01-04-2020-3rd Edition ML Pre-Int(1) (1171843), страница 40
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Pleased to meet you. I'm Lisa, from the Amsterdam office.j: Oh, Amsterdam. I've never been, but l hear it's a great city, very lively.L: Yes, it is. It's great. You should come. The conference is going to bethere next year.British Consulate tomorrow, they're going to give me some names ofpeople to visit. l have to leave next Wednesday, so l don't have muchtime. I want to arrange as many visits as possible.
lt would be nice totake home some informal agreements with one or two companies,then later sign the written contracts. We want to have distributionagreements with some local businesspeople by the end of the year.KM:Thc end of the year? ln only three months? Look, maybe I can helpsomeone who could help you, !'II give them your card and ask themto get in touch.CONVERSATION 5A: Carla, I'd like you to meet one of our best customers, Linda Erikssonfrom SRT in Sweden.B: Hello, Linda. Great to meet you at last. I've heard a lot about you.C: Not all bad, l hope!Not at all.
It's great to be able to put a face to a name.AM: Yes, good idea. lt could be very useful. Er, here are some of my cards,thanks very much.KM:Mmm, they're very well designed. Everything's in English, I see . . .AM:Yes. Most businesspeople speak English these days, don't they?Well, thanks very much, Mr Mansour. I've had a very ... enjoyablemeeting.Absolutely!COl TRACK 60 (A = AHMED, K = KATE)A: It's not going to be easy to please everyone, Kate.
What are the mostimportant things, do you think?I<M: It was a pleasure to meet you, Mr Morgan. Can 1 give you a word ofadvice? Try to learn as much as you can about the business culturehere before your next visit. 11JC more you know, the easier it is to dobusiness here . . .
Have a safe journey home.K: Actually, I've made a list of things we'll need. Shall ! go through itwith you?A: Yeah, go ahead.K: Right, well, we're looking for a hotel that's good value for money. It's apriority for us, because we've got to keep costs down. The conferencecentre must have a really big room for, say, I 00 people, because therewill be some presentations that everyone must attend. And we'll needat least four meeting rooms. We're going to have quite a few workshopsand training sessions, as we usually do.A: Yes, and the meeting rooms will need to be quite big, Kate, with enoughroom for, say, 25 participants - even more if it's a popular session.Yeah. Good point.
We have to think carefully about the location forthe conference. If possible, it shouldn't be too far away from an airport.Most people will be arriving by air. We don't want them to haveproblems finding the hotel, like they did last year. A shuttle servicefrom the airport to the hotel would be a plus, don't you think?A: Yeah, but not all hotels oiler that facility.K: True. One other thing, it's important that the centre has good leisurefacilities. We want stan-to enjoy themselves as well as take part in worksessions. Don't forget, they're free on Friday and they could also havesome free time early on Monday as well.A: Right. We certainly don't want them to go away complaining theydidn't enjoy themselves or have enough time to buy presents forfriends and relatives.household products.you. Why don't you leave me some of your business cards? 1f1 meetOh, I'd love to.
I'll look forward to it.COl TRACK 59K:you like - people l know who have shops here, ones that sell a lot ofAM:Thanks very much . . . but perhaps next time. I'm going to see theCONVERSATIONC:facility here. We've used this approach in other new markets, and it'sKM:J see. I'm not sure if that approach will work well here in Morocco,A: Julia, do you know Jlirgen?8:large department stores. Eventually, I suppose, we'll set up a salesworked well for us. It's a good formula.COl TRACK 57J:coming here?AM:Well, we want to sell our products in Morocco - we're not doing thatat the moment. And we plan to start by distributing our goods throughCONVERSATION 3C:KM:Well, as you know, my company has stores in all the major cities here.I'm sure you've heard about our business. Most of the stores sellI'm very well, thanks.CD1 TRACK 566:AM: Really? l didn't know that.COl TRACK 62EXTRACT 1l made a big mistake when I negotiated with a Korean team. l11erewere four people in their team, and I talked mostly to a younger manwho spoke excellent English.
l thought he was the team leader. 1 didn'tSa)' much to the oldest man in the group. He sat silently for some time,because his English wasn't very good. But later in the meeting, the oldman took control of the discussion with the help of an interpreter. Hewas the Chief Executive of the company and made all the big decisions.! learned a lot about Korean business culture from that meeting.CDl TRACK 63EXTRACT 2As soon as I got to Korea, everyone said to me, 'Print plenty ofbusiness cards and make sure they're translated into Korean.' Theywere right. Koreans want to know who they're dealing with and whatyour title is.
