market_leader_3e_-_intermediate_-_course_book (852196), страница 14
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. . . . . .2.stick to the .3 loss of. . . . . . . . . . . .4 getting down to . .Discuss your answers to the quiz with apartner. How im portant are these thingsin the meetings you attend?5small6relationshipHow im portant do you think theseissues are in your business culture?eInternational meetings can i nvolvepeople from very different cultures.Read the experiences of meetings indifferent cultures on the right andanswer these questions.1 Which would make you feel the most orleast comfortable?2Which feels the most or least familiar?3 Do you recognise any of the styles fromdirect experience?4 Is there anything in your own businessmeeting culture which people from othercultures might find unusual?AWell, in my experience there's great respect forseniority.
Participants will enter a meeting in orderof seniority, with the most senior person sittingfurthest away. The exchange of business cordsis important. They respect silence, as this showsserious work is being done. They do not soy 'no'directly, as this is considered impolite.8 The sort of meetings I attended were very goal·focused and efficient. People there like agendaswhich are clear and they stick to them. They believein good preparation and they feel that meetingsare for clearly defined purposes, with action plansat the end.
There seemed to be a general feeling oftime being precious and not to be wasted. I thinkthey come up with the ideo of business breakfasts.You work for a large multinationalcompany with over 100 officesworldwide (including in your country).The Communications Director hasasked you to discuss the topic ofmeetings across the company and toreport back with your findings. Theinformation you provide will help withthe future communications policy ofthe company.Work in small groups. Hold ameeting using the following asyour agenda, and consider theadvantages and d isadvantagesof each recommendation.a) Hold all meetings in English.b) Limit the number of participants inmeetings to a maximum of eight.c) Stop holding meetings in theafternoon of the last working dayof the week.d) Use more video conferencing orteleconferencing calls for internationalmeetingse) Limit the length of meetings toone hour.f) Conduct meetings standing up,without chairs, tables or refreshments.g) Introduce weekly 'breakfast meetings'across the company.Write some tips for effectivemeetings based on your discussion.Present your ideas to another group.CIn my experience, meetings follow on established formatwith a detailed agenda.
The use of titles like 'Mr' and 'Mrs'is important. There seems to be a lot of handshakingand sometimes kissing on the cheeks. Discussion ismore about process than results, so there may be fewerdecisions or action plans. The timetable is changeable,with interruptions and changes likely. The focus is onestablishing relationships before moving on to the tasks.A business lunch here can lost up to three hours.oI found that people like to know well in advance abouta meeting. They expect an agenda and timetable anddislike alterations. They communicate in a very directway, follow the agenda precisely and minute all items.My jokes didn't seem to make people laugh, so I guessnot being serious is disapproved of.
Any proposals werepresented in detail with supporting evidence. Generally,the meetings were dominated by the senior person.E My experience of meetings here was that they areunstructured and often informal, more like a socialevent. It's normal to have long discussions on otherissues, so it's a good idea to prepare and send out anagenda in advance. There was often careful analysisofsmall details. I found that meetings were more fordecision·makers to get input from participants, whilekey decisions may be made elsewhere.4 OrganisationVOCABU LARY1 Match the verbs (1-6) to the nouns (a-f) to make common collocations.1draw upa) press releases2install and maintainb) contracts3 keepc) research4 traind) systems5 carry oute) records6issuef) staff2Write the name of the activity from Exercise 1 which is typicallyperformed by each of these departments.1R&D2Public Relations3Legal4 IT5Human Resources6 AdministrationNOUNCOMBI NATIONSMatch a noun from column A with a noun from column B to complete each ofthe sentences below.ABconsumerstylesalesheadquartersmanagementrangecompanyrevenueproductawarenesslOur ability to attract top people is a reflection of our .
.close to employees, clients and markets .2 Arlito's . . . . . . .. . . . - trying to be. . has recently been extended and now includes a greatervariety of soft drinks.3 The travel sector is being encouraged to go green by the growingof environmental issues .4 The company's total. . . . . .
. . . . . . . . . . . for 2009 was about f1.37bn, compared withf1.8bn the previous year, i.e. a 24-per-cent decline.S62The new tax regime is an attempt to make our country a more attractive location forUNIT B •• REVISIONWRITINGPut the sentences (a-g) in the correct order to write an e-mail.To:IFrom:ISubject·I Rodrigo Eslaye ==========�I�J�a:;,:n,;,K�o�p;:k�I es erday s meelingYl'Dear Rodrigo,a) The subjecl of employment inevitably provoked a heated argument,and no decision was reached . . .b)The main item on the agenda was, as you know, the proposedrelocation to Slovenia.c) However, i n the current economic climate, it was felt that there weremore urgent priorities.d) Most people agreed that this would result in a reduction in costs, andconsequently that it would be good for our profits.e)The most immediate of these, some argued, is to safeguardemployment in our country.f).
