market_leader_3e_-_intermediate_-_course_book (852196), страница 13
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It isextraordinary that Prior is able to doso with such physical limitations.Gary Williams. the former head ofEuropean equity trading. who hiredPrior nearly eight years ago. hasenormousrespcctforhisdetermination .'He is an exceptionallysmart. perceptive guy who haspurposefu lly risen to - and overcome- so many challenges.' said Williams.'The noise and hurly�bllrly of thetrading noor make trading Illoredifficult for someonc in Kieran'sposition. but the challenge actuallyappeals to him.'Intellectually, Prior.
now 29, hasfew limits. Since joining Goldman as aJohn'Thornton,Goldman'sthen�president, as Thornton was walkingacross65stoppedthe trading Ooor. Thorntonforabriefchat-andwas amazed.'Icouldn't help but be impressed,'said Thornton. ' First of all, Kieran'ssheer. raw talent is impressive. and70when you add to that the determinationhe shows getting through the day in aplace like Goldman Sachs, which isso demanding. it is just bremhtaking.'Prior is free to invest in almost any75business sector, but recently narrowedhisfocustojust20companiesbecause of the extreme volatility inthe markets.'Ijoined Goldman ina bear market; he said, 'but these80markets arc the most difficult I'veever seen.
so 1 ' 111 just using this periodof volatility to learn as much as I can.'from the Sunday TimesiiiFind words in bold in the text that mean the following.1a financial market in which prices are falling2people who deal in shares and bonds3someone who carefully examines Ihe financial state of a company4 sudden and quick change5the area of a financial market where a particular company does business6 the capital that a company has from shares rather than from loans7the careful examination of the performance of companies and stocks8 the part of the economy made up by companies9the profit that a company makes in a particular period of time10 things such as options or futures based on underlying assets such as shares,bonds and currenciesoI n groups, discuss which of the following sectors you think are likelyto be volatile in an economic recession.•telecommunications•cars•budget supermarkets•advertising•healthcare•food•biotechnology•••steeltravelconstruction55UNIT 6 •• MONEYLANGUAGE REVIEWWe can describe trends in English in different ways.DescribingtrendsVerbs of changeDemand for BlackBerries has soared in recent years.Sales are fo/ling.Prafits improved in July.12PrepositionsPrafits rase 5% to $1.4 billion.The sales of Dupont have gone up fram $19.6 billion to $27.4 billion.Sales rase by 20% aver the holiday period.This represents a decrease of 16.4% from the first quarter.The average retail gasoline price stood at $4.
1 1 a gal/on yesterday.13 Different verb formsThe figures paint a gloomy picture forJapanese growth. (present simple)The unemployment rate is rising. (present continuous)Last summer, our market share fell. (past simple)This year, orders fram Brazil have levelled off. (present perfect)If the price ofpetral rises further, we'll make a loss. (first conditional)2� �34b �5What kind of movement do these verbs describe? Match them to thesymbols (1-11) on the left. Then compare your answers with your partner.(You will need to use some symbols more than once.)declineincreasedoublelevel offdecreasepeakgainrocketfalltriplefluctuaterisedropplummethalverecoverimprovejumpIlWhich of the verbs in Exercise A also have noun forms? What are they?Iilook at the graphs below.
Complete the sentences about them withappropriate prepositions.8� �9m6� �7Cl Grammar reference page 14810EXAMPLE:to increase - a n ;f)crease1Sales have increased2Sales have increased . . . . . . . . . . . . €2m.. . . . . €Sm . . . . . . . . . . . €7m.� lL4 Sales now stand . . . . . . . . . . . . €7m.115Sales reached a peak . . . . .
. . . . . €7m in July.6Sales reached a low point . . . . . . . . . . . €lm in April.3 There has been an increase . . . . . . . . . . . €2m in our sales.'\12/6IIIWrite two more sentences about each of these graphs.88766."5� 4·E� 322056."� 4·E� 3last yearThis year0MAMASaNDUNIT 6 •• MONEYUSEFUL LANGUAGESKILLSDealing withfiguresYEARSDECIMALS1984 nineteen eighty-four2012 two thousand and twelveor twenty twelve16.5sixteen point five17.38% seventeen point three eight per cent0.185 (nought Izera) paint one eight fiveCURRENCIESFRACTIONS0.15$7.80€250¥ 12 5tthree pounds fifteenseven dol/ors eightytwo hundred and fifty eurosone hundred and twenty-five yenQt a halfquartert two thirdst three quartersBIGGER N UMBERS3,560three thousand five hundred and sixty (BrE)three thousand five hundred sixty (ArnE)598,347five hundred and ninety-eight thousand, three hundred and forty-seven (BrE)five hundred ninety-eight thousand, three hundred forty-seven (ArnE)1,300,402 one million three hundred thousand, four hundred and two (BrE)one mil/ion three hundred thousand, four hundred two (Am E)1mone 10 mil/ion (1,000,000)3bnthree billion (3,000,000,000)$7.5bnseven point five billion dol/ors€478mfour hundred and seventy-eight mil/ion euros (BrE)four hundred seventy-eight million euros (ArnE)If yo u don't specify an exact amount, a plural is used.It cost thousands of dol/ars.
