new insights into business teachers book (835558), страница 14
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Encourage them to takenotes on each point they discuss as they will needthese to complete the writing task which follows.Writing1 Go through the model, making the organisationclear to students to help them complete this task.Check that students keep to the layout and that theypresent their arguments in a clear and persuasivemanner. There is a photocopiable model of a letterasking for sponsorship on page 79.2 Students take on the role of the directors of acompany looking for an environmental cause tosponsor. Make sure that each group reads and makesnotes on all the request letters. You may need tophotocopy them to ensure this. They could select aspokesperson to say which one they like best and why.The other groups may wish to contest the decisionsand should be encouraged to give their opinions.
Notedown any mistakes and, following the discussion,provide feedback on errors made.32unit 8The Stock MarketKey vocabularyThis section provides a basic introduction to the stockmarket. The topic itself is complex and this unit containssome quite difficult vocabulary, some of which is specificto either the United Kingdom or the United States. Youmay wish to start by asking students if they can explainwhat the stock exchange/market is and how it works.Once this has been done, the class can read through theKey vocabulary section.
Alternatively, you may wish toask students to close their books and fill the gaps in thephotocopiable exercise on page 69 after listening to thecassette version.The stock market is currently changing very rapidly in anumber of ways. It is now possible to buy and sell sharesusing computer terminals and many countries now haveelectronic market places. In addition to this, investorscan now trade directly over the Internet. Lastly, the stockmarket has become increasingly international in scope,which has meant not only extended opening hours, buthas also led to a number of alliances betweeninternational exchanges.Lead-in1 This section introduces students to the languagecommonly found in the financial pages of the press.If possible, bring in an English language newspaper andread some of the financial headlines to the class. Drawattention to the less standard forms of increase anddecrease that are used to describe share performance onthe stock market such as slide, slip and plummet.KEY:Good performance: 1, 3, 4 and 7Poor performance: 2, 5, 6 and 82 In this short listening extract, students are invited tolisten to a personal investor's experierlcq of investingon the stock market and note down the type ofinvestments and the reasons for investing.
They mayneed to listen a few times as they are introduced tosome new vocabulary here. It is important to point outthat Americans generally refer to shares as stock. Whenstudents have completed the table, you could ask themto explain why Isobel Mendelson decided againstbuying bonds.TAPESCRIPT: (part 1) PWhen I decided to invest on the stock exchange, I gotadvice from a broker on the type of investments tomake. She told me that it was really important todiversify so I did, both geographically and sector wise. Iinvested in Europe and the United States and havestock in almost every business sector.
I have preferredstock and stocks in Healthcare, Food, Transportation,Banking and the Information Technology sector.I decided against buying bonds. Government Bonds areonly interesting when you live in/fie\tates because youpay less tax there if you buy bonaSTrom thegovernment.
However, as I live in Europe, I prefer tobuy 'preferred stock'. They have to be bought througha broker and are similar to bonds as it is like making aloan to a company instead of to the government. Thecompany pays you back before paying common stockor ordinary shares. However, they are riskier than bondsbut the returns are much higher - 7 to 8.5. I prefer totake the risk/and get higher returns.KEY:ТУTypes of investmentPreferred stock and stocksin various business andgeographical sectorsReasons for investingHigh returns on high riskinvestmentsThe next listening extract provides information aboutthe 'Internet portfolio trackers'. You may wish toexplain that when we refer to all of an individual's orcompany's investments on the stock exchange, we usethe phrase financial portfolio.TAPESCRIPT: (part 2)My broker looks after/ny investments but I like to keepup-to-date with them.
Ip fact, I check on them severaltimes a day! I fictaH:ftem^rf4l^ Internet. There are lotsof 'Internet portfolio trackers' now. I use the CBS one.You have to enter in the number of stocks you have,the symbol of each company, the price you paid andthe date you bought them. Then it will give you yourprofits and losses. In fact the information on how yourstocks are doing is updated every five minutes!KEY:She checks on her shares regularly on the Internet throughthe'CBS portfolio tracker.Reading1 Students may need some encouraging questions toget them discussing what they think the text is about,such as What do you think is meant by the term‘investment fever'? How are investing and the Internetlinked? What kinds of things can you buy on the Internet?Do you think it is possible to buy stocks and shares on theInternet? etc.2 Students are asked to read the text to see if theyhave guessed correctly what the main ideas of the textare.
They may have difficulties with the following:Vocabulary: going (line 58)Idiomatic expression: setting their sights on (lines 25-6)33■ Unit 8 The Stock Market312345KEY:People are taking more interest in the stock exchangebecause they realise that they must take responsibilityfor their own financial futures. Therefore they mustthink carefully about their savings and find a way togain the maximum return on their money.American brokers are interested in Europe as analternative market to exploit.
