new insights into business teachers book (835558), страница 17
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Ashort consolidation exercise follows, in which studentscombine fractions and percentages with adverbs ofapproximation.Unit 10 Company Performance ■so much consolidation in this sector and I'm sure thatthere's more to come.As for the future, well I would say it looks good and I'mvery confident about it. People are getting older andolder every year and the average age is going up.
Ande r ... when people are older they want to have a betterlife and also they have more money to spend toimprove their lives so I think it's a very good area toinvest in.KEY:7/2 a half% two thirds\ one quarter% three quarters% two fifths% five sixths9Ao nine tenthsPracticeKEY:KEY:1 cDifferent meaning: roughly2 nearly a fifth3 roughly one eighth4 44%5 roughly a quarter6 quarter / 25%Business Skills Focus: PresentationsListening2 b3 c4 b2 Before doing this second listening exercise, it maybe useful to hold a discussion on presentations. Askstudents when and why people give presentations andask for examples of the best/worst presentations thatthey have listened to. They can now work in pairs toprepare a list of the factors that they think contributeto making a good presentation. Two or three pairs canthen present their conclusions to the rest of the class.C j A P ESCRIPT:1 This short listening extract will familiarise studente=a=?Because students need the tapescript to focus onwith the type of work done by analysts before thelanguage items in Speaking, the full tapescript is onpresentation section which looks at the profession inpage 163 of the Student's Book.more detail.
Before listening to the cassette, askstudents for their views about what they think aKEY:financial analyst does. Do not confirm or reject theira 73g 5ideas yet. Now listen to the extract. Were students'b 14predictions correct? Then listen again.(TAPESCRIPT:|OK. So my nameis Carole Imbert and I'm a financialanalyst with CPR, an investment bank in Paris.
I've beenworking as an analyst for five years now and I havealways been specialised in the same sector, thepharmaceutical sector, although I do also deal withconsumer goods and cosmetics as well. There are reallytwo main parts to my job. The first is to studyindividual companies and the markets in which theyoperate and the second is to prepare reports and topresent these to investors.For the pharmaceutical sector, I would start by sayingthat it is a very big sector indeed, and probablyrepresents something like three hundred billion dollars.The increase in the sector is on average six or sevenpercent per annum and there is one very big marketwhich is the US and which represents about fortypercent of the total world market.What are the main problems facing the sector? I wouldsay that the principal problem is related to research anddevelopment because today the comport® are havingto invest huge amounts of money to try to find newproducts which, of course, is a very expensive processand when you realise that only fifteen percent ofproducts actually make it to the market then you canunderstand why you need to be a very powerfulbusiness to survive.
It's the main reason why we've seen3 KEY:listed: By 'listed' we mean that these are companies in whichyou and I can invest, they are open to the public ...brokerage firms: which are really just companies specialisedin buying and selling different types of financial investment.4 Students should pay particular attention to whatCarole says in this part of her talk and in particular tothe actual words she uses to refer to the informationthat she is presenting on the transparency.
This willhelp them when they come to make their ownpresentations later in the unit.KEY:b5 The main purpose of this question is to encouragestudents to consider the differences between writtenand spoken English. Make clear that even if apresentation is written out, it should contain languagethat is appropriate to spoken discourse and which takesinto account the important fact that an audience oflisteners, not readers, is being addressed. There areseveral factors to consider when deciding whether topresent from notes or from a complete text. Thefollowing table highlights the key advantages anddisadvantages of each approach.43Ш U nit 10 Company PerformanceKEY:Carole Imbert is speaking from notes.Speaking from notes“j greater language fluencyand memorisationc needed; rehearsal usually.> necessary; only limited<5 information can beq written downbetter audience contact;«Лg, own personal style;5 greater mobility; more« 'friendly/authentic'■o<Speaking from textless personal; less eyecontact; no visual checkof audience understanding; risk of becomingmonotonous; written andnot spoken discourseno hesitations; no errorswith terminology; alldetails organised; selfassurance of a plannedscript; copy of full textcan be distributedSpeakingG iving a presentation1 Using appropriate signposting language is a crucialfactor in making a presentation so that an audience _knows what a speaker is doing at each stage.