They spent millions of euros.mWork i n pairs. Student A, turn to page 136 and read the text aloud toStudent B. Student B, listen to Student A while reading this article.Correct any i ncorrect information.Businessin briefItwasaLondon5bad daymarket.forresultsFed ExUSAirways, down 5 .2 per cent to1 .9 per cent to 9,534.8.225�p. fel l even further afterOnly eight blue·chip stocks10Morgan Stanley cut its targetmanaged to make gains. Thebestwas Smith&Nephew.to25Shares in the medical devices15a'buy'Thiswasaboutbecauseincrecl singTate and Lyle, the sugar andafter UBS upgraded the stocktofrom149p.of worriesfuel prices.group rose 2.9 percent 10 595Y.!ptheFollowingdisappointingFTSE 250 rell 1 8 9 .
1 points orsweeteners group, lost 5.2 percent to 402 Y.i P after CityGrouprecommendation.and fearsS&N was also supPol1ed byof a credit crunch. the FfSErumours of a bid approach frornof rising corn prices. Followinga Japanese company.recent noods in the US. the costinthe100 fell 105 points or 1 .8 percentto5,756.9,whilethe20On the other hand, British30lowered its forecasts becauseof com has risen 25 per cent.D"'» C01.40 Listen and check the pronunciation of the figures.DWrite all the numbers from the correct version of the article i n Exercise Ai n full, according to the way they are pronounced.EXAMPLE:105 pointsQ hued red Q e d five poi et,57BackgroundBNT is an American TV channel specialising in business news.
Currently, it has a weekly programmecalled Make your pitch. In the programme, entrepreneurs of any age can make a pitch (a persuasivesales presentation) to two wealthy business people (tycoons) asking for money to help them developa business idea, product or service. If the tycoons think the idea will be profitable, they invest someof their own money in the project.
However, they usually ask for a large stake in the entrepreneurs'business in return for their investment.Rules of the competitionRead the rules that the entrepreneurs are given before the), make their pitch.1introduce yourself and state the namc of your business.2Tel l the tycoons how much you want themto invest and on what terms.3Make a short presentation4Say who the product is aimed at: for cxample, the type of person and age range.SMennon any research you have done or actions you have taken to sell the prociucr/setvice(2-3minutes) describing your idea/producuservice.or develop your idea.6Try (0 convince rhe tycoons that your idea/product or servicemake mone)' for them.willbe profitable andUNIT 6 •• MONEY�)>> C01.41 Listen to an entrepreneur ending a presentation of the product, a storagedevice, that he and his partner want the tycoons to i nvest in.
Tick the correctstatements.1The product can be adapted to any space.2It can be used to store different kinds of household objects.3It looks im pressive.4 It can only be used once.5 The entrepreneurs want the tycoons to invest €200,OOO in their business.6If the tycoons accept the entrepreneurs' offer, they will end up owning 20%of the business.�)>> (01.42 Listen to the questions and answers following the entrepreneurs' pitch.In groups, discuss these questions.1 If you were one of the tycoons, what other questions would you ask theentrepreneurs before negotiating a stake in their company?2Do you think you would invest i n this product? Why? / Why not?3If you decided to invest, what stake in the business would you ask for?4 Apart from investing money, how else could you add value to their business?For example, personal qualities? business experience?In tonight's programme, there will be four pitches to the tycoons by entrepreneurs.1100 sculptures of famous people3 Alfresh lunch box with cooler2New Formula XF anti·wrinkle cream4 On·the·Spot car cleaningThe tycoons listen to a short pitch (1-2 minutes) from each of theentrepreneurs.
Then they ask questions to get additional information.Finally, they decide whether or not they will invest in the project, andon what terms.1Work in groups of four. Take turns playing the roles of tycoonsand entrepreneurs.Tycoons:Turn to page 145.Entrepreneurs: Choose one of the following products and turnto the relevant page.•Sculptures of famous people (page 136)•New Formula XF anti·wrinkle cream (page 141)•Alfresh lunch box with cooler (page 1 36)•2On·the·Spot car cleaning (page 144)Work as one group. Discuss all fou r projects. Rank them accordingto how good an investment they are for the tycoons (1 excellentinvestment, 4 poor investment).
If you can't agree, take a vote.��WritingWrite an e·mail to the mostsuccessful entrepreneurconfirming the investment whichthe tycoons will make in theirproject. Give reasons for thetycoons' decision.C) Writing {ile page 127Watch the Case studycommentary on the �OVO·ROM.V592In ternational meetingso Think about the last three meetingsyou attended (not necessarily businessmeetings, e.g.
residents' meetings or sportsclub meetings) and answer these questions.o�)>> C01.43 listen to an expert talking aboutinternational meetings and answer thequestions.11 What was the purpose of each meeting?2 What size were they?3 Were they formal or informal?4 Were they successful or not? Why?oDo the quiz.international meetings?o�� C01.43 listen again. Are the followingtrue (T) or false (F), according to theexpert?1 Punctuality is important in all cultures.2the people at the meetinga} audience b} attenders c} participantsIn a hierarchical culture, people feel ableto express disapproval of the ideas of asuperior.3 the list of points to be discusseda} agenda b} schedule c} timetable3 Clear meeting aims are a priority in mostcultures.4 one point on the lista} theme b} item c} topic4 The main purpose of meetings is to takedecisions.5an official record of what was said or decideda} protocol b} notes c} minutes6what you send when you are unable toattend a meetinga} excuses b} apologies c} pardon7 a method of reaching a decisiona} vote b} proposal c} consensus8G2 What tips does the expert give for successfulWhat are the following called?1 the person in charge of a meetinga} chief b} chair c} boss2Which three areas are identified as causingproblems in international meetings?what is decided at the end of the meetinga} action plan b} agenda c} handouts5oIt is easy to misinterpret body languagein meetings.Complete these expressions used bythe expert and discuss the meaning.1 time is .
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