Файл отчета в программе Антиплагиат (1213648), страница 15
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A number ofcompanies of competitors providing similar goods, works and services can offer notonly lower prices, but also the application of the latest technology of contract work.This makes it difficult to enter new markets. In addition, there is a real threat oflosing existing customers.To prevent possible threats, "SMD" company has the opportunity to constantlyupgrade the level of servicing of the modernization of existing equipment andpurchase of a new one, which has obvious advantages.The conducted research made it possible to identify the direction in which thecompany should use the opportunities to implement the strategy to improve itsefficiency - mastering advanced technologies in order to gain additional marketshares.Strengths of "SMD" company allow it to maintain a worthy position, and they saythat the company is primarily focused on satisfying the needs of customers.
To thisend, since its inception, it has been pursuing a strict policy in the field of qualitycontrol, and is investing resources in the training of employees (workers).Presence of own production of building materials, as well as a balanced creditpolicy, allow creating a flexible system of payment, including long-term deferredpayment for companies-customers. The high price for services is caused, first of all,by permanent breakdowns and deterioration of equipment, as well as the need for itsmodernization.The lack of its policy does not allow the company to properly analyze market andtechnology changes. As a threat to the enterprise, competition can be distinguished.A number of competitors' companies that provide similar work can offer not onlylower prices, but also the application of the latest contracting technology.
This makesit difficult to enter new markets.In addition, there is a real threat of losing existing customers. To prevent possiblethreats, "SMD" LLC has the ability to constantly upgrade existing equipment and buya new one that has obvious advantages.83In the province there is a revival of the construction of industrial real estate,which enables the company to expand the market for its services. Restoring effectivedemand from potential customers will give an opportunity to develop the company asa whole.The conducted research made it possible to identify the direction that theenterprise needs to use to improve its efficiency - mastering advanced technologies toconquer new markets.
Strengths include a high level of service and the availability ofown production of building materials, the weakest side of the enterprise is a highprice for services.The main threat is the competition in the market, as well as the continuousimprovement of technology. The company has opportunities for development:improving the level of service, attracting new customers through the growth ofconstruction of industrial real estate, as well as the introduction of new technologiesand investment in marketing.The most significant decision, which has the highest quantitative assessment, isthe implementation of a comprehensive program of reconstruction and technical reequipment.Because of the threat of the emergence of substitute goods, the pressure ofsuppliers and the pressure of consumers, a sufficiently strong influence on the activityof the enterprise, the release of new types of products, the provision of additionalservices and the production of work will reduce such threats as the emergence of newtechnologies and reduce the dependence of the enterprise on one consumer, and getadditional market share.Updating equipment and improving the technological process will also improvethe quality of products, and as a prerequisite for this, can be realized by using thestrengths of the organization.As a result of the analysis of factors of the external and internal environment, it isnecessary to develop a further strategy for the development of Company.The long-term and efficient work of "SMD" LLC is determined by a justifiedchoice of strategic benchmarks that allow realizing the development potential of the84organization.
Successful choice of strategy leads to achievement of the set long-termgoals of the organization, which ensures sustainable economic growth anddevelopment.Today, the strategy of "SMD" LLC is that the enterprise is not in a crisis state andthe management of the organization takes actions to retain its share in only threemarket segments: the construction market for buildings and structures, the supply ofconstructed facilities with materials of its own production, and the design of a smallnumber of industrial facilities .Proceeding from this, it is necessary to develop a strategy for expanding themarket, allowing to increase the income of the organization and to strengthen itsfinancial condition as a whole by investing in an additional type of activity.The proposed development strategy is to increase the competitiveness of anenterprise in the capital construction market through the receipt of state orders.Due to the specifics of the industry, it is necessary to develop a number ofmeasures that would allow creating a competitive advantage that would create abarrier between Company "SMD" and competitors.
In this situation, the developedstrategy of the enterprise can become a definite competitive advantage.As a result of the competitiveness analysis of "SMD" LLC it was determined thatthe enterprise has a sufficiently strong competitive position in its market. Tostrengthen it, it is proposed to win an additional market share. It is proposed to enterthe public procurement market for participation in capital construction.Then, as the main root competence for company "SMD" under this strategy, wewill determine the conquest of the capital construction market at the expense of stateorders for increasing competitiveness.
