01-04-2020-Орловская И.В., Самсонова Л.С. Учебник английского языка для технических университетов и вузов (6-е издание, 2006)(1) (1171846), страница 73
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летделахдо; ... -s old ... летwithout [wi'6aut] prp без; ~ heating yellow ['jel9u] a желтыйбез нагреваyet [jet] adv все еще, однако; cjwithstand (withstood) [wid'staend, все жеwi6'stu:d] V выдерживать (нагрузки, температуры)wonderful ['wAndeful] a прекрасный, удивительный, замечатель zinc [zir|k] n цинкныйzone [z9un] n зона, пояс, полоса382ПРИЛОЖЕНИЕ 1ДОПОЛНИТЕЛЬНЫЕ МАТЕРИАЛЫДЛЯ ФАКУЛЬТЕТА«ИНЖЕНЕРНЫЙ БИЗНЕС И МЕНЕДЖМЕНТ»Text 1Какое влияние оказывает Интернет на бизнес и глобальную экономику?Приведите примеры последних лет.А. Прочитайте текст и найдите слова, означающие:work (to be in action), large (substantial), terrible (horrible) experience, deal with,payment for professional service, follow, business deal, trade, in the end, keep a secret, reduce drastically, reduction, very great, offer a price at an auction sale.Car Giants' Single Online Supply StoreGeneral Motors, Ford Motors and Daimler Chrysler companies have announced plans to open the online auto marketplace,potentially making it the largest Internet business yet created.
Itwill allow suppliers and buyers to automate routine transactionsand streamline^ the bidding process for everything from car windows and fuel-injection parts to paper clips and paint through electronic sales, auctions and «reverse auctions» in which buyers statetheir needs and receive bids from sellers.Consumers are not likely to see massive price cuts because ofthe new system. But it should help automakers keep a lid on retailprices as new features are introduced, such as electronic steering,computerized transmission systems and weight-sensitive air bags. Itwill also make it possible for customers to order more personalizedvehicles and to take delivery of them faster.General Motors, Ford and Daimler Chrysler will have an equalshare of the new company, which is expected to be running by theend of June.
They will also open their virtual marketplace to otherautomakers and could eventually expand the service into other industries, such as aerospace, construction and office supplies.The joint marketplace is the most powerful sign of the migration of commerce from the old world of salesmen and brick storesto the new virtual world of electronic commerce (e-commerce). Itis going to change the way businesses interact with each other bytaking out the huge inefficiencies that have been built around theold methods of using the phone and mail.By using the speed of Internet communications and the power oflarge computerized databases to handle global sales and purchasing,383the companies hope to control costs, slash production inefficienciesand reduce the logistical nightmare of tracking millions of parts.«The Internet is transforming every piece of our company andour industry», Ford president said in a statement.In one of thefirstpurchases made by Ford on its own online marketplace the company was reported to save more than $10 million.There will ultimately be more than 100,000 supply companieson the system.
The company could become a profit maker since itwill collect a fee or commission for every transaction that takesplace over the network.Note to the Text1. to make more efficient by simplifyingB. Найдите в тексте антонимы слов:buy, buyer, sale, wholesale price, waste (use more thanneeded), destroy, increase, loss, small.C. Составьте возможные словосочетания прилагательных из колонки А исуществительных из колонки В:1.2.3.4.5.6.7.Аelectronicroutineretailequalglobalmassivevirtual/jointa.b.сd.e.f.g.Вsharesales, commerceprice cutstransactionspricesmarketplacesales and purchasD. Заполните пропуски, образуя составные слова, общеизвестныесловосочетания или термины.
Запомните их.auto ...... clipsonline ...... injectionprofit.......-sensitive ... bagУпражнение 1. Прочитайте определения наиболее распространенныхтерминов по маркетингу. Дайте русские эквиваленты выделенных слов. Переведите предложения.1. Market is the total demand for goods.2. Market economy is one in which prices and quantities aredetermined by supply and demand.3. Marketing is a theory and practice of large scale selling.3844. The marketing 4cmixi^ often referred to as the four Ps includeschoosing the right product a company produces; selling it at theright price; using the right kind of promotion, i.e., the ways to makethe product popular and well-known by advertising; making itavailable in the right place, where you sell the product and how itreaches the consumer, which is also known as distribution.5.
