market_leader_3e_-_intermediate_-_course_book (852196), страница 29
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. . . . . of practising unfair competition.standards abroad . . . . . . . . . . . . recently2 Arnontov's last painting, Crescendo,. . . . . . . . . . . . . . . . . . . . . . . . . . . at auction tomorrow.Its value. . . . . . . . . . . . . . . . at $lm-$1.5m.3Currently seven of the UK's airports . . . . . . . .
. . . . . . . . . . . . . . . by a company called the BritishAirports Authority.4Google . . . . . . .5Liquid petroleum gas, which . . . . . . . . . . . also . . . . . . . . . . . . as propane, is essentially fordomestic users who . . . . .
. . . . . . not . . . . . . . . . . . with energy through pipes, for examplebecause they live in remote areas.. . . by Larry Page and Sergey Brin in 1998.6 There are rumours of a takeover. Apparently, the matter . . . . . . . . . . . currently . . . . . . . . . . . .. . . . . . . . . .
. . at the highest levels.WRITING1Match the sentence halves.1Whether we send you replacements or credit the amount to your account2 This is just to confirm the main points3The goods will be shipped to you4Second ly, we agreed that you would receive5However, the deluxe items will not be sent until mid·May,6 Finally, it was also agreed that faulty or damaged goodsa) a trade discount of 5% off list prices.b) may be returned within one month.c) as they are not available from stock at present.d) by sea immediately on receipt of order.e) that we agreed on during our negotiation last Monday.f) will then be negotiated on a case·by·case basis.2Put the sentences in Exercise 1 in the correct order to form a paragraph.Cultures: Comm unication styles1 Put the words in the correct order to make questions aboutcommunication styles.1How { like to be { a business colleague { you { speaking with { when { close { do { ?2How { eye contact { with { comfortable { much { are you { ?3How { prolonged periods { comfortable { are { of silence { you with { ?4How { do { interrupted { you { being { feel about { ?2Plan a short presentation in which you explain how people in your culturefeel about the four aspects of verbal and non-verbal communicationmentioned in Exercise 1.125LettersSalutationFAR EASTERN AIRWAYSCOMPANY liMITEDDear Sirsif you are wri t ing to a company orRegent House, 5th Floor12116 Haymarket London W1 V 5BXAdministration: 020 72B5 99B1Reservations: 020 7564 0930Fax: 020 7285 9984organ i sati o nDear Sir /Madamif you know the position, b u tt h e nam enot1 5 February 20 1 1Dear (name)if you know the person's nameMr Roberto GardaUniversal Imports28 Whitechapel CourtCommon titlesMrfor menMrsfor ma rri ed wo m enMissfo r u n marrie d wo m enMsfor wo m e n i f yo u do n't know,or prefer not to specify,ma ri ta l sta tu sLondonE I 0 7NB-......
Dear Mr Gurcia/�===============j/Common abbreviationsRe: Roxanna GarbcyRoxanna Garbey has been accepted for a position as Passenger ServiceAgent with Far Eastern Airways at Galwick Airport.Re.regardin gIn order for Roxanna to work at Gatwick. she must have a special passpp(on behalf of) when you signthe letter for someone elsewhich would permit her to visit h igh-security areas. She has given yourencs.documents are enclosed withthe lettername as a reference.I would appreciate it if you could complete the enclosed form and return itto us as quickly as possible.
She is due to start work with liS on 1 5 March.but can only do so after we receive your reference.EndingsYours sincerelyif you know the person's nameYours faithfullyif you do not know the p erson 's nameSign the letter, then print your nameand pos ition under your signature.Press releasesThe aim of a press release is to drawa forthcoming event to the attentionof the people who choose what i sreported in the media. Fo r co m m e rc ia levents like p ro d uct launches, publicrelations agenc i es are often used toen s u re go o d coverage in t he relevantsections of the media.Note that i t s i m p o rtan t to p rov i de acontact name and address for furtheri nformation'.126Thank you for your cooperation.
I enclose a stamped addressed envelope.,..-f- Yours sincerely':j\fJ¥Vv- J. P. Dent�Personnel ManagerPress releaseFor:r-f-e Release date:Subject:Business editors, national press; motoring press26 OctoberRevolutionary new car to be unveiled at Motor ShowAfter weeks of rumour and speculation, ITS will unveil their revolutionarynew concept car at the Tokyo Motor Show on 3 November. The vehiclerequ i resvery small amounts of petrol and instead uses a combination 01solar energy and hydrogen to power it. Massive public interest is expectedin this vehicle of the future.For more information, contact:Sarah Wells, High Profile Communicationssarah@hpc-centre.comWRITING FILEE-mails� To:, _/��From:�____________________________Be careful to type in all e·mailaddresses accurately.Cc:/ Bcc:�/� Subject:�___________Bee means 'blind copy' (a copy will besent to this person, but other peoplewill not know this).tom.hu nt@promoworld.comHarry Kingmary.fowler@audiovision.comclaudia.stahnke@audiovision.comFriday's meetingTomJust to confirm that we will be able to attend the meeting nextFriday.