Status is very important, and a business card tells themif you're of equal status to them. When you present your card, youshould hold it in both hands. And when you receive a business card,accept it with both hands and read it carefully. lt shows respect.CDl TRACK 64EXTRACT 3I was assistant to the Marketing Director. 1 had some ideas forimproving the layout of our stores in Seoul. So l wrote my ideas on a159Scanned for Agus SuwantoAUDIO SCRIPTSsheet of paper and sent it to ali the stafr in the department. Everyonecommented on my ideas and approved them. l then talked to theMarketing Director, and he announced that there would be a projectC02 TRACK 5 (BS = BIRGIT SCHEIDER)BS: I remember when I first thought about quitting my job and youadvised me to gain some experience before I started a new business.l need to earn some profit as soon as possible, as I don't have muchto change the layout of the stores.
You sec, decisions come from thespare cash. Or do I have to accept that I won't have much money whiletop in Korean companies, but everyone needs to have their say. TheyI'm starting up my new business? Do I need to have some savingscall it 'consensus' - everyone agreeing to a proposal.while l get my new business offthe ground? I'm just not sure how I'llCD1 TRACK 65survive until my company starts earning money. Please advise me asEXTRACT 4soon as you can.! learned one thing pretty quickly about Korean business culture.There's often a lot of red tape.
You'll need a lot of official documentsbefore you can go ahead with a project. You may spend months tryingto get permissions from ministries and government officials. But a bitof networking often helps. 1l1e right contacts arc so important in thatculture. You need to be patient.U N IT 7 N EW B U S I N ESSCD2 TRAC K 61 a) 362 b) 1,841 c ) 36,503 d ) 684,321 c ) 4,537,2952 a) 3.5 b) 2.89 c) 9.8753 a) 3/• b) 1/s c) 6/7 d) 'h c) 1/J4 a) LS% b) SO% c) 97% d) 1 00%5 a) £80 b) SS,SOO c) € 150,000 d) €20,000CD2 TRACK 7C02 TRACK 1The economy is stable following the problems of the past two years.EXTRACT 1And here is the business news.
This month inflation is up by 1.2 perBy following a tight monetary policy, the government has reduced thecent. 1l1e unemployment rate is now five per cent, giving an overallinflation rate to two per cent. For borrowers, after going up dramatically,the interest rate is now down to eight per cent. 1l1e last sLx months haveseen a slight improvement in the exchange rate against the dollar. For thecountry as a whole, the GOP has grown by point one five per cent.
Exportsfigure of !,258,000.CD2 TRACK 8EXTRACT 2Laser pic, the supermarket giant, reports that profits rose 12 per centarc increasing, and the balance of trade is starting to look much healthier.to just over $1.8 billion, with sales increasing a healthy IS per cent.In terms ofjobs, the unemployment rate continues to be a problem, as itis still 16 per cent.
In order to stimulate the economy and attract foreigninvestment from abroad, the government is offering new tax incentives, aswell as making a renewed effort to reduce government bureaucracy andCD2 TRACK 9EXTRACT 3General Engineering said it would reduce its workforce by one-thirdred tape. Finally, a large skilled labour force means there could be attractiveinvestment opportunities over the next five years.C02 TRACK 10EXTRACT 4C02 TRACK 2 (I = INTERVIEWER, AD = ABDIRASHID DUALE)1:over the next five years, resulting in the loss of 5,000 jobs.Can you tell us about your business?The Central Bank has reduced interest rates by 0.5 per cent.
TurningAD: Our company name is Dahabshiil. We are a global money-transfercompany. We transfer money to nearly 144 countries. We helpto the world economy, this will grow by 2.8 per cent next year.students. We help business organisations. We help internationalU N IT 8 MAR KETINGorganisations like World Bank and United Nations. We help migrantCD2 TRACK 1 1workers who are in Europe or other parts of the world who want toCONSUMER 1I read about the launch and I really wanted it, but when I tried to buysend money back home to their family.it, l just couldn't get it anywhere. My friend heard that it was in oneC02 TRACK 3 (I = INTERVIEWER, AD = ABDIRASHID DUALE)1:shop and he queued up for ages, but they'd run out by lunchtime.What do all successful new businesses have in common?AD: All successful business, I believe, my opinion, they have to have a plan,they have to have a vision ofwhere they're going, how they're going toC02 TRACK 12CONSUMER 2reach that vision.
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