market_leader_3e_-_intermediate_-_course_book (851943), страница 51
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have reachedtheir highest point or levelpeak2 adj. 1 peak level/price/rate, etc. the highest level, etc.something reaches2 peak time/period/ hours/season the time when thegreatest number of people in a cou ntry are doing the samethi ng, using the same service, etc.peak] v. [I) to reach the highest point or levelperk n. [C) something in addition to money that you get fordoing you r job, such as a carpersonnel n. 1 [plural) the people who work for a company ororganisation2 [U) the department in an organisation that deals withem ploying, training and helping em ployees ( humanresources)=pitch n.
[C) 1 sales pitch informal what a sales person saysabout a prod uct to persuade people to buy it2 an attempt by an advertising agency to persuade acompany to use its services to advertise a productpromotion n. [C, U] 1 a move to a more i mportant job orposition in a company or organisation2 sales promotion an activity such as specialadvertisements or free gifts intended to sell a p roduct orserviceproperty n.
[ U ] 1 all the things that someone owns2 land and buildings, and the activity of buying, selling andrenting them ( real estate)=proposal n. [C) a plan or idea which is suggested formally to anofficial person, or when this is donepropose v. [T) l to suggest something such as a plan or courseof actionproposed adj. [only before a noun]2 to formally suggest a course of action at a meeti ng andask people to vote on itprotect v. [Tl 1 to keep someone or something safe from harm,damage, bad influences, etc.2 to try to help an industry in your own country by taxingforeign goods that are competing with it, so limiting thenumber that can be im portedprotectionism n.
[U] when a govern ment tries to help ind ustry,fa rming, etc. in its own country by taxing fo reign goodsthat compete with it, so limiting the number that can beim portedpoverty n. [ U ) l the situation or experience of being poor2 the poverty line the income below which people areofficially considered to be very poor and need ing helpprototype n.
[C) the first form that a newly designed car,machine, etc. haspredict v. [T] to say what you think will happenprediction n. [C)purchaseS n. 1 [Ul the act of buying something2 make a purchase to buy something3 [C) something that has been boughtpricing n. [Ul the prices of a company's products or servicesin relation to each other and in relation to those of theircompetitors, and the activity of setting thempurchase2 v.
[T) formal to buy someth ing, especially somethingbig or expensiveproduce v. 1 [I, T) to make or grow something in large q uantitiesto be sold2 [T] to make something happen or to have a particularresult or effectproducer n. [C) 1 a person or organisation that manages andfinds the finance for films, plays, etc.2 a company or country that makes goods or grows foodsproduct n.
1 [C) something useful and intended to be sold thatcomes from nature or is made in a factory2 milk/steel/tobacco/wood, etc. products products madefrom milk, etc.3 [C) a serviceproduction n. 1 [U] the process of making or growing things tobe sold as products, usually in large q uantities2[U) an amount of someth ing that is producedprofile n. [Cl 1 a short description of someone or someth ing,giving the most i mportant details about them2 used to talk about how much things a re noticed and thedegree to which they are given attentionpromote v.
[Tl 1 to help something develop, grow, become moresuccessful, etc. or encourage something to happen2 to try hard to sell a prod uct or service by advertising itwidely, red ucing its price, etc.3 to give someone a better-paid, more responsible job in acompany or organ isation1 72qualification n. 1 [C, usua lly plural] an examination t hat youhave passed at school, university or in your profession2 [C) a skill, personal quality or type of experience thatmakes you suitable for a particular jobquarter n.
[C) l one of four equal pa rts into which somethingcan be divided2 a period of three months, especially in connection withbills, payments and incomequarterly adv. happening or produced once every three monthsquota n. [C) an amount of something that is officially allowed orexpected in a particular period of timequote v.
[T] to tell a customer the price you will charge them fora service or prod uctR and D (also R&D) n. [U] 1 research and development; thepart of a business concerned with studying new ideas andplanning new products2 research and development; the department in a companyresponsible for developing new products, improvingexisting prod ucts, etc.rate n. [C) 1 a charge or payment fixed according to a standardscale2 the number of examples of something or the number oftimes something happens, often expressed as a percentage3 the speed at which something happens4 interest rate the percentage charged for borrowing moneyor a percentage you receive when you put money in a ban k,make an investment. etc.GLOSSARYreal estate n.
Am£ [ U ] 1 land or buildi ngs2 the business of selling land or buildingsresignation n. [C, U] when someone officially states that theywant to leave their job, position, etc.receipt n. 1 [U] the act of rece ivi ng something2 [C) a written statement showi ng that you have receivedmoney, goods or services3 receipts [plural] money that has been receivedrespond v. [I] 1 to react to something that has happened2 to re ply to a letter, telephone ca ll, etc.recession n.