People who buy and use products are called consumers.6. People who buy the products of a particular company arethat company's customers or clients.7. One of the equal parts into which capital of a company is divided is called a share.8. Market share is the % of a market that a company has, e.g.,25 % market share.9. Market leader is the company or product with the largestmarket share.10. Market research provides information about what peoplewant, need and buy.11.
Profit is money made or gained in business.12. You call the amount you have sold sales figures.13. Sales target means the amount you would like to sell in thefuture.14. The amount you hope to sell next two years is sales forecast.15. Sales representative (usually sales rep) is a person who sellsa company's products.16.
The person who runs the sales or marketing department iscalled sales or marketing manager.17. To launch a new product is to introduce a new car onto themarket.18. The main competitor is the most important company in thesame market.19. The idea that people have of the company is the image ofthe company.Ущуажиенше 2. Подберите к словам в колонке А слова-партнеры из колонки В.А1. buy2.
buyer3. buying4. sale5. retail6. exportа.b.с.d.e.f.Вsellerwholesaleincreaseselldemandloss3857. supply8. save9. profit10. reduceg.h.i.j.sellingimportpurchasewasteУпражнение 3. Составьте возможные словосочетания глаголов из колонКИ A и существительных из колонки B.А1. make2. cut3.save4. have5. launch6. expand7. control8. collect9. automate10. reduce11. handleВa.
the serviceb. inefficiencyс goodsd. commission (fee)e. moneyf. a profitg. a new producth. pricesi. a sharej. transactionk. costsУпражнение 4 . Заполните пропуски словами:market leader image customers buying sales figures sales forecastprofit handle product consumers competitors price sales rep retailmarketing1. The company is interested in (1) ... this enterprise, but wefind the (2)... to be too high.
2. The wholesale price is always lowerthan the (3) ... price. 3. Our marketing manager thinks the company will not make as much (4) ... this year. 4. We do not (5) ...goods of that kind in this company. 5. Everybody was impressedwith the (6)... for the new product. 6.
What is your company's (7)... for the next year? 7. Our main (8) ... are going to take part in a(9) ... conference this week. 8. An experienced (10) ... should havean excellent knowledge of his company's (11)..., the needs of (12)... in his particular market and, of course, the needs of their company's most important (13) ... 9. IBM is one of the (14) ... in theUSA computer industry. 10. The (15) ... of a company is very important in sales and marketing.Упраяшенне 5. Замените одно слово в каждом предложении так, чтобывсе предложение приобрело противоположное значение.1.
Nobody thought that the company would lose a lot of money.2. The company has decided to sell the factory in Leeds. 3. Our salesmanager cannot get used to being an unsuccessful businessman.386Упражнение б. Заполните таблицы на словообразование:NounAdjectivecompetitionNounAdjectivesensereliableexpensivefashionavailabilitypowerdangerousУпражнение 7. A.
Назовите 20—25 ключевых слов и словосочетаний натему «Marketing».В. Speak about:1. The market leader in the motor car (computer) industry inour country, its market share and main competitors.2. A car (computer) that has been launched lately.Text 2Какие преимущества предлагает Интернет в сфере банковских услуг?Прочитайте текст и найдите слова, означающие:а sum of money to be paid in case of accident (loss, etc.), money in one's account,money to be paid for lighting (heating in your house), a manner or way of doing smth., allow to.Banking on a Web LifestyleAccording to Bill Gates, a well-known winner of MN GoldenCertificate from Microsoft, within 5~8 years, and possibly muchearlier, many people will manage their finances via the Internet.Each bank will put up Web pages that present its products in aneasy-to-use fashion, making it simple for customers to managemoney quite well electronically.If you are a customer, your funds will move automatically tomeet your needs.
You will easily get answers to questions such as:Am I saving enough? Have I gathered all the information I need tofile a tax return (налоговая декларация)? Am I keeping to mybudget? How does this month's electric bill compare to the bill forthe same month last year?These changes won't come at the expense of the banking industry. On the contrary, the Web will let companies offer services thatmeet individual needs, which is an essential advantage.Productivity improvements tend to produce many more winners than losers. Life gets better when people discover a fundamen387tally better way to do something important. That is why the Web isunlikely to dehumanize banking or anything else.The Web will offer banks great opportunities, especially as theirservices expand to include insurance, advice and a broad range ofinvestments.
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