In thisexercise the four questions relate to this aspect.If you want to review signposting in more detail, youcan ask students to give examples of the language theywould use for the following:giving examples (for example, such as, for instance)making comparisons (like, compared to, more than)showing differences (whereas, unlike, by contrast, on theother hand)asking rhetorical questions (This isn't necessary%is it? Doyou really think that...?)concluding (to finish, and in conclusion)closing (Are there any questions? Thanks for yourattention.)KEY:a / think I will begin by ... Once I've explained that, I willgo on to describe ... and then, to finish ... After that...b / suppose that the answer to that first question 'whatdoes an analyst do'... As I said before ...c If you look at the transparency ...
At the top here ...Then, next to i t ... Below that ...d I'm going to give you an example of ... If we now moveon to ...2 Give students enough time to prepare theirpresentations. Discuss the guidelines to making apresentation in the photocopiable materials on page81-83. This includes useful notes on voice and bodylanguage together with a list of useful expressions touse in presentations.44It may also be useful to bring in marker pens andtransparencies that students may need for the overheadprojector.3 Taking notes is an important element of thisexercise as students will need them to complete thewriting exercise that follows.
Encourage students to askquestions after the presentations and seek clarificationif necessary.WritingMake sure students structure their reports, whichshould contain an introduction explaining how theyhave organised the information that they arepresenting. There is a photocopiable sample report onpage 84.Review 2 Key ■Vocabulary checkReview 2 Key1Grammar check12 be processed3 still45678910will be informedwill discontinueAlthoughhas been madeto be doneM]enable12IB141516171819have been testedwill produceis givenAlthoughlethave agreedEven thoughare going to20 M i11 Mil223456789had known ... would have increasedfall ...
will switchreduce ... will dow eren't... would usehad bought... would have lostincrease ... will expandhadn't c u t... would not have survivedhad ... would be able10 don't deliver... won't use/won't be using32 slight decrease3456fell / droppedchanged / fell/ dropped50%rise7 slight increase8 7%9 lk10 У2Bankingbalancedebit cardcashpointdepositThe Stock Marketdividendissue sharesbrokeryieldCompany Performancechief financial officernet profitbalance sheetrevenueThe Environmentrecyclingglobal warmingwastesustainabilityImport Exporttariffsquotalocal subsidiaryduties22345678910revenuenet profitdividendssustainabilitywastelocal subsidiariesquotasto issue shareschief financial officer3withoutoffforof78910intooffonout45u n i t 11Setting Up a BusinessKey vocabularyThis section explains the different types of businessorganisations that exist in the UK and gives theequivalent forms for the US.
One way of leading into thesubject is to ask students if they have any idea of howbusinesses can be set up in their countries. From thisgeneral discussion you can explain the notions of liabilityand share capital which are central features of thedifferent types of business organisations. The termsunlimited or limited liability indicate that the owners of abusiness either have, or do not have, responsibility forthe repayment of debts. It should be pointed out thatlimited liability generally concerns only Private andPublic Limited companies (UK) or open and closecorporations (US) whereas other forms of businessorganisation usually involve unlimited liability.
It may benecessary to explain that the term share capital refers tothe proportion of shares of capital that individualinvestors provide. There is a photocopiable exercise onpage 71 to check students understand crucial termsrelated to business organisation.Public lim ited com panies (UK) orclose corporations (US)As students will already have studied the stock exchangeand company performance, they will know thatcompanies can only be listed on the markets after theyhave satisfied the conditions imposed by the relevantgovernment regulatory authority.
In the UK onlycompanies that have been registered as pic's can tradetheir shares on the open market. The procedures forregistering a pic are very similar to those required for aLtd except that the minimum share capital is muchhigher.Sole Trader (UK) or Sole Proprietor (US and UK)It should be explained that this is the easiest way ofsetting up a business (no legal formalities, no disclosureof accounts and no business taxation).
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