new insights into business ocr small (835551), страница 29
Текст из файла (страница 29)
There are numerous TV and radio3 programmes_________________ and the Internetallows companies to do all kinds of 4 studies________________ quickly and efficiently withoutleaving the office. Businesses can look for potential5 companies to buy_________________and getessential market data about specific 6 parts________________ of their market at the push of abutton. Professional business media companies providespecialist material exclusively to people who 7 pay a fee_______________ . They also earn money by running8 audiovisual advertisements_________________forvarious products and services. Companies can also getmarket information directly from the public in 9 informal3 Complete the passages below, using words fromA and В in the correct form.AВunderbioverbreakpreupoutcatchinterpostonnationalgraduatedownplannedpaidworkedmarketdatedlingualThe trade unions are fighting for salary increases anda shorter working week.
The Managing Director,however, has rejected this proposal, saying that theworkers are already 1overpaid_____ and2 ________________ . It looks very much likenegotiations are about to 23_8_______________ .*5A strike seems increasingly likely.company, weOurs is a truly 4are active in markets throughout the world. Most ofand areour managers are 5encouraged to learn a third language as well asdiplomas instudyina for 6business.The range we introduced in the 1990s has nowbecome 7________________ and we are losing ourmarket share. We have decided to launch a newproduct range which will include more expensive8 ________________ lines. Our marketingdepartment is confident that these will9 ________________ and bring the success wewould like. We expect the launch to go well as it hasall been carefully 10________________ .153Communication ActivitiesUnit 1 Speaking 1S tu d e n t В (Giancarlo Peretto)Read your profile.
Prepare the questions that you willneed to ask Student A (Susan Robertson) in order tocomplete her profile.Example: How long have you been with your present company?What are you responsible for?Answer Student A's questions. Then interview Student Aand complete the profile.Name:S u s a n R o b e rts o nA g e :________________Nationality:__________Marital status:________Salary:______________Name:G ia n c a r lo P e r e ttoAge: 48Nationality:Ita lia nMarital status:Salary:M a rrie d , 3 c h ild r e n$ 1 6 0 ,0 0 0 p e r a n n u mCompany:___________Company:Present position: _____Present position:T h e M ila n B a n k o f C o m m e r c eC h ie f F in a n c ia l O ffic e rR e p o r ts t o th e M a n a g in g D ir e c to rBackground:Present responsibilities:Background:•S tu d ie d a t t h e L o n d o n S c h o o l o f E c o n o m ic s•J o in e d th e a c c o u n ts d e p a r t m e n t in 1 9 8 5Present responsibilities:•L e a d s a te a m o f s e n io r e x e c u tiv e s w o r k in g o n v a r io u sa s p e c ts o f fin a n c ia l m a n a g e m e n t•In c h a r g e o f p la n n in g t h e b a n k ’s fin a n c ia l s tr a te g y_______Unit 12 Role-playUnit 3 SpeakingT he ch a irp erso nS tu d e n t A• You should prepare a short introduction about theproposed alliance.
You have to convince theparticipants that the alliance is a positive move foryour company.• Explain the 35-hour week situation.• Study the language of chairing a meeting carefullyand be ready to fulfil your role as the organiser of themeeting. Invite each person to speak and summarisewhat they've said before moving onto the nextspeaker.• You will accept some of the compromise suggestionsput forward and delegate the organisation of these‘action points’ to the relevant people. Fix a date andtime for the next meeting to discuss progress on theaction points.154Communication ActivitiesUnit 10 SpeakingG roup A(AH figures are in French francs. Source: L'Oreal Annual Report 1998)Breakdown o f share ownership at 31 December 1998Shares (m o n th ly settlem ent m arket)Final adjusted closing priceDividend pershare andinvestmentcertificate fo rthe year199419951996199719989901,191.821,9542,3554, 04018.5011.0912.0914.0016.00Tax credit5.556.057.008.009.25Total value16.6418.1421.0024.0027.75Net dividendFully d ilu te d earnings pershare and investm entcertificate (before capitalgains and losses, afterm in o rity interests)L'Oreal share perform ance360034003200 30002800 -.,_ .
, ,L Oreal share price2600 2400-Comparison o f absolute P/Es6 0 - . .....................................The L'Oreal Group is the world leader in the cosmetics industrywith international brands such as: L'Oreal, Laboratoires Gamier,Maybelline, Redken, Lancome, Helena Rubinstein, Biotherm,Vichy, Ralph Lauren Perfumes and Giorgio Armani Perfumes.Research is one of the keys to L'Oreal success and has been at thecore of the company’s strategy since its foundation by a chemistin 1907. L'Oreal has built up its own cutting edge research byinvesting £1.2 billion in this area in the last 10 years.L'Oreal■ Coca-ColaGilletteSource: EurobrandUnit 1 Speaking 2S tu d e n t ВRead the company profile.
