01-04-2020-3rd Edition ML Pre-Int(1) (1171843), страница 48
Текст из файла (страница 48)
[C] something that is necessaryThese products are made to meet a need.market v. to try to persuade people to buy something byadvertising itIf you want to market a product successfully, you need toget the marketing mix right.marketing n. [U] the job of deciding how to advertise andsell a productThere are three candidates for the position ofSales andMarketing Director.meet v.
If something meets someone's standards or needs,it is good enough.I've always met my sales targets.meeting n. [C) an organised event where people discusssomething. You organise, arrange or call a meeting. Thenyou have or hold it somewhere. You cancel a meeting ifyou decide not to have itManagers should attend all meetings.negotiate v. to discuss something in order to reach anagreementThey are currently negotiating an important contract withan agency.occasion n.
[C] an important event or ceremonyWe're getting together next week for a special familyoccasion.offer n. [C) when you say that you will do something forsomeone or give them something if they want itNever be the first to make an offer.offer v. to say that you will do something for someone ifthey want you toIt's very kind of you to offer.opening n. [C) when the public can start using a new placeWe attended the opening of a new store.memorable adj.
very good and likely to be rememberedMake sure the event is memorable.opportunity n. [C] If you have an opportunity to dosomething, you get a chance to do it.He never failed to take advantage of an opportunity.message n. [C) a piece of information that you send or giveto another personCan I leave a message, please?order n. [C] something that a customer asks a company tomake or send themPlace an order today.mind v. You say this to politely ask if you can do something.Do you mind if I take one of these maps?organic adj. Organic food is grown or produced withoutusing artificial chemicals.Organic products are overpriced and often not as good asthe alternatives.mission n. [C) the purpose or the most important aim of anorganisationI'll tell you about our mission statement.
This describeswhat we're all about, why we're in business.mix n. [C) singular al l the different people or things that arein a placeThe product mix in smaller cities will be chosen so thatthe entry price for consumers would be 1 5 per cent lessthan in Adidas's existing shops in larger cities.model n. [C) one type of car or machine that a company makesThe company sells four models of bicycle.monitor v. to watch or measure something carefully for aperiod of time to see how it changesShe said we needed to monitor sickness levels more closely.move on phr.v. to start talking about a new subject in adiscussionLet's move on now.outlet n. [C] a shop, company o r organisation through whichproducts are soldWhich sales outlets does Wan want to target?participant n.
[C] someone who is involved in an activitywith other peopleParticipants arrive on Thursday evening.participate v. to do an activity with other peopleThey feel they have no control over their work and theydon't participate in decisions.percentage n. [C] an amount that is part of a larger amount,expressed as part of a total which is 100What percentage of your income do you spend ontransport?perform v. If something o r someone performs well, theywork well. If they perform badly, they work badly.The company has been performing badly.perform v. to do a job or a piece of workSome ofthe operations are performed by robots.171Scanned for Agus SuwantoGLOSSARYplace n. {C] a particular area or town, or a particularbuilding, shop, restaurant, etc.The conference will take place in July.quit v.
to leave a place or job permanentlyI thought about quitting my job.pollution n. {U] harmful chemicals and waste, and thedamage they cause to the environmentPollution is a big problem here.potential n. {U] natural qualities which could make someonevery successful in the futureThe jacket was considered to have great sales potential.prefer v. to like one thing or person more than anotherRead the two theories and say which you prefer.prepare v. to make something ready, so that it can be usedWe prepared a budget with details ofthe various costsinvolved.presentation n.
{C] an event at which someone explainsan idea to a group of peopleAfter all the presentations, discuss which product isthe most exciting and innovative.pressure n. [C] when something makes you feel anxious orunhappy, for example because you have too much to doDo you like working under pressure?pretend v. to behave in a particular way in order to makepeople believe something is true, although it is notThey are often sick or pretend they are sick and takedays off work.privatise v. If a government privatises an organisation that itowns, it sells it.Many companies in the UK have been privatised.product n. {C] something that is made and sold by acompanyA rep's job is selling products or services.profile n. [C] a short description that gives important detailsabout a person, a group of people or a placeWhat is a typical consumer profile for the brand?range v.
