01-04-2020-3rd Edition ML Pre-Int(1) (1171843), страница 39
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It's well worth trying. Ifit becomes too expensive or it isn't getting results, we can stop payingaround the world.I: What are the most popular events for corporate entertainment?CB: l11e most popular events remain the major sports and the major eventsin those sports. Within sports it does vary. For example, those sportstheir subscriptions - it's as simple as that.where the rules are fairly simple and straightforward are more popular.COl TRACK 49 OP = jESSICA PARKER, SM = SHEILA MURRAY)llms cricket, which is a personal, um, like of mine, is not actuallySM:Hello, Sheila Murray speaking.one of the most popular, because the rules arc fairly complicated.Horse racing is very successful, football - soccer as it's called in many)P: Hi, it's Jessica.
How arc you, Sheila?countries around the world, butfootball in England - is very popubr.SM: Fine, thanks. You?JP: I've got a big problem here, I don't know what to do. It's about James.Motor racing works well and then, moving onto the entertainmentSM:Oh? What's happening?side, theatre, pop concerts, musicals - particularly, for a number ofyears, Plw11tom of tire Opera has been very popular in New York and)P: Well, you know, he's been very stressed lately. His wife wants to leavehim, and he's been working day and night on this contract.
It's reallyin London and in many other cities around the world where it hasimportant for all of us.showed.SM:OK.)P: Well, he got really drunk last Saturday with our clients. ! didn't likethe way he talked - very loudly, you know, always interrupting them.Making jokes that weren't funny, and stupid comments. The clientsweren't at all impressed.COl TRACK 52 (I = INTERVIEWER, CB = CHRIS BRUTON)I. Is corporate entertainment changing as the economy changes?C Cavendish has been in business 30 years, so we've seen two if not three·recessions. In fact, we were founded in 1 9 8 1 , which was a recessionin the UK, and it does change and it's also changed enormously overSM:Mm-hm?)P: Then he didn't turn up for the meeting on Monday, and now he's justdjsappeared.
It's two days now. No one seems to know where he is.Our clients aren't happy at all. I don't think they want to complete thedeal now. I just don't know what to do.SM: Can't you take James's place at the meeting? l11e contract's almostready to sign, isn't it?)P: Well, there arc still a few points ... but how can I take over? It wouldlook really bad, wouldn't it? I'm just a junior account executive.
Jameshas been the main guy all along. I think he's had a breakdown, Sheila.He just can't cope any more.SM:OK,Jessica. I'll talk to some of my colleagues and get back to you.We'll sort this out for you.those 30 years.l11e quality of the product that we de,•elop, deliver now is vastlysuperior, much, much better than the product we delivered in 198I.l11c, the recent downturn and particularly because the downturn hasall"ccted the financial sector, and the financial sector was a very bigentertainer, has changed quite significantly - not so much the productbut people have reduced budgets. And when they reduce budgets,they have act-, perhaps surprisingly, not gone for a cheaper product,but just taken fewer people to the expensive product.
So the topof-the-range hospitality is holding up better than the less expensivealternatives.COl TRACK 53 (I = INTERVIEWER, CB = CHRIS BRUTON)What do you think makes a corporate e'•ent successful?JP: l11anks, Sheila, I'd appreciate that. Bye.B: First, you have to identify your aim, your purpose in entertainingU N IT 6 ENTERTA I N I NGpeople at this particular event. l11at's absolutely key. If you don't knowCOl TRACK 50 (E = EMPLOYEE, C = CUSTOMER)E: Hello, Flanagans.
How can I help you?Um, then, ha\•ing identified why you're doing it, it's all the planningC:why you're doing it, probably don't do it.All yes, hello. I'd like to book a table for tomorrow njght for six people,please.people remember. So it's contingency planning. It's having ... back-ups.E� Yes, madam, and what sort of time?C:!fit rains, have some umbrellas there.About eight?E: Let me see ...
cr, yes, that's fine ... and what's the name, please?C: It's Branson.E: That's line, Ms Branson ... so a table for six at eight o'clock. We'll seeyou tomorrow evening. l11ank you.who will meet all the guests. It's not the overall event organiscr. I can'tmeet C\•cry guest of every . . . at every Cavendish event. It's the qualityAnd the last thing I would say is, always follow up afterwards. And Iminutes. Would you like to have a drink at the bar first, and I can bringYes, why not? I Yes, that sounds good.of food and drink.
