.
They expect an agenda and timetable anddislike alterations. They communicate in a very directway, follow the agenda precisely and minute all items.My jokes didn't seem to make people laugh, so I guessnot being serious is disapproved of. Any proposals werepresented in detail with supporting evidence. Generally,the meetings were dominated by the senior person.E My experience of meetings here was that they areunstructured and often informal, more like a socialevent. It's normal to have long discussions on otherissues, so it's a good idea to prepare and send out anagenda in advance.
There was often careful analysisofsmall details. I found that meetings were more fordecision·makers to get input from participants, whilekey decisions may be made elsewhere.4 OrganisationVOCABU LARY1 Match the verbs (1-6) to the nouns (a-f) to make common collocations.1draw upa) press releases2install and maintainb) contracts3 keepc) research4 traind) systems5 carry oute) records6issuef) staff2Write the name of the activity from Exercise 1 which is typicallyperformed by each of these departments.1R&D2Public Relations3Legal4 IT5Human Resources6 AdministrationNOUNCOMBI NATIONSMatch a noun from column A with a noun from column B to complete each ofthe sentences below.ABconsumerstylesalesheadquartersmanagementrangecompanyrevenueproductawarenesslOur ability to attract top people is a reflection of our .
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