market_leader_3e_-_intermediate_-_course_book (852196), страница 31
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You want:•••••2a new brand name_ 'Cecile' does not suit this beautiful jewellery for sophisticated women.a new logo. The present logo (three wavy lines) is boring.a much wider range of products and designs - at presentthere are only five in the collection.a better slogan. 'O n ly for you' has not been successful.more colours.Travel, Reading, Exercise B, page 16Business travel on a budgetThe mere existence of business classand 'business hotels' tends to conveysthe impression that anyone travel lingin connection with work has cashto spend.
But this is untrue. UKbased John Cox, who runs his ownpublishing consultancy, is a perfect101520example: ' ) mainly H y o n Star All iancecarriers and do between 80,000 and100,000 miles a year, mostly acrossthe Atlantic with United. I always paythe lowest economy fare I can find,bur, of course, I earn frequent-flyerpoints to gel upgrades. SometimesI even go on a Saturday to gel thelowest fare .'' I recently flew from Londonto Los Angeles, San Franciscoand Washington and back - andsaved £400 by travelling out ona Saturday rather than Sunday.'For simple trips - three days in New13425York, for example - he suggestsseeking a city break from a touroperator, which might incorporate afare for midweek flights at the samesort of level otherwise available topassengers flying on Saturdays.30354045by Roger Brayrather than Malpensa because it'smllch closer to the city, inquired atthe airport about transport and took aIt is also possible to cut the air-bus which cost me a couple of euros.'Regarding hotels, Mr Cox says,'I want a certain level of service,Internet access - preferably wirelessticket bill by booking in advanceand avoiding peak travel.
A recent- and a good-class laundry service.·High-speed, in-room Internet accessstudypublishedbyBTlUKshowed companies could make thegreatest savings by booking flights5055three to four weeks in advance.Mr Cox says he tends to use taxisonly when burdened with heavyluggage. ' I ' m probably the world'sgreatest customer of public transport.A taxi to or from JFK, for example,costs about $60 with a tip. On theAirTrain and subway, it's only $7.Not long ago, r went to Milan for thefirst time in 20 years. flew to Linate606Sisbecomingavailablefurther andfurther down the price scale. In theUK, the 470 properties under thePremier Travel Inn brand have highspeed connections in all rooms.Final ly, remember thathotelgroups have shifted to 'dynamicpricing' , which is jargon for doingwhat airlines do: altering rates torenect demand.
Try to bear in mindthat in city-centre hotels, Tuesday andWednesday nights are generally themost popular for business travellers.ACTIVITY FILE2 Travel. Case study. page 20Head oI Travel. NeoTechYou want to arrange a suitable time for a meeting with the Account Manger of BTS. Here isyour diary for the week.MorningAfternoonMondayAll day at exhibitionTuesdayFreeAppointment at dentist 2 p.m.WednesdayMeetingFree after 1 p.m.ThursdayTraining session all day and early eveningFridayCorrespondence + interviewsFree after 2 p.m.4 Organisation.
Skills. Exercise F. page 41Students A and BStudent A: You are attending the conference with your boss (Student B).Student B: You are attending the conference with a junior colleague (Student A).1Decide together on the following:••••company nameactivity / area of businessdepartment you work forrecent activities2 Introduce yourselves to the people at the conference. Find out about them.Note: you both enjoy talking about your department4 Organisation. Case study. page 43Vice·PresidentYou chair the meeting.
You have not finally decided on the relocation. Listen to theopinions, then make up your mind. You have the following thoughts at present. Add anyother paints you can think of.•••You can understand that many staff may not want to leave a beautiful city where theyhave friends and relatives.Some staff will not be able to move because they are caring for elderly relatives.Overseas visitors would probably prefer to visit the Head Office in Paris, even thoughhotels there would be more expensive than in the Beauchamp region.But ...••••The new purpose· built building will help to create a more loyal, less mobile workforce.The working environment in the new building will be good for communication and staffrelations.Buying land for further expansion will not be expensive in the new location.Rising rental costs in Paris will make it difficult for InStep to expand in the city.135ACTIVITY FILE6 Money, Skills, Exercise A, page 57Business in brief510h was a bad day for the Londonmarket.Followingdisappointingresults from FedEx in the US andfears of a credit crunch, the FTSE100 fell 1 25 points or 1 .8 per centto 5,756.9, while the FTSE 250fell 1 89 .
