market_leader_3e_-_intermediate_-_course_book (852196), страница 24
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She's careful and . . . . . . . . . . . .2He's very good at pointing out problems with people and systems in the company. He'soften . . . . . . . . . . . . , but this helps make improvements.3He's a serious, . . . . . . . . . .
. . person, both in the way he dresses and in his dealings withpeople. Everyone knows he's the boss.4She has a very clear vision for the long·term future of the company, but many peoplethink she is too . . . . . . . . . . . . .5He is a very . . . . . . . . . .
. . man. He sacked anyone who got in his way.6O u r boss is friendly and . . . . . . . . . . . . She's very easy to talk to.1He's very . . . . . . . . . . . . . He doesn't like to try anything new now he's running the company.8She's very . . . . . . .
. . . . . . She would never approve any policies that were remotely unethical.Match the phrasal verbs (l-6l to the nouns (a-fl.1to take ona) a proposal/suggestion2to be up tob) the job3to put forwardc) criticism4to deal withd) your resignation5to hand ine) responsibility for something6to come in forf) a problemWhich of the phrasal verbs in Exercise D mean the following:a) to managec) to receivee) to be good enoughb) to gived) to acceptf) to proposeDiscuss the questions.1Can you think of any leaders who were not up to the job?2When was the last time you took on responsibility for something?3What sort of problems do business leaders have to deal with? Give two examples.4 Why do leaders hand in their resignations? Can you give any examples?�V5_....JHas any leader (business, political or other) come in for criticism recently in yourcountry? Why? What was your opinion?,.)>> (02.32 Listen to Elizabeth Jackson, Managing Director of DirectorBank, anexecutive recruitment company.
Which five a reas does Elizabeth think areimportant for a good business leader?,.)>> (02.33 Listen to the second part and answer the questions.Elizabeth JacksonWatch theinterview onthe OVO·ROM.II1What qualities do natural born leaders possess?2Can people who have acquired leadership skills beat natural born leaders?,.)>> (02.34 Listen to the final part and decide if these statements aboutElizabeth Jackson's husband are true (T) or false (Fl.1H e is younger than her.3He is a natural leader.2He used to be a boxer.4He is a creative thinker.5He is a strategic thinker.105UNIT 11 •• LEADERSHIPFTaIn groups, write down four things that you know about l'Oreal.I!IRead the article quickly to check if any of your points were mentioned.Father of the feel-good factoryby Jenny Wigginss1015202530Sir Lindsay Owell-Jones does not likebeing photographed.
'Do I have 10smile?' he says gruffly. He exudes theair of a man who has done this many,many times before.Such expertise derives from thefact thai Sir Lindsay is frequentlyphotographed with models, girls fartaller than he is, who wear lipstick,eyeshadow and nail polish made byL'Oreal, the company he has workedfor since 1969. For nearly 20 years,he was Chief Executive of L'Oreal,the world's biggest beauty companyand owner of brands slich asMaybelline, Redkcn, L11lcome andVichy.Although he stepped back from theday-la-day funning of the companytwo years ago.
handing over the job toJean-Paul Agon, he remains Chainnan.Sir Lindsay, who turns 62 thismonth. has spent the beller part of hislife trying to convince women andmen that buying L'Oreal 's lotions andshampoos will make them feel good.L'Oreal is a curious destinationfor a man who had 'no intention' oftaking a job in the consumer goodsindustry.
Yet he was drawn to thebeauty company. ;Il was still quite asmall company, but was thought toII455055603540be going places and was considered agreat example of creative marketingand original advertising campaigns.Cosmetics is a business of intuition.Consumers don't tell you what theyneed; you've gal la guess.'Hecreditshispredecessor,Fran�ois Daile, with teaching himbasic business sense while he wasworking his way up the ranks ofL'Oreal.said, which often were the oppositeof what he acnmlly said literally.
Sowhen I gal the job as Chief Executive,it came totally naturally to me thatmy priority was going to be to writeL'Oreal in the sky of every country inthe world.'Under Sir Lindsay's leadership,L'Oreal did just that. Annual salesrose from a few million euros to morethan €l7bn as the company acquircdforeign cosmetic groups such as ShuUel11unl in Japan, Kichl's in the USand the Body Shop in Britain.Sir Lindsay harboured internationalambitions even as a child.
'My motherdreamed of panics at Monte Carloand the bright lights. She transmittedto me the idea that excitement andfun was being international andtravelling and speaking languages. Irwas easy as a teenager in a slightlygrim 1950s Britain [0 see the carsgoing into Monte Carlo and to say."Wow,one day I ' m going to be there."a) lindsay Owen-Jonesc) Fran,ois Dalieb) Jean-Paul Agond) lindsay's mother1had international ambitions from a veryyoung age.6 was attracted by the lifestyle of the richand famous.2runs L'Oreal.7ran the company on his own.3is Chairman of L'Oreal.8likes going to concerts and reading.9climbed the career ladder at L'Oreal.10dreamed of parties at Monte Carlo.510670But he was a genius.llhink one of thereasons I got responsibility so youngwas that I could interpret the things heRead the article again and match the descriptions below (1-10) to these fourpeople.