. . except to postpone the discussiontillour next meeting, whichIknow you won't want to miss.g ) As promised, here's a brief summary of what happened at yesterday'smeeting.Ta lk soon,Jan5VOCABU LARYAdvertisingComplete the text with the words in the box. There are some words whichyou will not need,advertorialcommercialsendorsedflyersfree sampleshoardingsplacedpoint-of-salepop-upsslogansviralYou may disagree that advertising is an art, you may even find it irritating at times, but ithas certainly become part of our life, The newspaper article that you started reading turnsout to be an . .
. . . . . . . . . ' _ The programme you are watching on TV is suddenly interruptedby a series of . . . . . . . . . . . .' for various consumer goods, including one for Crispin's Crisps,. . . . . . . . . . . .' by your favourite film star. And no sooner do you start surfing the Internet than.
. . .' invade your screen. So you take a break and go for a stroll, only to take in oncemore how much . . . . . . . . . . . .' have indeed changed your cityscape. Then, on entering yourlocal supermarket, you notice immediately that . . . . . . . . . .
. .' advertising is alive and well, but'do not refuse the . . . . . . . . . . . given away that day. Finally, you just do it - yes, you buy threepackets of Crispin's and walk back home with a spring in your step,63UNIT B••REVISIONI n each sentence of this text, one article is missing. Write a, an or the whereappropriate.ARTICLESSweden has long history of rules and regulations aimed at guiding citizens on the rightpath. A majority of Swedes seem content with the prohibitions they believe help keep theircountry one of safest on Earth. As Sweden is extremely child·focused society, much of thepaternalistic protection is directed towards children. For example, all television advertisingaimed at children under age of 12 - from junk food to toys to video games - has beenbanned on terrestrial channels before 9 p.m.
since 1991. Although it has many admirers,ban is not entirely successful because the satellite television stations that broadcastfrom outside Sweden are free to target children as much as they like. Despite this, healthprofessionals say the relatively low incidence of children's advertising has been big factorin the exceptionally low levels of overweight children in Sweden.Complete this presentation,SKI LLSGood morning. On b'_ _ _ _ _of Lintex International, I'd like to w'_ _ _ _ _ _you all.My name's Selim Melki. As you know, I'm here loday to t' about our next globaladvertising campaign. I have d• my talk into three p' .
F'_ _ _______I'd 1'_ _ _to state our objectives. S_ _ _ _'_ _ _ _ _ _ __ _ _ _ _ _,, I'll explain why this time headquartershas decided to focus on celebrity endorsement, and outline the main ideas so far.And f, I'll look at our budget.'_ _ _ _ _ _Please feel free to i6"_ _______at any time if you'd like to ask a q"_ _ _ _ _ _ _.MoneyComplete the newspaper article with the words in the box.VOCABULARYbankruptcydividendforecastsgainsinvestmentpre·tax profitsrecessionshareshareholdersturnoverStormgard shines when others stumbleWhile two ofon the brink of .
. . . . . . . . . . .1 , Stonngard,as companies and individuals lookedits . . . . . . . . . , 10 i n plant and equipmentin the near future. Commenting onone of Europe's largest manufacturersfor ways to cut costs and save energythe resuhs, Lucas Reiner, Chairmanof insulation and roofing products.in the midst of the currentofreports. . . .
. . . . . . . ., werewithits rivals are teeteringrecordsalespreliminarygrowthandresults.marketshare . . . . . . . . . . . .2 made in all threeregionsofEuropeand. . . . . . . . . . . .3almostatScandinavia,thewesternMedjterranean.Stonngardincreased1 4 per cent last year, withDESCRIBINGTRENDSdemand for insulation products rising,cent from last€62.4m, up 8year. . . .
. . . . . . . . .6Stofmgard,said:willconditions, our company faces thefuturewithofmixedconfidenceandmarketlooksdirectors recommended the paymentforward to continued progress in theof a finalyear ahead.'. . . . . . . . . . . .8 .. . . . . . . ., of.. ... . . . . . . . . . . .9are9.25c pcroptimistic .and Stonngard even plans to increase�����Downward movementUpward movement1 to p_ _m52_ _p4 toabackground1 Complete these verbs, which are all used to describe trends.to d.
Againstpcrcertainly not be disappointed, as the_ _ttocIcr6 to7 to3 to f64. . . . . . . . . . . . Ij .8to jck_ _ _UNIT B2••REVISIONComplete the chart.past simpleinfinitivenounpast participleto decreaseto fallto dropto peak10to rise"1112153 Complete the sentences below with appropriate prepositions .Profit figures2008: €7. 5m2009: €4.5m1There was a sharp drop . .2Profit decreased3Profit decreased . . . . . . . . . .
. . €3m.4Profit now stands . . . . . . . . . . . . €4.5m.. €7.5m5 There was a dropSKILLS. . profit.. . . . . €4.5m ... €3m . . . . . . . . . . . profit.Write these n umbers in full.114613.36%24070.1253£8.508' /J4 €5159J/,5 12.510 5,678Cultures: International meetings"Complete the sentences below with the words i n the box.I actionagendabodybuildingbusinessfacekeysmalltimes1Different cultural assumptions mean that sometimesmisunderstood.2I n a hierarchical culture, criticising or disagreeing with a boss or manager can result ina loss of.
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