01-04-2020-3rd Edition ML Pre-Int(1) (1171843), страница 45
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. . and it's been really good for parties. It's weather-proof anddurable - it really has lasted a long time, over 12 years. I've even usedit myself- it's a great form of exercise. It wasn't cheap, but we werehappy to pay for safety and wanted a high-quality trampoline. Ourshas a strong rigid frame and high-quality springs, so we get a reallydeep bounce. If you want to buy one, make sure it fits the space in yourgarden.
And for safety, remember that all trampolines arc designedfor one jumper at a time.C02 TRACK 65 (I = INTERVIEWER, JW = JAMES WALLMAN)1:What's your f.wourite product, and why?JW: My favourite product is my Mac computer. It's a black Mac, so it looksgood. And the reason I like it is because I'm a journalist, it's the thingthat I usc to write my work on. I'm writing a novel, it's the thing I useto write my novel on. It connects me to e-mail, because obviously Ihave Wi-Fi at home. When I go to a cafe, I have Wi-Fi, I take it with mewhen I go on holiday and I go to places that have Wi-Fi.I can Skypc video and talk to friends in New York.
I can Sk')'pe videoand talk to friends in Australia. I'm in constant contact with my parentsthrough the machine, and it has the wealth of the Internet, the informationC02 TRACK 60that is there and all the people that that can connect me to.SPEAKER 3Well, I work from home and used to spend a lot of time proppingmyself up in bed with a laptop. But I recently bought this fantasticchair that copies the shape of your body when it's stretched out. It'smade from an aluminum and plastic frame and has lots of pillowsthat support every part of the body. 1l1e computer monitor is cleverlysuspended in front of me, to prevent neck strain. 1l1c keyboard andmouse arc designed to be placed on the user's lap.
I really can relaxwhilst using the Internet and I haven't had any neck problems sinceI started using it. Also, the curved frame provides support for my back.It's also eye-catching and quite popular with my design-consciousfriends!So for me, my computer and its connection to the Internet, and itsconnection to people around the world, makes it invaluable and makesmy life more connected and more fun.C02 TRACK 66I'm going tell you about our new product, a fast ice-cube maker for use inthe kitchen.It was designed by Paolo Rossi and launched last month.
We're promotingit at the moment on TV shopping channels and using a lot of point-ofsale advertising. We're distributing it to upmarket department stores andspecialist kitchenware shops.Now, about the product. It comes in three colours: white, black and silver.It has several special features. As you can see, it's stylish, well designed andCD2 TRACK 61SPEA�ER 4elegant, as you would expect from a Paolo Rossi product. We think it'll beI'm an experienced backpacker and I've been to four continents, upmountains, through deserts and jungles, and slept in smart hotels andon train station benches. Obviously everyone needs a good rucksackwhen travelling. But to answer your question: a large Arab scarf.
Thatwas the best thing I ever bought. It's a sarong, a scarf, a turban, a beachtowel, a bath towel . . . Tie the corners together and you've got a bag.Hang it from a window for IS minutes and it's dry. All backpackersshould get one.extremely popular with people who like giving parties.It's made of stainless steel and is very sturdy. It's a bit larger and heavierthan some other icc-making machines. It weighs approximately 1 2 kilos,but it's very strong and reliable. It was tested for months before we put iton the market and it never broke down. You can check its dimensions inthe handout I'll be giving you.
What about its main selling points? Well,it's very economical in terms of power and exceptionally quiet when you'reusing it to make icc. Also, it's easy to use. You just put water in and press abutton. Nothing could be simpler. What about its performance? Well, that'sone of the icc maker's outstanding features. It produces faster and biggerC02 TRACK 62 (I = INTERVIEWER, JW = JAMES WALLMAN)1:What product do you expect to see in the ncar future?JW: 1l1erc's a number of innovations that I think are happening at thequantities of icc than any other model. It can produce I S ice cubes in eightWhat makes a product great?)W: ll1c three or four things I would look for in a product, and what makesa great product, is that it's . .
. firstly, that it's caS)' to usc. 1l1at you don'tneed to think about what you need to do, you don't have to spendtime reading a manual, that it's intuitive and simple and obvious howyou should usc that. 1l1c other thing is, at its heart, a product shouldminutes, two kilos of icc in an hour or 18 kilos in 24 hours.