Ask Student A about the companyhe or she has read about, and complete the notes below.Name of companyк. M MOTOROLAHeadquarters____Chairman ______M o t o r o la m a in ta in s sales, se rv ic e s a n d m a n u fa c tu r in g f a c ilitie sth r o u g h o u t t h e w o r ld , c o n d u c tin g bu sin e ss o n s ix c o n tin e n ts .Business activitiesIts m a jo r b u sin e ss a re a s a re : a d v a n c e d e le c tro n ic syste m s,c o m p o n e n ts a n d se rvice s, t w o - w a y ra d io s, p a g in g a n d d a taMain marketsc o m m u n ic a tio n s , a u to m o tiv e , d e fe n c e a n d spa ce e le c tro n ic s a n dc o m p u te rs .
I t ha s t h e la rg e s t p o r t f o lio in th e w o r ld o f c e llu la rp h o n e s. The CEO is C h ris to p h e r G a lv in a n d th e h e a d q u a rte rs areSales in 1999s itu a te d in C h ic a g o . Sales in 1 9 9 9 w e re $ 3 0 .2 bn.155Communication ActivitiesUnit 4 SpeakingS tu d e n t AExpense Reduction AnalystsExpense Reduction Analysts International Ltd.Description:Cost management consulting to small and medium sized businesses.Activities:Helping clients (businesses) to reduce overheads. ERA analyses existing costs in areas such as office supplies, telephoneand cleaning services.
It then suggests cheaper solutions where necessary. Payment is on a percentage basis with ERAreceiving 50% of any savings made during the first six months. The ERA Intranet has databases of suppliers and clients.Training:Full training and ongoing support, one week's initial training followed by monthly meetings and training.
Dedicatedmentor to assist you getting started. ERA Intranet holds all copyrighted materials and systems allowing you to keep inclose contact with other franchisees. Training certified to ISO9001 standard.Qualifications:Need to have business management, consulting, or executive background. Possess strong communication skills, have ananalytical mind, and like working as a team player.Company Details:Business established in: 1983Franchised since: 1994# of franchised units: 472Company owned: 1Contact Information:Address:Richmond House,PO Box 374,St. Anne's Place,St. Peter Port,Guernsey,Channel Islands.GY1 2NU.Financial information for franchisees:Startup cash required: £12,500Investment required: £18,900Ongoing fees per month:Year 1 - £ 100; year 2 - £300; year 3 - £400Phone: 44-7000-372-000Fax: 44-1481-713-654Primary Contact: Frederick MarfleetSecondary Contact: Bo SjoholmWWW: http://www.expense-reduction.netE-mail: info@expense-reduction.netUnit 2 DiscussionINSTRUCTIONSIn this example you are given a block of four statements: А, В, C and D.
Choose the statement which you think ismost true or typical of you in your everyday behavior and then choose the one which is least true or typical of you.Indicate your choices by writing ‘M’ (for most) in one box, and ‘L’ (for least) in another.I am the sort of person who ...1 AВCDhas a wide circle of friendsenjoys organising peoplerelaxes easilyseeks variety□□□□3 A has lots of new ideasВ feels calmC likes to understand thingsD is easy to get on with□□□□2 A helps people with their problemsВ develops new approachesC has lots of energyD enjoys social activities□□□□4 A enjoys organising eventsВ sometimes gets angryC is talkativeВ resolves conflicts at work□□□□156Communication ActivitiesUnit 6 Role-playS tu d e n t ВYou are an experienced journalist and you want tocreate a new magazine entitled The Security Gazette.The magazine will be aimed at professionals from thesecurity industry.
It will cover all subjects related tothe protection of people and property and will bedistributed nationally. The target audience consists ofthe employees of private companies in this sector,which is growing at 10 % annually. It is also designedto appeal to public sector organisations such as thepolice, and also to the general public.Use the information below to help you to prepareyour negotiation. Remember that you shouldconvince the banking representative that you have:• the right character• a serious commitment to the business• the capacity to manage it• enough collateral or security to use as a guaranteeProduct description: F u ll c o lo u r m a g a z in e , A 4 fo r m a t, 80M arket size: P o te n tia l - 7,000 is s u e s p e r m o n thCom petition: F r a g m e n te d ; m o re s p e c ia lis t p u b lic a t io n spagesS a le s fo r e c a s t : 84,000 is s u e s p.a.
@ 3.75 e u r o s = 315,000 e u ro sSales:S a le seuros....................................................................................... 315,000C o s t o f s a le s ........................................................................ 63,500Gross margin.................................................... 251,500Operating expenses:A d v e r t i s in g.............................................................................15,400T r a v e l ..........................................................................................10,000P u b lic r e l a t i o n s .....................................................................10,000Q_P a y r o ll..................................................................................... 74,800L e a s e d e q u ip m e n tU tilitie sIn s u r a n c e«л(Л0)C»л300................................................................6,000.......................................................................................
![](https://s.studizba.com/z.php?f=/templates/si/i/noavatar.png&w=100&h=100&t=1"){kind=avatar}