They are making less andless money in America due to heavy competition whichis driving down their profit margins.The American brokers operating in Europe are cautiousnot to offend European regulators.European traders are preparing to fight off Americancompetition.
They are launching 'online' services oftheir own.In the long-term, the Americans will find themselves inthe same position in Europe as they are in Americatoday. The high competition, partly created by them,on the European market will drive down Europeanprofit margins, just as it did in America.Vocabulary1 KEY:4 g2 i5 j3 h22KEY:broker3 shares6 a7 d8 f9 c4 dividends5 commission10b6 shareholderVocabulary development:phrasal verbs 11 Here students are asked to distinguish betweentransitive and intransitive phrasal verbs.KEY:a transitive2bcdeKEY:buy uplooking aftergo aboutthink overf pointed outg call onh let downLanguage FocusPracticeKEY:1 If I had been an assistant manager, I would haveearned £5 an hour.2 If I had taken flight BD493 to Paris, I would havearrived on time.3 If I had sold my Renault in 1997, I would have got£10,000 for it.4 If I had waited until 1999 to buy my PC, I would havepaid £975.5 If I hadn't sold my M & S shares, I would have receiveddividends of 6.5p in 1999.Yet, still, alreadyKEY:a stillb alreadyc yetd yetPracticeKEY:2 I am still thinking about investing money on the stockmarket but can't make up my mind.3 I have contacted a broker already and he has givensome very good advice.4 He still hasn't bought anything on the Europeanexchanges.5 I'm very pleased with my shares; they've gone upalready.6 Now that you've lost so much money, do you stillthink it's a good idea to invest on the stock exchange?Skills FocusReadingThis section presents the complex informationcontained in the share price listings found in mostnewspapers.
It would be useful to read eachexplanation through with students, focusingparticularly on the listing for Unilever shares which ishighlighted by way of example.Once students have understood the explanation theymay begin working in pairs on the share listings takenfrom The Independent. Go around to each group andprovide help where necessary.KEY:The third conditional1Encourage students to look at the Grammar Referencematerial on page 167 of the Student's Book.b 714.02KEY:A 1 the pastВ 1 the pastFood producers: Associated British foods (-38)Gas distribution: British Gas (-5.5)Health care: Seton Scholl (+24)Household goods: Reckitt Sc C (+24)342 No2 Yes3 No3 Yesc 107.5d 185.5Unit 8 The Stock M arket ЯInsurance: Allied Zurich (+29)3c Reckitt & C (300 pence down on its highest price forthe year)4a Euclidian (14.9) b Cox insurance (1.4)5a 12.5b 26.8c 15.9d 18.5Listening1 This short pre-listening exercise focuses on theprepositions used after expressions of increase anddecrease.
Illustrate this point by writing an example onthe board: The average price of a Paris-London flightincreased/rose by £50.The same information can be expressed by using anoun form + of: There was a(n) increase/rise o f £50 inthe average price of a Paris-London flight.We specify the highest and lowest figures as follows:The average price increased/rose from £150 to £200.Students should study the table carefully beforedeciding which prepositions to use.KEY:2 to3 down4 at5 by6 up7 ofNote: In the second sentence, only the final result ofthe increase/decrease is given.
This is a commonfeature of stock market reports.The prepositions up and down are commonly usedwhen describing increase and decrease in share prices.When there has been no change in share prices, we canuse the expression to stand at.2 Students should now be ready to listen to the tapedpassage, which should be played as many times asrequired to extract the relevant information.
Studentsshould be given about five minutes to make thecalculations required for the Change column afterwhich the correct answers can be given.I TAPESCRIPT:^/Э 6 Л Уturope shares rose from 246p yesterday to 253p.British Energy shares decreased from 688p to 654p.Rolls Royce shares were up 2p at 247p and Cookson'sshares also increased 7p to 132.5p, while Tesco's shareswere up 1p at 179p. There was a decrease of 2p inBritish Aerospace shares which are now(at)512p. BSkyBshares fell 9.5p to 51 Op while Alsthom stood(at)140p.a v isKEY:Name ofYesterday'sthe shareclosing priceBritish Energy688p245 pRolls RoyceCookson125.5p178pTesco514pBritishAerospaceBSkyB519.5pAlsthom140pToday'sclosing price654p247p132.5p179p512pChange510p140p-9.5--34+2+7+1-2Speaking1 and 2 This activity provides further practice inreading share listings and enables students to expresshypothetical situations in the past using the thirdconditional.
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