Incredible!Now, a word or two about its benefits for the user. Firstly, it'll save partygivers a lot of time making ice cubes. And because the machine's soversatile, it can make cubes of din·crent sizes. It's fairly expensive comparedwith other models. The retail price is around 320 euros, but it's great valuesolve a problem or fulfill a need. So, for example, the, um, the electricfor money because it comes with a full five-year guarantee on parts andcars that arc coming out today, they solve an essential problem in thelabour. We think the icc maker is a real winner. From now on, when peopleworld, which is that we arc running out of oil, and at the same timegive parties, there won't be any embarrassing moments when they run outthere is a problem with global warming, caused by burning fossil fuels.of ice and have to wait hours for a few more cubes. 1hose days are over.
ItSo that's a great example, an electric car is something that solves asimply won't happen if they have our icc maker in their kitchen.problem. And the third point is simply that it should be functional,1l1anks very much, everyone. Are there any questions?that it should be helpful, that it should make your life easier and makethings better in some way.165Scanned for Agus SuwantoAUDIO SCRIPTSC02 TRACK 67 (CN = CHIKA NAKAMURA, HD = HUGH DAVIS}CN: OK, Hugh, I think we're ready now to put everything in writing on thewebsite. Shall ! summarise what we've agreed?HD: Sure.
Go ahead.CN: OK, first point. We're loolting for products that show originality andcreativity. Ifthey're really unique, so much the better.HD: Absolutely. Our awards are meant to encourage innovation. It's themost important point, so it's got to come first in the list of criteria.CN: OK. Next, 1 think this point is important, too: we're loolting for thingsthat improve consumers' lifestyle, that give them a better quality oflifeor a wider choice of a product, maybe.HD: Yes, we want products that really benefit consumers in some way.CN: OK, and I think we also agreed the winning products will need to be,um, environmentally friendly. Is that right?HD: Well, all we actually said was that they shouldn't be bad for theenvironment, not harmful to it in some way.CN: Right.
We had three other points for the list. Um, the winningcompanies will have to explain to us their plans for marketing theirproducts, tell us how they'll advertise and promote them. And theyget bonus points if they have creative plans - if their marketing is a bitdifferent in some way.
Now, let's sec, what else . . .HO: vVe want the products t o make plenty o f money for the company.·n1ey've got to be profitable. So the question we'll be asking them is,will it make money, or is it just a fad - here today, gone tomorrow?CN: Exactly. And the last point: is the product advanced in terms oftechnology?HD: ! think we can put that another way, Chika. 'fl1c question is, has thecompany used technology in a new way, in an interesting or excitingway? That's what we're loolting for.WORKI N G ACROSS C U LTU R E S 4C02 TRACK 68 (S = SPEAKER, A = AUDIENCE MEMBER)S: Today, we're going to be tallting about culture - what it is, and howknowledge of it can help when doing business internationally.
l'vedivided my talk into two parts. Firstly, I'd like to talk about the visibleaspects of culture - the things we can see - and secondly the invisibleaspects - the parts we can't see.OK, so firstly the visible aspects. Earlier I asked you to think aboutthis. What did you come up with?Al: The weather!5:Yes, you laugh, but it does have an effect on culture and behaviour.Anything else?A2: We came up with food, written language, the way people drive and, er,the style of buildings.S:Yes, very good.
The point is that these are easy to see and may bedifferent to what you are used to. Ln business terms, this will alsoinclude the way people greet each other, and how close they standwhen tallting - what we call 'personal space: This may also extendto the use of gestures with the hands or f.1ce - in other words, bodylanguage. 111ere may also be diff'erenccs behveen the roles of men andwomen.CD2TRACK69Moving on, I'd now like to take a quick look at the other aspects of culturewhich we cannot see - the invisible parts. These are things such as beliefsand attitudes, which are important because they help us to understand howpeople in other cultures think and operate. This will depend on the wholestructme of society - how important things like the individual, the family,the team or group is.Building relationships and developing trust over a period of time are muchmore important in certain cultures than getting instant results.
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