[C, U] a period of time when an economyor ind ustry is doing bad ly, and business activity andem ployment decrease . Many economists consider thatthere is a recession when industrial production falls for sixmonths in a row.recommend v. [T] 1 to advise someone to do something,especially beca use you have special kn owledge of asituation or subject2 to say that something or so meone wou ld be a good thingor person to chooserecommendation n. [C, U] 1 official advice given to someoneabout what to do2 a suggestion that someone should choose a particularthing o r person because they a re very good o r suitablerecover v. 1 [I] to increase or i m prove after fa lling in value orgetting worse2 [T] to get back money that you have spent or lost3 [T] to get back something that was stolen, lost or almostdestroyedrecovery n. (plural recoveries) 1 [C, U] when prices increase, orwhen the economy grows again after a period of difficu lty2 [U] the act of getting something back, such as money thatyou are owedrecruit v.
[I, T] to find new people to wo rk for an orga nisation,do a job, etc.recruitment n. 1 [U] the process or the business of recruitingnew people2 [C] an occasion when someone is recru itedredundancy n. (plural redundancies) [C, U] especially 8r£ whensomeone loses their job in a company because the job is nolonger neededredundant adj. especially 8r£ If you a re made redundant, youlose your job beca use your em ployer no longer has a job fo ryou .reference n . [ C ] 1 a letter written b y someone w h o knows youwell, usually to a new e m ployer, giving i nformation aboutyour character, abilities or q u alifications2 a person who p rovides information about you r character,abilities or qualifications when you are tryi ng to get a job( referee)=reliable adj.
Someone or so meth ing that is reliable can betrusted or depended on.reliability n . [ U ]relocate v. [I, T ] If a company or workers relocate o r arerelocated, they move to a different place.relocation n. [C, U]requirement n. [C] 1 something that an official organisationsays a com pany or person must have or do2 something that someone needs o r wantsreschedule v. [T] to arrange a new time or date for a meeting oreventrestriction n. [C] an official rule that limits o r controls whatpeople can do or what is a llowed to happenrestructure v. [I, T] If a company restructures, or someonerestructures it, it changes the way it is orga nised orfinanced.retail n.
[U] 1 the sale of goods to customers for their own use,rather than to shops, etc.2 retail trade/market/business, etc. the selling of goods orservices to mem bers of the public, o r compan ies involvedin this3 retail shop/outlet/store, etc. a shop, etc. that is open tomembers of the pu blicretailer n. [C] 1 a business that sells goods to members of thepublic, rather than to sho ps. etc.2 someone who owns or runs a shop selling goods tomem bers of the pu blicreturn! v. [T] to take a p rod uct back to the shop you boughtit from to get your money back, o r to get other goods inexchange fo r itreturn2 n. [C. U ] the amount of p rofit made from an investmentrevenue n.
[C] (also revenues) money that a business ororga nisation receives over a period of time. especially fromselling goods or servicesreward! n. 1 [C] so meth ing that you receive because you havedone something good or helpfu l2 [C, U] money that y o u earn for doing a j o b or providing aservice3 [C. U] money earned by an i nvestment4 [C] an amount of money offered to someone in return forsome information about somethingreward2 v. [T] to give someone something such as moneybeca use they have done someth ing good or helpfu lrise! v.
(past tense rose; past participle risen) [ I ] to increase innumber. amount or va luerise2 n. 1 [C] an increase in n u m ber. amount or value2 [C] 8r£ an increase in salary o r wages ( raise ArnE)3 [singular] the process of becoming more im portant,successfu l or powerfu l=sale n. 1 [C, U] the act of selling someone property, food orother goods2 sales [plural] the total n u m ber of products that a companysells d u ring a particular period of time3 sales [U] the part of a com pany that deals with sellingproductssample n. [C] a small amount of a prod uct that people can useor look at in order to find out what it is likesaving n.
1 [ U ] the act of keeping money to use later rather thanspending it2 [C, usually singular] an amount of so mething that youhave not used or spent. especially co mpared with a largeramo unt that you could have used or spent3 savings [plural] money that is kept in a bank to be usedlater or invested, rather than spent1 73GLOSSARYsecurity n. (plural securities) 1 [U] actions to keep someone orsomething safe from being damaged, stolen, etc.2 [ U ] a feeling of being safe and free from worry about whatmight happen3 [U] property or other assets that you promise to givesomeone if you cannot pay back the money that you owethem4 [C] a fi nancial investment such as a bond or share, or therelated certificate showing who owns itsegment n.
[C] 1 a part of the economy of a country or acompany's work2 market segment a group of customers that share similarcharacteristics, such as age, income, interests and socialclass3 market segment the products in a particular part of themarketseniority n. [U] 1 the fact of being o lder or higher in rank thansomeone else2 the official advantage someone has because they haveworked for an organisation for a long timeshare n. [C] one of the parts into which ownership of a companyis dividedshareholder n. [C] someone who owns shares in a companyshipment n. 1 [C] a load of goods sent by sea, road, train or air2 [U] the act of sending a load of goods by sea, road, trainor airshortlist1 n. [C] arE a list of the most suitable people for ajob or a prize, chosen fro m all the people who were firstconsideredshortlistz v. [T, usually passive] arE to put someone on ashortlist for a job or a prizeskill n.
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