And then, bear in mind that it is the staff on the dayday is absolutely key.E: Good evening. Do you have a reservation?C: Oh, hello, yes. It should be under the name of Branson.E: A11 yes, here we arc - a table for six. Your table will be just a couple ofyou some menus as well?The catering is absolutely vitaL People now expect a very high standardand the training and the briefing of the staff that you employ on theC.
1l1ank you very much. Goodbye.E: Goodbye.C:and all the little things. You can have the very best sporting event, thevery best pop concert, but if the little things go wrong, that's whatthink that gives the opportunity to cement the relationship. Did youenjoy the day, and what else would you like to go to and those sorts ofthings.COl TRACK 54 (CB = CHRIS BRUTON)CB: The most extravagant event I ever heard ofwas in July 1998, whenthe British Grand Prix, the motor race at Silverstone, was on the sameday as the FIFA Soccer World Cup Final in Paris.
And it was then158Scanned for Agus SuwantoAUDIO SCRIPTSpossible to get a helicopter from central London to Silverstone. NowK:Yeah. "ll1ere'll beagala dinner on the Sunday evening. lhey shouldSilverstone is about 60 miles, I 00 kilometres, north-west of London,enjoy that. It'll be an opportunity for everyone to relax, do someso you helicoptered to the ground, you watched Michael Schumachernetworking and meet colleagues from all over the world.win the race, you helicoptered back to London Heathrow, the big airportjust to the west of London. And then you flew in an aeroplane thatW O R K I N G ACROSS C U LTU R E S 2was then the best aeroplane in the world, Concorde, to Paris.
It didn'tCOl TRACK 61 (KM = KARIM MANSOUR, AM = ANDREW MORGAN)KM: I am pleased you like our food, Mr Morgan. M)• son Ahmed willgo supersonic, that is above the speed of sound, urn, but you did go toParis in Concorde and flew back that night. So, in less than 24 hours,you had seen a Formula One motor race and the World Cup Final.now bring us some cakes and pastries. Which would you like to try?AM: I'm sorry, I just can't eat anything more.KM:Oh, surcl)' you could try just one?CD1 TRACK 55 (L = LIZ, J = JANE)1L: Hello, J"m Liz.CONVERSATIO NAM: No, really, that's enough for me.
I'm just not used to eating such bigJ:KM:Oh, I see. What a pity! You know, we're famous for our pastries.L:j:L:J:L:meals. Er . . . actually, I'm on a diet at the moment.Oh, hello again, Liz. How arc you? It's jane - we met in Paris last year.Oh yes, l didn't recognise you! Your hair's a bit different. I'm fine, andwhat about you?household goods, and they're located in busy main streets.And how's business?AM:Ah, actually, l didn't know that. My colleague Hussein gave me yourIt's going really well, especially in Italy.number and told me to contact you.
l was very busy just before I leftGreat.England, so l didn't have much time to prepare for this visit.KM:I see, I see. Yes, Hussein c-mailed me to say you would be visiting us,CONVERSATIO N 2A: Ah,Jamcs, have you met Sam Clarke?We worked together in Turkey.Oh, yes . . . Mike. He's in China now.(:Yes, l will.6:so l expected to hear from you. Tell me, what's your main purpose inNo. Hello, Sam. Good to meet you.
1 think we both know Mike Upton.C:Really? l didn't know that. Give him my regards next time you see him.using department stores . . . But l could give you some contacts if6: Yes, of course. Hcllo,Jiirgen. Good to sec you again. How are things?Fine thanks, Julia. It's great to see you again.CD1 TRACK 58 0 = JOHN, L = LISA)4J: Hi, J"mjohn.L: Hello,john.
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