new insights into business ocr small (835551), страница 28
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look-Lng forujard t ob She is not an easy person to have a friendly relationship with.c The director has received a lot of criticism lately,d Our sales of this product have failed to meet our expectations,e We have decided to accept the report's recommendations,fNow that everyone has been introduced, perhaps we can start discussingbusiness.q They still haven't qiven us the contracts to sign. When do you think they willfinally do it?h If we don't submit an offer, we may fail to take advantage of a goodopportunity.iThe company will adopt the new accounting procedures at the end of the year,jIf the situation does not improve, the company will have to consider reducingpersonnel.2 What other examples of three-part phrasal verbs do you know?148The Business MediaLanguage Focuscould have +past participleLook at the statement about Michael Bloomberg and choose the correct rule,A or B.He could have in vested his ten million dollar payment from Salomon and he couldhave lived quite comfortably from the income.
Instead he chose to risk it all creating hiscompany.We use could have + past participle to talk about something whichA was possible in the past and which was done.В was possible in the past and which was not done.►► For more information on could have + past participle, turn to page 171.PracticeFor each of Michael Bloomberg's actions write an alternative, using couldhave.Example: After graduating from Johns Hopkins University, he did an MBA atHarvard Business School.He could have started work after graduating from Johns Hopkins University.1 He accepted a job at Salomon despite being offered a better paid position withanother company.2 He set up Bloomberg offices in the most expensive parts of London and NewYork.3 He chose open plan offices for all of his staff.4 He arranged for free food and drinks to be made available to all employees.5 He refused to open a Bloomberg office in South Africa during apartheid.6 He wrote his autobiography himself.7 He donated the profits from his book to charity.8 He decided to keep Bloomberg as a private company.2 Write three things you have done in your life, when you had a choice.
Writean alternative for each, using could have.Example: I went to the USA. I could have gone to England.NounsMatch the nouns in bold, from the text on page 146, with the descriptions below.1 the young employees were carrying advance copies (line 62)2 the premises are crowded (line 75)3 equipment which powers his information network (line 83)a a countable noun which can be singular or plural,b an uncountable noun which can only be used in the singular form,c a plural noun which cannot be used in the singular form.►► For more information on nouns, turn to page 171.PracticeWhich category does each noun belong to?1234information bbackingmagazineearnings5678businessgoodsintelligencecash9101112bondlucklogisticsknowledge13 education14 network15 depreciation16 moneyCheck your answers in a dictionary.149unit fifte enSkills FocusListeningBefore you listen to a radio business news bulletin from EBNW (TheEuropean Business Network), decide the order in which these categories ofbusiness news would appear.a latest news about specific companies and marketsb trading results on international exchangesc a general economic news item^150Listen to the news bulletin to check your answers.The Business MediaReadingYou are going to prepare a short radio business news bulletin.
Read the articlesthat your teacher gives you, and note the key points.SpeakingIn groups, give a brief summary of your texts and decide on the order in whichthey would appear in a radio news report.WritingNumber the guidelines in the correct order.Preparing a - — -Radio BroadcastGuidelines for writing radio news reports - EBNWIndicate when and how the main events took place.J P Specify what your report is about before saying where ittakes place.фGive details of who is involved in the stow and whattheir reasons are.^Explain what the consequences are and what mayhappen in the future.Use simple language and keep your sentenceshort. (1)In groups, write the introductions to your reports and the text of thesummaries that will follow.Decide who will speak and in what order and make sure that your scriptmakes clear links between the different speakers.Role-playPresent your reports to the other students.151Review 3Grammar check8Complete the passage below by choosing thecorrect forms of the words in italics.9The latest dilemma 1 who / which faces thousands ofbusinesses all over the world is yet another result of2 an / the explosive growth of the Internet.
But this timethe question 3 that / whose executives are asking is 'Howcan I get my company's name on the Net?'.The fraudulent use of company and brand names on theNet, 4 which / that is technically no different fromnormal trademark infringement, has become 5 a / theproblem of global proportions. As executives 6 which /whose companies have been slow to set up on the Webare finding out, 7 setting up / to set up an official site onthe Web doesn't necessarily mean that someonesomewhere isn't already trading under your name.For the time being 8 a / the whole issue of trademarkpiracy is one 9 that / who seems 10 fo be / being totallyout of control. Before the arrival of the Net, companies11 whose / which logos had been copied illegally wouldgenerally find that the copies were restricted to onegeographical region. It was then possible 12 identifying /to identify the people 13 who / which were behind theinfringement and take the necessary legal action.It is no longer that simple today when the only things14 which / whose pirates need are some computing15 powers / power and a base in a country 16 which /whose government has no intention 17 to sign / ofsigning any international agreements on brand nameprotection.
And once they've got that, there's not reallymuch 18 that / who anyone can do 19 stopping / to stopthem 20 using / to use your logo.10Rewrite the extracts from a speech made by achief executive officer, using reported speech.Make any other necessary changes.1234567152Our European market is growing .more fasterthan our Asian one.Our products are marketed to the children aswell as adults.We chose a TV campaign but we could have dida print one as well.We carried out a full study and collected a lot ofinformations.Advertisers as Benetton have very provocativecampaigns to get publicity.He needs lots of equipments for his newbusiness.This is a no smoking area; we don't have tosmoke here.We are making every effort to improve ourfinancial performance.He said L b eij ю еге m a k in g ev e n j e f f o c bL o Lmprove kheL r fLiMancLai p e rfo rm a n c e2We expect to be in a position to resumedividend payments next year.He said________________________________3You are the people who will decide the future ofthe organisation.He said__________________________________4Last year we encountered a number ofunexpected problems.He said__________________________5These problems resulted in disappointing salesfigures in our main market.He said_________________________________6We have already started to work onimprovements.He said_______________________7We are going to have two main objectives in thecoming year.He said8We must improve customer satisfaction.He said ________________________ _gWe will have to innovate in new areas ofbusiness.He said________________________2 Underline the mistake in each sentence, andcorrect it.1The mergers do not always work out the waytop executives plan them.Advertising on the Internet is cheaper asadvertising on TV.A product as ours is always successful on theAmerican market.^We can then re-establish our company as marketleader.He saidReview 3 Udiscussion sessions________________ , which can helpthem to build up 10 pictures of typical customersVocabulary checkComplete the boxes with the words andexpressions from the list below that are mostcommonly associated with each theme.Setting up a businessMarketingCorporate AlliancesAdvertisingsloqanиThe Business Mediaslogantakeoversubscribebillboardnetworksjoint venturelimited liabilityconsumer profileterminalfocus groupentrepreneurCreative Directoracquisitionsegmentresearchsole tradermergerbroadcastcommercialpartnership2 Replace the words and expressions in italicswith words from exercise 1 in the correct form.Nowadays, 1 people who have started companiesentrepreneurscan access important informationthrough various 2 channels which distribute information________________ .
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