to be between two limitsPrices range from US$1,000 upwards.range n. {C] a number of different things that are a ll thesame type of thingThe product range includes cars, vans and trucks.reasonable adj. a reasonable amount or number is not toomuch or too bigThat's very reasonable, don't you think?receipt n. when someone receives somethingWe need payment on receipt of the goods.recommend v. to tell someone that something is good orenjoyableCan you recommend anyone?redundant adj. to stop employing someone because there isnot enough work for them any moreIt is very likely that Diano Bishop may soon be asked byhead office to make one consultant redundant, in order tocut costs.refund n. {C] money that is given back to you in a shop,restaurant, etc., for example because you are notsatisfied with what you boughtIn order to get a full refund, customers must send backgoods in the original packaging.relaunch n. {C] a new effort to sell a product that is alreadyon saleThe management decided to relaunch the product andchange their approach to marketing it.remind v.
to make someone remember something that theymust doAsk someone (e.g. your PA) to remind you.report v. to tell people about something that has happenedIt was reported that he turned down a $2 billion offer fromYahoo.profit n. {C] If you make a profit when you sell something,you get more money for it than you spent on it.The money a company makes after taking away its costsand tax is its net profit.report n.
{C] something that gives facts about a situationor eventI wrote a report for the board of directors.profit margin n. [C] the difference between the cost ofproducing something a n d the price at which you sell itOur profit margin is low.respond v. to answerA good manager should respond to employees' concernspromptly.profitable adj. producing a profitWhich idea do you think will be the most profitable?response n. {C] a reply or reaction to somethingOn the other hand, some products are developed inresponse to customer research.qualification n.
{C] an official examination that you havepassed, which shows what level of education you havereached or what training you have hadStudy for extra qualifications in your free time.quality n. {C] something that a person or thing has as part oftheir character o r nature, especially something goodTalk about the good or bad qualities of managers/bossesyou have had.result v. to happen because of somethingIt results in an increase in sales and profit.retirement n. {U] the time when or after you stop working atthe end of your working lifeYou should plan your retirement from an early age.return v.
to give o r send something back to someoneWe will return your money if you are not happy.172Scanned for Agus SuwantoGLOSSARYrise n. [C) an increaseThe boss has just given her a pay rise.slight adj. small and not very importantThe last six months have seen a slight improvement.rival n.
[C) a person or group that you compete withRivals are not only racing to launch new products butalso cutting prices.source n. [C) the place that something comes fromSome potential sources of conflict at work are obvious.running v. managing or controlling a business, organisation,etc.The job involves being in charge of people and runningthe organisation.salary n. [C) the pay you receive from the organisation youwork forIt's the percentage of their salary that each John Lewisemployee takes home as that year's bonus.sales n. [U} the total number of products that are soldduring a particular period of timeOverall, sales revenue was 35 % below target.salesperson n.
[C) someone whose job is to sell things for acompanyIt questioned sales professionals on what they consideredto be the most important qualities for a salesperson.say n. [C) singular If you have a say in something, you cangive your opinion about it and help decide it.Its employees - or partners - have a say in how it is run.segment n. [C) one of the parts that something is divided intoWhich market segment is the product aimed at inyour country?sell v. to be bought by peopleThe boots sold well.serve v.
If you serve food or drink, you give it to people.It's served with rice.set up phr.v. to start a company o r organisationThe 29-year-o/d decided to set up an Internet business.share n. [C) a part of something which each person in agroup has receivedAmong UK supermarkets, Tesco has the highest marketshare.sharply adv. suddenly and by a large amountSales have fallen sharply in the last three years.shrink v. to become smallerIn Ireland, the economy is shrinking, and business ownersare worried about how they will keep their business alive.side n. [C) one person, group or team in a fight, sport ornegotiationHe let the other side have everything they wanted in thenegotiation.sight n.
[C) places that are interesting to see, and whichmany people visitI'd love to see some of the sights.skill n. [C) an ability to do something well, especiallybecause you have practised itWhat qualities and skills should a good manager have?specialise v. to study only one subject or do only oneactivityHe specialises in traditional designs.spend v. to use time doing somethingWhat types of company spend a lot of time on researchand development?stable adj. not likely to move o r changeThe economy is stable following the problems of the pasttwo years.staff n.
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