Two ofthe descriptions are not mentioned in the article.4 was attracted to L'Oreal before itbecame very successful.III65'He single�handedly ran thiscompany and did every marketing jobfor every brand, all at the same time.relaxes by sailing andskiing.Take three minutes to make some notes about l'Oreal. Use your notes togive a one-minute presentation to your partner. Your partner will then askyou a question about it.UNIT 11 •• LEADERSHIPDWithout looking back at the article, complete the gaps with prepositions.1Such expertise derives .
. . . . . . . . . the fact that Sir Lindsay is frequently photographed.2 Although he stepped . . . . . . . . . . . . . . . . . . . . . . the day-to-day running of the company twoyears ago, handing . . . . . . . . . . . . the job . . . . . . .
. . . . . lean-Paul Agon, he remains Chairman.3He credits his predecessor, Fran,ois Daile , . . .. . . . . . . . . teaching him basic businesssense.4... while he was working his way . . . . . . . . . . . the ranks of L'Oreal.5 My mother dreamed . . . .
. . . . . . . parties at Monte Carlo.DDiscuss the questions.1Would you like to work for Sir Lindsay? Why? / Why not?2What kind of leader would you like to work for?3Who is the worst leader you have come across?Defining clauses provide essential information about the subject or object of a sentence.Without this information, the sentence often does not make sense or has a differentmeaning.Relative clauses••Who or that are used for people.He exudes the air of a man who has done this many, many times before_Which o r that are used for things.Boldness and vision are qualities that/which all leaders should have.Non·defining clauses provide extra information about the subject or object of a sentence.The sentence still makes sense without this information. The extra information isseparated by commas.••Who (not that) is used for people.Sir Lindsay, who turns 62 this month, is now the chairman.Which (not that) is used for things.I could interpret the things he said, which often were the opposite ofwhat he actuallysaid literally.I:)iiiGrammar reference page 151Complete the sentences in the job advertisement with who or which.�Iegance is a leading European beauty company .
. . . . . . . . . . . 1 owns a number of famous'brands. Founded in 1977, E legance is an ambitious company . . . . . . . . . . . . is looking fora first·class leader . . . . . 3 can meet the challenge o f international growth. We areseeking a highly motivated candidate . . . . . . . . . . . . ' is creative, articulate and energetic. Weneed a Managing Director . . . . . . . . . . .
. ' understands the trends in the cosmetics market.......and . . . . . . . . . . . 6 will provide strong, strategic leadership. The successful candidate willlead a winning team . . . . . . . . . . .' achieved record sales last year..In the first Instance and In complete confidence, please write with CV to YvonneRoland at: Agence Rlchaud, 19 boulevard Gobelins, Paris 75005, France.107UNIT 11••LEADERSHIPmIiComplete the quotations below with the relative pronouns in the box.whowhichthat1'The job for big companies, the challenge . . . . .
. . . we all face as bureaucrats, isto create an environment . . . . . . . . . . . . people can reach their dreams.' Jack Welch(US business leader)2'He . . . . . . . . . . . . has never learned to obey cannot be a good commander.' Aristotle(Greek philosoph.,)3'A leader shapes and shares a vision,Charles Handy (British writer)4'A leader should be humble. A leader should be able to communicate with his people.A leader is someone . . . .
. . . . . . . . walks out in front of his people, but he doesn't get toofar out in front, to where he can't hear their footsteps.' Tommy Lasorda (US sportspersonality)5'A leader is someone . . . . . . . . . . . . knows what they want to achieve and can communicatethat.' Margaret Thatcher (British politician). . . . . .
gives point to the work of others.'In this article, the relative pronouns are missing. Add the pronouns whereappropriate.America will find opportunity in scarcityby Eric SchmidtWe now need to encourage investment i nnew high-technology industries such asclean energy and environmental technology.5strong federal commilinent 10 keeping the15Internet open.Technologies slich as the Internet canThese are sectors we have lacked pol iti calalso help make our governmentleadership not just recently, but for decades.and responsive to citizens.
But even thosemore openThe Internet, enables the open and freeof us are technology's biggest enthusiastsexchange of information. is critical 10 ourmust recognise its limitmions. In the end.future economic growth. It has already1020it is people have to make the decisions.More than ever, we need a leader will lookproved to be vital to cllIreprencurs andgeneratebeyond the old thinking and orthodoxies andper cent of new jobs in the US.understands the importance of investmentAmerica'sup to80smallbusinesses,But continuing this record will require ai:ml�;"-'present;nin ideas and technology for Ollr future.Comment on the following statements.
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