On the picture, the structure of the rootcompetencies of Company "SMD" in implementing this strategy is shown.The conquest of the capital constructionmarket at the expense of state orders toincrease competitivenessManagerialcompetences85Production competences.The development of the enterprise is an important stage both for its functioningand for reaching the best economic indicators based on the results of operations.In order to reach planned targets, taking into account their growth, the followingmeasures should be envisaged:-expansion of the scope of the enterprise's activity with deep penetration into thecapital construction market;-to achieve a higher quality of work production in comparison with competitors;-introduction of new modern technology in construction and production;-development in the production of new types of products in accordance with theneeds in the sales market;-improving the quality of products;-decrease in the level of material consumption and energy intensity of theproducts;-Improvement of the logistics system;-development and adoption of measures to improve the efficiency of themanagement process on the line;-carrying out measures for economical consumption of raw materials, fuel,materials, energy in order to prevent losses in production.Investment and financial competencies.To achieve the development goals, the following activities should be carried out:-the formation and implementation of an investment program for the purchase ofconstruction equipment, mechanisms, equipment and tools for the implementation ofspecific production programs and renovations of fixed production assets;-formation and execution of an investment program for the purchase of officeProductioncompetencesInvestment andfinancialcompetenciesPersonnelcompetenciesCompetences in thefield of informationtechnology86equipment that meets the requirements of software for accounting systems, financialplanning, production design and management of the enterprise;- it is necessary to ensure the timely and complete compilation of primarydocuments at all stages of production and financial activities that form the incomeand expenses of the enterprise;-It is necessary to monitor the reliability of accounting and management reportingdata, the amount of work in progress, as well as ensuring rational and targeted use ofthe company's circulating cash assets, the size of inventory;- it is necessary to make long-term production programs aimed at creatingfinancial attractiveness of the enterprise;-conclude agreements with a group of credit institutions that provide the mostfavorable conditions for obtaining borrowed funds on the principles of competition;-ensuring interaction with the ministry-customers in order to reduce the time forthe documents to run when accepting the work performed and financing them.Personnel competences.The main directions of the personnel policy of the organization are:-marketing activities in the field of personnel;-planning the organization's staffing needs;-forecasting the creation of new jobs, taking into account the introduction of newtechnologies;- organization of attraction, selection, evaluation and certification of personnel,career guidance and labor adaptation of personnel;-selection and placement of personnel;-development of incentive schemes and motivational mechanisms to increaseinterest and satisfaction with work, pay;-Rationalization of expenses for the personnel of the organization;-development of personnel development programs to address not only today's, butalso future tasks of the organization by improving the training systems, promotingemployees and preparing a reserve for promotion to senior positions; Organization ofwork and workplace;87-development of employment and social programs;-effective distribution and use of workers employed in the organization,rationalization of their numbers;-management of innovations in personnel work; ensuring the safety and healthof personnel;-Analysis of the reasons for the release of personnel and selection of the mostrational options;-ensuring a high level of quality of labor, working life and labor outcomes;-development of projects for improving the management of the organization'spersonnel and assessing social and economic efficiency.The main goal of the HR department is to ensure the organization of personnel,their effective use, professional and social development, and personnel capable ofeffectively solving the tasks of the organization in market conditions.
The newpersonnel policy assumes the restructuring of the work of the personnel department.To implement these activities and maintain effective work in the future, it isplanned to improve the organizational structure of the personnel department of theorganization. It should have units with the goal of carrying out all the functionsassigned to it.Competence in the field of information technology.The key requirements for information technologies as a key factor supporting theday-to-day functioning of the activity and the implementation of the strategy forwinning the capital construction market under government orders are as follows:- ensuring non-transparency of information on financial flows, customers, etc.;- ensuring the quality and growth of the speed and flexibility of decision makingand implementation;-ensuring the growth of efficiency of the implementation of existing businessprocesses through automation;- Rapid introduction of new services.At present, company "SMD" uses one application "1C Enterprise", whichprovides automation of operational and accounting.88The current state of development of information technologies in the companydoes not allow providing effective information support of the enterprise's activities.There are gaps between the key requirements for effective business management(business process automation, information opacity, speed in implementing changes)and the current IT infrastructure:- poor interaction with business processes of the enterprise: lack of clearregulation of IT system support and project management, lack of responsibility Forproject results;- lack of strategic planning in IT and clear coordination between individualinitiatives and projects;- lack of the principle of end-to-end information processing, duplication of anumber of information flows.To ensure the basic business needs of the enterprise, modernization ofinformation technologies of CL "SMD" is necessary.Managerial competencies.The next steps in the field of organization and management activities will be:- Forming a governance structure aimed at achieving the established strategicgoals:- Appointment of a responsible person for modernization and innovativedevelopment (including preparation of development forecasts, modernization andoptimization of the applied technologies);- Creation of a working group to support and control the implementation ofprojects;-development of an implementation plan with a clear list of responsible personsand deadlines;- development and correction of internal documents of the enterprise.Thus, having formed the root competencies necessary for the implementation ofthe strategy of "SMD" LLC to conquer the capital construction market throughparticipation in government contracts, it is necessary to find out how this method ofincreasing competitiveness will be effective.89In the presented research, theoretical issues were revealed, which reveal thepeculiarities of strategic management of an enterprise.
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