I'll be with our Sales Di rector, Mary Fowler.HarryTo :§IThis style of e·mail is similar to astandard business letter. The endingcan be the less formal Best wishes orBest regards or the more formal Yaurssincerely, depending on how well thewriter knows the rec i p i en t.From:Subject:John Waters (John.Waters@sitco.com)Peter LewisExtension of trading agreementDear Mr WatersIt was very good to see you again at our meeting in Parison1 6 July. I hope you had a safe journey home afterwards.We agreed Ihat your company will continue to represent us andto promote the full range of our services throughout Europe, theMiddle East and North Africa for three years, with effect from1 August.
During this period, we expect to see an increase of at1 5% in the value of business we do in this region.leastFull delails of the payment we will make and the expenses we willcover are included in the attached agreement. Can you pleasecheck this and, if all is in order, sign and return one copy of theagreement to me.We look forward to continuing to develop our business in the regionin association wilh yourselves.Best wishesPeter LewisManaging Di rectorMesnik Professional Services397 Cily LaneLondon EC2 3RW127WRITING FILEFaxesInformalion transmitled by fax maybe presented in various formats, forexample in letter, memo o r note form.f----FAXAlice WongTOFaxFaxes may contain the followingheadings:To / From / Date / Subject /No.
of pages / Fax numbersThe style of a fax message may beformal, informal or neutral, dependingon the subject and recipient.f----Fa lcon HotelsNo00 852 75 1 4329Zofia NadstogaFROMReservations Dept. Falcon HotelsFaxNo00 (0)20 7945 2647Date5 JulyNo of pages(including this)Dear Ms WongThis is to confirm your booking for a single room from 20 July to27 July inclusive, at a rate of £ 1 50.00 per night (excluding sales tax).As requested, we will hold your room until midnight on the day ofyour arrival.We look forward tom eeli n g youshortly.Yours si ncerelyzo-Ho.. No..ct.sto.9o..Zofia NadstogaAgendasAlways put the title, date, time andvenue (place).Management meeti ngAG E N DALarger meetings and committeemeetings may also include thefollowing:a) Apologies for absenceb) Matlers arising from last meetingDate:1 MarchTime:1 4.00Venue:Room 2 3 M , Shaw Housec) Correspondenced)Date of next meetingADB means 'any other business'.
Thisis for other relevant issues that werenot included in the agenda.1281Complaints about reception staff2New brochure3Price list for next year4New product presentation5AOBWRITING FILEAction m i n utesFor most business meetings. actionminutes are more useful than fullm i n u tes.l\Ilinutes of the management meetingDateI MarchVenueRoom 23M.
Shaw HousePresentChris Glover. B i l l B race. Gi l l Winstanley.Iwona Pawlowska, Gareth M asseyAction minutes are intended to makesure that decisions of the meeting areunderstood and carried out.ActionByIP8 MarchI Guidel ines for recelltion staffFollowing recent complaints about the attitude andprofessionalism of the recept i on staff, we all agreedthat i t is essential to produce a set of written g u i de l i nes .There is a brief summary of thediscussion for each item on the agenda.The Human Resources Department w i l l also arrangeIPadditional customer service trai n ing to take pJace overthe next two months.2 New brochureThe Marketing Department is speaking to all seniormanagers about this on anBB5 Marchindividual basis. A draftb rochure will be circulated so that it can be approvedand sent to the pri n te rs by 1 5 March to be read y forThe initials of the person responsiblefor carrying out any action requiredare give n in the margin.
along with anydeadline.next 1110nth's trade fair.3 Price listWe agreed that our new pri ces this year will becontained in a separate book l et , rather th an as part15BBMarchof the New Product Brochure. A n updated l i st isbe i n g compiled.Next meeting:Venue:18 March. 1 1 .00 a.m.To be con fi rmedAction planWe plan to launch the new range in November. The following stagesare all critical to the success of the launch.JanuaryAn action plan focuses on key eventsCom plete test marketing and report back findings to Research andand is usually based on a timetable.Sentences are short.
and verbs are usuallyimperatives (complete. agree. etc.) .Development.AprilAgree final specifications with manufacturers.Book advertising space with media agency.May, JuneManufacturingJuly. AugustDistribution of stock to key wholesalersSeptember, OctoberAdvertising campaign. including media interviews and featuresNovemberLaunch at Milan Trade Fair129WRITING FILEReportsThe format used here is suitable forformal reports:A report should be well organised, withinformation in a logical order. Thereis no set layout for a report. It willdepend on:•titleexecutive summaryintroductionfindingsconclusionrecommendations••a) the type of report•b) the company style.••Busi ness Software picProduct reportThe executive summary is a summaryof the main points and conclusion ofthe report. It gives the reader a quickoverview of the total situation.f-....Executive summaryWe have been contacted by Lenz AG, a German man ufacturer ofmobile telephones, and asked about the possibility of a co-operationagreement.
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