market_leader_3e_-_intermediate_-_course_book (852196), страница 25
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In your opinion are they:a) essential?b) helpful?c) unhelpful for a successful presentation?1Tell a joke at the beginning to relax the atmosphere.2Speak more slowly than you normally do.3Smile a lot.4Involve the audience.SInvite questions during the presentation.6 Always keep to your plan.108where7Move around during your presentation.8Use gestures to emphasise important points.9Read out your presentation from a script.10Stand up when giving your presentation.UNIT 11IIIB••LEADERSHIPWhat other useful techniques do you know for giving a presentation?�)>> CD2.35 Listen to a presentation addressed to a com pany's sales team aboutthe launch of a new range of tennis rackets, under the Excel brand.
Tick theexpressions in the Useful language box that you hear.USEFUL LANGUAGEASKING FOR OPI NIONSINVITING QUESTIONSGood morning. everyone.If you have any questions,don't hesitate to ask.Hello. everyone, welcometo ...I'll be glad to answer anyquestions (at the end ofmy talk).STRUCTU RING THEPRESENTATIONI'm going to divide my talkinto four parts.GIVING BACKGROUNDINFORMATIONFirst, I'll give you .. .After that, ... . Next, ...Finally, ... .I'll give you somebackground...REFERRING TO THEAUD I ENCE'S KNOWLEDGETo sum up, ...As you know, ...To summarise, ..CONCLUDING,As you are aware, ...ENDINGREFERRING TO VISUALSIf you look at the graph ...Thanks very much. Anyquestions?Could I draw your attentionto the chart?Well, that's ali i have to say.Thank you for listening.Let's start with thebackground.iiiPrepare a short presentation of three to five minutes.
Choose one of these topics.Su ggestionsTopicAudienceA country you havevisited on holiday ordone business inA group of people who willshortly be working there•••••Your company's maincompetitorsThe Board of Directors of yourcompanyYour jobA group of high·school studentsat a careers evening••••••••Dway of lifeaccommodationstandard of livingweatherpeople•••••transportfood and drinkcustoms and traditionslanguageentertainmentidentifying the competitiontheir strengths and weaknesseshow powerful they are in the marketresponsibilities and tasksthe futureperks and special advantages, e.g. foreign travelqualificationscareer structureIn groups, make your presentations.
After each presentation, rate thefollowing aspects of the presentation from 1 to 5 (1 = unacceptable, 2 = fair,3 = average, 4 = good, 5 = excellent).12345The presentation was interestin g.The presentation was clear.The presentation's beginning made an impact.The presentation had a logical structure.The presentation had a summary orconclusion.TOTAL:/25109BackgroundUna Sports S.p.A is an Italian sportswear manufacturer. It was founded by Franco Rossiin 1978 and has since become a world-famous company. Originally, it specialised intennis shoes, but later it diversified into football, athletics, tennis and volleyball clothing.The directors of the company are of different nationalities, and the working languageof Lina Sports is English.During the last three years, Lina Sports's annual results have been disappointing.
Profitshave fallen steadily while costs have risen, and competition in its main markets has beenfierce. At present, it is reviewing its strategy in order to improve its performance. It alsofaces the possibility of being taken over. A giant French retailing group has announced thatit would like to acquire the company, but only in the event of a 'friendly takeover', with fullagreement from the present management.UNIT 11Franco Rossi is now 58 years old. He would like to becomeChairman of the company in the near future and to appointone of the present directors as CEO to run Una Sports.There are three possible candidates for this position.Each candidate will present his/her ideas for the company'sfuture strategy to the board of directors.
The director whomakes the most persuasive presentation will replace FrancoRossi as CEO of the company.I••LEADERSHIP..iNi.SPOR�Problems faced by Lina SportsA report by IPS Consultants identified four reasons for UnaSports's poor results in recent years. The company had:••••launched too many product lines in a wide range ofsportsinvested in too many expensive endorsements with topsports peoplesuffered from fierce competition from stronger rivalslost its reputation for being innovative.StrategyStrategies for turning round thecompanyThe leadership candidates will present three alternativestrategies for the Board to consider. Consider which, in youropinion, appears to be the best one for the company.
Do notdiscuss your choice at this stage.1Una Sports must give up its independence and merge with,or be taken over by, a larger, financially stronger company.Strategy2Una Sports should acquire a number of smaller companiesand focus more all making sports accessories.Strategy3Una Sports should grow organically by revising itsorganisation, product ranges and marketing strategy.1Divide i nto two groups:Group A: The three directors, each presenting a different strategy to the boardGroup23B:Members of the board.Look at your role card and prepare for the meeting.Director 1: Turn to page 139.Director 3: Turn to page 139.Director 2: Turn to page 143.Group B: Turn to page 1 45 .Each director presents his/her ideas for the company's future strategy and answers any questionsthe other board members wish to ask.4 The other board members discuss the three presentations and decide which director has given themost convincing presentation.5All board directors discuss the future strategy of Una Sports and add any comments they wish.WritingAs Chairman of Una Sports, write an e-mail to the Head of IPS Consultantssummarising the three business strategies and indicating which one hasbeen chosen, giving reasons for your choice.
Ask the Head of JPS to commenton your decision.c:.lWriting file pageWatch the Case studycommentary on theOVO-ROM.�V127111IIBefore doing the quiz below, say whether you are:IIIAnswer the questions in the quiz. Then turn to page 140 to find out yourscore. Compare your score with a partner.a) very competitiveb) fa irly competitivec)not at all competitive.How competitive are you?Which of the following statementsdo you agree with?aJ Winning is everything.bl It's not the winning that counts,it's the taking part.cJ We are in this world to helpeach other.2 Which of the following wouldsatisfy you?al Earning more than anyoneelse you know.bJ Earning more than most ofyour friends.cl Earning enough to have acomfortable life.3112You have just won €50,OOO andneed to buy a new car.
Do you:aJ spend €12.000 on a reliable carthat will get you from A to S?bJ spend €26.000 on a middlerange car?cJ spend the entire €50,OOO on aflashy, top-of-the-range car thatwill impress all your friends?4If a colteague did somethingvery successful, wouLd you feel:aJ pleased for them?bJ pleased for them, but a bitjealous?cJ very jealous and unhappy?5If you Lose at something. do you:aJ forget about it immediately?bJ think about it for a while?cJ never forget?67How do you feel when you win?Do you,aJ boast about it and tett everyone?bJ feel good.
but keep it to yourself?cJ feel sorry for the person whotost?What do you want for your children?Do you want them:aJ to be happy?bJ to achieve more than you did?cJ to be the best at everything?8 You are at the traffic lights next toanother car. The lights change togo'. Do you,aJ let the other car go first?bJ move away slowLy, without beingaware of the other car?cJ try to be the first away?9You are waiting to check in at acrowded airline counter. There doesnot seem to be a system of queuing.Woutd you,aJ push your way to the front?bJ insist loudly that a fair system isadopted?cJ keep quiet and wait?1 0 How d o you feel about doing thisquiz? Do you want to:aJ show you are the mostcompetitive person in the group?bJ show you are the Leastcompetitive person in the group?cJ find out something aboutyourseLf?UNIT 12rJropesgame1a level playing fie2in the driving34IieltIballseatldhorsegoalposts.
.. ..6move the7keep your eye on theto be neck and8ahead of the . . .flogging a dead .9a one-horse10o n the . . . . .. . . . . . . . . . .5 a major . .BCOMPETITIONThere are many idioms from sport used in business, particularly whentalking about competition_ Complete the idioms below with the nouns inthe box.
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