1 points or 1 .9 per cent to9,538. Only eight blue-chip stocksmanaged to make gains. The bestwas Smith & Nephew, Shares inthe medical devices group rose2.9 per cent to 5991' after UBSupgraded the stock to a 'buy'recommendation. S&N was also15 supported by rumours of a bidapproach from a Japanese company.On the other hand, British Airways.down 5.2 per cent to 225'/,p, fel leven further after Morgan Stanley20 cut its largel to149p. This was25because of worries about increasingfuel prices.Tate and Lyle, the sugar andsweeteners grouP. lost 5.8 per centto 402'/,p after CityGroup loweredits forecasts because of rising comprices. Following recent floods inlhe US, lhe cost or com has risen25 per cent.6 Money, Case study, page 59Sculptures of famous people,-------,Alfresh lunch box with coolerDescriptionDescriptionYou make sculptures of famous people, e.g.
MohammedAli, Michael Jackson, George Clooney, etc.You have your own company, Wangli Products. It makes arange of products for the leisure and food industries.The average price of a sculpture is $ 30,000. A recentsculpture of Nelson Mandela was bought for $ 55,000.The lunch box has sections for food, such as cheese andfruit, and small and large pots for milk, yoghurt, fruitjuice, etc. There's a space for cooler bags.The sculptures are aimed at all art lovers, but especiallywealthy collectors.Why you want the moneyTo finance and market exhibitions of 100 sculptures inNew York and San Francisco art galleries next year.Advantages for tycoonsThe sculptures are very popular.
The tycoons will beallowed to own nine of the sculptures at the end of theexhibitions.Negotiating termsYou want the tycoons to invest $ 200,000 in 100sculptures. You offer 10% of the total sales revenue.You moy invent any other information you wish. Note: it islikely that the tycoons will ask for a bigger stake in yourbusiness. You must decide if it is worth increasing youroffer. Try to predict what questions they will ask you.Alfresh is aimed mainly at schoolchildren, but will also beused by adults.Why you want the moneyYou have cashfiow problems at present. You needadditional finance to launch and market the new product.Advantages for tycoonsThe unique design of the box, its shape and colourfulappearance will ensure it will be a winner!Turnover/profit projectionsYear 1:$ 100,000/ $20,000Year 2:$ 500,000/ $ 260,000Year 3:$ 3.5m/ $ 1.2mNegotiating termsYou want the tycoons to invest $ 200,000 for a stake of10% in our business.You may invent any other information you wish.Note: it is likely that the tycoons will ask for a biggerstake in your business.
You must decide if it is worthincreasing your offer. Try to predict what questions theywill ask you.136ACTIVITY FILE8 Human resources, Reading, Exercise A, page76Article Bby Alison MaitlandNissaninMotor'sJapanusedcustomers'oftenthelatesalestohomesintheshowroomscarsforviewing,evening.and\Vomenexeclitivestake10Nowsalespeoplesound10change of approachlikea declinein30ranks.its managers in an industry'WomenNissanmore than doubled recruitment of17female engineering graduates toansaysthatgettingmore55 in which 80 per cent of employees areengineers, i s important to its success.'Males are attracted by big picturesofThe number of \Vomen managersat Nissan, \Vhile still tiny, has risen\Vhichwomen engineers into the company,from 15 per celli to 34 per cenl.35inthe average is just 0.6 per cent.of female salespeople has jumpedpersonalthe opposite.
Cars are no longer justleadershipNiss<ln'sper cent this year and recruitmentmightservice. In fact, it is signed to be2004,in the Driver's Seat' initiative hasoperate morc regular working hours.Theinto theSince60carsand specificationsperformance,'whowassaysaboutMs Takahashi,previouslyMarketing'boys' toys', even i n conservativefrom 2 per cent to 5 per cenl. 'InJapan. Nissan's research shows thatidealwomen make a third of car purchases,the market \Ve serve - 50 per cent -mothers were attracted by picturesand women and men jointly makebut there is a long \Vay to go,' saysof a family having a great time with15 anotherthird.FcmaJecustomers40situation, \VeshouldMiyuki Takahashi, General Manageroverwhelmingly would like there toofbe more women in the sales teams,Office that runs the initiative to woobut thefemalelatchours madethe jobunappealing to women in a countrywhere there is still often a stark-15Director in Japan. 'We found 1110StmirrortheAtDiversityemployeesaCatalyst,andconference\VhichDevelopment6SresearchesToprioritisefemalecustomers,three years ago Nissan launched thecustomers.organ isedthe car.'Serenabypeoplecarrier,which \Vasdesigned by and for women.
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